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A/W 17

Fashion ...Styling ... What is it?

What is a Fashion A fashion stylist is Stylist? someone who is hardworking and client based, it is someone who is able to work with a variety of different customers and there personalities and use there characteristics to style them. A fashion stylist is very artistic and creative and takes a lot of attention to detail and has good networking skills. A fashion stylist tend to style for celebrities but can also be a personal shopper for anyone else. They style for catwalks, film and TV people, and can also be a window dresser for shops. Fashion stylist tends to focus more of styling for photoshoots for magazines, shops and websites and has a lot of knowledge of trend forecasting.

Roles In Styling Personal Styling This includes image and colour consultancy, one-to-one styling and shopping guidance. It is working with private clients such as celebrities, musicians and actors.

Merchandise Styling This involves creating displays of products in retail stores or for photo shoots.

Runway Styling This involves styling for fashion parades/shows and styling how they look.

Editorial Styling This tells a story through images, often illustrating a theme, mood or concept helping it to be easier to read and understand.

Live Performance Styling This involves styling musicians and performers in concerts, special events and road tours.

Wardrobe Styling involves working on film, television, concert or theatre productions, developing the look and/or selecting the wardrobe items for the actors/actresses, musicians/performers, dancers or television personalities. Wardrobe Styling is often considered a form of Show Styling.

Elizabeth Stewart Elizabeth Stewart is currently a freelance celebrity stylist who is now based in La. She had previously worked for the style department of the new York times magazine 10 years ago and now produces fashion editorials as well as photo-shoots. Elizabeth has worked on cover shoots for Vanity fair, Instyle, Esquire, Arena and a lot more. As well as working on cover shoots, Elizabeth worked on print campaigns or television commercials for clients such as Revlon, SK-11, Tod’s, Lancôme, Maybelline, Neutrogena, Guess and many more! Elizabeth has created style for the red carpet for celebrities such as Cate Blanchett, Jennifer Lawrence, Frieda Pinto, Amanda Seyfried, Jessica Chastain and so. Her favourite wardrobe item is currently a vibrant vintage YSL necklace from decades. Her favourite designers are; Nicolas Ghesquiere for Balenciaga and Sarah Burton for McQueen. She currently has 21.8k followers on Instagram. To the left: Amanda Seyfried styled by Elizabeth Stewart in a Alexander McQueen gown. To the right: Jennifer Lawrence styled by Elizabeth Stewart.

Joseph Cassell Joseph Cassell is a fashion stylist who lives in LA with his husband and their two children. He began by styling his own artists for photo-shoots, Album packaging and video shoots. Over the past 15 years he has styled numerous fashion shoots, music world tours and awardwinning music videos. Joseph has styled for film and television as well as created iconic looks for major advertisers in global print and commercial campaigns. The past 5 years joseph has created an styled looks for Taylor Swift for her music videos, commercials and the red carpet.

Job Adverts in styling STYLIST PART-TIME : Karen Millen This is an opportunity for you to join the KM team full time. This is for someone who can constantly deliver high client service standards, whilst achieving there own personal targets set by the management team. This job is ideal for someone who loves fashion! As they will need to maintain knowledge of the KM products, services and trends and garments care. Its best for someone who can: -Constantly deliver fun, informed and indulgent service to all of the clients. -Achieve personal targets and objectives set by the company and your management team. -Be aware of and contribute to achieving your stores targets. -Maintain a comprehensive knowledge of Karen Millen products in order to deliver exceptional service to the clients. -Be self-motivated, enthusiastic and positive supporting the rest of the store team. In return the company will offer: -The chance to work in a creative, fashion focused business. -A competitive hourly rate. -An excellent staff discount. -Incentives based on performance. -A supporting working environment where personal development is a focus.

Styling tips for your body shapes

Apple style Advice Open up the neckline, V-necks are good for apple shaped ladies as you often tend to have a great bust. As you tend to have a smaller bottom, choose jeans with back pockets that have flaps and this will make you look like you have a bigger, more curvier behind. Belted jackets to give the illusion of a smaller waist. Keep the detail above the bust waistline and below the hip-line and everything in between keep plain and simple. Fitted jeans rather than loose fitted as the looser the fuller your legs will look.

Pear style Advice Show off your slim top half with strapless tops and dresses. Wear dresses with a nipped-in waist and a flared skirt.

Focus the attention more upwards and wear big chunky necklaces. Try dresses/tops with some kind of embellishment or pattern on top whether its ruffles, pattern or luxurious texture, it will help add a little more volume to your bust.

Hourglass style Advice Use puff-sleeves on a jacket to emphasise your shoulders. Ideal tops for the hourglass shape are scooped or V necks as these will accentuate your bust You can wear any shape skirt, but the pencil skirt is the most flattering on you; they will cling to your figure coming right in at your waist to show off your sexy curves. Wear fitted clothes but make sure they're not too tight. Wear straight-legged jeans that skim your thighs and are cropped at the ankle. If you feel you’re a little on the shorter side wear ž length or skirts just below the knee with a slit to make you look taller.

Rectangle style Advice Wear wide legged jeans or a tulip skirt. Don’t wear a pencil skirt or square toed shoes. Wear various prints, textures and details such as ruffles, prints, tiers and beads etc.

Don’t use rectangle shaped bags or clutch bags Don’t wear details at the waist such as a noticeable waistband, high waisted trousers, belted jackets and cots at the front. Wear bright, eye catching colours.

Kim KardashianHourglass Figure Kim Kardashian-West is a 36 year old women with a hourglass figure. Kim is a reality television personality, a socialite, businesswomen and a model. Kim currently lives in Los Angeles, California, USA with a height of 1.59m, dark brown hair and a tanned skin tone. The colours I would choose for Kim for he clothing styles would be more light such as pinks, whites, greys, reds and maybe black as it Shows off her figure in the daylight.

Here, is what I would choose for Kim to wear as casual wear.

Here, this would be what I would choose for Kim to wear as evening wear.

What's Your Skin Tone?

Light- Pale White Tends to always burn, never tans.

White – Fair Usually burns, tans with difficulty.

Medium- white to olive Sometimes mild burns, gradually tans to olive.

Olive- Moderate Brown Rarely burns, tans with ease to a moderate brown.

Brown – Dark brown Very Rarely burns, tans very easily.

Black – Very dark brown to black Never burns, tans very easily, deeply pigmented

Makeup Pallet Style tips For each skin tone, there is a different variety of colours best suited for you to wear. From a range of light/natural, to bronze to dark! What's best suited for you to wear according to your skin tone?

Which Lipstick Best Suits You?

Light Skin Tone

Light Pink.

Light Brown.

Light Apricot.


Fair Skin Tone

Light Pink


Medium Skin Tone

Light Purple Peach

Olive Skin Tone Blood Red

Brown Skin Tone

Dark Red


Dark Apricot

Black Skin Tone Black


Deep red

What's Your tone for foundation? Light Skin Tone Porcelain or ivory. Fair skin tone Warm ivory or Sand. Medium Skin Tone Beige, warm beige or natural. Olive Skin Tone Natural, honey or golden. Brown Skin Tone Golden or almond Black Skin Tone Chestnut or expresso

What Face Shape Do You Have? And what Hairstyle Best Suits You?

Oblong Face Shape: Full fringe to shorten face, Range of layers and beach wave curls.

Oval Face Shape: Layered Blunt Bangs ,Angled Bob.

Heart Face Shape: Long or shoulder length. Beach wave curls and slightly to the side parting.

Round Face Shape: Long layers and a angled bob.

Square Face Shape: Long and wavy, with choppy ends.

Rectangle Face Shape: Side Partings, Loose Curls and just below he shoulder length.

Diamond Face Shape: Long hair, Centre Parted.

Celebrity Style Beyoncé is a 35 year old women with a hour glass body who is 1.69m tall. Beyoncé is an American singer, song writer and a actress who has medium bronzed skin. Her natural hair is dark brown but currently now has a light coloured brown style. Beyoncé currently has 1 child and is married. As Beyoncé's body is a hourglass figure, if I was to style her I would choose to put her in fitted clothes to show of her curves such as a pencil skirt, straight legged jeans and a v neck top. I would also add Boots/heels to go with her body type showing off her height even more! As for Beyoncé's makeup, because she is quite medium bronzed I would choose to use a warm beige foundation along with a blood red or peach lipstick as I personally think it would be best suited for her skin tones.


Age Laggard



Ethnicity Early Adopters


Customer Consumer Groups

Occupation Fashion Conscious Young Professional

Budgeted Innovator

Residential Location


Innovative Shopper She is – A young fashion enthusiast who never follows the latest fashion trends who will wear the most outrageous of outfits, usually really bright! She is very adventurous with her style and loves bright, bold and colourful prints. Unusual accessories are a must! Always lucky with money and shops in small boutiques, charity shops and vintage stores to et the most quirky, one off pieces.

On-Trend working mum She is- A working mother who juggles her family and work life. Trying to keep up with the latest fashion trends and working half 9-3 then going home to her family looking after them. Comfort is the key along with being trendy! A bag is necessary, the bigger the better! Jeans is also a must.

Cool Hunting A/W 17 Floral Jackets/Coats Embroidery is everywhere this autumn - chain-stitching its way across dress hems, belts, bags, knitwear and denim. Its all about the bright colours from reds to blues to purples!

A/W 2017 is all about the leather jackets! Especially with the floral in 2017! Why not style it up even more with a peplum style?

The biggest trend of 2017 is defiantly denim jackets! This MOTO Embroidered Crop denim Jacket From Topshop


Not sure on what to wear this summer? Check out this personal stylist wearing this grill and street style Velvet blazer from Topshop!

Nothing better than being girly and dressy this A/W 2017! This MOTO Pastel coloured Pinafore Dress is the one! Even wear tights and boots with it! Perfect trend for 2016.

Check out Chiara Ferragni wearing a cute, embroidered mini velvet dress along with blue velvet boots. The biggest trend is floral! So it’s a win win situation with this style!

Leather Jackets

Black leather jackets mixed with fur inside is the next trend!

3 coloured leather jacket. Philosophy di Lorenzo Serafini Spring/Summer 2017 Ready to Wear Collection for British Vogue.

Black leather biker jacket with fur lining inside! Nothing better than comfort with the puffiness.

Behind the scenes photoshoot. Unedited

Customer Profile Grace Clegg Grace is a 17 year fashion student from Liverpool. She loves to shop, keep up to date with the fashion. Grace loves flowers. She loves spending time with her family and friends and never fails to be happy and smile.

Loves Shopping Young student teenager

Loves Fashion


SHOOT/JOB: Photographer LOCATION: City of Liverpool College CREATIVE TEAM DETAILS: Hope did graces hair curly, Rebecca helped with Makeup and I did the photography myself as well as makeup. PHOTOGRAPHER: Melissa McWha (Myself) MAKE UP: Myself (Melissa McWha) and Rebecca Wright HAIR STYLIST: Hope De’ath WARDROBE STYLIST: Grace Clegg MODEL(S): Grace Clegg PRIMARY CONTACT: 07875421124

Photo-shoot Concept board

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