Issuu on Google+

Meghan.Beckel

copywriter @gmail.com


FLOWERS for your

WIFE Save your money for something you can’t borrow


a t r ip to the

zoo

Save your money for something you can’t borrow


A

LITTLE EXTRA MONEY for

HOME DECOR

Save your money for something you can’t borrow


Library receipts reect the amount of money saved by patron.


Inner office campaign to encourage reoccurring United Way donations.


Bottles placed in office bathrooms to encourage donations.


24"

18"

18x24 cPOSTER

Point of sale to promote a coaster drawing contest in bars. NOTES:

Build Size: 18" x 24" • Built @ 100% • Proofed @ 50%


Hosting your own brewmaster’s dinner is a great way to bring together fine flavors and a well-crafted meal. Our Brewmaster’s Summer Sampler pack includes three brews to pair with the perfect occasion. With four bottles each of Blue Moon® Belgian White Belgian-Style Wheat Ale, Pale Moon®, and Honey Moon® Summer Ale, you can serve four people a finely paired meal.

Taste Profile

Honey Moon® is a refreshing summer ale with Colorado clover honey balanced with orange zest. TM

It captures the flavor of the season with a natural touch of summer that finishes with a crisp, citrus flavor.

Food Pairings

B BELGIAN ELGIAN W WHITE HITE

BELGIAN-STYLE WHEAT ALE

Salads: Fresh Lettuce and Tomato. The citrus and honey flavors in Honey Moon complement fresh salads. Any dressing with spicy undertones, such as honey Dijon, is an excellent option.

Taste Profile

The flavor starts out crisp and tangy and ends creamy, finishing slowly with a residual coriander and orange spiciness, which is brought out even further with a slice of orange.

Food Pairings

Seafood: Grilled Shrimp and Fried Calamari. The light, fruity orange flavors complement any seafood dish that’s cooked with citrus or one that comes with a lemon wedge. Chicken: Chicken Cacciatore and Chicken Almondine. The balanced, complex character won’t compete with the delicate flavors in a good chicken dish. Pork: Pork Tenderloin or Pork Chops. The coriander accents the spicy mustard and vinegar marinades used in many pork dishes. Asian: Pad Thai, Curry Chicken, or Kung Pao Chicken. Asian dishes are famous for their lime, lemon, orange, and spicy curry or chili flavors. The orange zest in Blue Moon Belgian White* pairs well with citrus dinners; the coriander really helps bring out the flavor in spicy dishes.

Taste Profile

Pale Moon is a Belgian-style pale ale, which means it is brewed to produce an inviting hop aroma without the overpowering hop taste that defines American pale ales. Pale Moon is crafted with Cascade hops, European malts, and a touch of orange peel and hibiscus—all perfectly balanced in a rich, copper-colored ale. The orange peel and hibiscus provide a unique twist and help balance the hops for a smooth finish.

Food Pairings

Pork: Ham, Pork Chops, and Pork Loin. The honey and orange spice of Honey Moon pairs well with the flavor of pork. Try it with honey-baked ham or pork dishes with honey-mustard sauces. Seafood: Shrimp and Calamari. The wheat in Honey Moon refreshes the palate and won’t overwhelm the subtle flavors of seafood dishes. Plus, the citrus finish accentuates the lemon flavors used to garnish many seafood recipes. Desserts: Chocolate, Fruit, and Ice Cream. Milk-chocolate desserts balance Honey Moon without being too bold. The citrus honey notes pair well with fruit dishes like fruit salads. Mild-flavored ice creams such as French vanilla or sorbets are also great options.

We recommend a well-rounded four-course meal to showcase a host of flavors and delight all the senses. Here’s a sample menu. Hors d’Oeuvres

Tuna tartare on cucumber rounds Mini crab cakes on toast rounds Vegetable spring rolls with Thai dipping sauce

First Course

Grilled shrimp with crispy tortillas and avocado salsa -Paired with Blue Moon® Belgian White Belgian-Style Wheat Ale

Second Course

Pale Moon will pair well with appetizers, entrees, and desserts. Appetizers Pale Moon complements salads with bitter components such as arugula lettuce or almond toppings. These dishes bring out the nutty/caramel undertones of the pale ale. Entrees Pale Moon stands up to any hearty dish, such as beef that is either grilled or marinated, seafood that is strong in taste or is heavily seasoned/spiced, and other entrees like jambalaya. Dessert The slight bitterness and caramel notes of Pale Moon go nicely with dark chocolate or caramel.

Calypso-rubbed pork tenderloin -Paired with Blue Moon® Belgian White Belgian-Style Wheat Ale

Third Course

Pale Moon® braised short ribs with roasted mushrooms -Paired with Pale Moon Belgian-Style Pale Ale

Fourth Course

Classic crème brûlée - Paired with Honey Moon Summer Ale

*Belgian-style wheat ale

CO Chef Menu point of Event sale to promote a Blue Moon sampler pack.


6.000"

4.000"

Point of sale cards at the cheese counter.


MEGHAN M. BECKEL meghan.beckel@gmail.com (303) 519-6252 EDUCATION:

University of Colorado, 2004 - 2008 Boulder, Colorado 80302 Major: Advertising and Fine Arts Degree: Bachelor of Science Journalism Relevant Classes: Beginning, Intermediate, and Advanced Creative, Art Direction, Beginning and Advanced Video Production Marion Harding High School, 2000 - 2004 Marion, Ohio 43302

DIGITAL SKILLS:

Final Cut Pro, Adobe Premier Pro Adobe Photoshop CS3, InDesign CS3

EXPERIENCE:

The Integer Group, 2009-present Associate Copywriter Duties: Create and write national campaigns for major brands (Blue Moon, Coors Light, Miller Lite, Coors Banquet) including table tents, posters, print ads, out of home, digital communication, promotions, videos, sweepstakes, coasters, and other promotional and point of sale elements. ~selected to attended advanced presentation style classes ~trusted to present work to clients without the aid of an ACD or CD ~created the concept and script for a full video production as the sole writer. The Ohio State University Communications Department, Summer 2007 Communications Intern Duties: Create press releases, create and produce university ads including billboards, print, and on-campus flyers, design graphics for university material. ~created an entire 6 billboard campaign to run the year of 2007 and extended to run 2008 ~promoted and managed the University’s 50th Anniversary Celebration

PAY-THE-RENT WORK HISTORY:

Blockbuster Video, 2008-2009 Four Star Customer Service Representative ~promoted to manager within 4 months ~store key holder Eldora Mt. Ski Resort, 2007- 2009 Snowboard instructor ~teach children and adults the basics of beginning snowboarding and safety University of Colorado Recreation Center, 2005 – 2008 Supervisor in charge of children and employees ~promoted to supervisor after only one semester Whirlpool, Summer 2005 and 2006 Line worker ~construct, wire, and package dryers at all hours of the day and night


Meghan Beckel