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Melanie Katherine Kuta 1511 W. Richmond St. • Arlington Heights, IL 60004 • 847-732-6265 • kuta2@illinois.edu • www.melaniekuta.webs.com

Education & Awards University of Illinois at Urbana-Champaign Bachelors of Science in Advertising Minors: Business & The Environmental Fellowship Program Leadership Certificate Program

May 2014 Overall GPA: 3.43/4.00

Scuola Leonardo Da Vinci & Gustolab Institute | Rome, Italy

Spring 2013

Food, Culture & Media Study Abroad Program

Advertising Women New York (AWNY) | Scholarship & Award Recipient

Selected by the College of Media to attend the AWNY career conference and award ceremony in New York City

Fall 2013

Work Experience DraftFCB Healthcare | Digital Media Intern | New York, NY

Summer 2013

Learned the Merck brand planning goals, analyzed monthly competitive reports, and implemented digital media plans Worked with 5 other interns to research, create a creative brief and design a Hepatitis C awareness campaign

• •

Walgreens Corporation | Personal Care Merchandising/ Marketing Intern | Deerfield, IL

Summer 2012

Assisted in purchasing records, learned current vendor relations, and created a natural product ingredient standard Collaborated with 5 interns in a case competition to improve Walgreen’s online systems for the aging demographic

• •

Facilities & Services | Marketing/Copy Intern | Champaign, IL

Spring 2013

Researched and executed a creative strategy to promote F & S among University of Illinois faculty and staff Wrote copy for the Document Services integrated advertising campaign (Print, business cards & social media)

• •

Champaign- Urbana Buzz Magazine | Food & Drink Columnist | Champaign, IL

Spring 2011 - Spring 2013

Wrote weekly column called “Late Night Bite” that is published on the Illini Media website (the 217.com) Researched healthy options of various college foods per week and described them in the original column

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Leadership Experience  

 

 

 

Enactus, a world-wide entrepreneurial organization| Champaign, IL Project Manager “Go Green On Green Street” • •

Fall 2010 - Present

Presented to over 60 businesses about environmental pledges and installed LED exit signs and Faucet Aerators Founded, coordinated, and marketed the environmental sustainability event with over 1600 attendees

Vice-President of External Affairs • •

Coordinated and arranged professional business presentations and networking sessions through out the year Contacted over 30 business owners and professionals that continue to serve on the Business Advisory Board

Regional & National Competition Presenter • •

Delivered a 24- minute presentation to over 40 executives and collegiate professors at the Enactus Competition Won at Enactus Regional Competition and was invited to the Enactus National’s Competition

Director of New Member Education •

Established programming to educate and integrate 25 New Members through a case competition and meetings

Project Manager “Teaching Entrepreneurship Abroad: Tanzania” •

Organized a team to write and present a business plan curriculum to future business owners in Moshi, Tanzania

National Student Advertising Competition (NSAC) | Account Executive | Champaign, IL • •

Sigma Kappa Sorority | Environmental Chair | Champaign, IL • •

Fall 2010 - Fall 2012

Installed permanent recycling system in the chapter house using cost-benefit analysis and critical thinking skills Organized a committee responsible for reducing waste, lowering garbage pickup costs, and educating members

Phi Chi Theta Professional Business Fraternity | Alumni Relations Chair | Champaign, IL •

Fall 2011 - Spring 2012

Oversaw target market research targeting messaging relevant to multi-cultural millennials for Nissan USA Assisted in implementing the $100 MM integrated advertising campaign including Digital, Promotions, Media, & Print

Fall 2011 - Fall 2013

Writes Bi-semester Alumni Newsletter and coordinates events to improve communication network with alumni

ETC. Activities: Hindsley Symphonic Band, AAF, Illinois Leadership Certificate, Phi Chi Theta, Sigma Kappa, Illini Media Skills: iMovie, Photoshop, Basecamp, Microsoft Office (Advanced), Atlas Solutions, Kantar Media Interests: Italian Food, New Cities, 007 Movies, Clarinet Music, Performing Japanese Tea Ceremonies


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