Summative Evaluation OUGD503 Melissa Hardcastle My initial response when we were first briefed on this module back at the beginning of the second year was neither positive nor negative. I felt a little unsure at first of what it was exactly we would be doing and what work would be marked in terms of submission for the module if we were entering competitions and working on live briefs. As the sessions continued throughout the first few months of the year, it became clear what was being asked of us and exactly what we needed to do. An initial concern was the amount of work that was being expected of us regarding the first studio brief titled ‘Individual Practice’ for which we had to deliver a minimum of five briefs that we had completed. Afar working on several shorter briefs my concerns were minimized after realising that it was going to be possible to achieve a sufficient number of briefs. The main brief that I chose to work on was the YCN Cath Kidston brief, for which I had to design a new conversational print appropriate for application to women’s fashion, accessories and home ware. This was a brief I struggled with at first, as I was unsure about how I was going to be able to actually produce the print, as I was not confident in working on Illustrator. After taking the time to learn more about the software I found it increasingly easy to use and I was able to produce the print that I had wanted to when I had generated ideas initially. Coming up with a theme for this print was also something that I found tricky at first, however after sitting down and thinking seriously about an appropriate theme for the cross range of products that the print would be applied to I arrived at what I felt to be a suitable and creative print which met the demands of the brief as well as abiding by the brand values and print traditions. The smaller briefs were the ones which I particularly enjoyed working on as I have come to realise that this is my preferred method of working. I enjoyed sourcing the briefs despite it being hard at times, and starting them and being able to see a clear finishing point. The shorter deadlines were also encouraging to work on my time management and organisational skills as they forced me to work faster and produce the work quicker which is something I benefited from later on in the module and will continue to benefit from when working on future competition briefs and all modules.
I particularly enjoyed working on the Black and White Surface Pattern brief as I mentioned earlier in this project report. This brief was a favourite of mine as it offered the opportunity to be really creative as the only real limitations to the brief were the colour restrictions, which conveniently happened to be two of my favourite colours to work with which is the main reason I chose to enter that competition. When we were briefed on the second studio brief for this module for which we would have to collaborate on a larger brief from either the YCN or D&AD websites, I did not like the sound of it. Working in groups is not something I have previously enjoyed, however I was pleasantly surprised by how much I enjoyed working on this brief. Amy Hill and I chose to work together, despite us being friends, which we were advised not to do, I believe we worked well together as we share a number of interests, particularly design and fashion related. For this reason, we chose to work on the YCN Oasis message. This is a brief, which I believe we will both look back and remain proud of, as we were able to contribute individually but then bring ideas together with one another also. As well as producing work that we could be proud of, I was also pleasantly surprised by how much I honestly enjoyed working with another creative. I found it more encouraging working more efficiently as I had my partner depending on me and not just myself. Overall I am really pleased that this module was able to be a part of the course this year and will most definitely continue to keep up to date with up and coming competitions and seek out other live briefs to be working on. It is a fun method of Graphic Design practice and also a great way to build up appearances for your design work in the industry, as well as leaving you with a large amount of work for you to refer to and use in portfolios. This module also made it clear to me how much I was able to do in a period of time that was not so long. The demand to work on a range of briefs for the first studio brief also encouraged me to step out of my comfort zone and explore different design formats to work with and competitions which I might have previously overlooked or eliminated out of my circle of interests.