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Self improvement by

Phillip Martinez

Life Coach / Counselor

The Importance of a Good Business Presentation... Two great local resources to make your business presentation a successful one!

One of my favorite TV series is called “Shark Tank” where a panel of entrepreneurs and business executives called, “Sharks” consider offers from other entrepreneurs seeking investments for their business or product. The Sharks will hear pitches of the best business and product ideas from some of America’s brightest entrepreneurs, ranging from start-ups from stay-athome moms and dads. The goal of Shark Tank business executives is to give potential

My biggest take away from the show is that many of the presenters had great business ideas but had poor presentations. On the other hand some presenters didn’t have good

First of all, “The facts” is similar to having all the necessary ingredients required for baking a loaf of bread! Ingredients such as, a good clear business plan or “the roadmap”, containing a solid mission, vision and proper objectives, along with market analysis, strategies, implementations and a solid financial plan with the details that will prove that you have the ability to make the business profitable and successful.

Resource #1

An excellent way of acquiring these ingredients (especially if you aren’t confident presenting this area of your business) is by becoming a student of the Multicultural Entrepreneurial Institute Business Training Class (for info visit: www. multiculturalinstitute. com) as a former student, I highly recommend it! business ideas and delivered great presentations. Amazingly enough those with the great presentations, suceeded in making business deals with the Sharks!”! delivery.” So if “Presentation IS everything” what does the recipe for a good presentation look like? Plain and simple, there are two major areas that are vital for a good business presentation: “The facts” and “The proper delivery.”

Secondly, “ The proper delivery” this is similar to not just baking the fresh loaf of bread but making sure that it is alluring and appetizing to the customer. In other words, what will it take to make it noticeable to the point of buying it? For example, when it comes to the loaf of bread, can you smell the fresh baked aroma of the bread? Is it perfectly sliced with a bit of melted butter on the side? Inside of a decorated bread basket? Get the point?

Wire • ISSUE JULY 2012

Many entrepreneurs and businesses struggle with the initial launching. Many have a difficult time communicating and presenting their business idea, articulating their uniqueness or explaining their products or services. Communication and articulation of your ideas are crucial for entrepreneurial sucess. Let’s talk about building a good business presentation to an audience.

entrepreneurs the chance to make their dreams come true, and possibly make a business deal that will make them a millionaire. But if the presentation is poor, the Sharks will tear into the ill-prepared presenters and pass on the idea with a simple “I’m out!”


“Having the business knowhow is important, but it is even more important to have the ability to communicate, present and persuade others. Are you professional when communicating information about your product or service idea?


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Empresario wire issue 3. (Health and Wellness)  

Its a Bilingual magazine that is focused on Business, News, Networking and much more. This issue is based on Health and Wellness.

Empresario wire issue 3. (Health and Wellness)  

Its a Bilingual magazine that is focused on Business, News, Networking and much more. This issue is based on Health and Wellness.

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