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HOW TO BLOG AS A WEDDING PHOTOGRAPHER MEGAN BREUKELMAN PHOTOGRAPHY


BLOGGING FOR WEDDING PHOTOGRAPHERS Starting a blog can seem like a really daunting task. As freelancers, it’s hard to imagine finding the time of day to sit down and write for your blog. Making that kind of daily, weekly or even monthly commitment can honestly make you feel like you don’t even want to take the time. Sometimes it can even feel like you’re yelling into a void when you are blogging. Who is even reading this? Who cares about what I have to say? It’s so important to get out of that mindset and get into your business mindset because….Blogging can be of major benefit to wedding photographers, from generating leads to a great client experience from start to finish. Let’s dig into why you need to start blogging as a wedding photographer.


LET'S TALK LOCALIZED SEO One of the biggest reasons that wedding photographers start blogging is to give their SEO a boost. If you’re a localized photographer, which most wedding photographers tend to be, blogging can be absolutely key to your marketing strategy. Localizing your content gives the opportunity for local, paying clients to find your work. Start focusing in on your area. When brides and grooms are doing their research into wedding logistics, they’re not only searching [area] photographers. They’re searching for [area] venues, [area] florists, even [area] engagement shoot locations. They’re thinking about a bigger picture that your business fits into. So how are you going to engage these clients? Answering their questions. Even answering their questions before they have them is helpful–– maybe they’re looking into venues now, but later they do want to know what to keep in their bridal bag, or how to pose naturally on their wedding day. If they know they can keep coming back to you for these answers, they’re way more likely to engage with you. These posts also open up a major opportunity to show off your work! If they’re looking into area venues and you’ve photographed those venues, show it off! Show them you’ve been there, done that and you know how to get the shot. They might look at it and know that they want you to shoot their wedding in that same dream venue.


LET CLIENTS GET TO KNOW YOU Show your clients who you are–– use your voice and share your personality. Sometimes it’s not enough for clients to judge whether they want to work with you based off of a highly curated portfolio and web presence. Especially in a time where people tend to be oversharers, they want to get to know who you are and trust your voice. It’s even good because it’s a two-way street–– you can weed out potential clients who are the wrong clients for you and you personally. Sometimes a client might not be the right fit for you, and that’s okay, not everyone vibes with each other. Blogging allows your clients to get to know your voice and style beyond your marketing copy. If you can sprinkle in some personal blog posts amongst your business-centric content, even better. Let your clients get to know the person behind the lens.


SHOW THEM YOU'RE OPEN FOR BUSINESS Ok, you’ve started blogging, you were on a roll and now you’ve stopped. Maybe you’ve forgotten about it or you just don’t have the time. But what is your experience when you land on webpages that have outdated posts or haven’t updated in a while? It’s likely that you wonder whether that business is even active anymore. Your clients might do the same looking at your blog. Keep your blog on a schedule–– whether it’s once a month, once a week, or once a day, to show potential clients that you are indeed open for business. How often you post doesn’t matter as much as how consistently you post. Creating a blogging schedule and sticking to it can make the process feel way less like a big daunting task. The great thing about almost every blogging platform is that you can schedule your posts ahead of time. Maybe you have one day or a few evenings per month that you can spare to just power out some blog posts. Scheduling them ahead of time to keep a consistent schedule allows you the luxury of working now so you can rest later. Some photographers blog daily, others blog weekly or monthly. It all depends on your level of comfort and how much you can take on. Whatever it is, figure it out and stick to it. Make a little calendar in your Google Calendar or on your phone and set reminders to get it done.

LET'S TALK ABOUT PLATFORMS Two of the strongest blogging platforms for photographers are Wordpress and Squarespace. Wordpress is a given for any type of blogger really, giving you tons of options to improve and enhance your SEO and blogging experience. As far as SEO goes, this is probably the most powerful blogging platform out there. However, it’s not really as dragand-drop friendly as Squarespace is, which gives Squarespace the advantage of having clean design readily available for the ultra-busy photographer. Sometimes you just want to leave web design out of it and focus on the content itself, which is totally fine. Squarespace has tons of options to customize and optimize your SEO as a photographer and create a beautiful experience.


QUICK BLOGGING TIPS FOR WEDDING PHOTOGRAPHERS: Get consistent with your schedule. Do keyword research in your area to find out what your clients are searching. Share your blog posts! The more link outs you have, the more likely it is that others will find you Be yourself. Use your natural voice and writing style. Use lots of images! You’re a photographer, right? Show off your work.


GUEST BLOGGING A great way to build on your brand’s online presence and boost your SEO is through guest blogging. You can reach out and connect with relevant sites and blogs for opportunities to share what you know with their reader base. Let’s get over the weird vibes in the creative community where people don’t like sharing information with each other. We’re all just trying to have success and happiness. In exchange, you get to link back to your own site and bring in new readers and potential referrals and clients.

DON'T FORGET TO SHARE My final note: don’t forget to share your blog posts! Social media is a great way to get your blog content out there and get links sharing. Make sure you add some social sharing buttons to your posts for others to be able to pin, tweet and share your content. Remember to also share your posts with your clients if they’re featured so, as I mentioned before, they can share with their network. Another great way to share is through email newsletters; you can create a newsletter to share posts that your readers will care about.

STAY OUT OF THE SHOT If you are second shooting a wedding, it's important to remember that there are two photographers. Try to stay out of their shots as best as you can throughout the day. It might not always be 100% possible, but try to make it 99% possible. If there are videographers, do your best to stay out of their way as well. It can get tricky working with multiple camera people who are all doing their best to get the right shot. Bottom line: It's important to be present, but also to be inconspicuous. You want to capture the moment, not be crouched in the background of it!

BRING BACKUP EQUIPMENT Always bring back up equipment. Backup batteries, backup memory cards, even handy dandy portable chargers for batteries and phones. The lead photographer should have backup equipment for themselves, but in case they don't or something goes wrong, you should be ready to help them out. The most important part of the day is making sure that the clients get the results they wanted at all costs.


FOR MORE PHOTOGRAPHY EDUCATION THE PHOTO OPP PODCAST Join me over at the Photo Opp Podcast! We're discussing photography, marketing, and insights from professionals in all facets of the photo industry. Learn more about how to grow and scale your photography business weekly.

MEGAN BREUKELMAN'S BLOG Head over to my blog at meganbreukelman.com to learn more about photography and growing your business. Updated on a weekly basis, I'm sharing my favorite tips and tricks in my photography business.

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How to Blog as a Wedding Photographer  

Learn about how to blog as a wedding photographer to support SEO and drive new leads to your wedding photography business. Learn more: mega...

How to Blog as a Wedding Photographer  

Learn about how to blog as a wedding photographer to support SEO and drive new leads to your wedding photography business. Learn more: mega...