AB OU T I am a curious observer, seeking beauty and striving for better. I design because I believe that it makes a difference. I labor to produce work that can be inf luential and have a positive effect on the world. I love design that is layered and dripping with intention. The small details that make up a final project can often make or break the overall design; I work my hardest to ensure that my work is resolved down to the final point. This body of work ref lects my most recent, and evergrowing pursuit to communicate with purpose, clarity and whimsy.
LIL & C AM ILLUSTR ATION + APP DE S IG N + V IDE O
Lil and Cam’s Mini Adventure is the story of how two friends encounter a magical caterpillar who shrinks them down to insect size and then vanishes! Through the mobile app, children are able to help Lil and Cam track down the caterpillar and get back to their original size. Along the way, the user is challenged with exercises that teach basic reading skills. This app was developed to connect with emergent readers, encouraging a love for reading through timeless illustrations and intriguing activities. Studies show that it is very important for children to have enriching and enjoyable experiences with books. The accessible and interactive features of an app allow kids to have those experiences in a way that will continue to adapt and grow with them. A short promo video advertises the app, telling the story of Lil and Cam and encouraging the viewer to join the adventure through the app. A card game also extends the reach of Lil and Cam’s story, allowing friends and family to create their own incredible stories with Lil and Cam’s Story Cards.
LIL & CAM
The story begins in the Grand Tree, where Lil and Cam first encounter the unusual caterpillar. These frames show the first two tasks.
LIL & CAM
LIL & CAM
SUS T E NANC E BR A NDING + PACKAG ING
The Sustenance brand was developed as a partner with Amazon focused on providing care packages that are truly caring to the recipient and producers. All of the Sustenance products are sourced ethically and are Fair-Trade certified, making the consumer a part of a greater purpose. Their mission is to fuel communities around the world through delicious food and honest manufacturing. In order to carry out that mission, Sustenance needed packaging that would be able to be shipped to their customers and customizable based on the userâ€™s desires. A system for labeling was developed, making the addition of new products and variations seamless. A splash of watercolor gives each item a natural energy while maintaining a consistently sleek and modern structure. Each packaging piece was strategically chosen and crafted to compliment the rectangular shape of the logo and make packing the Sustenance shipping box as easy and straightforward as possible.
Because Sustenance partners with Amazon they are able to offer entertainment through movies and music.
A reusable glass water bottle is included to encourage hydration and environmentally sustainable habits.
DUOL INGO PRINT + V IDE O ADV E R TIS ING CAM PA IGN
The novelty of Duolingo’s brand communication is wearing off and they are seeing a lull in mobile users. They needed a new strategy to captivate and attract people to use the app. Traditionally, they approach learning from a scientific point of view and communicate concepts through illustration. The same strategy is used in the “Learn Anywhere” campaign, but the concepts are carried into the real world. Each advertisement presents an outrageous, yet relatable scenario to surprise and intrigue the audience. Photography was chosen to aid the viewer in visualizing themselves in each scenario. Through the use of humor, these ads communicate that Duolingo provides the easiest way to learn a language and empowers its users to learn anywhere.
Video commercials are produced, expanding the reach of the campaign. In this commercial, a man is shown repeating a phrase over and over to himself until, with grave intensity, he determines that he is prepared. The shot widens and reveals that he is in a foreign bathroom, in need of toilet paper.
NA JA PACKAG ING + INF OR M ATION B OOK LE T
Naja is a lingerie company that sources their products from Columbia where they employ single mothers and head-of-household women. To benefit their workers even further, a packaging alternative was developed that the consumer can add onto their order for as little as $7. The package is a simple, sturdy, white canvas bag that can be reused in the customerâ€™s daily life. The bag is enforced with batting between two layers of canvas, giving the piece structure and durability. Traditionally bras are shipped in plastic bags or boxes that can damage the product by changing the intended shape or even cracking the cups. The Naja bag is able to fold down f lat, while maintaining a stable base and layer of protection for the bra inside. Each bag will come with a booklet explaining Najaâ€™s mission and featuring information on the women who created the bag. The following designs ref lect a new lingerie collection specifically to honor the women working for Naja in Columbia. The booklets feature the bright colors of the Columbian f lag and patterns inspired by Columbian textiles with f lavors of modern pop art.
The booklets within the Naja bag explain the brandâ€™s mission and provide information on the women who constructed the bag as well as instructions reviewing how to adjust the bra.
MAVE RIC K S W EBSIT E + BR ANDING M ATE R IAL S
Mavericks is bringing West Coast surf culture to the Atlantic with an East Coast f lare. Through direct and clean communication, they will stand out amongst the tacky competition. After conducting target user interviews, it became clear that surfers need a reliable and comprehensive surf forecast that communicates the information they want to know. With this kind of service, users will visit the site more often to check conditions and will therefore see Mavericksâ€™ products and merchandise more frequently, increasing the chance that they will make a purchase. By focusing on the unique needs of the customer, the needs of the store will be met through dedicated, returning customers who will become Mavericksâ€™ primary advertisers and marketers.
Clothing tags are waterproof and made to last. Customers are more likely to keep the tags and advertise the brand. Mavericksâ€™ website is minimal in its design, supporting the East Coast vibes that the store represents.
Mavericksâ€™ store interiors maintain fluidity and a sense of motion. Subtle pops of color indicate to the customer the section of the store.
M ATE R I AL S :
The checkout counter provides elegant and playful intrigue to the
All signs are a combination of ebony stained wood and glass.
customer with a built in fish tank.
Wayfinding is burned in the wood while the logo is applied in vinyl.
EIN ST E IN BROS. BAGE L S PACKAG ING + V IDE O ADV E R TIS ING CA M PA IGN
Einstein Bros. Bagels introduced the Twist N’ Dip bagel as a summer item and inspired an exclusive catering bagel. The bagel is sliced in such a way that makes tearing off pieces easy and fun. To answer an age-old problem of waste and inconvenience at catered business events, the Twist N’ Dip bagel has been enlarged and will be offered as a catering package. The product and packaging work together to create seamless f low from set-up to chow down. People are able to eat at their seats while paying attention and maintaining productivity. To promote the package, the advertising campaign, “Put a Twist in Your Day” was created. The campaign’s primary tool is a prize wheel resembling a massive bagel, featured in a video advertisement. The video works with the prize wheel to spread the word where and when the wheel cannot and generating attention online through social media.
The package above makes the product easy to share and preserve. On the right is the Wheel of Twists, which is used for continuous marketing and is featured in the â€œTwist Your Dayâ€? commercial. The far right shows the email blast sent to the target audience.
The commercial features footage of people surprised with a free Twist Nâ€™ Dip catering package.
HEL PING HON DU R AS K I D S BR A NDING + BR OCHU R E + IL LU S TR AT I ON
Helping Honduras Kids (HHK) is a non-profit organization that manages the orphanage, Hogar de Amor, caring for 28 children who have been abandoned, abused and/or neglected on the North Coast of Honduras, in La Ceiba. They needed a refreshed logo to give credibility and relevance to their organization as well as a marketing strategy to create deeper connections with existing sponsors and attract new ones. Through simple design and an optimistic color palette a new brand was developed along with a catalog featuring profiles of the children and young adults living at the Hogar. The catalog is an important and effective tool because it allows people to connect with the childrenâ€™s spirit and ambitions, providing a real picture of who they are and what they are in need of financially and emotionally. Furthermore, when the children can connect with real people who are excelling in a field of their interest, they are encouraged to live up to their potential and pursue their most ambitious dreams.
Smaller cards give extra information about the children and are given to sponsors to remind them to pray for and contact their child.
Business cards and letterheads reflect the tenderness of the illustrations and keep the organizationâ€™s communication consistent and unified.
DRIV E APP DE S IG N + BR ANDING M ATE R IAL S
Drive is an app designed to help people understand their vehicles better and be more prepared for possible mishaps they may encounter as a car owner. Inspired by the success of Duolingo as a revolution to the language-learning industry, Drive uses crowd-sourcing methods to create a fair system of sharing information and resources between users and vehicle developers. By giving car manufacturers and industrial designers access to specific information regarding the quality of their products, future vehicle designs will become more user-centered, answering the problems of real consumers. The app provides a place for people to share the problems they encounter with their cars and connect with other drivers or with professional, ASE certified mechanics. After logging any problems, the app works behind the scenes to connect the user to the appropriate help as well as search for trends of similar issues in cars that share platforms with the userâ€™s car. If trends are found, the user will be given the option to connect with other users or local mechanics. With such complex information, the app needed to be approachable and welcoming to users in its design. Bright colors and playful illustrations and icons simplify the content and create an enjoyable space.
An OBD II scanner connects Drive to the userâ€™s car, allowing it to provide useful information and diagnoses. The Drive scanner can be offered for a cheaper price because of the information the app provides manufacturers.
MELISSA ZEISE 407.580.5194 | firstname.lastname@example.org | www.melissazeise.com