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b a k e r y & b o u t i qu e


A happy Accident... That is how all good ideas begin... Serendipity Bakery & Boutique is a bakery and fashion boutique where everything is anything but accidental. We strive to provide our customers a memorable, one-of-a-kind experience by offering not only a delicious selection of gourmet baked goods, but also offering our customers a taste of the unique Akihabara District of Japan. All of our pastries, confections and sweets are freshly made everyday, while all of our boutique merchandise is compiled up of local designer brands, as well as high-end Japanese imports. Serendipity strives to provide a delightful, pleasant, and sweet experience for all its customers, standing behind the belief that every accident, should be a happy one.

...it’s simply Serendipity.


Table of Contents -iLogo Design - ii Style Sheet - iii Stationary - iv Storefront -v Product Developement - vi Merchandising - vii Advertising


Logo design

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Style Guide Colour Palette

c0 m16 y27 k0

c0 m32 y50 k0

c0 m5 y9 k0

c24 m44 y56 k33

c0 m57 y47 k0

c25 m41 y66 k76 c25 m41 y66 k89

c34 m62 y77 k19

c34 m62 y77 k61

Icons & Graphics

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PR8 Charade

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 Rockwell Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 9


Stationary MEGHAN CORNEJO PRESIDEN T 1234 MAIN STREE T, LOS ANGELES , CA 90041 (123)456-7890 SWEETSERENDIPITY .COM

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1 5 4 0 ROYA L E S TREET, L O S A N G E L E S, CA 9 0 0 1 1

10

( 8 0 0 ) 2 4 9 - 1 5 9 0 | ( 3 2 3 ) 3 0 9 - 1 0 7 1 S W EET S ERE N D I P ITY. CO M


&

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Storefront Examples

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Product Development

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Packaging design

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Merchandise

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Advertisements

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Website Design

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Promotionals

vehicles

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F r e qu e n t B u y e r Ca r ds

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Applied Branding 2011 - Serendipity Bakery & Boutique