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omn irid e / 0 1

MUNI FACES MULTIPLE PROBLEMS safety

reliability

We plan on having additional security

We are cutting bus lines so that we can

on each line as a precaution. Since

focus on the major lines that MUNI

we are decreasing lines, bus drivers

ridership uses. By adding buses to

can pick up shifts as ticket checkers/

each line that would be available after

security. We also want to improve

the cut, we can decrease wait time

the MUNI interiors more lively to

and increase reliability. The increase

improve the mood.

of buses will balance out if there are any bus drivers out sick and there will

interactivity Right

now,

be less stress on the drivers since they

information

is

not

communicated well to muni riders. We plan to install new interactive handles and

informational

touch

screens

to bus shelters. Riders will now be able to find routes, bus time, nearby attractions, weather, and news.

will not have over crowded buses. The moral will increase positively.


o mniride / 02

WITH MUNI IN A DEFICIT AND UNRELIABILITY AT ITS WORST, WE BRING THESE SUGGESTIONS TO CREATE A SYSTEM TO INCREASE MUNI’S CUSTOMER SATISFACTION.


omn irid e / 0 3

TICKET MACHINES problems Tickets are not always being checked correctly by bus drivers which leads to people who are trying to take advantage of the system. Right now, information is not communicated well to muni riders. We plan to install new interactive handles and informational touch screens to bus shelters. Riders will now be able to find routes, bus time, nearby attractions, weather, and news.

solutions Buy tickets before entering: The MUNI drivers will be able to be more accountable as to everyone has a ticket rather than worrying about transacting money. The load time will be quicker without people fumbling for money in the front of the bus. iPhone App: Quickly buy tickets for each trip.


o mniride / 04

new ticket machines and tickets


omn irid e / 0 5

INTERIOR SPACE The interior of the buses are not inviting with their drab colors and dirtiness. We plan to create a more inviting environment by including bright colors. This could be sponsored by Art Span, a nonprofit organization, that builds community by connecting the public to visual arts in SF. We plan to work with local artists to paint the insides of the buses and stations. Call to action to involve MUNI Riders: Instagram and Twitter Contests. Did you know your surroundings

Color is often associated with a

may be influencing your emotions

person’s emotions. Color may also

and state of mind? Do you ever

influence a person’s mental or

notice that certain places especially

physical state. For example, studies

irritate you? Or that certain places

have

are especially relaxing and calming?

looking at the color red resulted

The

be

in an increased heart rate, which

stressful so we are hoping to calm

then led to additional adrenaline

that with new interior colors which

being pumped into the blood stream.

are

It’s no wonder that there can be

daily

bright

commute

and

calming as well.

could

awakening

yet

shown

that

some

people

strong agitation with the red accents in MUNI. Cool colors – such as green, blue and purple – often spark feelings of calmness. We included brighter hues of those colors to engage MUNI riders.


o mniride / 02


omn irid e / 0 7

REDESIGN CURRENT MUNI MAP STATISTICS • Bus routes have not been changed in over 25 years • 75% of passengers ride on just 6 of the 82 rail lines

SOLUTIONS • We have decreased the lines of MUNI based on ridership of each line. • We plan to decrease lines in 6 stages. A few will be cut each year. • The routes that are not taken away will have more buses and can come more frequently. • Since there will be more open shifts, we would like to have some buses with two drivers. • One can double check on tickets and be there for security reasons.


o mniride / 08

Proposed Lines: F, J, K/T, L, M, N, 1, 5, 9, 14, 22, 29, 30, 38, 43, 44, 49, 71 Proposed Elimination of Lines: 2, 3, 4, 6, 7, 10, 12, 16, 17, 18, 19, 20, 21, 23, 24, 26, 27, 28, 31, 33, 36, 37, 39, 42, 45, 47, 48, 52, 53, 54, 56, 66, 67, 76, 80, 81, 82, 88, 89 Elimination of Stops: • Limit to every 5 blocks, modeling the 38L line. • There are currently 4,000 bus stops. • With the elimination of lines and certain stops, there will be less maintenance and employees needed to drive.


NEW MAP

DERO DIVISA

omn irid e / 0 9

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o mniride / 02

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each line. Only six lines are used by 75% of MUNI’s riders.

49

We plan to decrease lines in 6 stages. A few will be ct each

29

year. The routes that are not taken away will have more GIL MA

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29

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43


omn irid e / 1 1

INTERACTIVE HANDLES

• The handles will hold information for MUNI riders. • They have browse the news, find events and attractions, find a route, and look up the status of your bus and others. • The bottom will have a marquee that will tell the rider which stop they will be arriving at next so that they know where they are at all times. • The handles also feature adjustable shapes so that all people can ride the bus safely. • The are sponsored by Yelp and Google as well as the advertisement company of the shelter.


o mniride / 12


omn irid e / 1 3

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o mniride / 14


omn irid e / 1 5

BUS SHELTERS • The bus shelters will include new touch screen interfaces so that riders can find important information while they wait for their ride. • Riders will be able to look up weather, routes, the status of their buses, news, and attractions. • The bus shelters are sponsored by Yelp and Google as well as the advertisement company of the shelter. • Supports multiple languages.


NEWSROOM

SF GIANTS CHAMPS Lorem ipsum dolor sit amet, consectetur adipisicing elit,

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o mniride / 02

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omn irid e / 0 1

BUS SHELTER


o mniride / 18


omn irid e / 1 9

PHONE APP • Purchase tickets • View map • Load clipper card • Get directions • Check bus status and times • View attractions


o mniride / 20

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omn irid e / 2 1


o mniride / 02

APP AD


omn irid e / 2 3

OMNIRIDE WEBSITE


o mniride / 24


omn irid e / 2 5

BUS CAMPAIGN


o mniride / 26


omn irid e / 2 7


o mniride / 28

WE’RE ALWAYS THERE FOR YOU, OMNIRIDE.COM.


omn irid e / 2 9

colophon Melissa Kelly Kim Dauer Theresa Yen Tom Sieu, Instructor Print 2/3 Academy of Art University, Fall 2012 Sewn Signatures, Epson R1800


o mniride / 30


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Omni Ride MUNI Project  

Omni Ride MUNI project deliverables and proposal

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