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GERILLA


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Melissa Karakas 20178637 Ruhi Altun 20138984


ORGANISATIONS The two organisations are; Hilton Hotels and British Airways.


HILTON

Melissa Karakas


BACKGROUND INFORMATION Hilton Hotels is an international hotel chain which includes many luxury hotels and resorts as well as select service hotels. It was founded by Conrad Hilton and is now owned by Hilton Worldwide. Hilton hotels are either owned by, managed by, or franchised to independent operators by Hilton Worldwide. Hilton Hotels became the first coast-tocoast hotel chain of the United States in 1943. As of 2010, there are now over 530 Hilton branded hotels across the world in 78 countries across six continents.

Melissa Karakas


FINANCIAL STRUCTURE

A chart that shows both Hilton and Marriot hotels shares and the level of shares of Hilton are lower than Marriot.

Melissa Karakas


Melissa Karakas


ORGANISATIONAL STRUCTURE Chief Executive Chris Nassetta President & Chief Executive Officer

President Ian R. Carter President - Global Operations - Hilton Hotels Corporation

Mark Wang President - Hilton Grand Vacations Company, LLC - Hilton Hotels Corporation

Matthew L. Richardson Global Head of Architecture, Design and Construction - Hilton Hotels Corporation

Paul J. Brown President - Global Brands and Services Hilton Hotels Corporation

Senior Vice President Ellen D. Gonda Senior Vice President, Global Communications and Public Relations Hilton Hotels Corporation

Melissa Karakas

Kevin J. Jacobs Senior Vice President, Corporate Strategy Hilton Hotels Corporation

Thomas C. Kennedy Executive Vice President and Chief Financial Officer - Hilton Hotels Corporation

Matthew W. Schuyler Executive Vice President & Chief Human Resources Officer


COMPETITIVE ADVANTAGE • They are trustworthy, so they have made their customers trust them. • Hilton also has its “Honours” program for preferred customers who are frequently staying at its hotels. This helps keep customers coming back as well as keeps its customer base larger. Trust is an important part between the company and the customer. • Global online services

Melissa Karakas


BRITISH AIRWAYS

Ruhi Altun


BRITISH AIRWAYS

British airlines is the flag carrier airline of the United Kingdom and also the largest airline in the UK based on fleet size. It is the second largest measured by passengers carried, behind easyjet. BA was created in 1974, when the British overseas Airways Corporation and British European Airways Corporation combined and called themselves British Airlines BA

Ruhi Altun


COMPETITIVE ADVANTAGE • The Airbus 318-100 was introduced in 2009, it is twin-engine jet manufactured by Airbus Industries. It is the smallest member of the Airbus 320 family. The A318 has a passenger capacity of 107. http://www.youtube.com/watch?v=7vmmbcNNgbM

Customer benefits include: • All business class cabin • On-board passenger communication system • Lowest CO2 emissions per seat in its class

Ruhi Altun


ORGANISATIONAL STRUCTURE

Ruhi Altun


Ruhi Altun


FINANCIAL The graph shows the total shareholder return (with dividends reinvested where applicable) for each of the last five financial years of a holding of the Company’s shares against a hypothetical holding of shares in the FTSE 100. The FTSE 100 was selected because it is a broad equity index of which the Company is a constituent.

This graph shows the value, by March 31, 2009, of £100 invested in British Airways Plc on March 31, 2004, compared with the value of £100 invested in the FTSE 100 Index. The other points plotted are the values at intervening financial year ends.

Ruhi Altun


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