Client Brief and Social Media Recommendations: TransitChatter
by Megan Hammond and Erin Blackwell
Client and Product TransitChatter: Free smartphone app designed to make riding the CTA (Chicago Transit Authority)
easier, while also offering deals/coupons along your commute.
Business Objectives and Message
TransitChatters current business objective for the app is to make it easier to find for consumers. The brand message of the company is: â€œDeal with your commute.â€?
Current Social Media
Audience and Positioning Current Audience: -ages: 18-35 -male and female -college and working professionals -varied income -tech-savvy/smartphone users -CTA riders
Social Media Challenges and Goals
TransitChatters social media presence has low activity and low engagement.
The company needs more traffic to its website
(www.transitchatter.com) to encourage the app to be downloaded.
Social Media: Listening and Talking Strategies
TransitChatter needs to utilize social media by connecting with people/businesses that have similar interests. Pitching stories centered around the app to tech bloggers/ CTA bloggers.
-Facebook Insights -App Downloads
-Reviews from app users
-Relationships with bloggers
GANNT Chart and Summary
TransitChatter needs to increase its app downloads by
reaching out to influential people and businesses via digital media.
The company also needs to gather more interaction on itâ€™s social media platforms (this will also help gather more feedback).