Page 1


THE ASK Tie the MTA Subway network into the experience of New York City.


THE INSIGHT The subway is representative of New York and its inequality and diversity according to Census Bureau.


THE BIG IDEA Make the Subway the symbol of New York life.


New York City is the subway. Insert this way / this side facing you


New York isn’t the statue of liberty. Insert this way / this side facing you


New York isn’t the empire state building. Insert this way / this side facing you


New York city is the subway where else do you feel so uncomfortably comfortable? Insert this way / this side facing you


where else do you see the daily race of people from every spectrum imaginable sharing space? Insert this way / this side facing you


Where the dichotomy is side by side? Insert this way / this side facing you


The artists and the bankers. Insert this way / this side facing you


The tourists and the natives. Insert this way / this side facing you


This city belongs to each of us. Insert this way / this side facing you


This city belongs to everyone. Insert this way / this side facing you


Humans are best illustrated when they’re brought together and given one purpose. Insert this way / this side facing you


To get from point A to point B. Insert this way / this side facing you


Everyone’s waiting for the same train, sharing space with hundreds who are stuck in transit. Insert this way / this side facing you


In-between moments. Isn’t that what they are? Insert this way / this side facing you


And that’s when you really see New York City. Insert this way / this side facing you


In-between moments. Insert this way / this side facing you


The filth. The romance. Insert this way / this side facing you


The jerks. The kind strangers. Insert this way / this side facing you


In-between moments. Insert this way / this side facing you


See the reality. Insert this way / this side facing you


What you won’t find in glossy magazines. Insert this way / this side facing you


or silver screens. Insert this way / this side facing you


New York City is the subway. Insert this way / this side facing you


MTA. The sponsor of your in-between moments. Insert this way / this side facing you

Mtacreative  
Read more
Read more
Similar to
Popular now
Just for you