Advertising techniques to reach their target market
Creative without strategy is called art Creative with strategy is called
advertising - Jeff Richards
THE BEGINNING OF SEX SELLS ADVERTISING
You want to know what comes in-between me and my Calvin’s?
NOTHING - Brooke Shields for Calvin Klein, 1980
Utilizes the â€œsex sellsâ€? technique for their advertisements
WHO IS - Racy Advertisements - Clothing for women, men, children, babies, and dogs - Tight Fitting Clothing
H I S T O R y Â
Household name in 2005 (started in the 80s) By January 2013: operates 251 retail stores in 20 countries E-Commerce website available in 60 countries
Operates in 4 different segments US WHOLESALE
is vertically integrated Â
Meaning : they do their own design, advertising, and marketing!
Sex Sex Sells Sells
What advertisement Is more appealing? Â
Growth hacker marketing Â
Scalable, track-able, efficient, m creative!