PUBLIC RELATIONS Social Events Airports • Worldwide, simultaneous launch in an airport. • Cocktails and socializing in one location that represents a city, and then moving to different locations throughout the event to different destinations. Quiet Opening/Exclusive launch parties • In-store, invite only parties at major LV retails stores worldwide
FASHION SHOWS • Have after party’s at LV fashion shows • Guest list, invitation only to keep it exclusive • Decorate each party with culture and spirit of each destination