HEADQUARTERS City Report Berlin is a special edition of HeadQuarters Magazine - February 2009, published by Meeting Media Company (Belgium) - www.hqmagazine.eu - firstname.lastname@example.org
IMPRESSIVE BERLIN The Pulse of Congressing
© visitberlin.de - Drewes
IMPRESSIVE BERLIN: THE PULSE OF CONGRESSING
ASK AROUND YOURSELF. IT’S IMPOSSIBLE TO HEAR NEGATIVE COMMENTS ABOUT BERLIN. PEOPLE WHO WENT THERE SIMPLY LOVE IT. AND WHEN IT’S YOUR TURN TO
that an excellent standard of service, high quality and a very diverse offer and you’ll just wonder why you didn’t choose Berlin in the ﬁrst place.
DISCOVER THE CITY, YOU CAN DEFINITELY UNDERSTAND WHY. IT’S A BOOMING, FASCINAT-
IT’S CHANGING ALL THE TIME! THERE ARE ALWAYS NEW VENUES, FORMIDABLE HOTELS, EXCEPTIONAL PLACES TO BE DISCOVERED… REPORT RÉMI DÉVÉ 161 congress hotels with 102,000 m2 of meeting space, no less than 6 convention centres including the largest one in Europe - and halls with 57,900 m2 of event space, 135 special venues where you can hold special events… Just have a look at the ﬁgures and Berlin will make you feel a little dizzy! It’s no wonder why the German capital is such a popular congress destination. The latest ICCA stats say it all: in 2007, the key conference hub between Western and Eastern Europe has moved to second place. Besides being an international trend-setting metropolis with an almost tangible vibrant
cultural lifestyle, it seems like there is always some kind of projects the association leader will ﬁnd interesting. In Berlin, railway stations are transformed into museums, remnants of the Berlin Wall become open-air galleries, new hotels open almost on a daily basis, old factories and impressive airports are converted into multifunctional event locations. Most important Berlin offers especially excellent value for money. For instance, ﬁnding decent accommodation for a reasonable price is quite easy, just as it is to go out to a restaurant without feeling you have just been robbed! Add to
If you’re eager to discover the Spree metropolis and the broad range of services of the Berliner suppliers, Berlin Convention Ofﬁce is organizing the event Meeting Place Berlin for a selected group of hosted buyers next July (see page 37). That could deﬁnitely be a good way to check out what Berlin is really about!
© Pierre Adenis
ING TOWN. SO WHY DOES IT NEED PROMOTION AS A CONGRESS DESTINATION? BECAUSE
Deutsches Historisches Museum Pei Bau
© visitberlin.de - Drewes
“BERLIN KNOWS HOW TO THRILL ITS GUESTS” AN INTERVIEW WITH BURKHARD KIEKER THE PROMOTION OF BERLIN AS AN ESPE-
This year the focus of our activities with Berlin Convention Ofﬁce is on ‘Meeting Place Berlin’, our internationally renowned customer event. During this event selected hosted buyers have an opportunity to get to know the city and its offerings during a multi-day programme. Especially welcomed are the representatives of international associations.
CIALLY ATTRACTIVE DESTINATION FOR MEETINGS AND CONVENTIONS HAS NEVER BEEN SO STRONG. BURKHARD KIEKER, CEO OF BERLIN TOURISMUS MARKETING GMBH, EXPLAINS US WHY. HQ: You took over as the new CEO of Berlin Tourismus Marketing GmbH in January 2009. What are the main challenges in your new position? Burkhard Kieker: At the present time, the global economic situation has numerous imponderables for the development of the travel industry but we are nonetheless optimistic about 2009. Berlin has the most up-to-date hotel and congress landscape in Europe and offers its visitors excellent value for money. Hence, we are conﬁdent that Berlin will emerge as one of the winners in this crisis. Furthermore, over the next few months we will attract global attention to our city with a few special topics. HQ: Almost three years have passed since HeadQuarters wrote such a comprehensive report about the city of Berlin. How has Berlin changed since then? Burkhard Kieker: We are delighted that the congress destination Berlin has moved up to the second place of the ICCA Statistic last year. International participants in events particularly appreciate the excellent hotels, the diverse and, in some cases, really unusual meeting venues coupled with a cultural offering that sets international standards. Moreover, Berlin has one of the most up-to-date hotel landscapes in Europe with a capacity of almost 100,000 hotel beds. The diversity of the meeting locations is equally impressive. With O2 World that opened in 2008, Berlin now boasts one of the largest multifunctional arenas in the world. The International Congress Center Berlin was presented for the ﬁfth consecutive year with the World Travel Award in the category ‘Leading Conference & Convention Centre’. In addition, Berlin scores points among congress participants for its excellent image as a creative lifestyle metropolis
BERLIN HAS THE MOST UP-TO-DATE HOTEL LANDSCAPE IN EUROPE AND OFFERS ITS VISITORS EXCELLENT VALUE FOR MONEY that attracts artists from all over the world. This year the focus will be on the 20th anniversary of the Fall of the Wall. We invite you to come to Berlin and see what its residents have made out of this former divided city. HQ: Has the Berlin Convention Ofﬁce changed in a similar way? Burkhard Kieker: Under the direction of Heike Mahmoud, the Berlin Convention Ofﬁce (BCO) has presented the fascinating diversity of the convention metropolis Berlin to the entire world in the course of the last eight years. Together with its numerous partners, BCO is represented at all the big trade shows. Our own events last year, staged in cooperation with BTM Partnerhotels e.V. and Berlin Preferred Agencies were particularly successful. They included the UK Roadshow in London, the USA Roadshow in Chicago, Washington and New York and the Germany Roadshow in the spring.
HQ: What makes Berlin a thrilling congress destination? Burkhard Kieker: Berlin knows how to thrill its guests by day and night. This has to do not only with the fact that there are no closing hours for restaurants, bars or clubs. The events calendar lists some 1,500 events every day, a diversity that is unmatched anywhere else in Europe. 175 museums, more than 130 opera houses, theatres and ensembles and seven large symphony orchestras offer a wealth of entertainment in Europe’s capital of culture. HQ: Can you describe the feeling this city personally gives you? Burkhard Kieker: I am fascinated by the city that was lying like an island in an ocean of 50 years of history and division. And this fascination is also felt by millions of people all over the world.
FOR FURTHER INFORMATION BERLIN CONVENTION OFFICE Am Karlsbad 11, 10785 Berlin www.berlin-convention-office.com www.meeting-place-berlin.com t: +49 (0)30 26 39 183 f: +49 (0)30 26 47 48 965 email@example.com Member of ICCA, MPI, SITE, ECM, GCB, UIA
The BCO team
© ICC Berlin
ICC BERLIN: A GEM ON THE SPREE METROPOLIS
Winning awards seems to become a habit for the ICC Berlin. In 2008, for the ﬁfth time running, it received one of the world’s most coveted awards for congress venues, the World Travel Award. This was presented in recognition of the architecture and diverse hall layout of the ICC Berlin, but also honoured the team of the Congress Division responsible for successfully organising and carrying out congresses. And when Wolfram Svoboda, ICC Berlin Marketing Manager, gave me a tour of the facility, I could certainly understand why.
© ICC Berlin
Mr. Svoboda says it bluntly and has every reason to do so: ‘Our image is a very good one: because not only the infrastructure is more or less ideal but also the service and certainly the manpower make the difference.’ In fact, Messe Berlin’s Congress Division can look back on the most successful business year to date. 2008 witnessed an unprecedented number of large-scale congresses
ICC BERLIN IN FIGURES + 80 halls and rooms with seating space ranging from 5 to 5,000 participants + Boundless ﬂexibility and technical options + A 3-story bridge linking the ICC Berlin directly with the 160,000m2 of exhibition space (Messe) + personal favorite: the “round” Hall 6 which accommodates 200 people
in the ICC Berlin - 16 events welcomed more than 7,000 participants, and several high-level conferences in the Palais am Funkturm and on the Berlin Exhibition Grounds, resulting in a doubling of the turnover ﬁgures for 2005. The layout of the building and its technical systems make it possible to hold several events at the same time. Organising exhibitions to accompany congresses, poster shows or corporate presentations in the spacious foyer areas presents no problem at all. As Wolfram Svoboda puts it: ‘Our competiton is international. It somehow reﬂects what Berlin is about. And besides, we owe it to our clients to provide them with the best possible welcome.’ And I have to say: the place itself is still full of atmosphere. In 2009, the ICC Berlin will
UPCOMING CONGRESSES AT ICC BERLIN + International Forum on Quality and Safety in Health Care 2009, 18-20 March (3,000 participants) + DIA (Drug Information Association) - the 21st Annual EuroMeeting Berlin 2009, 22-25 March (4,000 scientists) + 14th Congress of the European Hematology Association, 4-7 June 2009 (5,000 participants) + EUROPACE 2009, 21-24 June (4,000 heart specialists) + 2nd European Congress of Immunology, 13-16 September 2009 (5,000 scientists) + Joint ECCO (European CanCer Organsiation) and 34th ESMO (European Society for Medical Oncology) Multidisciplinary Congress, 20-24 September 2009 (15,000 participants) + 18th EADV (European Academy of Dermatology and Venereology) Congress, 7-11 October 2009 (10,000 medical specialists) + International Congress of Ophtalmology, 6-10 June 2010 (6,000 participants)
celebrate its 30-year anniversary - it’s more or less the world ﬁrst purpose-built congress centre with an access to the fairground - and it seems it was designed yesterday, with a kind of retro-futuristic architecture. There are of course plans to renovate and even expand the space available: this will start around 2010, while the ICC Berlin is still running.
CONTACT Wolfram D. Svoboda, Marketing Manager firstname.lastname@example.org tel: +49(0)30 / 30 38-30 25 www.icc-berlin.com
© ICC Berlin
CASE STUDY: DGU - JOINT GERMAN CONGRESS OF ORTHOPAEDICS AND TRAUMA SURGERY
In 2008, the DGU - Joint German Congress of Orthopaedics and Trauma Surgery - took place, for the third time, at the ICC Berlin. It welcomed with 11,500 participants. In a few years, this congress has become the largest and most important German-language congress in its ﬁeld in Europe with international participation. Leading international
producers of medical technology and pharmaceuticals consistently feature among exhibitors. Carola Schröder, Head of Programme Management of Intercongress GmbH, explains why they chose the ICC Berlin. HQ: What were the selection criteria and processes that led to the nomination of Berlin and the ICC Berlin? Carola Schröder: Since 2003, two large conventions are combined: the Annnual Meeting of the German Society of Trauma Surgery (DGU) ist held together with the German Congress of Orthopaedics (DGOOC & BVOU). Berlin had hosted both congresses since 2001. The ICC Berlin was traditionally hosting the
DGU and had space enough for the combined meeting - so it was the easiest solution.
integrated. ICC and Messe Berlin matched the rising demands from year to year.
HQ: How did the ICC Berlin meet the requirements for your event? Carola Schröder: First, we had to
HQ: According to you, what are the main arguments in favour of Berlin and the ICC Berlin?
BERLIN IS THE CAPITAL OF GERMANY - MOST OF THE MEDICAL SOCIETIES HAVE THEIR HEADQUARTERS THERE enlarge the meeting to the fair ground in order to cope with the huge exhibition (5,000 m2). Subsequently, more rooms and halls were
Carola Schröder: Berlin is the capital of Germany - most of the medical societies have their headquarters there.
WHY BERLIN? THE VIEWS OF TWO OF BERLIN’S BIG PLAYERS © visitBerlin.de - Meise
BERLIN WOULDN’T BE SUCH A GREAT CONGRESS DESTINATION WITHOUT SOME DYNAMIC PEOPLE ENSURING THE CITY IS ON THE MAP AS ONE OF THE TOP CONVENTION CAPITALS. BIRGIT ZANDER IS THE PRESIDENT OF BERLIN PREFERRED AGENCIES. IN ADDITION TO BEING PULLMAN BERLIN SCHWEIZERHOF GENERAL MANAGER, MICHAEL CZERNIK IS THE SPEAKER OF THE MARKETING-PILLAR ‘MEETINGS, FAIRS, CONGRESSES’ WITHIN THE BTM-PARTNERHOTELS E.V.
HQ: What is exactly Berlin Preferred Agencies? Birgit Zander: Berlin Preferred Agencies is a network of 16 leading service providers for meetings, incentives, conferences, and events founded in 2002. We support the information and procurement services of the Berlin Convention Ofﬁce, providing detailed proposals as well as a full range of PCO services. HQ: How has it developed in the last few years? Birgit Zander: Berlin Preferred
Agencies is still growing. Meanwhile our agency pool consists of 30 additional Preferred Partners from a great variety of service sectors such as catering, technique, locations, restaurants, transport, personnel and many more. By this alliance the clients receive much more know how and excellent services paired with a pool of creativity, contacts and economic reliability. HQ: What do you think are Berlin’s main assets as a congress destination? Birgit Zander: Berlin offers the ideal environment for congresses and events of every kind, featuring a wide selection of ﬁrst class hotels, unique locations, food from around the world, and interesting events that are only to be found in a city like Berlin. The perfect price performance ratio and the ﬁrst class service of all partners in Berlin are our big advantages.
HQ: Tell us a little bit what Berlin has to offer in terms of accomodation. Michael Czernik: Berlin has nearly 100,000 hotel beds in all categories and an examplary modern infrastructure. Around 160 of the hotels in Berlin are especially designated conference hotels, all offering outstanding value for money. HQ: How has Berlin changed in the last few years regarding the hotels activities? Michael Czernik: The co-operation
of the hotels in terms of destination marketing under the umbrella of the Berlin Tourism Marketing GmbH and the Berlin Convention Ofﬁce did reach a new quality in the last years. We all have the same goal: to consolidate and extend the position of Berlin as one of the most exciting places in the world to host meetings. HQ: Why do you think congress goers should come to Berlin and not anywhere else? Michael Czernik: First of all, they should compare Berlin’s prices to the ones in other cities, and have a look to the whole package. It is a creative, ideally located city with unique cultural offers and a cosmopolitan atmosphere. With the Berlin Convention Ofﬁce we have installed a contact for comprehensive assistance to meeting planners. And due to Berlin’s rapid pace of change it makes sense to come regularly.
© Nicole Fortin
A SELECTION OF BERLIN’S SPECIAL VENUES: MAKE YOUR CHOICE! IN BERLIN, THERE IS NO ONE SQUARE METER LEFT WHERE SOMETHING MEMO-
axica © palast
RABLE CAN HAPPEN. IF YOU’RE LOOKING FOR STATE-OF-THE-ART VENUES OR OUTSTANDING LOCATIONS FOR A SPECIAL EVENT, LOOK NO FURTHER! OF COURSE IN THE THREE SHORT DAYS I SPENT IN BERLIN, I COULD ONLY CATCH A REALLY LIGHT GLIMPSE OF WHAT THE GERMAN CAPITAL
Admiralspalast © TV Turm
axica - KONGRESS- UND VERANSTALTUNGSZENTRUM BERLIN
In the immediate surroundings of the Brandenburg Gate, the axica, an exclusive congress and convention centre, seems to be a participants’ favorite. Designed by Frank O. Gehry, the place is one of a kind. The Atrium of the light-ﬂooded building has an organic feel; the Plenum boasts a biomorphic shape, that of a diving whale. The conference theatre seats up to 85 people, while the spacious Forum accomodates up to 700 guests for cocktails and 350 for dinners.
ADMIRALSPALAST © Jewish Museum
Hangar 2 Flughafen Berlin Tempelhof
© Anschuetz Entertainment Group
Garden Jewish Museum
Opened a century ago offering endless and left in disarray for a few good years, this entertainment venue reopened in 2006. The Admirals theater seats up to 1,756 spectators and can be transformed into a ballroom. The Admiralspalast 101 accommodates up to 200 people for a seated dinner. The 423 seats of the Admiralspalast studio are removable to make room for concerts, parties or gala dinners.
BERLINER FERNSEHTURM Located on the famous Alexanderplatz, the impressive TV Tower offers not only an extraordinary view of Berlin, but has also become a famous event location. After a pleasant stay in the observation deck, you can check out the revolving restaurant on the upper ﬂoor. Buffets can be organized for up to 200 guests.
HANGAR 2 FLUGHAFEN BERLIN TEMPELHOF There’s no need to introduce the historic Berlin Tempelhof Airport. Behind its wall hides a modern venue, which was renovated in a manner true to the original of a historic hangar. The Hangar 2 has been the appropriate location for any event since 2000: receptions and banquets welcome up to 3,500 guests.
JEWISH MUSEUM Opened in 2001, the Jewish Museum Berlin stands out in the European museum landscape. Besides being a vibrant centre for German-Jewish history and culture, its function rooms offer space for private events, ranging from small select gatherings to full gala dinners in the glass-roofed atrium, designed for up to 500 people.
O2 WORLD Berlin now has one of the most state-of-theart arenas in the world for major sports and entertainment events. On the site of a former freight station, the O2 World, has a capacity of up to 17,000 visitors, 59 entertainment suites and a total arena area of 60,000m2.
OTHER SPECIAL VENUES WORTH TAKING INTO CONSIDERATION FOR YOUR EVENT + + + + + + + + + + + + +
Berliner Dom Filmpark Babelsberg GOYA Große Orangerie Schloss Charlottenburg Kalkscheune Meistersaal Kultur und Event GmbH Opernpalais Unter den Linden Salon Berlin Geﬂüster Spielbank Berlin TIPI am Kanzleramt bcc – berliner congress center Wasserwerk Berlin WISTA
Seminaris CampusHotel Berlin, Science & Conference Center
Estrel Hotel and Convention Center
Steigenberger Hotel Berlin
© Estrel Berlin Sven Hobbiesiefken
BERLIN HOTELS: AN OFFER THAT WOULD MAKE OTHERS BLUSH
Pullman Schweizerhof Berlin
Adina Berlin Exterior
BEING A TREND-SETTING METROPOLIS, BERLIN BOASTS AN INCOMPARABLE OFFER WHEN IT COMES TO ACCOMODATION. THE CITY’S HOTEL LANDSCAPE IS ONE OF THE LARGEST AND MOST MODERN IN EUROPE - WITH NEARLY ALL MAJOR INTERNATIONAL HOTEL CHAINS PRESENT SOMEWHERE. THERE ARE CURRENTLY NEARLY 100,000 BEDS IN BERLIN, WITH, OF COURSE, EVEN MORE TO COME. HERE IS A SELECTION OF BERLIN’S CONGRESS HOTELS.
THE BRAND NEW ONES Berlin hotels have tailored their offering not only to tourists but also to the needs of convention organisers. If you’re into brand new facilitites, you’re sure to ﬁnd a few of them. Situated in the historic Mitte district, Adina Apartment Hotel Berlin Checkpoint Charlie boasts 5 spacious conference rooms, 127 air conditioned studios and apartments. Opening in March 2009, andel’s Hotel Berlin features 557 designer rooms, 3,800m2 of banqueting space and meeting space for up to 3,000 people. You should see it for yourself: its location, offer and character are simply unparalleled. And if you want to feel like a kind of a VIP student, why not try Seminaris CampusHotel Berlin, Science & Conference Center?
Its huge, very design glass cube offer 2,936 m2 of conference space, while its 186 ﬁrst-class rooms will meet the needs of the most demanding clients.
SURE VALUES I myself stayed at the ideally located Hotel Palace Berlin. Besides the Michelin-star rated restaurant ´ﬁrst ﬂoor´, this 5-star hotel has a 2,400m2 function area, divided into 18 banquet rooms. Together with InterContinental Berlin, Pullman Berlin Schweizerhof and Crowne Plaza Berlin City Center, it is part of a concept called ‘Destination Berlin’. The idea is to promote the accommodation and conference area along the Budapester Strasse as a whole. Together, these 4 hotels offer more than 1,600 rooms of all categories and 11038 m2 of meeting
space: this unique combination is like a small ‘village’ where the guests safely move around, a unique situation in Berlin. The Estrel Hotel & Convention Center is Germany’s largest conference hotel. It offers 15,000 m2 of useful space for events of all types and sizes. Its largest hall accommodates up to 6,000 people. Last but no least are Steigenberger Hotel Berlin and Maritim Hotels Berlin. Besides 386 rooms and 11 suites, the fomer offers to organize sustainable conferences in its 15 conference rooms for up to 300 persons on 444 m2. The latter is in fact twofold with Maritim Hotel Berlin and Maritim proArte Berlin. Maritim Hotel Berlin provides a total of 62 event rooms, for up to 6,200 people; the largest room in Maritim proArte Hotel Berlin is 1,000 m2 for up to 1,000 attendees.
More info on the hotels of the MarketingPillar ´Meetings, Fairs, Congresses´: www.btm-partnerhotels-ev.de
Experience the phenomenal: www.convention.palace.de
PA L AC E CONVE NT ION. FEATURING YOU. An executive seminar, a conference with 1,000 participants or the grand finale in our ballroom? Whatever you are planning, the 25,800 square feet function room area of our privately run, five-star hotel offers your guests everything they need. They will be thrilled. And your competitors envious. Meeting place Palace. Making room for you. · Inspiring city centre location with excellent transport connections · 282 luxurious rooms and suites with individual style · Certified business and conference hotel
Budapester Str. 45 · 10787 Berlin · Telephone +49 (0)30 25 02 0 Fax +49 (0)30 25 02 11 19 · www.palace.de · email@example.com
INVITATION TO MEETING PLACE BERLIN 2009: BE A PART OF THE 5TH INTERNATIONAL WORKSHOP FROM 2 TO 6 JULY 2009!
Meeting Place Berlin Sir Simon Rattle
THE IMPRESSIONS OF EX-PARTICIPANTS TO MEETING PLACE BERLIN SAY IT ALL: ‘BERLIN, A METROPOLIS WITH A HEART’ OR
Meeting Place Berlin Flag in front of Tempodrom
nies and agencies. The aim is to present the attractiveness of Berlin as a meeting and convention destination in the course of a multi-day workshop.
lin venues. They also visit the diverse meeting and conference venues in Berlin. The Meet Berlin Day showcases the special attractions of the Spree metropolis, during a tour that
‘BERLIN, THE RISING STAR!’ - IT SEEMS THAT NOBODY CAN GET ENOUGH OF IT! STAGED FOR THE FIRST TIME IN 2005, MEETING PLACE BERLIN, ORGANIZED BY THE BERLIN CONVENTION OFFICE (BCO) EVERY TWO YEARS, HAS MADE A NAME FOR ITSELF AS A COOPERATION PLATFORM FOR DECISIONMAKERS IN THE FIELD OF MEETINGS, CONGRESSES AND CONVENTIONS. IN A FEW YEARS, IT HAS EVEN BECOME A FIXTURE IN THE EVENTS CALENDAR OF THE CONVEN-
THE AIM IS TO PRESENT THE ATTRACTIVENESS OF BERLIN AS A MEETING AND CONVENTION DESTINATION IN THE COURSE OF A MULTI-DAY WORKSHOP During this extended weekend ﬁlled with information, site inspections and festivities, the participants are divided into two groups, each of which will attend three events based on a rotation system: Meet Professionals Day, Meet Facilities Day and Meet Berlin Day.
TION DESTINATION, BERLIN.
Today, together with BTM-Partnerhotels e. V. and Berlin Preferred Agencies, the BCO would like to invite you to this successful event, which will be held this year from 2 to 6 July. The target group consists of hosted buyers, like meeting and event organisers and organisers from associations, compa-
The name of these events are quite selfexplanatory. During Meet Professionals Day, convention planners have appointments with local suppliers, on which they had agreed beforehand. These providers range from ﬁvestar hotels and special events locations down to gourmet facilities and ﬁne restaurants. On the Meet Facilities Day the hosted buyers are given a professional overview of the Ber-
aim to enable all the participants to see for themselves the rich diversity of the German capital in terms of art, culture and history. One highlight will deﬁnitely be the concert during the Classic Open Air Festival on Gendarmenmarkt, one of the most beautiful squares in Berlin, on the Easter side of the city. This unique experience in a historical setting is also set to be the climax to Meeting Place Berlin 2009… waiting for Meeting Place Berlin 2011! For further information on and to register to Meeting Place Berlin 2009 please visit www.meeting-place-berlin.com
YOUR HEART BEAT FASTER! Your Professional Partner for Meetings, Conventions and Incentives in Berlin Berlin Convention Office Berlin Tourismus Marketing GmbH
Phone +49 -30 -26 39 183 E-mail firstname.lastname@example.org
e q u i re ! r u o y s a e c a p s As m u c h For International conferences, boardroom meetings, incentives or unforgettable gala events! We offer you a wide range of meeting space from 5 to 5.500 people, combined with high standard technology, 908 guests rooms in two hotels and International service. For further information please go to www.maritim.com
M proArte Hotel Berlin 路 Phone +49 (0) 30 2033-4411 路 email@example.com M Hotel Berlin 路 Phone +49 (0) 30 2065-1436 路 firstname.lastname@example.org