DIGITAL SOLUTIONS | 27
photo iStock.com/Kerrick
Payment WITHOUT THE QUEUE One of the only things that can possibly diminish the pleasure that a quality coffee can bring to a hard day is the amount of time you sometimes have to queue to finally get your hands on it. It doesn't have to be that way, however, and it certainly isn't if you've come across Wora Pay (as we did), which is a payment without the queue platform. Founded in 2012 by Vaidas Adoumauskas and Aurimas Bakas, who had been studying solutions for how to beat queues for several years, the platform specialises in helping retailers increase sales and profit by allowing their customers to avoid the need to queue to pay. Alongside providing the technology they also give retailers practical advice too. Initially launched in the Baltics Wora Pay quickly gained acclaim, securing some major retailers as its clients before subsequently being launched in November 2015 in the UK, where it has already saved thousands of hours of queuing for UK customers. Not only are queues shortening, but the service is also increasing turnover
and profit for catering companies and other retailers. “People are wasting their time when they queue and we can save that time or they can spend it on other things,” says Tadus Bakutis, Chief Technology Officer at Wora Pay. “It could be a meeting, it could be talking to a colleague or something like that. You can then calculate how much value they are adding to their company, by taking how much time they would be spending in a queue, calculating average salary for one person and you get the numbers of how much you are saving for the company for helping their business needs.” The platform supports many orders for shops and pay without the queue scenarios, such as ordering food and drinks to beat the queue and have instant pick up, shop and pay directly from a self-service counter in a café or retail store (and thus leave without having to queue for the till), pay at the pump without the need for any self-service terminals, pay directly at the table or order to the table at a restaurant or venue,
and much more besides. Any mobile wallet (a payment app), including retailers own branded apps, can be integrated and work with the platform and its projections indicate that there are significant efficiencies to be had. “Lloyds Banking Group staff using the Wora Pay service could save up to 75,000 hours per year, the equivalent of over 10,700 working days that would otherwise be spent waiting in line to pay,” says Tadus Bakutis. “We are also seeing that the caterer is experiencing an uplift of five per cent in total sales as customers return to vendors that improve their overall experience.”
“People are wasting their time when they queue”
2017 No. 05 BIR | MEETINGS INTERNATIONAL