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2014

CO R P O R AT E

PACKAGES

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03

Âť 2014 MELBOURNE FIXTURE RD 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23

DATE Saturday, March 22 Sunday, March 30 Sunday, April 6 Saturday, April 12 Sunday, April 20 Saturday, April 26 Saturday, May 3 Saturday, May 10 Saturday, May 17 BYE Saturday, May 31 Monday, June 9 Sunday, June 15 Sunday, June 22 Sunday, June 29 Saturday, July 5 Saturday, July 12 Sunday, July 20 Sunday, August 3 Saturday, August 9 Sunday, August 17 Saturday, August 23 TBC

OPPONENT St. Kilda West Coast Eagles GWS GIANTS Carlton Gold Coast SUNS Sydney Swans Adelaide Crows Western Bulldogs Richmond

VENUE Etihad Stadium MCG Sydney Showgrounds MCG MCG MCG Adelaide Oval MCG MCG

HOME/AWAY Away Home Away Away Home Home Away Home Away

LOCAL TIME 7.40pm 3.20pm 1.10pm 1.45pm 3.20pm 7.40pm 4.10pm 7.40pm 1.40pm

Port Adelaide Collingwood Essendon North Melbourne Western Bulldogs Fremantle Geelong Cats Port Adelaide Brisbane Lions Hawthorn GWS GIANTS West Coast Eagles North Melbourne

TIO Traeger Park MCG MCG MCG Etihad Stadium TIO Stadium MCG Adelaide Oval Etihad Stadium MCG MCG Patersons Stadium Etihad Stadium

Home Home Away Home Away Home Home Away Home Away Home Away Away

1.10pm 3.20pm 4.40pm 4.40pm 1.10pm 7.10pm 1.45pm 12.40pm 1.10pm 4.40pm 3.20pm 5.40pm TBC

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» PRESIDENT’S CLUB Enjoy an exciting day at the football, with the Melbourne Football Club President as your official host, in the outstanding Olympic Room, on the centre wing at the MCG. You will receive a premium dining experience and first class entertainment, amongst Club sponsors, high profile officials and special guests. A truly VIP experience for corporate clients, family and friends. The President’s Club in 2014 will evolve to satisfy the dining patterns of the changing AFL fixture. Please see the new dining and event structure available at the nine Melbourne Home games in season 2014. COST

»» 9 Game Membership Red – 8 x sit down, 1 x stand up = $2,500pp »» 9 Game Membership Blue – 4 x sit down, 5 x stand up = $2,300pp »» Child (Aged 4-17) 5 game booking – $600pp MEMBER GUEST RATES »» Sit down – $290pp

»» Stand up – $240pp »» Child – $120pp

CASUAL BOOKINGS »» Sit Down – $330pp

»» Stand Up – $270pp

»» Child – $130pp (5 games only)

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RD DATE

OPPONENT

VENUE

SIT DOWN/ KIDS STAND UP – BOTH AREA

2

Sunday, March 30

West Coast Eagles

MCG

Both sit down and stand up

Available

5

Sunday, April 20

Gold Coast SUNS

MCG

Both sit down and stand up

Available

6

Saturday, April 26

Sydney Swans

MCG

Sit down only

Not available

8

Saturday, May 10

Western Bulldogs

MCG

Sit down only

Not available

12

Monday, June 9

Collingwood

MCG

Sit down only

Not available

14

Sunday, June 22

North Melbourne

MCG

Stand up only

Available

17

Saturday, July 12

Geelong Cats

MCG

Sit down only

Not available

19

Sunday, August 3

Brisbane Lions

Etihad

Both sit down and stand up

Available

21

Sunday, GWS August 17 GIANTS

MCG

Both sit down and stand up

Available

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INCLUSIONS »» Two course dining (sit down package) and gourmet grazing menu (stand up package), including half time afternoon tea/supper »» Beverage package throughout the day »» Ground entry and premium reserved seat on level two »» Guest speakers and entertainment »» Official AFL Record and car parking passes »» Access to the Family Zone facilities, to entertain children aged 4-12 Dress code: Smart casual, collar required – No denim 9 game packages include a Melbourne Football Club Adult membership.

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» INNER SANCTUM

»» Inner Sanctum Interstate trip to Adelaide with the team for our Round 18 game v Port Adelaide

If you want an exclusive behind the scenes look into the inner workings of the Melbourne Football Club, then look no further. The Inner Sanctum group will have the closest association with the Melbourne Football Club and Senior Coach Paul Roos in season 2014.

Inclusions: - Return flights and accommodation - Dinner with Senior Football Department members the night before the Round 18 away game v Port Adelaide

Be part of one of the Club’s most respected and informed groups who, in their eight year history, have witnessed it all.

- Corporate Hospitality option at Adelaide oval to watch the game

Look forward to pre-game briefings from coaching staff at home games, exclusive events and invitations, along with the privilege of spending an afternoon with the match committee as they discuss that weekend’s game.

- Transfers in Adelaide

Cost: $13,500 pp

»» Game Day – Watch Richmond v Fremantle from the Melbourne Corporate Suite with MFC assistant coaches as they discuss the tactics and strategies of an AFL game – Saturday June 14

INCLUSIONS

»» Coffee with the coach – One on one catch up with Senior Coach Paul Roos

»» Match Committee – Meet with Melbourne Football Club coaching staff for lunch as you discuss the team for the first NAB Cup game v Richmond. Wednesday February 12

»» Privileged invitations throughout the year »» Invitation to the 2014 AFL Charles Brownlow Medal count. »» Exclusive Post Season Dinner with Inner Sanctum members and the Senior Coach, and recruiting staff to discuss the 2014 season and the recently help AFL draft

»» Match Committee – Meet with Melbourne Football Club coaching staff for lunch as you discuss the team for the Round 15 away game v Western Bulldogs on Wednesday June 25 »» Privileged pre-game briefing before home games at the MCG with Senior Coach Paul Roos and MFC assistant coaches

»» Opportunity to sit inside the Stats Box during one game of the 2014 season

»» Exclusive Pre Season Dinner with Inner Sanctum members and the Senior Coach, CEO and President. Wednesday March 26

All prices include GST.

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» BOARDROOM INCLUSIONS »» All entry ticketing and premium reserved seating »» Premium two course meal with afternoon tea/supper »» Full beverage package »» Black tie waiter service »» MC and guest speaker »» Car parking »» Giant closed circuit television

The Melbourne Football Club Boardroom, located on level three on the centre wing of the MCG Southern Stand, transforms into a unique onsite dining facility. It is the perfect setting for entertaining clients, rewarding staff or enjoying a day at the football.

RD

MATCH

DATE

TIME

4

Richmond v Collingwood

Friday, April 11

7.50pm

6

Collingwood v Essendon

Friday, April 25

2.40pm

7

Carlton v Collingwood

Friday, May 2

7.50pm

11

Essendon v Richmond

Saturday, May 31

7.45pm

13

Carlton v Hawthorn

Friday, June 13

7.50pm

20

Richmond v Essendon

Friday, August 8

7.50pm

Functions commence 90 mins prior to the start of the game. All prices include GST.

The Boardroom hosts the best games during the 2014 AFL Season, or is available for private hire, with tailored packages to suit your needs both match day and non match days. Cost: from $290pp

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» CORPORATE SUITES A unique corporate entertaining experience, your guests will revel in this exclusive environment as they enjoy private dining with their own personal waiter in theatre style seating. Our two corporate suites are available for all 2014 AFL games at the MCG including the AFL Finals Series and 2013/14 summer of cricket. Each suite will accommodate all your personal needs to ensure this is a truly memorable day at the football. Suites available to seat 12 or 16. COST – AFL

Premium Game $550pp A+ Game – $495pp (All limited over and Twenty20 Internationals) A Game – $420pp B Game – $375pp (All Big Bash games) *Please see over for a full 2014 MCG AFL Season fixture. INCLUSIONS »» Private dining, with a range of premium dining and beverages »» Theatre style seating behind sliding glass windows, and television »» All entry ticketing and undercover car park passes »» Official match day program, AFL Record »» Private black tie waiter and bathroom facilities All prices include GST.

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Âť 2014 MCG FIXTURE

RD

MATCH

DATE

LOCAL TIME

RATING

2 2 3 3 3 4 4 5 5 5 6 6 6 7 7 7 8 9 10 10 11 11 12

Richmond v Carlton Melbourne v West Coast Eagles Hawthorn v Fremantle Collingwood v Geelong Cats Essendon v Carlton Richmond v Collingwood Carlton v Melbourne Collingwood v North Melbourne Melbourne v Gold Coast SUNS Geelong Cats v Hawthorn Collingwood v Essendon Melbourne v Sydney Swans Richmond v Hawthorn Carlton v Collingwood Hawthorn v St Kilda Geelong Cats v Richmond Melbourne v Western Bulldogs Richmond v Melbourne Collingwood v West Coast Eagles Carlton v Adelaide Crows Essendon v Richmond Hawthorn v GWS GIANTS Melbourne v Collingwood

Thursday, March 27 Sunday, March 30 Friday, April 4 Saturday, April 5 Sunday, April 6 Friday, April 11 Saturday, April 12 Saturday, April 19 Sunday, April 20 Monday, April 21 Friday, April 25 Saturday, April 26 Sunday, April 27 Friday, May 2 Saturday, May 3 Sunday, May 4 Saturday, May 10 Saturday, May 17 Saturday, May 24 Sunday, May 25 Saturday, May 31 Sunday, June 1 Monday, June 9

7.45pm 3.20pm 7.50pm 1.45pm 7.10pm 7.50pm 1.45pm 1.40pm 3.20pm 3.20pm 2.40pm 7.40pm 3.20pm 7.50pm 1.45pm 3.20pm 7.40pm 1.40pm 4.40pm 4.40pm 7.45pm 4.40pm 3.20pm

A B A A+ A A+ B A B B Premium B A Premium B A B A A B Premium B A

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11 RD 13

MATCH Carlton v Hawthorn

DATE Friday, June 13

LOCAL TIME 7.50pm

RATING A+

13

Richmond v Fremantle

Saturday, June 14

1.45pm

B

13

Essendon v Melbourne

Sunday, June 15

4.40pm

B

14

Richmond v Sydney Swans

Friday, June 20

7.50pm

A

14

Hawthorn v Collingwood

Saturday, June 21

2.10pm

A

14

Melbourne v North Melbourne

Sunday, June 22

4.40pm

B

15

Collingwood v Carlton

Sunday, June 29

7.10pm

A

16

Richmond v Brisbane Lions

Saturday, July 5

1.45pm

B

17

Melbourne v Geelong Cats

Saturday, July 12

1.45pm

B

17

Essendon v Collingwood

Sunday, July 13

3.20pm

A

18

Hawthorn v Sydney Swans

Saturday, July 26

7.40pm

A

18

Collingwood v Adelaide Crows

Sunday, July 27

4.40pm

B

19

Richmond v GWS Giants

Saturday, August 2

4.40pm

B

19

Collingwood v Port Adelaide

Sunday, August 3

4.40pm

B

20

Richmond v Essendon

Friday, August 8

7.50pm

A+

20

Hawthorn v Melbourne

Saturday, August 9

4.40pm

B

21

Collingwood v Brisbane Lions

Saturday, August 16

7.40pm

A

21

Melbourne v GWS Giants

Sunday, August 17

3.20pm

B

22

Hawthorn v Geelong Cats

Saturday, August 23

7.40pm

A+

22

Richmond v St Kilda

Sunday, August 24

4.40pm

B

23

Carlton v Essendon

Friday, August 29 (TBC)

TBC

A

23

Collingwood v Hawthorn

Friday, August 29 (TBC)

TBC

A

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» PLAYER SPONSORSHIP Develop a connection to the Melbourne Football Club like no other as you establish a personal relationship with your favourite player in Season 2014. With three levels of sponsorship available, there are packages to suit all your needs. »» Elite Player Sponsorship Cost: $3,600 »» Player Sponsorship Cost: $2,200 »» Guernsey Club Sponsorship Cost: $1,150 All prices include GST.

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13 INCLUSIONS GUERNSEY CLUB Match worn and signed player guernsey

PLAYER SPONSOR

ELITE PLAYER SPONSOR

Framed and signed photo with your player

Leather bound Guernsey presentation box containing a photo of you and your player, and signed guernsey

Player signed team poster

Two Player Sponsor lapel pins

Acknowledgement on the Melbourne Football Club website

Acknowledgement in the 2014 Season Guide and Yearbook

Invitation for two to exclusive Melbourne Football Club Season Launch, including private pre-event cocktail party Invitation for two to exclusive after match Player Sponsor Cocktail function

Invitation for two to a President’s Club Function in the Blue Stand Up section

Invitation for two to a President’s Club Function in the Red Sit Down section

Invitation for two to the Keith ‘Bluey’ Truscott Memorial Trophy Best and Fairest Dinner

Invitation for two to attend a designated home game in a MFC Corporate Suite at the MCG with fellow Player Sponsors

Invitation for two to the Business of Sport luncheon

Attendance by your sponsored player to an event organised by you, to be coordinated through Melbourne Football Club*

*All appearances to be within 30 minutes of the Football Club, and subject to Melbourne Football Club approval.

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» COTERIE

The AFL’s original and pre-eminent supporter group, made up of prominent, passionate and committed individuals who supported the Melbourne Football Club’s finances, players, values and heritage. Enjoy a premium dining experience in the Hans Ebeling Room in an atmosphere of great fellowship. Hear from prominent guest speakers and view each game from reserved seats on level two of the MCC. COST

3 Game Introductory Offer – $1,250 4 Game Membership – $2,200 Full Member 8 Games – $3,700pp All prices include GST.

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Membership inclusions: Coterie tie, scarf, lapel name badge and handbook Opportunity to advertise on Coterie Sponsor Board in Members’ handbook Match day functions include: Two course catering Reserved seat on level 2 of the MCC AFL record Prominent guests speakers Home games of choice at the MCG Additional games and guest rate (Including President’s Club home game at Etihad) Additional guests for missed games Change room access for one game Invitation for two to Coterie pre-season Dinner with Coterie members and MFC CEO, Coach, President and Captain Invitation for one to Coterie mid season function with MFC CEO, Coach, President and Leadership Group

Business of Sport tickets Access to exclusive Coterie events: Coterie Golf Day Coterie Brownlow Calcutta Bendigo Jockey Club Race Day Invitation to attend other Coteries for agreed away games Access to finals packages Price

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FULL MEMBERSHIP ✓

3 $275 ✗ ✗

4 $275 ✗ ✗

All 8 $195 2 ✓

1

2

✓ ✓ ✓ ✓ ✓ $2,200 (25 Year)

✓ ✓ ✓ ✓ ✓ $3,700 $2,775

✓ ✓ ✓ ✓ ✓ $1,250

P:

4 GAMES MEMBERSHIP ✓

If next year membership confirmed ✗

Two tickets to the Coterie AGM Dinner in MCC Committee Room

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» MELBOURNE BUSINESS COMMUNITY The Melbourne Business Community is a network of over 300 likeminded business professionals who are able to connect and build long term, mutually beneficial business relationships. Our business community continues to evolve as we engage not only out traditional supporters, but also those with a general business interest who are able to benefit from the opportunities this unique community provides. Cost: $190pp INCLUSIONS »» Pre-game catch up Round 1 v St Kilda »» MBC Networking breakfast – Friday April 4 »» MBC Networking event – Date TBC »» MBC Trade talk forum, hear from Manager Player Personnel, Todd Viney and National Recruiting Manager, Jason Taylor as they analyse the 2014 Trade period »» Access to the MBC website and business directory »» Club and industry insights from behind the scenes of the Melbourne Football Club All prices include GST.

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» PLAY FOR MELBOURNE Get the unique opportunity to represent Melbourne in a curtain raiser match on the hallowed turf of the MCG. Be coached by Melbourne legends while taking part in a range of match day experiences and functions. Cost: $1,750pp INCLUSIONS »» Training »» Full Melbourne Football Club playing kit (excluding boots) »» Cheer squad run through banner »» Team photo on ground »» Play two 15 minute halves, broadcast live on the MCG big screen »» Enjoy after match function for awards presentation, food and beverages and level two reserved seating for the Melbourne home game to follow All prices include GST.

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» FINAL SERIES

Experience AFL’s biggest day of the year in style with the exclusive Melbourne Football Club Grand Final brunch, including first class entertainment and reserved seat to one game each week of the finals, including the 2014 AFL Grand Final. GRAND FINAL SERIES PACKAGE »» Reserved seat for every AFL nominated finals match played at the MCG »» Ticket to the official Melbourne Football Club Grand Final Brunch Packages start from $1,600pp GRAND FINAL BOARDROOM SERIES PACKAGE – ON SITE DINING »» Hospitality and reserved seat for a nominated match each week of the finals played at the MCG, including the Grand Final Packages start from $2,900pp CORPORATE SUITE FINALS SERIES PACKAGE 12 Seat Suite – $50,000 16 Seat Suite – $75,000 Price includes premium dining and full beverage package for a game of your choice (if more than one game played at the MCG) each week of the finals. All prices include GST.

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» DARWIN 2014 FISHING AND FOOTBALL IN THE TOP END Wednesday 2nd – Sunday 6th July Cost: $4,900 pp Land only: $4,400 pp Be part of the intimate group of no more than 30 to travel to Darwin, enjoying the sights and weather on this ultimate getaway. Enjoy two days of spectacular fishing, and experience one of the most exotic destinations in Australia’s Top End – Crab Claw Island. Including both deep sea and estuary fishing on board fully equipped and specially customised boats, you’re sure to catch a prize winner to take home. To end this amazing trip, you will attend the blockbuster Melbourne v Fremantle game at TIO Stadium, including official pre-match AFL NT function. INCLUSIONS »» All airfares, meals, beverages, transport and accommodation »» Two days of fishing on board a charter boat »» All fishing equipment, including tackle and bait »» Entry and reserved seat to the game, including pre-match cocktail function All prices include GST. Please note: events, dates and prices subject to change.

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» SPECIAL EVENTS BUSINESS OF SPORT Friday August 1 Venue Crown Palladium Be entertained by some of the biggest names in sport at Melbourne’s premier Business of Sport lunch. $198pp KEITH ‘BLUEY’ TRUSCOTT MEMORIAL TROPHY – BEST AND FAIREST DINNER Date TBC Venue Crown Palladium Enjoy an evening with Club greats, past winners and the 2014 team to announce the fairest and best players of the season. $198pp

MELBOURNE FOOTBALL CLUB SEASON LAUNCH

FOUNDATION HEROES DINNER

Friday March 14

Saturday May 17

Venue MCC Members Dining Room, MCG

Venue TBC

Join us as we launch the 2014 AFL Season

By invitation only

$198pp

All prices include GST.

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» DIGITAL INVENTORY melbournefc.com.au has an extensive range of cross platform digital advertising solutions for partners and advertisers, twelve months of the year.

WEBSITE

On average, digital campaigns on melbournefc.com.au provide a 450% increase in engagement, compared to industry average.

»» Over 830,000 page views on average, per month (in season)

»» Most engaged supporters in the AFL

»» Highest number of page views, per unique visitor in the AFL »» 17% increase in average unique visitors per month, compared to 2011

Using customised creative, and aligning with our exclusive content, generates a click through rate 10 times higher than generic messages and advertising.

»» Advertising performance, up to 10 times higher than the industry average DEE TV

»» Over 1 million video streams from DeeTV and YouTube combined »» Exclusive content sponsorship opportunities to maximize brand exposure »» Highest performing ad units on the entire MFC website MOBILE APP

»» 46% growth in unique visitors

»» Over 3 million page views in 12 months

»» Highest performing ad units on the entire MFC website

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» FOUNDATION HEROES In 2008, Jim Stynes set the Melbourne Football Club one of the biggest challenges of its history. With the aim of eliminating the $5 million dollar debt, our Foundation Heroes group was established. Now we need to do more than just compete with other clubs, we need to resource every aspect of our club to the highest level to give our team the very best chance at success. Jim’s dream was 1000 Foundation Heroes and even though they are the most successful supporter group in the AFL we call upon more Melbourne supporters to be a part of something very special. For your one off investment of $5000 you will receive: »» An invitation to an exclusive annual event »» Football Forum access »» AAMI Park tours »» Match day tours (MCG games) »» Priority access to the clubs Work Experience program for family members (students aged 15-18) »» Priority access to the junior Guard of Honour on match days »» Regular newsletter correspondence

“Foundation Heroes are our most powerful and influential group and we have a responsibility to fully engage each Foundation Hero so they have a strong understanding of our vision on and off the ground.” – Jim Stynes

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2014

»» A wide range of further exclusive offers and recognition, including: Honour board, yearbook and website listing, as well as an individually numbered Foundation Heroes certificate and lapel pin

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» THE RON BARASSI BEQUEST SOCIETY Your legacy after the final siren HELP SECURE OUR GREAT CLUB’S FUTURE I am honoured to be patron and namesake of the Ron Barassi Bequest Society. It means a lot to me to know that my name and my father’s name will both be embedded in the foundation stone of the Club’s long term future. Making a bequest to the Melbourne Football Club is a unique way of supporting the red and blue football family, without impacting on your present income. All bequests – however large or small – will make a difference for generations to come. I hope you will join me in securing the future of this great Club by making a bequest as part of your estate planning.

The Melbourne Football Club has developed an information booklet which outlines what is involved in making a gift in your will to the Club. For your copy of the booklet, or to find out more information about the Ron Barassi Bequest Society, please contact Sharon Wangman, Bequest Manager, on (03) 9652 1157, or email bequests@melbournefc.com.au

Ron Barassi

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2014 Corporate Brochure