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LUNA bar 速 Product: Created by and for women, LUNA bars were the first bar just for women, With the vitamins and minerals their bodies

need to stay healthy. Wholesome nourishment and delicious indulgence, they are all-natural and 70% organic.

Target audience: Active women who want something that tastes good and is good for them.

Who inspires you program: "Who inspires you" is an online program created for women to publicly thank any woman who has inspired them. The website reads: "I am my best self because of her." Think of a woman who changed your life. Does she know?

Share that inspiration here. Readers can then share with the on -

line community and their story could appear on any of the LUNA bar labels.

creative strategy: Active, colorful ads featuring images of women related to a message posted on the LUNA website. Ads will be displayed in a variety of women's magazines throughout the US.

1-800-LUNA-BAR Luna is a product of Clif Bar, Inc. Luna & Clif are trademarks of Clif Bar, Inc. Š 2009 Clif Bar, Inc.

LUNA bar ÂŽ wants to know, who inspires you? "To my young daughter, you inspire me every day to wake up a better mom than the day before."


24 vitamins & minerals 14 delicious flavors for each inspirational woman


Luna Bar  

Advertising for Luna Bar created in Fall '09.

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