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Introduction

This project will be focused on the re-branding of a small greasy spoon located on the Lower East Side of Manhattan. The event will take place on Thursday, November 22, 2012, Thanksgiving day. In keeping with the spirit of Thanksgiving, the event will be a grill out where turkey burgers will be served. With the purchase of a burger, grillling spatulas and aprons with the restaurants logo printed on them will be given out to customers. The event will be promoted via an anmated web banner ad in The Village Voice several weeks before the event is to take place.

Production: Melanie Mantilla Design: Hyancarlo Monroy


Request For Proposal

Item: Palm Silicon Frying Spatula Material: Silicon head + Stainless steel handle Quantity: 150 Logo Printing: 1 imprint Spatula Color: Pantone 124 Gold Logo Color: Pantone Black Packaging: Units individually wrapped per carton

Item: Rustica Bib Apron Material: 65% Poly 30% cotton twill Quantity: 150 Color: White Logo Printing: Gold + Black Shipping: 50 per carton

Item: Leader Ad File Type: GIF Dimensions: dpi: 72 File Size: 60k


Duration Days

Task

Schedule

Create RFP

[1]

Render Graphics

[2]

Contact Suppliers

[2]

Meet with client

[1]

Approve creative

[1]

Sept 30 30 1

2

3

4

Oct 1 5

6

7

8

9

10 11

Send graphics to suppliers[1]

Approve Proof

[2]

Ad Testing

[2]

Upload Ad

[1]

Production Time

[7][5]

Shipping

[15]

Delivery

[1][1]

Day of Event

[1]

Creative PM

Productio Shipping


October 2012 Oct 7

Oct 14

12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27

on Time

Delivery Milestone


Duration Days

Task

Schedule

Create RFP

[1]

Render Graphics

[2]

Contact Suppliers

[2]

Meet with client

[1]

Approve creative

[1]

Oct 28 28 29 30 31 1

Nov 2

3

4

5

6

7

8

Send graphics to suppliers[1]

Approve Proof

[2]

Ad Testing

[2]

Upload Ad

[1]

Production Time

[7][5]

Shipping

[15]

Delivery

[1][1]

Day of Event

[1]

Creative PM

Produc

Shippin


November 2012 Nov 9

10 11 12 13 14 15 16 17 18 19 20 21 22 23 24

ction Time

ng

Nov

Delivery Milestone


Suppliers

Supplier Alibaba.com

4Imprint.com

Hyancarlo Monroy

Contact Corporate Headquarters: 699 Wang Shang Road Binjiang District Hangzhou 310052 China Tel: (+86) 571-8502-2088 Fax: (+86) 571-8981-5505 http://www.alibaba.com 101 Commerce Street Oshkosh, WI 54901 Phone: 888-298-8190 Fax: 800-355-5043 http://www.4imprint.com hyancarlo@gmail.com

Estimated Turn Around Production: 5-7 Business Days Shipping: 15 Business Days

Analysis Food grade printing

5-10 Business Days

Machine washable fabrics

4 days

Creative + Back-end testing


4” in

6” in

Apron specifications

www.4imprint.com

• Add your logo to this longer and wider two-pocket cotton canvas apron. • Handy front pockets help to keep cooking necessities at hand. • Great idea for ticket holders or cashiers as well. • Also use clerks in garden stores, produce stands, floral or coffee shops! • Made of 7.5-oz 65%/35% cotton twill. • Includes neck strap and waist ties. • Size, approximately: 28” x 24”. • ORDER THIS CLOSEOUT SPECIAL NOW, WHILE SUPPLIES LAST! • Your price includes a one-color imprint centered on the chest of the apron. • Imprint area: 8”H x 7”W • Set-up charge: add $50. • Maximum number of imprint colors: 1 • Ready to ship in : 5 business days *.


Leaderboard Ad will be a 7 second .mov clip which will be reapeated every 3 seconds

728 px

90 px

Leaderboard Ad specifications

www.villagevoice.com

• Location: Top of Page • Dimensions: 728 x 90 pixels • dpi: 72 • Max file size: 20 k


All black type will stenciled in white Horizontally across the handle 3” in

.75” in

Spatula specifications

www.alibaba.com

• Made of 100% food grade silicone approved by FDA • Will not stain or discolor,will not retain odors or flavor • Non-toxic, water-fast, no smell, harmless to human body • Tasteless, non-aging, anti-dust, non-sticking, easy to clean • Safe to use in ovens, microwave, dishwasher and freezer • Different kinds of colors and sizes are all available • Heat resistant to 500 degrees • Silicone Head - Stainless Steel Handle • Dishwaher Safe • Logo can be screen print, embossed, debossed.


Conclusion Production Overall, this project went smoothly. From the first meeting we were able to come up with a concept and began listing all the components that would be needed in order to execute our vision. The first few steps were setting up a rough schedule to base our production time allowance on. Then researching suppliers which would be able to produce the products that we wanted to give away at this event. In the meantime, creative worked on rendering the artwork that would be printed on our give away items. For one particular items we wanted, our supplier is located in China which could have potentially been a setback due to the time it took to have our items shipped. However, by allowing extra padding to the schedule to alot for any mishapes that may have taken place, and sticking to a stricter schedule pre-production, we were able to have enough time for shipment Creative For this project, my responsibility for this project was to create a brand as well as design the template for all three promotional items; they consisted of an apron, a spatula, and a seven second video clip. Through the process of creating the seven second video clip, I had the opportunity to learn how to utilize Adobe Flash. Although it is not often used anymore, I enjoyed learning how to use a new software. In addition, I appreciated being able to have the chance to work with a talented partner who is able to manage every aspect of her part of the project. I also learned that it is important to research the process of branding a business before initiating any project. If I had the opportunity to change anything, I would have liked to take part in my partner’s role as a production manager although I have greatly enjoyed working as a designer on my part of the project. Although my major focuses on production management, working as a designer in this project has allowed me to experience a part in the graphic design industry that I am not usually exposed to. After concluding the project, my interests in the design aspects of a project have greatly increased.


Pauls Da Burger Joint