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THE ASK Create a campaign to introduce Cozzee Coffee to the socially conscious buyer.


THE INSIGHT Americans define themselves based on how they drink their coffee. The coffee is a part of their personality.


THE BIG IDEA What if... Cozzee coffee allowed people to define themselves based on the cause they gave to?


HOW DO YOU TAKE

YOUR COFFEE?


HOW DO YOU TAKE YOUR COFFEE? POUR OVER. 2 SUGARS AND A CREAM. DRiP. COLD BREW. BLACK. DOPPiO. FRENCH ROAST. AMERiCANO. LATT E. CAPPUCiNO. CAFE AU LAiT. MACCHiA TO.


iF YOU’RE A DiRECT, NO-NONSENSE KiND OF GAL, T HEN YOU DRiNK AN

AMERiCANO.

iF YOU’RE ALWAYS iN A HURRY AND A LiTT LE BOLD AT HEART, YOU’LL HAVE A MOMEN T FOR A

LATT E.

YOU ARE T HE COFFEE YOU DRiNK.


CHOOSE T HE CAUSE YOU WAN T TO SUPPORT WHEN YOU BUY FROM US. LIVES ARE IMPACT ED BECAUSE OF YOU.


iN AMERiCA, UP TO 2 MiLLiON SLEEP ON T HE ST REE T EVERY NiGH T.

CHOOSE T HE CAUSE YOU GiVE TO WHEN YOU BUY FROM US.

HOW DO YOU TAKE

YOUR COFFEE? BY HELPiNG T HE HOMELESS.


ABOUT 10,000 DiE DAiLY BECAUSE OF UNSAFE WAT ER AND SANiT ATiON.

CHOOSE T HE CAUSE YOU GiVE TO WHEN YOU BUY FROM US.

HOW DO YOU TAKE

YOUR COFFEE?

BY SUPPORTiNG CLEAN WAT ER.


EVERY 5 SECONDS, A CHiLD DiES FROM A HUNGER RELAT ED CAUSE.

CHOOSE T HE CAUSE YOU GiVE TO WHEN YOU BUY FROM US.

HOW DO YOU TAKE

YOUR COFFEE?

BY SUPPORTiNG T HE END OF CHiLD HUNGER.


HOW DO YOU TAKE

YOUR COFFEE?

SHARE WHA T CAUSE YOU’RE HELPiNG @COZZEE WiT H #COZZEE.


Cozzee Coffee How do you take your coffee?


T HANK YOU FOR CHOOSiNG US. YOU MiGH T T HiNK YOU’RE A LiTT LE i

“i”

WE BELiEVE T HA T YOU CAN MAKE A BiG DiF FE -RENCE iN T HE WORLD. WE T HiNK T HAT iF YOU’RE GOiNG TO DRiNK COFFEE, YOU SHOULD BE DRiNKiNG T HE GOOD ST UFF. ALL T HE PROFiT S HELP RiD T HE WORLD OF CRiSiS. YOU’RE A PRE TT Y BiG

i DON’T YOU T HiNK?

MADE FROM 100% BiODEGRADABLE PAPER.

CARD GIVEN WITH DELIVERY.


IN THE COFFEE AISLE, WE USE SHELF SPACE TO ALLOW CUSTOMERS TO TASTE OUR COFFEE AND GET A VOUCHER FOR ONE FREE PURCHASE AND A CHANCE TO DONATE TO THEIR CAUSE.


YOUR FiRST PURCHASE iS ON US YOU MiGH T T HiNK YOU’RE A LiTT LE i

“i”

WE BELiEVE T HA T YOU CAN MAKE A A BiG DiF FE -RENCE iN T HE WORLD. WE T HiNK T HAT iF YOU’RE GOiNG TO DRiNK COFFEE, YOU SHOULD BE DRiNKiNG T HE GOOD ST UFF. ALL T HE PROFiT S HELP RiD T HE WORLD OF CRiSiS. YOU’RE A PRE TT Y BiG

i DON’T YOU T HiNK? HAV E A T AS T E OF OUR

PREMiUM COFFEE.

VOUCHER IN STORE.



Cozzee