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Advertising techniques to reach their target market


Creative without strategy is called art Creative with strategy is called

advertising - Jeff Richards


THE BEGINNING OF SEX SELLS ADVERTISING

You want to know what comes in-between me and my Calvin’s?

NOTHING - Brooke Shields for Calvin Klein, 1980  


Utilizes the “sex sells� technique for their advertisements


WHO IS -  Racy Advertisements -  Clothing for women, men, children, babies, and dogs -  Tight Fitting Clothing


H I S T O R y Â

Household name in 2005 (started in the 80s) By January 2013: operates 251 retail stores in 20 countries E-Commerce website available in 60 countries


Operates in 4 different segments US WHOLESALE

INTERNATIONAL

CANADA

US RETAIL


is vertically integrated Â

Meaning : they do their own design, advertising, and marketing!


Sex Sex Sells Sells

What advertisement Is more appealing? Â


Growth hacker marketing Â

Scalable, track-able, efficient, m creative!


The End

American Apparel Advertisements  
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