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Still from: What is the future of communications film

All original images:

All original images:


A soon to be graduate, specialising in PR and communications. I have proven abilities in being able to work well under pressure, responding well to short deadlines, in fast-paced environments as a result of experience gained whilst undertaking a placement year in the industry. I am a highly motivated individual who has the ability to combine creative ideas with a strong business focus and demonstrates a strong competence in taking the initiative.



Adobe and Microsoft office Suites Sourcing and scheduling Social Media Overseeing and managing interns Launch Metrics GPS Project management Editorial Photography Event running backstage Organising Location shoots Fundraising events


HEREFORD COLLEGE OF ARTS 2013-2015 BTEC Level 3 Extended Diploma Art and Design: Distinction* Distinction* Distinction* Alevel English Literature: B GCSE A*-B (including English and Maths)

EVENTS VOLUNTEERED AT Volunteer event photographer for Graduate Fashion Week Houses of Parliament 2018 Men’s SS18 Fashion Week, London and SS18 London Fashion Week. Assisted the events team at a number of luxury brand events. Including Lacoste heritage party, Armani London fashion week party, Seoul fashion week pop- up store event and more. Scarlett London Digital (#Blogcon2018, Bloggers suite & Bloggers festival 2017) •  Setting up a variety of venues for the events. •  Assembling and organizing gift bags. •  General administration, meeting and greeting guests and leading information announcements

ACHIEVEMENTS Certified in adobe illustrator Student Ambassador



Available on request

•  Delivering a great store environment giving a high level of customer service. •  Influence Outfit’s key performance indicators and promotions. •  Replenishing stock, merchandising, supporting layout changes and learning about all in store products. •  Delivering excellent retail standards for both front and back of house.


2015 - PRESENT Coventry University BA Fashion



International Travelling

•  Assisting with Social Media content and implementation to drive brand awareness. Using tone of voice, design, and influencer collaborations as key tools in engaging Chloédigital’s online audience.

SOPHIA WEBSTER PR INTERN (JANUARY 2018– APRIL 2018) •  •  •  •  •  • 

Daily coverage monitoring and clipping for all international media. Sourcing media contacts and building databases. Assisting with VIP dressing requests and all press sample movement. Researching and planning all key events and awards for the year. Preparing and organising London Fashion Week Invites. Working backstage at Sophia Webster’s AW18 Presentation greeting and signing in sponsors, photographers and general monitoring of the backstage set. •  Assisting with monthly coverage reports.

STARWORKS GROUP PR INTERN (JUNE 2017 – DECEMBER 2017) •  Working closely with Account Executives and Account Managers on accounts including Kenzo, Farfetch, Tiger of Sweden, Kate Spade New York and Ivy Park. Assisting teams with press requests, liaising with Fashion Assistants, organising sample send outs, general office and showroom management. •  Taking on the role of a Junior Account Executive in the absence of the account team. •  Booking in new sample collections and creating sample inventories. •  Daily monitoring of coverage and clipping coverage to be sent to clients. •  Creating targeted hot sheets to pitch to media and press. •  Using Fashion GPS on a daily basis to manage sample movement, agency contacts and coverage management. •  Assisting in the showroom with sample movement, merchandising, and organising local and international send outs. •  Daily communication with media contacts to pitch ideas for shopping pages and shopping galleries to meet their briefs. •  Completing my own showroom appointments with fashion press and stylists, guiding them around the collections and informing them on the different brands to help them select garments for their shoots. •  Show support at both Men’s and Women’s London Fashion Weeks, meeting and greeting press, working backstage, signing in guests. •  Preparation for press day, setting up new collections and meeting and greeting top-tier press and stylists. •  Assisting on brand reports and social reports.

Profile for Megan Lovatt

Megan Lovatt Portfolio  

Megan Lovatt Portfolio