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what is Edeoco m Welcome to Edeoco. We are a personalised service to make you look and feel amazing. With our state of the art body scanner, pigment picker and virtual stylist we can put together the an amazing look to last years. Edeoco was created with the ethos “style last longer than stock”, our team found that too often we spend and spend on fast fashion, throwing away and re-buying each season because it’s cheap. We love our industry and we love our planet, we cannot allow fashion to ruin our world. Fashion is the second biggest polloter on the planet and deoco is here to end that. Despite sustainability being key to us, style and fit is crucial too. Too often sustainable brands aren’t particularly ‘trendy’ and we want to offer the service to make you feel and look amazing and feel mentally great with Edeoco. As sustainabililty is our focus, we don’t have any warehouses. We work directly with our brands, your order is sent directly from their stores in our bespoke recyles packaging, in order to keep our footprint to a minimum. We have offices based in Bristol and a team of eight.


manifesto

As a team we believe that style should last longer than stock and that it is very important for consumers to feel good in what they wear and buy. Essentially, our brand is an online personal shopper, where we source our products from only sustainable fashion brands. Edeoco is an app and website that allows consumers to find exactly what suits them. As each customer signs up to shop with us, they enter a few details about themselves, skin tone, hair colour and body shape (using our body scanning technology by simply taking a full length photo.) This capsule collection for the consumer, sourcing the garments from our online sustainable brands. Customers will have the opportunity to further shop through our website/app.

e


meet the team

brand strategist Jess

brand strategist

product developer

product developer

Faye

Megan

Reagen


social media

marketing

creative director

Bronwyn

Eloise

Tabby

creative director Maddie


brand concept We are a team of eight determined to create a new fashion experience. Due to the demand for new and innovative technology we feel there is a gap in the market for a hightech eco-friendly shopping experience that personalises the consumers digital journey as they browse online.


30-45 customer profile Age: Generation: Ethnicity: Marital: Life Stage: Occupation: Education: Income: Social Status:

Womenswear (30 - 45 Years) - Generation X - Any ethnicity - Married - Potentially has Children - Solicitor? Recruitment manager? Estate agent? - Good history of education, boarding school? - High household income - Dinner parties, eats out a lot, expensive bars (members)

Geographic variables: - Town house in Kensington, London. Gates on opening? Aspirations: Self Image: Interests: Hobbies: Motives: Politics:

- Aware of sustainability, recycles - Well respected, mature, classic style with twist, wealthy - Spars, holidays in Italy, wine tasting, lunch dates - Pilates, her children - quality time, days outs etc. - Polite, well mannered, good listener - Politic enthusiast, keeps up with the news


well travelled londoner works hard stylish


‘dont look like me, look like you’


Age: Generation: Ethnicity: Marital: Life Stage: Occupation:

Womenswear (20 - 29 Years) - Generation Y - Any ethnicity - Boyfriend with dog? Single? - Moved out from family home - Freelance work? Blogger? Fashion Journalist? Education: - Uni graduate? Journalism at Westminster Income: - Satisfactory Social Status: - Very sociable, goes for drinks, club openings Geographic varia- - Rented flat in Camden, London, 2 bedbles: room Aspirations: - Aware of sustainability, eco friendly, potentially vegan Self Image: - Gym lover, appearance is important Interests: - Travelling; cities breaks, very creative, art fanatic Hobbies: - Yoga, magazine collector, social media fan Motives: - Goes to fashion shows, very aware of latest trends Politics: - No interest in politics

customer profile 20-29 shopping snapchat


Eco Edit Asos - Website “ASOS is committed to reducing our impact on the planet. By working with eco-friendly brands and global initiatives, we’ve put together an edit of clothing, accessories and beauty products that fit within our criteria for sustainability.’ Strengths: • Trustworthy brand • Easy and affordable • Site is easy to navigate • Free delivery over £20 & free returns. • Filters to easily find what you want.

Weaknesses: • Not such a wide range of target audience (younger audience)

Snap Fashion – App “Only fashion app that lets you shop by colour and shape in seconds. Find the perfect item from over 16,000 brands in an instant” Strengths: • Wider range of clothing sites, high street shops and online boutiques

Weaknesses: • Not focused on all sustainable brands • Not focused on the customer and their body shapes.

Shop Style - Website “Online Shopping Tailored To You. The Best Brands At Your Finger Tips Thousands Of Top Brands. · Shop The Latest Trends. · All The Brands You Love.” Strengths: • Good at being accessible to a number of brands • Easy to navigate around page • Clear layout, appropriate for both male and female • Options to filter and cut down earches for customers

Weaknesses: • Not completely personal to the customer • Doesn’t offer a personal scanning or ways of getting to know customer and their wants

competitors


trend colour scheme autumn winter 2016 we chose these colours after doing the some trend researching. We found these colours are really neutral and subtle yet look great as garments with interesting textures and cuts. They’re also really on trend and yet timeless colours.


For trend inspiration behind our selected range for the Edeoco store, we mainly looked at street style and women who dress really great. Although we are trend based we also want to be selling garments that are timeless, garments that will last our customers years. So, we used a quite minimal, neutral toned range of colours, with a few splashes of pink for a good measure as it’s been a major trend all year and we can see it lasting another few seasons. We threw a few prints in there as everyone needs a few statement garments, plus in the future we’ll be delving deep into ruffles and creatively pattern cut garments in order for our garments to be beautiful and yet really subtly unique.

trends & street style inspirations


“Lowie is a heritage inspired fashion label with a dedication to producing our collections as ethically as possible. Founded by designer Bronwyn Lowenthal in 2002, Lowie’s philosophy has always been to create beautifully designed clothes with minimal environmental impact and an insistence that our workers are happy and fairly paid. In an industry that often profits from exploitation, Lowie aims to be different. Lowie has established itself as a unique brand by creating sought-after pieces from the softest wools and organic cottons. Our collections are lovingly handmade and our fabric prints are designed in-house. Limited runs ensure your fashion choices remain as individual as you. Worn by fashionistas including Liberty Ross, Erin O’Connor, Lily Cole, Fearne Cotton and Rachel Khoo, the Lowie customer appreciates the time, thought and effort that goes in to creating each piece.”


range plan & brand selection

The aim of Edeoco was to create curated collections for our customers, so we carefully researched and selected these final six brands because they’re close to home, sustainably and ultra high quality. After we looked at our trend research, we decided on the sort of garments we were after and finally chose roughly six garments from each brand to show on our website. This is the final range plan and some information from the brands.

“How an individual’s personality comes across and how clothes can help are the decisive questions our designers face. Clear simple shapes and choice materials stand for an unostentatious but unique look. It is a style, which does not disguise but brings out the personality and is at the same time casual and elegant. So what does sustainability mean to OSKA? First and foremost that we produce long lasting fashion. Our materials and workmanship are of high quality and do not lose their good fit or beautiful appearance even after their third season of wear. We make garments which are timeless and still please our customers in the next season or the one after.”


“Born in 2011, House of Sunny is an independent online womenswear brand focused on staple dressing. We design super sized basics with a clean, flawless aesthetic and silhouettes cut precisely for everyday success. House of Sunny strives to create independent and affordable essentials for everyday wear with a point of difference. Our heart and soul, extensive research and material knowledge help us create perfect staple fashion. All House of Sunny garments and accessories are produced solely in Europe and are sourced and designed in London. The collection is sourced and designed in the UK with a focus on quality and craft. We deliver carefully created staples that can transition between seasons, whilst using fabrics that live and last against wear and wash.�

range plan


“The Komodo story grew from epic travel adventure story back in 1988. Inspired by the culture and colours of Asia and passionate about creating an eclectic mix out of Eastern and Western design ideas, Komodo became the label to watch at fashion shows in London, Paris, Florence and Tokyo. Joe Komodo says.. “It’s a privilege of our civilization to dress up in comfort and style, but it’s also the responsibility of todays fashion designers to make that style fairly and sustainable for those who work on it - otherwise, you can only pretend it’s cool !”

& brand selection

Komodo has been a pioneer brand, promoting the use and development of Organic Cotton, Hemp, Bamboo, Tencel and other natural fibres since the early 90s. Equally important was the welfare of the suppliers and people who work in the small factory units that make our clothes. There needs to be loyalty and respect to make a good deal for all and we still visit our factories for at least 2 months+ each year to ensure that any problems are solved together. Today we design beautiful collections in our studio with the best available eco fabrics and carefully tailored using traditional skills in clean and fair factories. We also try to fund good projects we believe in with sustainable support and we promote good practice to all those we can reach. - Joe Komodo”


“People Tree is a pioneer in ethical and sustainable fashion. People Tree aims to be 100% Fair Trade throughout our supply chain. People Tree purchases Fair Trade products from marginalised producer groups in the developing world. We guarantee the majority of all our purchasing is Fair Trade and is committed to the World Fair Trade Organization Fair Trade standards. WE ACHIEVE THIS THROUGH THE FOLLOWING: TO SUPPORT producer partners’ efforts towards economic independence and control over their environment and to challenge the power structures that undermine their rights to a livelihood. TO PROTECT the environment and use natural resources sustainably throughout our trading and to promote environmentally responsible initiatives to create new models to promote sustainability. TO SUPPLY customers with good quality products, with friendly and efficient service, and build awareness to empower customers and producers to participate in Fair Trade and environmentally sustainable solutions. TO PROVIDE a supportive environment to all stakeholders and promote dialogue and understanding between them. TO SET AN EXAMPLE to business and the government of a Fair Trade model of business based on partnership, people-centred values and sustainability.” ”People Tree is a pioneer in ethical and sustainable fashion.”

range plan & brand selection


“Elegant. Ethical. Sexy. Sustainable. Where are your values? Kitty Ferreira is an award winning label that aims to dispel the ‘hippy’ connotations of ethical and sustainable fashion, by juxtaposing city chic with the natural world. Made in London, UK in sustainably sophisticated silouhettes, this multiproduct collection has been described by The Guardian as suitable for “boardroom activitsts” and made in sizes 6-26. The label was created by London College of Fashion graduate, Creative MD & Founder, Valerie Goode after being headhunted to work in China as a Senior Womenswear Designer. It was the horrendous pollution she witnessed, that served as the catalyst to create the Kitty Ferreira brand.”


advertising mock ups


website mock ups


shape realisation Thfirst part of this questionnaire is about your body measurements. This information is important as we will use it to find clothing that will suit your shape and fit you properly. Please complete at least one section, but feel free to complete all three.

Upload image

Average clothing size(s) Measurements (cm) 6

8

10

XS

S

12

18

14

20 M

L

XL

16

Bust

Waist Hip


website mock ups For the Edeoco website, we made it on Muse and it took a really long time. It was hard to put these images across because they zoomed out to fit on screen; but as a website it sits really nicely. We tried to capsule the right colour schemes and minimal aesthetics. We put together some really cool outfit recommendation pages after the customer answered her questionairre.


our app will run the exact same way as the website only on a smaller screen. We tried to keep the same aesthetics running though and keeping the content all the same.

app mock up


edeoco

edeoco


packaging

To avoid excess waste we’ve created packaging that comes with our colours and a thank you note inside the lid of the box. All fabrics are made from recycled cardboard and the plastic bags are made also from recycled plastics. We wanted to lazer cut out logo into the tops of these boxes too.


press release

edeoco

We are Edeoco, a digital personal shopping service offering you clothing from sustainable retailers in Britain and Europe.

Press Release

November 2016

The fashion industry is the second biggest cause of pollution. We’re here to change that. The current throwaway attitude in fast fashion is seriously harming our environment. We’re changing that by curating a personalised, sustainably sourced, beautiful collection of outfits for you. We are slow fashion. Our service is online, the website and app are available whenever you’re wanting to shop. You can set up an account and fill in a short questionnaire about yourself so that we can offer you a personalised selection of garments that will flatter your features. You will be asked questions such as hair and eye colour as well as skin tone so that we can offer as tailored a service as possible. “I am very excited about the launch of Edeoco. We can offer the customer a truly personalised service in the comfort of their own home, and leave them looking and feeling great in clothing that will last.” said Madeleine Boon, creative director of Edeoco. Create your profile today and change the way you shop at www.edeoco.co.uk Contact us Edeoco Press press@edeoco.co.uk


We would love to have you come and celebrate the launch of our online sustainable fashion brand e d e o c o on the 9th March 2017 with us.

Please arrive at the Icetank, 5 -7 Grape Street Covent garden, 6-8pm. Cocktails and canapes will be served throughout the event. RSVP & let us know of any dietary requirements so we can ensure there is something for everybody. We look forward to seeing you there! RSVP - events@edeoco.co.uk

www.edeoco.co.uk

event invites


business plan

Executive Summary Edeoco is our brand that we have created to combat fast fashion making sustainable fashion more accessible. We’re an app and website that sells sustainable clothing brands exclusively, we plan to create the most personal online shopping experience. We charge every brand a small joining fee and take a 20% commission for every sale from us. We here to cater for women from the ages of 20-45 years old because of our many brands and we want to give every woman a chance to have this personal online experience. Vision and Objectives

Shop Style – Website ions. She recycles, eats well, and looks after her body by attending weekly Pilates. She enjoys family holidays, which they man- “Online Shopping Tailored To You. The Best Brands At Your Finage to do a few of each year, visiting family in Italy at their vine- ger Tips Thousands Of Top Brands. • Shop The Latest Trends. • All The Brands You Love.” yards as well as tropical holidays in the Maldives. Competitors SWOT Analysis The market we are going to operate in is currently not very big, but it is growing. The following are our main competitors in the market, who like us, act as a platform for clothing from sustainable sources: • Gather and See • Asos Eco Edit • Fitbay • A Boy Named Sue • Ethica • Shopstyle • Snap Fashion

Unique Selling Point Edeoco has a unique selling point of selling only sustainable brands as well as offering the ultimate virtual personal shopping experience to every customer who uses their app/website. With detailed filters and the ability to scan your skin colour, hair colour and body shape allows the consumer to find the perfect product for them. No more guessing, this app gives you the same outcome Recently, the sustainable clothing market has grown consideraas shopping in person without having to leave their home. With bly. In September 2016, Zara launched their ‘#JoinLife’ collection, today’s advancement of technology, we offer our customers the utilising natural and organic materials such as recycled wool and best possible virtual experience. organic cotton._ Zara. (n.d.) H and M also launched their ‘Conscious Collection’ in April 2016, constructing their garments using Customer Pen Portraits denimite and recycled linen. (Cochrane, 2016) Edeoco has a wide target market due to its diverse sustainable This shows that the market for sustainable clothing is growing brands that are available to women of all ages. We have split our and also becoming fashionable, as big high street retailers are target audience into two separate generations, women aged bepopularising sustainable clothing. Back in 2010, Asos launched tween 20-29 years and then 30-45 years. their Eco Edit, then known as The Green Room. Items sold under the Eco Edit section must comply with a minimum of one of Our 20-29 years’ consumers the principles determined by the company under several areas She is a young adventurous female, enjoying her first few years of of sustainable fashion. They also have a list of criteria, including freedom since moving out of her family home to live with her boyrecycled or upcycled materials used, which the items must meet friend in the city; Camden, London. She is a fashion journalist for to be included in the Eco Edit. a well-known magazine, which she managed to get into straight after graduating with a First in Journalism at Westminster University. She is very sociable with a large friendship group, they enEco Edit Asos – Website joy going for drinks, going to the latest club openings as well as “ASOS is committed to reducing our impact on the planet. By fashion press releases. She is very aware of sustainability, being working with eco-friendly brands and global initiatives, we’ve put eco-friendly and a keen enthusiast of the vegan diet. She’s a gym together an edit of clothing, accessories and beauty products lover, takes care of her appearance and has a very fashion focused that fit within our criteria for sustainability.’ mind keeping up to date with all the latest trends. Strengths: • Trustworthy brand Our 30-45 years’ consumers • Easy and affordable She is a well-established business woman who has built up her em• Site is easy to navigate pire from constant hard work, good history of education and from • Free delivery over £20 & free returns knowing what and how she will achieve what she wants in life. • Filters to easily find what you want She is married, with well-educated children, living in a grand town house in Kensington, London. She now works as a Solicitor, which Weaknesses: promises a nice wealthy income. She is well respected, classy and • Not such a wide range of target audience (younger audience) seen as someone to go to for advice. She keeps up-to-date with

Strengths: • Good at being accessible to a number of brands • Easy to navigate around page • Clear layout, appropriate for both male and female • Options to filter and cut down searches for customers Weaknesses: • Not completely personal to the customer • Doesn’t offer any personal scanning or ways of getting to know customer and their wants Snap Fashion – App “Only fashion app that lets you shop by colour and shape in seconds. Find the perfect item from over 16,000 brands in an instant” Strengths: • Wider range of clothing sites, high street shops and online boutiques Weaknesses: • Not focused on all sustainable brands • Not focused on the customer and their body shapes. Business Objectives and Brand Opportunity We believe that our business will be successful due to the uniqueness of our product. With an increased amount of sufficient funding and support from the whole team we will create a strong foundation for the business, for us to strongly develop our product to is highest potential. The funding is essential for us as a start-up business. The initial development of the website and app is paramount to the success of the company, as these become the identity of our business. This is how consumers, advertising companies and other fashion brands will portray us, so this is crucial. Due to the amount of people in society that have and use smart devices daily, such as tablets and mobile phones, we were originally only going to produce an app. We thought that due to the increase in other fashion retailers creating their own e-commerce apps, we would be able to directly compete with them. However, after study research, we have found out that 67% of female consumers use desktop/laptops as the device they would primarily use for online shopping. Therefore, we have chosen to create a website as well as the app, so that we


the app, so that we can reach the maximum amount of consum- to branch out into more and more brands. For our first year we will be staying within European brands so we can stay close to home ers as possible. while we develop the business, although we’re really excited to After collecting research from website analysis sites, such as work with global brands and gain a wider target market. In our Mintel, it shows that there is a significant gap in the market for first year launching, we will be hosting lots of public events, invitonline retailers to provide a service which allows consumers to ing popular bloggers, vloggers and influencers along with industry guarantee the fit of the garment before ordering the clothing it- professionals to get our name out into the fashion-sphere. Alongself. In a study completed by Mintel in July 2013; 43% of consum- side this we’ll be publishing advertisements in fair trade fashion ers say that “the clothing does not match expectations as seen magazines such as The Good Trade and independently published previously on the website” and, 53% of consumers also say that magazines with the right target audience. Through these venthere is a “difficulty finding clothing that fits well without trying tures we can advertise what our brand is and establish a customer based. it on” (‘Barriers to buying clothes online’.) This shows that consumers would greatly appreciate and benefit from a service, like For our first year we’ll have our ten brands pay a £200 joining fee Edeoco, which will help guide the consumer to purchase cloth- for their first year, along with signing a one year’s contract so that ing that not only fits them, but also suits them. The technology they stay with us for the whole first year. Then we take 20% commission from each order placed through us. that we will use in our app and website will specifically select key pieces from the brands that we offer online to create a capsule Year Three: collection for that consumer. This personalised service will enaBy our third year we plan to have widened our product range quite ble our business to act as a virtual personal shopper, and due to the lack of competitors we have that offer a similar service, we substantially. As we realise, a lot of the time people like to splurge believe that we will become successful in our field of work, due on accessories; shoes, bags etc. So, we will have a wide range of sustainable shoes, accessories and lingerie. We’ve already started to this unique selling point. looking at brands that offer these products and will be suitable for Over the years, society has become more aware of the environ- our target market and consumer needs. This will obviously mean ment and the importance of buying sustainable products. Even we will need to adjust the scanning qualities and filters available though we feel that this is still not the main priority of most shop- on the current website and app to accommodate feet size. By year pers, it is definitely a future trend. A recent study; “Most impor- three we plan on extending globally; we’ll source global brands tant factors when buying clothes” May 2016; describes that cur- and others will be able to apply to be part of Edeoco too. Meaning rently, considerations around sustainability of clothing are not a we’ll extend our advertising to global bloggers, global campaigns and larger, higher end fashion magazine editorials. high priority, and that if ethical clothing does not meet their expectation of style and price then women will be less likely to priYear Five: oritise sustainable clothing over cheaper and fashionable items. In accordance to this Mintel study, it shows that 63% of women When we reach our fifth year we plan on extending our product will search for style when shopping, whereas only 8% will search range to menswear. We’ll keep the same age range target, but for sustainable clothing. Therefore, as a business, we feel that it we’ll find more brands fitted to men. Not only will the extend our is our priority to break these stigmas that ‘sustainable clothing is target market but it’ll increase the brand capability. By year five, if not fashionable’ and ‘sustainable clothing is not affordable’. We our payment scheme is working well we may potentially decrease believe that by ensuring that we provide stylish, affordable cloth- our costs in order for smaller brands to join and still earn money for themselves. ing, with the bonus of that brand being sustainable, we will reach a wider audience as the clothing we provide will still be suitable The dive into menswear will mean a whole new opportunity to adfor what they are looking for. They will then result in buying styl- vertise, so like we did with women, we’ll work with male bloggers, vloggers and influencers along with men magazines. ish clothes at an affordable price with the subtle extra bonus that the clothing is from a sustainable brand. Benefits and Needs Three to five-year plan Year One: As a start-up we’re starting small. We are starting by stocking just 10 sustainable European womenswear brands but in order to truly live up to our manifesto, giving women the option to create their entire wardrobe with us and have a wider choice, we plan

As a niche business venture we believe that style should last longer than stock and that it is equally important for our consumers to feel comfortable, confident, and classy in what they wear and buy. In order to ensure that we provide the best service to our customers we will need to be aware of our current competitors, our team has efficiently analysed how they perform within the market, as well as what they provide and how they interact with consumers

and what makes us standout to society when compared to them. We will also need to ensure that both our website and app are simple, easy to use and convenient to navigate. Company Strategy Our aim as a business is to establish a following, initially through our social media sites and also from the customers of our website and app. By posting regular and appropriate content on all our social media sites and Youtube channel, we will create a wide database of consumers who are interested in what we do as a business but also an extensive database of consumers who have purchased from us, and who have returned to have a further look at our website etc. By engaging with our customers on a daily basis we believe that we will be able to provide a high quality business model that will be successful, and have the opportunity to develop in further years. As we are purely an online business, we think it is essential for Edeoco be simple, easy to use and have smooth navigation. The website and app will be aesthetically pleasing with the blue & green tone colour scheme being utilised throughout to ensure continuity between our social media, website, app and even our packaging, lookbook and press release statement. By creating a clear brand identity, it will allow consumers to easily identify a simple logo or colour and refer back to the brand. Implementation Plan In our first year we plan to not hire any staff other than the app developer and all 8 of us will all work without any salaries. The team will consist of the 8 of us and that is all we need to start our business and to keep it running for the first three years, with hopes to expand after that. There will be one to two of us working on each part of the business, for example 1 person will be working on social media alone and 2 people will be working on our brand strategy, there’s enough people to cover every aspect of the business. Although we’re just a start-up we believe it to be crucial that we rent an office from day one to create a professional work environment where everyone can work together helping one another out if necessary. The cost of renting an office in London is extortionate, we opted for an office located in Bristol because it’s a tenth of the price saving a lot of money. The first year of a company can be tough and even make or break them and to prevent any losses we plan to get a bank loan that will cover our one-off cost and our first 12 months’ expenses, this way if we don’t make the money to pay the utilities we can still pay them because of the loan. This way if we do make as much as we plan too we can start to pay back the


loan immediately, a lot of companies take losses in their first year the quantity and type of garment ordered. shutting them down instantly and that’s what we’re planning to avoid by taking out such a large loan. The float money will be perfect to Overview have around just in case of emergencies like packaging errors, returns and any mistakes that would have to be rectified immediately. As a start-up company we plan to get running with a bank loan of £100,000 covering the one-off costs and the first 12 months expensSince we don’t have our own warehouse and the products are be- es, we plan to do some crowdfunding too. Giving us a reasonable ing sent from the stores, there is a higher risk for an error to occur amount of float money for unexpected expenses and in case we don’t because the people dealing with the order aren’t our staff and may make as much as we need to. Even though we are starting up it’s not handle things the way we want. If they were to make a mistake ideal to have an office where we can all work alongside one another on an order that came from us, we would get the backlash from the professionally. As we aren’t buying in the stock we will receive a 20% customer and it would look bad on our part. There will always be that commission from each brand every time something is sold through us risk, but we plan to send two copies of the order invoice to which and will charge each brand a joining fee. Over time we plan to expand ever brand the purchase has been made to and giving them the cor- to more brands creating more income for us. rect information will make this a low level risk.

edeoco finances

Code of conduct -

Our employees will respect the ethos of our brand and represent our beliefs both in and out of work hours. - Social media updates may only be published if relevant and via our social accounts whilst working on office premises. - All posts must be authorized by the team unless permission has been granted by absent members of the company. - Under no circumstances will you as an employee print anything other than finalized projects for private filing or publishing. Any missprints must be declared and recycled. - You must be logged onto your work profile in order to publish any posts to the relative webpages. It is against company policy to publish under another profile. - It is prohibited for ANY employee to post content that could evoke racial, sexist, homophobic or discriminative confrontation. - We believe as we have a large digital platform that you should keep well informed about the latest news and issues globally to ensure our consumers cannot be offended by our posts. - Remember to be professional and organized when conducting conference calls to possible brands whilst ensuring you communicate our beliefs and responsibilities. - Please turn off lights and sockets in rooms that are vacant and/ or not being used. - Remember to discuss the importance of sustainability. - Sustainability is paramount to the company. - Be happy, we love having you here helping us make a difference. - We appreciate you and hope you appreciate your colleagues. - Express the importance of passion through your research and publishing. Nobody wants an outfit that is averagely described. - Quality control our packaging before sending to designated stores. - Maintain good relations with our brands as without them we don’t have a final product. - Ensure consumer confidentiality when dealing with queries and personal information. - Invoices must be checked to ensure the customer will receive

ONE-OFF EXPENSES Office Deposit

£2,400

App Development

£45,000

Adobe Creative Cloud

£457. 32

1st Year Expenses

£47,857.32

MONTHLY EXPENSES Line Rental

£35.00

Office Rent

£2,400

Domain

£0.58

Promotion

£1,000

Internet

£20.00

Packaging

£1,000

Office Supplies

£200

Total

£3,655.58

Total for 12 Months

£43,176.96

App Development Max Expense = 87.5%

Total Startup Cost = £91,034.28 INCOME Joining Fee

ADVERTISING COSTS £200

Aim for 12 brands joining £2,400

FIRST YEAR GOALS Aim of Sales

£100,000

Our Commission 20%

£20,000

VAT

£4,000

FUNDING

Billboards

£340 p/m

Bank Loan

£100,000

Side Bus Ads

£600 p/m

Crowdfunding

£5,000

Youtube Product Endorsement £10,00 Max £10,940

Fixed Costs = £2,655.58 Variable Costs = £1,690

£105,000


market research We had asked 100 people to fill in our survey on Survery Monkey, 86 women and 14 men responded. Surprisingly only a small amount of people are aware that the fashion industry is the second biggest cause of pollution and this shouldn’t be the case, there needs to be more awareness for the public. More and more people are using online shopping, but some from the older generation having not adjusted have said that they don’t find it trustworthy and are concerned that they will be bombarded with advertisements. 3 out of 4 men have said that they would like to receive outfit ideas and suggestions and that’s because most men can’t be bothered to pick their clothes. 20% of women that we asked said that they don’t want outfit ideas and suggestions because they love to choose their own outfits and get creative. These survey results have made it clear that people aren’t aware or possibly even care about the impact the fast fashion industry is having on the environment and we can try to bring this to people’s attention.


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code of conduct

Our employees will respect the ethos of our brand and represent our beliefs both in and out of work hours. Social media updates may only be published if relevant and via our social accounts whilst working on office premises. All posts must be authorized by the team unless permission has been granted by absent members of the company. Under no circumstances will you as an employee print anything other than finalized projects for private filing or publishing. Any miss-prints must be declared and recycled. You must be logged onto your work profile in order to publish any posts to the relative webpages. It is against company policy to publish under another profile. It is prohibited for ANY employee to post content that could evoke racial, sexist, homophobic or discriminative confrontation. We believe as we have a large digital platform that you should keep well informed about the latest news and issues globally to ensure our consumers cannot be offended by our posts. Remember to be professional and organized when conducting conference calls to possible brands whilst ensuring you communicate our beliefs and responsibilities. Please turn off lights and sockets in rooms that are vacant and/or not being used. Remember to discuss the importance of sustainability. Sustainability is paramount. Be happy, we love having you here helping us make a difference. We appreciate you and hope you appreciate your colleagues. Express the importance of passion through your research and publishing. Nobody wants an outfit that is averagely described. Quality control our packaging before sending to designated stores. Maintain good relations with our brands as without them we don’t have a final product. Ensure consumer confidentiality when dealing with queries and personal information. Invoices must be checked to ensure the customer will receive the quantity and type of garment ordered.


Jo Cruickshanks Co founder of Bare Collective - strategist jo@barecollective.co www.barecollective.co.uk Emma Beeston photographer Justin Barrow lecturer at AUB jbarrow@aub.ac.uk Karen Ryan lecturer at AUB kryan@aub.ac.uk Poppy Donovan Model Lowie brand ilovelowie.com People Tree brand peopletree.co.uk Komondo brand komodo.co.uk Kitty Ferreira brand kittyferreira.co.uk

network directory

House of Sunny brand houseofsunny.co.uk Oska brand uk.oska.com

Connor Warren designer & maker of sustainable leather bags chandlerwarren@gmail. com


FASHION BRANDING & COMMUNICATION - EDEOCO  

Second year fashion branding & communication unit - our brand Edeoco's final publication.

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