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a new angle on hydration


Melina Edgerton // Fall 2012


table of contents Introduction 01

wwu & transition

Research 03 04 05 06 07

what is road cycling? cycling history the road bike who cycles? persona

Process 09 10 11 12 13 15 17 19

problem current products current issues design criteria inspiration ideation form progression eye angle study

Solution 21 23 24 25

mibo specifications materials & components in-context


The Junior Industrial Design class at WWU worked with Transition Bicycle Company during Fall 2012. The goal of this five week project was to create a bicycle storage solution or accessory targeted to road, commuter, mountain, or touring cyclists.

01


02


what is road Cycling? Road cycling is the oldest and most widespread form of bicycling. It primarily takes place on paved surfaces and includes recreational and race cycling. Road cycling is rooted in tradition. Major changes to the sport are rarely accepted and the most successful innovation tends to come from small tweaks.

03


Cycling History

1865

1870

1880-90

1896

1900-10

first two pedal bike

penny farthing

safety bicycle

cycling in the Olympics

derailleur introduced

04


The road bike stiff, lightweight frame

high seat for full leg extension

drop handlebars

bottle cage

thin wheels with minimal tread clipless pedals

05


who cycles? 2009 Survey of Licensed US Cyclists 72,000 racers 115,000 median household income 34 median age 81% college graduates 27% post graduate 89% male 57% professional/managerial 35% married

06


Persona

“Cycling has become more than a hobby for me. It’s a lifestyle.”

07


chris stevenson 36 years old lives in Portland, OR works as a computer engineer 4 years cycling experience cycles at least 3 times a week rides to for fun & to stay fit invested over $7,000 in bike & accessories treats himself by purchasing new bike gear talks bikes with his coworker/fellow cyclist Nate wants his bike to be aerodynamic keeps water in bottle cage on frame keeps wallet, keys, and phone in jersey pockets

08


Problem

Create a hydration system for road cyclists that improves water accessibility, allows for safe to use while riding, and fits with the sleek road cycling aesthetic .

09


Current Products 1.

4.

2.

1. Camelbak Podium Chill 2. Vincero Design Stratus 24 Bottle & Edge 16 Mount 3. Profile Design Razor Bottle System 3.

4. Vision Aerobar Triathlon/Time Trial Drink System


Current issues

rider’s head tips up when the water gets low, dangerously taking eyes off the road

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rigid plastic bottles are not comfortable in jersey pockets

bottle cages clutter the sleek frame and can be hard to reach while riding


Design Criteria This hydration system must: allow rider to keep their eyes on the road

fit comfortably in jersey pocket and bottle cage

be made of a soft, flexible, durable, food safe material

require only one hand to use; no cap or lid

be lightweight and aerodynamic

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4.

Inspiration

1. 13

2.

3.


5.

8.

1. Humangear GoToob 2. Camelbak Eddy

6. 7.

3. Nike Sport Water Bottle 4. Easy Drink Concept 5. Relaj Water Bottle 6. Camelbak Antidote Resivoir 7. Vapur Anti-Bottle 8. Comotomo Natural Feel Baby Bottle


Ideation

15


16


Form Progression

17


18


Eye angle study

head tips up when water gets low, dangerously taking rider’s eyes off the road

19


transfer the angle from the cyclist’s neck to the water bottle, allowing rider to keep eyes straight ahead

20


Mibo

Mibo is a water bottle for road cyclists. By changing the angle of the drinking nozzle, Mibo allows cyclists to keep their eyes on the road ahead. The soft silicone bottle is comfortable in the jersey pocket and the thin neck keeps Mibo from slipping out during rides. Mibo eliminates the need for a bottle cage, allowing riders to maintain the sleek, aerodynamic identity of their bicycle.

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Specifications

23


Materials & Components

silicone inner valve polypropylene straw connector grip indents in cap

mibo comes in: threads attach to cap

orange

teal

pink

polypropylene collar

gaskets hold collar on bottle and create watertight seal

removable silicone straw

imprinted logo blue silicone bottle 24


In-Context

25


a new angle on hydration


Mibo  

A water bottle for road cyclists designed in a five week project with Transition Bicycle Company

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