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G R A P HI C DE S I G NE R

PORT FOLIO MELISSA YUNITA LAUW


BRANDING. CHUCK WE.CRE.ART FRUCTUS NAILS TROUVAILLE


B R A NDI NG - C H U C K

Chuck is a snack company that produce choco roll snack. The economic status of their main target is middle-upper. Chuck logo was inspired by the chocolate layer that wrap the wafer roll. The form was modified and simplified into a dynamic form. The brown color was chosen in terms of the main ingredients of the product that is basically a chocolate. In addition, three dynamic form under the elips simbolized Chuck’s variant of flavours. It has three different flavours; green tea, orange and mint. As it has three different flavours, the logo has it flexibility to change colors based on its flavour


SECONDARY LOGOS

GREEN TEA FLAVOUR

ORANGE FLAVOUR

MINT FLAVOUR


PRIMARY COLORS

DARK BWORN

BROWN

CMYK CMYK 41 | 58 | 66 | 70 41 | 58 | 66 | 50

BROWN

BROWN

CMYK 41 | 58 | 66 | 30

CMYK 41 | 58 | 66 | 10

BLACK 100% BLACK

BLACK 90% BLACK

BLACK 75% BLACK

BLACK 18% BLACK

SECONDARY COLORS

MOSS GREEN

GREEN

LIGHT GREEN

YELLOW

RED

ORANGE

LIGHT ORANGE

YELLOW

CMYK 75 | 55 | 100 | 0

CMYK 50 | 5 | 100 | 0

CMYK 20 | 5 | 100 | 0

CMYK 0 | 5 | 100 | 0

CMYK 0 | 90 | 100 | 0

CMYK 0 | 70 | 100 | 0

CMYK 0 | 35 | 100 | 0

CMYK 0 | 10 | 100 | 0


B R A NDI NG - WE .C R E . A RT

WE.CRE.ART is the first platform to costumize book from its front cover to back. It’s established by me and three other friends. WE.CRE.ART offers ‘freedom’ for customer to make their own dream book by choosing paper materials, designs, bookmarks, number of pages, finishing and binding. WE.CRE.ART offers four different style such as Classy, Sweet, Typography and Illustration. Customer could mix those styles in one book as they wanted to. Furthermore, we offer four different paper material such as plain paper, lined paper, drawing paper and water color paper. WE.CRE.ART’s main target are teenager girls with economic status middle-upper. This book can also be owned by everyone, but most of our campaign designs targeted to those girls.


POSTERS


B R A NDI NG - F RU C T U S

Fructus is the very first local water-based nail polish in Indonesia. It’s discovered by Prasetya Mulya Business School students. Fructus become the safest one since it’s a non alcohol nail polish. Furthermore, Fructus has many choices of colors and every single color has its own fruit scent. It also has opaque color. The Fructus Nail Polish dry faster than the other alcoholic polish. Since Fructus is water based, no alcohol or polish remover needed to remove the polish from nails. As Fructus has those unique selling points, some campaign designs made based on: its water-based, colorful, and aroma of fresh fruits.


FRUCTUS NAILS CAMPAIGN DESIGN


B R A N D I N G - T R O U VA I L L E

Trouvaille /troo’vi/ is a newborn business in design, focusing on wedding stationery and gifts. Trouvaille itself is a French word means ‘something lovely discovered by chance’ or ‘a lucky find’. Like every couple who feels lucky to find each other, trōuvaille wants to make every couple feels lucky to have found trouvaille while preparing their big day. Trouvaille offers design service for wedding stationery kit, which basically a custom, such as invitation card, wedding favors (souvenir), guest book, photo album, and other elements that the couple needed. Trouvaille also try to complete the couple happiness through providing design service for gifts, either for the bridesmaid and bestmen or for the newlywed from their special ones.


This is a web design for my newborn business named Trouvaille. Trouvaille services are wedding invitation designs, wedding kit and gifts. ​ Please kindly check our website to see some features and website interfaces : ​ http://hellotrouvaille.wix.com/home


PAINTING & CRAFT. DIGITAL PAINTING CRAFT EXPERIMENTAL ART


PA I N T I N G & C R A F T - D I G I TA L PA I N T I N G

I’m passionate in digital painting and I paint in various styles such as water color, realism and with rough brush strokes. I mostly paint portraits of celebrities as fan arts. In addition, I’m recently curious about learning how to paint with digital water color effect.


PA I N T I NG & C R A F T - C R A F T Other than doing digital painting, I love crafting and produce hand made arts. One of my favorites is making my own handmade book by stitching the binder manually. I enjoy paper cutting too as it challenges my determination.


PA I N T I N G & C R A F T - E X P E R I M E N TA L A R T

Other than doing digital painting, I love crafting and produce hand made arts. One of my favorites is making my own handmade book by stitching the binder manually. I enjoy paper cutting too as it challenges my determination.


PART OF ME This is an experimental art mix media painting. Inspired by my love for nature. As I love nature so much it becomes essential for me. I used real flower and leaves as materials of this project. I didn’t pluck leaves and flower from its tree, I only picked the falling ones from the ground. ​ I combined part of my head with beautiful imaginary nature scenery; the milky way, vast lands, greenlands, forest and flower. They simbolized how important nature to me as it becomes one with my head, the most important part of my body. ​ I picked the leaves that could be graded by color: from dark green maroon to fresh green. I chose dark green maroon so it could be matched with the brown vast lands next to the leaves.


SONGS IN COLORS I believe that everyone has their own perspective in seeing things. One of them is perspective in interpreting a song. One song could have lot of meanings to everyone, depends on how they feel about that song and what memories that brought back to them while listening to those musics. I love the way music can be related to my personal life, I love how music can always be there for me. That part of music inspires me to make this experimental art. I expressed the feeling that popped up while listening to one song through abstract watercolors. Then I combined 16 expressions from 16 different songs to one exploding box. I displayed the box in class, covered the box with black plain paper so it looked misterious and make people want to open it. Inside the box, there is a mini box with mp3 player and earphone so the viewers could listen to those 16 songs. I also provide brush, watercolor and paper so they could express their own feeling while listening to those musics.


EXPERIMENTAL ART EXHIBITION


INVITATION. LONG JOURNEY ARTISTIC BRIDE BLUE HYDRANGEA SOUVENIR


I N V I T AT I O N - L O N G J O U R N E Y

This is my first wedding invitation design, the concept is garden and love journey map. The couple has been dating for 8 years and had long distance relationship for years. They first met at Jakarta, then after they’re graduated from high school, the groom studied abroad to America and the bride to Bandung. After graduated from university, the bride learned language in Japan while the groom came back to Indonesia. After the long LDR, they’re back to Indonesia and decided to unite their life as husband and wife.


I N V I T AT I O N - A R T I S T I C B R I D E The concept of this wedding invitation is simple yet artsy. The bride is quite artistic so she wanted her invitation to be little artistic with the color of tosca and rough brush strokes.


I N V I T AT I O N - B L U E H Y D R A N G E A The concept of this third wedding invitation is artsy, floral, and bluish. To make it looks artsy, I drew the flower digitally with watercolor vibes and the background with abstract splatters. The bride really likes Hydrangea and baby blue, so she wants her wedding invitation kinda bluish and decorated with Hydrangea.


I N V I T AT I O N - S O U V E N I R This souvenir was designed based on my third wedding invitation, Blue Hydrangea. As I have several experience in designing wedding invitation, me and my best friend, Edelyn Chindani (who also passionate in wedding stuffs), decided to establish a small business called Trouvaille.


PHOTOGRAPHY. I love the way nature could make my day by showing its beauty. They are the reason why I was dying to get a DSLR and learned how to shot. Most of my gallery filled with nature landscape because I want those beautiful things captured and last forever.


081808695906 | melissaa.yunitaa@gmail.com | www.melissaayunitaa.wix.com/portfolio


Melissa yunita portfolio