Pitti Uomo Fashion in Florence
Pitti Uomo once again confirms the level of its proposals, thanks to the presence of over 1020 brand names, plus another 70 collections for women presented at Pitti W at the Dogana. The greatest fashion houses choose Pitti Uomo and Florence to present their collections and special projects in order to consolidate worldwide strategies at the beginning of the season. Pitti Uomo is becoming increasingly international, and this is confirmed by the figures, with an important rise in the number and quality of applications received for January – also from strong men’s fashion markets such as Great Britain, France, Germany, Japan and the United States. In fact, foreign vendors, from about 30 different countries, account for nearly 40% of our exhibitors. And then there are the buyers: the last winter edition of Pitti Uomo welcomed more than 30,000 visitors, 21,000 of whom were buyers from the world’s most important large and small retailers. The next edition of Pitti Uomo will stage as usual many special events at the Fortezza, the ideal venue for meeting the world’s top buyers and members of the international press. Scouting, research and keen focus on product quality are what make Pitti Uomo, and Florence, the event and the place that the world’s greatest names in fashion choose to show their new collections and special projects and to launch their global strategies at the start of the season. There is also a growing demand among our exhibitors to stage special events at the Fortezza – events that capture the attention of both buyers and the press. Pitti Bookswear is the key theme for the Pitti Immagine winter fairs. “And that’s because reading will always be fashionable”, says Agostino Poletto, Deputy General Manager of Pitti Immagine. “And because the world of fashion does not feed only on magazines, but it presents concepts and images that also have their roots in books (and that are often transposed into books). In January, books with all their physicality will be the leading players at Pitti Uomo and the other Pitti Immagine fairs. Walls of books, cascades of books will be painted here and there, or their spines will become piecemeal puzzle images”. Erik Bjerkesjo
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