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Fashion Stylist

What is fashion styling?

Roles of fashion styling What is Editorial stylist?

What is a brand stylist?

Roles of a personal stylist?

Leslie Fremar • Leslie Fremar, who lives in New York with her husband and two little boys, divides her time between styling and consulting, and has earned the reputation of being one of the most consistent visionaries in the fashion business. A former Flare magazine intern and model, Fremar studied at the Fashion Institute of Technology and eventually landed a job at American Vogue assisting editor-in-chief Anna Wintour; a stint at Prada, heading up Celebrity Relations, followed • Most recently, Fremar was tasked with helping to curate and launch the SQ1 Concept popup store at Square One Shopping Centre in Mississauga – a temporary boutique offering an assortment of Canadian labels. Fremar recently divulged how she’s managed to win the confidence of some of Hollywood’s biggest stars.

Kate Young whose impressive list of clients includes : Dakota Johnson, Sienna Miller, Margot Robbie and Selma Gomez, majored in English and Art History in college, but got her start in the industry as an intern at a London-based fashion PR firm. This is where she realised that she was in the company of people who had studied When it comes to the best advice she'd give to a fashion industry hopeful, she goes back to something she learned during her years at Vogue when she was first starting out in her career. “Young's boss at the time asked me for something and it was impossible when she checked, my answer was 'I couldn't do what you asked�

Kate Young known as a fashion stylist legend and hard working single mum .

GOK WAN The nation’s favourite style guru, Gok Wan talks about shopping, styling and body shape Gok’s fashion philosophy Everyone has the right to feel good about themselves. Women have had enough of being told that plastic surgery or a drastic diet is the secret to beauty and success. It goes without saying that looking good comes from feeling good within. F A S H I O N P O R T F O L I O

You should avoid • Wearing belts whether big or small • Sleeves which finish next to your bust • Any details, fuss and volume near bust, tummy or hip area e.g. no lapels, double breasted coats or jackets, high-waisted trousers or waistbands • Skirt above knee length • Clothing that finishes at your fullest points e.g. jackets, cardigans • Excessive fabric in the mid section

Make sure that you Choose simple tailored jackets that nip in at your waist or belted jackets to make your waist smaller and this will also will trim in your tummy area.

Tips for your apple shaped body . • Wear empire dresses and shirts to make your body look more voluptuous yet still look slimmer and trimmed. • Choose loose materials and make sure that you shop for V-neck shirts .

Pear shaped To create that body balance you will need to take emphasis away from the hips and draw it to the top half of your body. You can do this very easily by choosing tops with the right style and shape and also choosing bold designs and colours. Tops should be fitted and not baggy and should finish at the top of your hips to emphasize your well-defined waist. Avoid tops and short jackets that end at your bum because these draw the eye to your larger middle section. The most flattering tops for the pear shape women should be of about three quarter length, this length will effectively cover your less than flattering areas which are going to be your hips, bottom and thighs.

Strapless dresses will look gorgeous on you but if you don’t feel daring enough to show of all that skin try a halter neck, halter neck dresses are fitted up top which will show off your waist. Dresses with spaghetti straps will give your shoulders a broader appearance and help balance you out.

Skirts and Trousers for Pear Shaped Women: A-line skirts, wraps and dresses are the best for Pears because they skim through those lovely curves without making them look baggy and unshapely.

What to wear for your hourglass figure. Wear good fitting undergarments. ... •Wear fitted clothing. ... •Avoid baggy and boxy clothing. ... •Wear light-weighted and thin fabrics. ... •Wear waist defined tops and jackets. ... •Wear figure sculpting evening dresses. ... •Wear slimming necklines tops and evening dresses.

Rectangle shaped What you should idealy wear if you are rectanglular shaped . Use strong blocks of color to help define your body As for most body types, be sure to wear a good bra to define what bust you have Wear tops and jackets that emphasize the waist Choose a coat with a good waist or that is belted at the waist Any jacket tailored around the waist will look great You can use some shoulder padding (don’t overdo it though) Medium to high necklines usually work well, especially if you have a small bust and long neck If you like to create the illusion of bigger breasts, choose tops with pockets, rushes, pleating and other front details Halter necks will also give the appearance of a bigger bust and shows off your back Accessorize with belts around the waist. Heavy belts can be really good if you’re also long waisted If you have no waist at all, then a belt is best avoided 3/4 sleeves usually work really well for a rectangle Blouses can look really good if they are tucked in Shift dresses and empire line dresses work well, but I also like to break the rule with dropped waist dresses!

•For the bottom of your body you should go for the waistless look and also you can opt for straight skirts and shirt dresses •For shoes, opt for curvier and rounded options like ballerinas and pumps

Strawberry shaped What you should wear on your strawberry shaped body 1.Use belts: Using some interesting belts can really enhance the hip and draw attention to the same. It is important for you to draw attention towards your waist and your hip, for it is generally less defined than the top portion of your body. 2.Neckline: For strawberry shaped bodies, some of the best options for necklines are square necklines, sweetheart necklines etc. A scooped V neckline would also look really good on the top heavy strawberry bodyenhancing an important aspect of their bodies! 3.Flared pants: Flared pants would draw attention to the bottom portion of your body and make your legs look amazing. 4.Go for a cinched waist: A top, a skirt or a dress with a cinched waistline (where the dress is tighter around the waist) would look really good on strawberry shaped bodies. 5.Anything that flares: A dress that is tight fitting on top and flaring at the bottom. Flared pants, flared skirts, flared jackets etc. If you have a strawberry figure, all these are your best friends

Makeup tips! For fair skinned clients pale colours and nude golden brown colours Darken the tone of the face to and make the lips look more enhanced. For medium skin tones, medium bright colours for lips make your lips look more full. For olive skin tones, dark colours make the lips look toned and bright and makes the face illuminating. For dark skin tones, dark purples ,dark brown ,golden colours and dark reds make the face tone look more bright because of these bright colours make the teeth look white and dark tip colours enhance depth into the lips.

HAIR STYLES FOR YOUR OVAL SHAPED FACE Shoulder-Length Waves "The length of this simple, tousled look suits Jessica Alba's shape very well, Her waves add volume and draw out her cheekbones—which makes an oval face look slightly more rounded, rather than further lengthening it. To make waves work on fine hair, add volume with Pantene Triple Action Volume Mousse at the roots. Curved Bangs "Bangs on an oval face are a great choice, because they change the face shape by shortening its length. These aren't blunt— instead, they curve on the sides, adding a frame around the eyes." For sleekness like Liv Tyler's, i suggest blow-drying hair and adding a pea-size amount of smoothing serum, such as It&ly Hair Fashion Purity Design Pure Water Drops.


LOOSE HALF PONY This hair style suits people with round face shapes as the middle parting slims the face.

A fridge hides the round shape and slims and trims the face.

Tips for heart and square shaped face’s Heart shape hair style tips A bob hair style shapes your heart shaped face it accentuates the cheek bones which is the best feature of this shape.

Curling just half of the bottom of your hair will create fullness where a heart shaped face needs this the most

Square shaped hair style tips Hair loose and natural with a side parting makes the face look more rounded.

With a square face shape you should really consider short or medium length hairstyles. When combined with waves or roundness around the face it will soften your faces strong features.

Evening wear look

Beyoncé style is very chic and classy, she has an hourglass figure, so she suits many looks. A skirt with a crop top shows off her curvy figure and accentuates her small waist. I chose this burgundy colour pallet to go with her dark skin complexation. The high waist skirt and tight fitting top flatters her voluptuous figure. This evening look is great for Beyoncé as the dark purple lips make her face illuminate, the Smokey eyes accentuates her eyes. Highlighter defines her cheek bones. Beyoncé hair is short curly with volume which enhances her cheekbones.

This casual summer day time look enhances BeyoncĂŠ's figure. her nude complexion makes her hourglass body shape look trimmed and defined. The light beige lips and brown nude eye shadow makes her skin colour more illuminating. This hair style, which is pushed to one side makes her oval face shape stand out.

Affluent Ethnicity


Single mum

Customer groups Young student

Fashion conscious


Early adopters

Customers will vary their response to new trends and ideas. Those who are more conservative might take some time before they feel ready to buy into a new trend. They might want to feel safe, fit in or not look out of place.

Others might feel that a new style is too expensive. They may wait till the trend hits the mass market and the price comes down. Their motivation is to be cautious and spend wisely.







2 2 Y E A R S O L D

Racheal is receptionist who works only part time so her budget it very low. She still wants to look fashionable and still wants to look good with limited funds available to her. Racheal follows the latest trends and is very up to date with the latest ideas, she mix and matches different looks with high street bargains and uses the internet for inexpensive purchases. She wants to look her best when in and out of work so she needs outfits that can be dressed up or down. Her figure is hourglass shaped so fitted clothing makes her look seductive and flaunts her curves off with style.

Sophie is a hard working mum that likes to shop around for good deals and new trends. She likes nude colours and her figure is rectangular so she is very slim so she likes to wear jumpers to make her body look more bulky and she wear trousers with wide legs to add depth to her thin legs.

Analysing magazine covers for consumer groups Cosmopolitan is aimed at teenagers on a middle ranged budget. Clothing in this magazine is young, chic and fashionable so this will target fashionable teenagers. The front cover represents a young girl displaying key stories which relate to young girls. May 2013 marked the one-year anniversary of a healthy body initiative that was signed by the magazine's international editors—the initiative represents a commitment from the editors to promote positive body images The name Vogue means "style" in French Vogue magazine is for a high range budget with high quality clothing. This cover represents a image of expensive evening wear with a royal, chic and vintage look

Consumer Groups: target adverts Plus size advert meaning beauty comes in all shapes and sizes

An innovator who takes risks by creating new ideas this advert represents a new idea

Maternity fashion caters for pregnant woman and is very loose in fabric

Student fashion tends to be tends to be quite casual and comfortable

Current trend’s “cool hunt”

Autumn/Winter 2016's top-line fashion trends may be wildly different from each other, but they're all supercharged with one major element—creative electricity. That may sound obvious. Of course designers switch things up each and every season to offer new and exciting things, you're thinking, but there's something about the industry right now that's pushing boundaries and offering up new clothing ground to be stomped upon.

My target range is focused on young street trends with a oversized nude look . My source of inspiration is from Pinterest and this a 2016 autumn trend and this range is a high in demand product and this look is a British street look with a hint of European style incorporated into this trend This look is casual and you can wear this for formal wear as well as casual wear.


T R E N D & S T Y L E

Pinafore is not a word usually associated with a contemporary wardrobe. It’s part of a category of clothing which also includes Peter Pan collars and Mary Jane shoes, that most teenagers run fast for as soon as they discover Topshop. But trends have a no-holds barred approach to references, and pinnies are chief among them for autumn. Brown bags are cool accessory to your outfit and is new in and targeted at teenagers and long stripy shirts add to the young look.


its all about green !

For young men dull like colours and bold jackets seen to be the new in with warm fabrics and a geometric look. This look is Usually aimed at 14 to 25 year olds, this trend seems to be a sell out in all popular high-street stores . The knitted hat look is the new cool autumn in.

Everything you need to know about the new S/S 17‌.

Pattern is bold, dramatic and vibrant. Animal prints and python continue, only this season they come in varying applications, oversized, reworked and recoloured. Dramatic colourblocking is created through the collage of jewel-toned sparkling materials. Print & Pattern

• Deeply embedded in a romantic and historical revival, a palette of rich, golden hues emerges for this feminine theme. Deep olive, black and golden yellow are used in sophisticated head-totoe applications. The use of dramatically contrasting pinks and beige is new and evokes a boudoir sensibility.

Footwear and accessories combine graphic lines with a sophisticated 1990s aesthetic. Square-toe over-knee boots and pointed mules are punctuated by muted red and yellow, offering a modern alternative to classic black. Circular titanium sunglasses and teardrop statement earrings impart a futurist sensibility.


Deeply embedded in a romantic and historical revival, a palette of rich, golden hues emerges for this feminine theme. Deep olive, black and golden yellow are used in sophisticated headto-toe applications. The use of dramatically contrasting pinks and beige is new and evokes a boudoir sensibility.

Mid-Night Glam S P A R K L I N G



Makeup The excess of the 1980s is exemplified through the use of innovative materials and exaggerated details. Overt sheen and shine is intensified with plastic coatings and shining pailettes. Lurex wraps and drapes in fluid folds around the feminine silhouette.

The futurist

New trends for the future look are like metallic colours and leather materials

For my photo shoot I am sticking to the mid night glam theme I got my inspiration from WGSN website and I focused my shoot on the spring summer 2017 I used a green colour which is light and represents the spring and the summer I used a medium warm velvet fabric because this is for night out and in the night it can be quite cold. This photo shoot took place at the arts collage in Liverpool in a photography room on the 16th of December 2016 . I will be using light bright eye shadow and a bright colour to go with her olive skin complexion i will be using very bold accessories like a gold and silver bag silver bracelets and rectangular shaped neckless . For my poops I will be using an apple because she wants to go out on night out but be healthy and is conscience about her weight I also will be using a glowing green ball to represent her having a good night out and this fits in with my mid night glam theme . My model is the age range of 13 to 19 years old I choose to focus on the young because they love to have a lot of fun and are full of energy.



Mid night glam

Arts centre Liverpool


Melissa Jones Melissa Jones

Leena Ahmed


Mid night glam I researched into spring summer and went to all the main high street stores and found that I like the new velvet trend with bold accessories so I designed all of these individual looks for my photo shoot and the age group is for young people with hourglass body which these tight fitted dresses will flatter their figure. And I feel this trend will fit in perfectly with spring summer

Perfect makeup for olive skinned model

Wear the new velvet trend and for the spring summer in the night time for parties. My young model looks glamorous and feels comfortable in this velvet dress.


15 To 21 years old

Glamourous mid night glam young looking makeup for medium and fair skinned

Mid night glam for teenages girls who like to party


Photo shoot garment

Spring Summer

Mid Night Glam


Photos from my shoot before using photo shop I will edit these various times and show this on my next slide.

Photo shot edited images on Photoshop

Photo shoot edited images on Photoshop

Photo-shoot edited images on Photoshop

Since billboards are generally placed along motorways and busy streets, you'll be guaranteed that people will see your advertising. Another added benefit is that many people travel the same route repeatedly, such as with their commute to work each day. This means that they'll see your billboard regularly, which makes it more likely to stick in their minds. So this makes advertising on a billboard a more effective way of advertising my magazine.



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