Page 1

LIVE:: Healthy/Strong/ Well

Fall 2013 — Issue 2, Volume 2

The Arizona Rattlers AFL Back-to-Back


Plus Redefine Your Life with CoreCrossFit

From Tragedy to Hope

Live again Don’t waste another minute of your life in pain. Our mission at The Pain Center of Arizona is to provide compassion and hope to hurting patients and their families.

To get back into life, contact us today and make an appointment at one of our convenient locations across Arizona.

We accept a majority of insurances. 623.241.6157

Arcadia | Deer Valley | Gilbert | Mesa | Paradise Valley | Prescott | Peoria | Scottsdale | Surprise | Tucson | West Phoenix

Say Goodnight to Restless Sleep Introducing the newest and most advanced comprehensive sleep disorders center in Arizona, dedicated to the evaluation, diagnosis and long-term management of all sleep disorders in both adults and children. The Insomnia and Sleep Institute of Arizona has been established by Ruchir P. Patel, M.D., a fellowshiptrained and board-certiďŹ ed sleep specialist, who has dedicated his career to sleep medicine. This new comprehensive center is comprised of a full-time sleep medicine clinic staffed by Dr. Patel and a six-bedroom sleep laboratory that provides diagnostic services for the evaluation and treatment of sleep disorders ranging from sleep apnea to narcolepsy to circadian rhythm disorders and cognitive behavioral therapy as a method for treating insomnia without medication. | 480.745.3547 | 8330 E Hartford Dr., Ste. 100, Scottsdale, AZ 85255

contents Features


A Mother’s Calling Deb Leone faced a devastating tragedy and turned it into an opportunity to help others.


The Arizona Rattlers

CoreCrossFit Redefine Your Life

The Greatest Show You’re Not Seeing




Guest Editor







Fall is unquestionably the best time of the year to be in Arizona. It’s cool enough to participate in outdoor activities, yet warm enough to do so in light, comfortable clothing. While others across the nation are preparing for a long, cold winter, we are coming out of a long, hot summer and into the most pleasant time of the year.


Him & Her



24 Pets 32 Innovations 33 Road Trip 34 Nutrition 36 Events 37 Numbers

In this issue of Thrive, you’ll see many representations of Arizona; from the award-winning Arizona Rattlers to a local CrossFit facility that puts an emphasis on community and wellness. As you read this issue, we encourage you to think about what makes Arizona so great, as well as how you’ll improve your health and fitness as we approach a time of the year where you can be most active outdoors. We would love to see your photos of Arizona and hear why you think living in the Valley of the Sun is the greatest. Send your photos to In good health, The Thrive Team

Editor-In-Chief and Content Writer: Rachel Meyer Writer: Kaitlyn Wekerle



© 2013 Medical Marketing Solutions thrive | fall 2013

Design: Scott A. Matthews

Thrive is published four times per year. To subscribe or receive more information, call 623-201-1700 or e-mail The advice and information contained in this article is for educational purposes only, and is not intended to replace or counter a physician’s advice or judgment. Please always consult your physician before taking any advice learned here or in any other educational medical material.

“With AdaptiveStim, I can set it and forget it.” AdaptiveStim™, exclusively available with RestoreSensor™, is a first-of-its-kind neurostimulation system. With other systems, if you want to adjust stimulation to remain comfortable when you change position, you have to make manual adjustments using your programmer. With AdaptiveStim, exclusively available with RestoreSensor, you can be active without having to adjust your stimulation setting. AdaptiveStim automatically adjusts it for you. If you are considering neurostimulation for chronic pain or for more information, talk with your doctor about RestoreSensor and visit Marty RestoreSensor clinical study patient Using AdaptiveStim exclusively available with RestoreSensor since 2010.

The Choice of

Continuous Motion

Scan to watch Marty’s story or visit our website at:

Neurostimulation Systems for Pain Therapy Brief Summary: Product Technical Manuals and Programming Guides must be reviewed prior to use for detailed disclosure. Indication for Use - Chronic, intractable pain of the trunk and/or limbs-including unilateral or bilateral pain. Contraindications: Diathermy. Warnings: Defibrillation, diathermy, electrocautery, MRI, RF ablation, & therapeutic ultrasound can result in unexpected changes in stimulation, serious patient injury or death. Rupture/piercing of neurostimulator can result in severe burns. Electrical pulses from the neurostimulator may result in an inappropriate response of the cardiac device. Precautions: The safety and effectiveness of this therapy has not been established for: pediatric use, pregnancy, unborn fetus, or delivery. Follow programming guidelines & precautions in product manuals. Avoid activities that stress the implanted neurostimulation system. EMI, postural changes, & other activities may cause shocking/jolting. Adverse Events: Undesirable change in stimulation; hematoma, epidural hemorrhage, paralysis, seroma, CSF leakage, infection, erosion, allergic response, hardware malfunction or migration, pain at implant site, loss of pain relief, chest wall stimulation, & surgical risks. For full prescribing information, please call Medtronic at 1-800-328-0810 and/or consult Medtronic’s website at USA Rx Only Rev 0209

guest editor [ Erika Feinberg, guest editor ]

500,000 new books are published in English each year. However, the average American college graduate only reads 5 books in his/ her post-college lifetime.

CHOOSE A BETTER LIFE TODAY M ERIKA FEINBERG, CEO & CHIEF HAPPINESS OFFICER ActiveForever "We enjoy offering equipment, supplies & device guidance to practitioners so they can offer the best care outcomes possible."

y kids are now (amazing, funny, and lovable) teenagers, and I’ve noticed a shift in my life. Despite the fact I’m running a fairly large and very complex company, and a high maintenance household, I have more free time than I used to! While I love every moment I spend with my (spectacular, funny, and brilliant) husband and kids, and I love my bright yellow beach cruiser and my aquatic treadmill, I decided I needed to add something into my newly found free time. I decided to pursue: • Reading books that provide what I’m craving • Meeting new people with a purpose (not just anyone) I’ve been reflecting on my business and have been craving new ideas and new approaches to knock this baby to the next big level, and two things hit me hard. Firstly, I realized I need to stay healthy and lucid, and secondly, I need to fill my mind with new knowledge and activities, and lastly, make great choices! One of my favorite books of all time, coincidentally, was written by a local neurosurgeon, called “The Scalpel and the Soul.” The book didn’t waste a word, and told stories that reinforced the power

of the mind and instinct with a twist of the nature of coincidence or destiny. There were two important takeaways that I gained from this book. One was that two identical people can be gifted the same talent and lives, and just the mind/decisions alone can create a wonderful, or a terrible life. The other was that two very different people could experience the same exact meeting or event, and come out with a completely different message and action plan. I DEFINITELY want to always be the one that comes out with the best plan of action! As you read through the stories about organizations like Melonhead, The Arizona Rattlers and CoreCrossFit, I want to encourage you to learn about the nature of the leaders of those organizations. Similar to the founder of this magazine, they all have common characteristics that have gotten them to where they are today. The substance behind Thrive magazine makes it one of my favorites! Please enjoy and share your feedback! All My Best, Erika Feinberg CEO & Chief Happiness Officer

Join ActiveForever’s DiscoveryDigest emailing to stay abreast of our latest discoveries, event announcements and private launch specials. Enjoy shopping and learning online, or in our interactive retail and education centers. Care providers, schedule an educational in-service for your staff: 480.767.6800 or 4

thrive | fall 2013

“Neurostimulation has worked wonders for me.” After four back surgeries, Jason’s back pain was still persistent. A police officer, he was not able to go to work or even get out of bed. “It was the worst thing I’ve ever gone through, and it was a terrifying feeling to not be able to walk without being in pain,” Jason explains. Searching for relief, he eventually found a doctor who recommended neurostimulation, a therapy that uses mild electric pulses to block pain signals and help manage pain. According to Jason, within the first day of the evaluation period, the pain was almost gone. Now he’s able to ride a bike and walk—things he thought he’d never be able to enjoy again. Neurostimulation systems are FDA-approved or cleared to manage certain types of chronic pain and have helped thousands of people, like Jason, reduce their chronic pain to a manageable level and return to a more normal lifestyle. The amount of pain relief varies with each individual, and complications related to the surgical placement and/or use of a neurostimulation system may occur. Be sure to discuss the risks and benefits of neurostimulation with your doctor. To read more stories like Jason’s or to request a free patient information kit, view our website,

Indications for Use: Spinal cord stimulation as an aid in the management of chronic, intractable pain of the trunk and limbs. Contraindications: Demand-type cardiac pacemakers, patients who are unable to operate the system or who fail to receive effective pain relief during trial stimulation. Warnings/Precautions: Diathermy therapy, cardioverter defibrillators, magnetic resonance imaging (MRI), explosive or flammable gases, theft detectors and metal screening devices, lead movement, operation of machinery and equipment, postural changes, pediatric use, pregnancy, and case damage. Patients who are poor surgical risks, with multiple illnesses, or with active general infections should not be implanted. Adverse Effects: Painful stimulation, loss of pain relief, surgical risks (e.g., paralysis). User’s guide must be reviewed prior to use for detailed disclosure. Rx only. St. JUDE MEDICAL and the nine-squares symbol are trademarks and service marks of St. Jude Medical, Inc. and its related companies. ©2012 St. Jude Medical. All rights reserved.



of people who tried electronic cigarettes quit smoking within 6 months

Charged up for Electronic Cigarettes We just want the facts! It seems like every article released about electronic cigarettes rides the surface on telling us whether they are safe or not. Since the Food and Drug Administration has yet to test the benefits and side effects, no one can really be sure if e-cigarettes are a healthy alternative to the real thing. That being said, it hasn’t stopped the vast majority of smokers and even A-list celebrities to turn to this popularly consumed ‘smoke stick.’ That’s right – Leonardo DiCaprio, Lindsey Lohan, and Robert Pattinson haven’t been shy about sharing their thoughts and their pictures concerning the electronic cigarette. In January of 2013 Katherine Heigl was interviewed on David Letterman talking about her history with smoking cigarettes. She commented how she turned to Chantix for help to kick the nasty habit and it 6

thrive | fall 2013

actually worked. But now, she uses the electronic cigarette. She says “you feel like you’re smoking… you’re not harming anyone around you or yourself.” She continues by admitting that “[she has] no excuse to smoke a real cigarette now.” The electronic device is not rolled in tobacco. Rather, a battery charged filter heats up liquid nicotine, which turns into vapor. The mechanism is sold internationally, and manufacturing companies around the world make different kinds that cater to different smokers. There are ones that have a higher amount of nicotine and others that emulate a lighter cigarette. Either way, it seems that the electronic cigarette is here to stay. However, consumers must be aware that the FDA has yet to test the side effects and reveal whether or not it is actually a

healthy alternative. As a general health rule, here’s some advice: don’t smoke. Cigarettes clearly have lasting negative effects on your body, and it is extremely difficult to go through the process of quitting. If you’re a smoker and want the best advice, here it is. Quit sooner, rather than later. Look for help and motivation from your friends and family to stay cigarette free.

There are 45 million smokers and 2.5 million electronic cigarette smokers in the United States.

SQUASH YOUR CHANCES OF DEVELOPING ALZHEIMER’S Alzheimer’s is the only cause of death among the top 10 in America without a way to prevent it, cure it, or even slow its progression.


t’s 2013: technology is thriving and modernizing our world every day. It seems like any question could be answered with the click of a button. There’s an app for everything these days, yet the medical world still has so many unanswered questions.  One of the biggest   mysteries is the origin   and development of   Alzheimer’s disease.  Scientists, researchers, and physicians are scouring textbooks and racking their brains trying to find out what causes the disease and how they can create a cure. People often wonder if their day-to-day activities will affect their chances of Alzheimer’s. The answer, based on information from the

medical community, is yes.  A healthy diet,  physical activity, mentally  stimulating behaviors, and   social engagement are   factors that will help a   person stay healthy as   they age.  Research shows that these elements help reduce the risk of cognitive decline. When a person has Alzheimer’s, the amount of neurotransmitters is reduced, and the disease interrupts both the way electrical charges travel through cells and the activity to the brain. When these neurotransmitters

Today, over 5 million American are living with Alzheimer’s disease.

are compromised, the cognitive ability of the patient is disrupted. It has become increasingly clear that Alzheimer’s may be caused by a combination of genetics, environmental, and lifestyle factors. Typically, older adults fall victim to the disease. According to the Alzheimer’s Association,  one in three seniors dies    from Alzheimer’s or   another form of dementia   each year.  Research on cognitive decline in association with vascular/metabolic conditions may reduce the risk of contracting the disease. Conditions such as heart disease, stroke, high blood pressure, diabetes, and obesity may be linked with Alzheimer’s. Clinical trials are being

performed to see whether reducing these risk factors will help with the disease. Healthy lifestyle choices such as exercising and maintaining a nutritious diet are great ways to avoid severe sicknesses and your risk of developing Alzheimer’s disease. If you or a loved one is struggling with life changing factors associated with the disease, try to give yourself a break. Stop worrying about the future and try to handle the ‘now’. Stay active, enjoy the outdoors, and stay connected with friends. The worst thing you can do is let the disease beat you before it actually has.

fall 2013  |  thrive



Fun in the Sun All Year Round

One in five Americans will develop skin cancer in the course of their lifetime.

STAY PROTECTED FROM SUNBURN AND SKIN DISEASE Let’s face it; one has to be extremely brave to face the heat in Arizona during the summer. Temperatures that can reach an excess of 120 degrees act as a deal breaker for most outdoor adventurers. However, for those willing to take the heat and enjoy the Arizona desert, it is imperative that they be equipped with the proper knowledge and essential gear to stay hydrated and healthy. In the United States, skin cancer is the most prevalent form of cancer.  Roughly 1 in 5 Americans  will develop a form of skin cancer in their lifetime.  Melanoma, though it is the least common form of cancer, accounts for the majority of deaths from this disease. In Arizona, these statistics can hit extremely close to home considering the UV index is present year round. A UV index provides a daily forecast of the expected risk of overexposure to the sun. A number of 6 or above is considered high exposure.  Sunny skies and warm weather almost guarantee   a high UV index and make Arizona residents more   likely to develop skin cancer. 

To ensure that you are prepared to prevent over­ exposure from the skin’s UV-A and UV-B rays, make sure you have strong sunscreen (recommended to be at least SPF 15 and water/ sweat resistant), wear protective sunglasses, and have enough water to stay hydrated. For ultimate protection, reapply sunscreen every hour or so.  Remember to always stay protected even in the water and on an overcast day.  One of the most misconstrued facts about sun damage is that sunburn is more damaging on a cloudy day. Clouds typically block UV rays, and on a really overcast day, they shade between 70 to 90 percent of the UV-B rays. However, during partly cloudy weather, a phenomenon dubbed the “brokencloud effect” comes into play. During this time, higher UV levels than a clear sky are produced are create a greater risk of sunburn. For Arizonans, always be prepared for sunny weather. Keep your sunglasses, sunscreen, hats, water bottles, and all other protectants at your handiest convenience.

In the past 3 decades, more people have had skin cancer than all other cancers combined. 8

thrive | fall 2013



of any message is conveyed through nonverbal elements (facial expressions, gestures, posture, etc.)

NON-VERBAL COMMUNICATION AND EFFECT ON PATIENTS Healthcare is more than diagnos­ ing and treating patients. Caring for patients is a multifaceted process that involves a relationship between a physician and his or her patient. Though most of the relationship is based on speaking, a crucial part of the process is non-verbal communication. This kind of interaction can influence the entire scope and impact the quality of care. For the English cultural framework, eye contact, touch, distance, tone of voice, and facial expressions are the elements for an improved quality of care and a warmer relationship. The friendship and level of comfort a physician and patient have could also improve the quality of treatment. A recent study conducted by a University of Alberta PhD grad student, Jorge Fuentes, measured pain reduction in patients with low back pain. He led a randomized controlled study to determine how much pain was reduced. The study analyzed 117 individuals who suffered from chronic low back pain. They were split into four groups: Group 1 Patients received electrotherapy after a 5-minute interaction with a physical therapist. The physical therapist did not engage in conversation nor make eye contact with the patient.

Group 2 Patients received electrotherapy after a 30- minute, highly interactive appointment with a physical therapist. The physical therapist used strong verbal and non-verbal communication. Group 3 Patients were hooked up to the electrotherapy machine, but it was not connected and was categorized as the "sham treatment." The physical therapist had little interaction with patient. Group 4 Patients underwent sham treatment. The physical therapist was highly interactive. After the experiment, Fuentes found that the patients who received high levels of interaction, with verbal and non-verbal communication (Group 2), reported a three-point reduction in pain (based on 10 point scale), and an increase in pain thresholds. More interestingly, patients who were part of the sham treatment, but experienced high levels of interaction with the physical therapist (Group 4), reported lower levels of pain intensity. Group 4’s report was more positive than patients who actually received therapy with little interaction. Fuentes’ study proves the worth of a comprehensive relationship with every patient. A light pat on the shoulder, maintaining eye contact, and showing a smile here and there could exceedingly improve treatment and quality of care.

The amount of nonverbal communication varies between 60–90% on a daily basis. fall 2013  |  thrive


rest Top 3 Stressors And What to do About Them

Everyone recommends a low-stress lifestyle, but how can you achieve that when you don’t have a spare second in the day? Whether it’s money, clutter, or something else entirely, there is usually always a solution to lowering the level or stress that goes along with just trying to make it day-to-day.

Not Enough Time in the Day Ask anyone – there’s never enough time in the day to get everything done. Simplify and organize! It’s important to prioritize the things on your list that must get done, and let things slide that are not as important. Just a few simple tips can make a huge difference. If possible, plan your meals and make grocery lists to save time going to the grocery store for ingredients for each meal. Try to tackle house­ work with a few chores a day, assigning different chores to each day so that it doesn’t become overwhelming.

An Unfulfilling Job This can be one of the biggest traps – your job is monotonous and unfulfilling, but you need it to pay the bills. Quitting your job may not be an option, but an attitude adjustment can go a long way. Try to view your job from the service point of view. If you have customers or clients that you work with, try to connect with them on a deeper level; instead of just performing your rote work duties on a call, ask them about their weekend. You can also use the monotony of your job to be creative – try to look at problems in your department and see if you can come up with a

Money Likely the highest cause of stress in the United States is money. As debt climbs, stress grows, and the pressure to make ends meet can become all consuming. Once you understand exactly where all of your money goes each month, you can better allocate funds and eliminate things that are unnecessary. When deciding to pay off your highest-interest loan or your lowest balance loan first, it’s important to figure out exactly what your situation is. In the long run, you will generally save money by eliminating your highest-interest loan first, however, you won’t get the psychological motivation of getting a “win” sooner. 10

thrive | fall 2013

creative solution to present to your boss.


Workouts for the Workplace If you’re looking for the most basic workout as a person with a full time job or someone on the go, you've probably heard the same things repeated: “Park in the furthest spot from the building;” “take the stairs instead of the elevator;” possibly more popular; “bike to work or the grocery store instead of taking the car.”

For those of us living in Arizona, the constant heat can deter us from wanting to park anywhere but as close as possible. Taking the stairs may be a good piece of advice, but what if your building only has one floor? Taking your bike to work also may be feasible, but maybe not if you have to carry a laptop, or other work supplies – and you may not live close enough to make a bike ride a reality. When it comes to staying healthy and fit at work, there needs to be a balance between convenience, effectiveness, and whether or not you’re actually going to do something. As far as exercising in the office, there’s only so much you can do. Whether you decide to bring in your free weights or not is up to you. Most people choose to do stretches and mini workouts that don't require a change of clothes and, at the very least, get the blood flowing. Neck stretches are great for people who are obligated to sit at a desk for eight or more hours. Slowly tilt your head toward your shoulder and hold for ten seconds. Do these two or three times for each shoulder. Another good exercise is shoulder shrugs. Pull your shoulders up as high as you can and roll them forward ten times and backward ten times. Do this a couple times

throughout the day and take your eyes off the computer screen or work assignment. The best time of your workday for a workout is during your lunch break. A 30 minute or 60 minute break is perfect to get an exercise in. Speak to your boss and find out if you can come in fifteen minutes early and leave fifteen minutes late so that you can squeeze in a workout and some time to eat into your lunch break. You want to make sure you actually have time to eat during your break. Let your boss know what your plans are and, chances are, he/she will support you. Exercising while at work definitely does take some planning – be sure to pack your gym clothes and a healthy lunch the night before. The point of getting to work early is actually getting there early. Don’t waste time in the morning piecing an outfit together. Even more important, don’t forget to pack deodorant, and extra socks and underwear. No one wants to sit in an office in the undergarments they just worked out in. Do these consistently enough to make them habits, and you'll find that you get through your day happier, healthier, and more energized.


fall 2013  |  thrive



Massage is something that is not necessarily exclusively female, although the spa atmosphere may turn many men away. There can be misconceptions with massage, and so it’s important to understand what you’re getting into before you schedule that appointment.


There are several types of massage, and each serves it’s own purpose. In general, Swedish massage is the most common and is intended for relaxation and fatigued muscles from activities like sitting at a computer for too long. You often can’t go wrong with Swedish massage, but if you have a specific condition you’re looking for relief from, it’s

important to ask the scheduler what they would recommend.


While some men may appreciate the relaxing qualities of a spa, many are reluctant to get a massage because it just doesn’t seem like it’s for them. Sports massage, however is a type of massage that can be extremely beneficial to males, especially those who participate in sports. Soreness and injury can affect everyone from the professional athlete to the weekend golfer and sports massage can help those conditions. A sports massage therapist is trained in a range of treatments that are specifically targeted at athletes and the issues that may arise through their sport. A large component of sports massage is injury prevention. The therapist will work with sore areas or other problem spots to prevent weakness, which can lead to injury. If an injury does occur, the sports massage therapist is focused

on breaking up muscle adhesions that cause soreness, pain, and limited mobility over time. Massage promotes oxygen and blood flow, which also speeds up the healing process.


Many wouldn’t realize it, but communication is the most important part of massage. A good massage therapist will ask what you would like to get out of the massage at the beginning of the appointment and will assess any areas that are painful or sore. During your massage, your therapist may ask for feedback on the pressure of the massage and it is perfectly acceptable to let them know if it is too much or too little. Communicating with your therapist during your massage will guarantee that you get the most beneficial massage possible.

44% of adults who receive massages get them for medical or health reasons


thrive | fall 2013

87% of individuals view massage as being beneficial to overall health and wellness



Deep tissue massage utilizes targeted, deep pressure to break up muscle adhesions or “knots” causing chronic muscle pain. For those suffering from sports injuries, whiplash, fibromyalgia, and osteoarthritis, deep tissue massage may be extremely beneficial.

Involving gentle pressure on the bone structures of the skull and spine, craniosacral therapy is said to help relieve chronic fatigue, depression, eye problems, neck and back pain, headaches, and TMJ pain. Craniosacral therapy has recently become a popular therapy for those with autism and attention deficit disorder.

The most common type of massage, Swedish massage is intended for those who are mainly looking for a relaxing massage. The therapist will use long, soothing strokes that promote oxygen flow in the blood and a release of toxins from the muscles.

Reflexology is massage that is concentrated on the hands and feet. It is thought that the hands and feet are connected to other areas of the body, and pressure on specific reflex points can correct issues with other areas of the body.

fall 2013  |  thrive


A Mother’s Calling By: Kaitlyn Wekerle Photos By: Jerrod Saba

An afternoon spent with Deb Leone, founder of the Melonhead Foundation, can make for some incredible stories and insight on the miracles of alternative medicine. Leone radiates purity and peace of mind sharing her experience of having a child 14

thrive | fall 2013

with cancer and her journey to discover her purpose in life. On the one-year anniversary of her daughter Melanie’s death, Leone asked herself; “What do you do with your life when you have a child who dies and you don’t expect it?” That’s when her healing process began and she discovered her destiny to give back to families who have children with cancer.

A Glimpse of Alternative Medicine »» Every year more than 1 million people in the United States seek advice from an Alternat­ive Health Professional »» More than 3,000 U.S. physicians integrate acupuncture into their clinical practice »» 69% of Americans used some form of alternative and/or complementary medic­ ine in the last year.

rent to live in Seattle and her mortgage in Arizona. She started calling bigger foundations for help only to hear that they don’t offer parents any aid and that the money went to fund research. Leone recalls the troubling journey up to that point but says, “I found inspiration through a social worker at Phoenix Children’s Hospital who introduced me to a group in Illinois. The group raised money to support the families of children with cancer.” Leone was so grateful and exclaims, “They actually paid my rent!” That’s when she realized that her destiny was to give back financially and spiritually. “When the vision for the foundation first began, there weren’t a lot of people who wanted alternative wellness,” explains Leone. In response to her vision, she created a charity that would focus on financial help but offer alternative wellness, too.


 HOW IT ALL BEGAN  The foundation officially started in 1997 in memory of Leone’s daughter. Melanie battled acute lymphocytic leukemia for two years and seven months before dying on March 4, 1992. “I worked in a fog for the year after Melanie’s death. I was a single mother taking care of Melanie’s sister, Veronica.” Leone remembers, “My experience was too huge of an event to just pick up where we left off and start living the same way again.” However, Leone recalls traveling to Seattle for a bone marrow transplant for Melanie and her struggle to pay

When asked about the name, Leone took no time to illustrate the entire story. “Melanie was a swimmer and she was good. She was going to go to the Olympics. That was her thing. She was ten and qualified for regionals and went to UCLA with her buddies. When she came back she was all excited shouting ‘I HAVE A NICKNAME!’” Leone remembers, laughing. “She was so proud of her nickname, but I don’t think she ever got what it meant.” Though the nickname originated as a variation of Melanie’s given name, Leone explains, “After she lost her hair and was swimming and competing it just stuck even more.” Even in the death of her daughter, Leone’s lively persona exudes happiness. “The name is not only in remembrance of Melanie, but it’s a

good marketing tool. It’s practically routine that people ask ‘What’s Melonhead?’ and they have to learn.” Leone demonstrates passion in talking about the charity’s name and proclaims, “It is Melanie’s legacy.”


“Donating money would be fabulous. We normally don’t get a lot of that,” Leone says. Leone encourages anyone and everyone to volunteer. “People can volunteer at the special events doing check-in, registration, and giving help setting up.” The most notable event is Drag Bingo. “It’s our latest and greatest project,” Leone says. “Over 400 people are expected to come, dress up in costumes, have a few drinks, and play some bingo.” But it doesn’t end there. There will be costume contests, a dinner, and raffles. The event will be help on October 19th; tickets will be on sale in August.


“That’s challenging; there’s just too much!” The question of what Leone’s most memorable moment brought momentary silence in what was a rowdy, fast paced interview thus far. “Watching the affect we have on the families,” Leone finally admits. “We have all been graced to be able to facilitate for these families that need healing. Whether the child lives or dies, you make a connection with the family.” Not a moment goes by without word of Leone’s devotion to every family she works with. “You know you’re doing something for them that no one else is doing. You form a very strong connection on a personal level.” That, she says “is the most rewarding.” cont. on page 16

“It wasn’t Melanie’s destiny to stay, but it certainly was her destiny to put us on this path that we could help other people.” fall 2013  |  thrive



Leone tells the families that come to the foundation that she truly believes in the charity because of Melanie’s process. “If the child’s destiny is to heal and stay on the planet, they will,” she explains. “And if it is to cross over, then it will happen and we will facilitate the rest.”

Leone’s blessing is that she can show families who have lost children that she made it through. “I still get up smiling. I still do fun stuff!” says Leone, bouncing up in her chair. “I try to be a good example of how you live in chronic joy when a very ugly tragedy happens in your life.”

Leone says she was honored to work with a young man, Michael, who was 18 years old at the time. “Michael had aplastic anemia, which is a blood disorder. There wasn’t anything to do for him besides a bone marrow transplant. When Michael came to Melonhead he had no chemotherapy and no toxins in his body. Instead, he came and healed through therapy.” Alternative medicine, acupuncture, massage, physical therapy (the list goes on) show validity through Michael’s story. Leone says, “I recently went to his wedding and he’s now married with two baby girls.” Leone’s obvious love for her work is shown through the connections she has made with the families that walk through her doors. “All families embrace what we do and it is remarkable to see how their child’s destiny unfolds through Melonhead.”






PARTICIPATE IN A RESEARCH STUDY Hope Research Institute conducts clinical trials across multiple therapeutic areas. Call us today at 602.288.HOPE to learn more about enrolling in a research study. 16

thrive | fall 2013



[ By Brian F. Gruber, M.D. ]

Ask the EXPERT

Q: A:

BRIAN F. GRUBER, MD, MBA Board Certified Orthopaedic Surgeon with specific training in Orthopedic Sports Medicine. He is a physician at Arizona Bone & Joint Specialists. To learn more visit

Q &A

What is the most common injury you see among the "weekend warrior" types?

The most common type of injury to the weekend warrior would be muscle strains and ligament sprains. These usually involve the upper or lower extremities and are typically treated nonsurgically. RICE (Rest, Ice, Compression, and Elevation) can be employed with great success with these types of injuries. Usage of NSAIDS (Motrin, Aleve) might also be recommended. You should seek medical counsel if the extremity continues to be painful and swollen after one week of conservative treatment. Oftentimes when an athlete ruptures a tendon or ligament they have had previous symptoms of pain in that region. Listen to your body and if you have pain, back off of the exercise until it can be done relatively pain free. This will lessen your chance of catastrophic injury.

Q: A:

Why does Physical Therapy play an important role in patient recovery?

Physical therapy is important in the surgical and nonsurgical setting of musculoskeletal care. For example, after a surgical procedure the muscles that surround the involved joint are weakened and the ability to move the joint is lessened. Physical therapy initially is utilized to achieve range of motion. The physical therapist will then be able to effectively strengthen the muscles around the joint. In the nonsurgical patient oftentimes a set of muscles will be weakened or firing out of phase and this will be the reason for pain. The physical therapist will be able to provide strengthening exercises to help this patient. In addition, physical therapy has a host of modalities to decrease pain and discomfort such as ultrasound, electrical stimulation, and dry needling.

fall 2013  |  thrive


The Arizona Rattlers By: Rachel Meyer  Photographs By: Jerrod Saba

The Greatest Show You’re Not Seeing The Arena Football League (AFL) may be fledgling, but the Arizona Rattlers clearly are not letting that affect them. AFL2 Hall of Fame Coach Kevin Guy leads the consecutive 2012 and 2013 ArenaBowl Champions, who finished the 2013 season with a record of 18–3. Giving Phoenix a championship for the fourth time, the Rattlers personify exactly what an Arizona team should be – humble, full of heart, and the toughest team in their league.



One of the biggest advantages the Rattlers have is their hardwon level of conditioning and endurance. While other AFL teams practice inside airconditioned arenas, the Rattlers take it outside, much like their desert-dwelling namesake. Daily practices in the scorching Arizona desert heat on a grassy, non-shaded field give the Rattlers an edge over the more pampered teams of the league, crucial for keeping mentally and physically sharp for the duration of the game.


thrive | fall 2013

Another advantage the Rattlers hold over their competition is a finely honed mental game and a dedication to sportsmanlike play. There is a discernible difference on the field with the Rattlers; while other teams will sink to taunting and “trash talk,” the Rattlers remain a class act. The Rattlers have maintained a high level of play since their establishment in 1992. The team holds eight division titles, has played in eight ArenaBowl Championship games, won championships in 1994, 1997, and 2012 and is the reigning 2013 ArenaBowl Champions. Quarterback Nick Davila has been with Arizona four seasons, and is an integral component of the Rattlers winning capabilities. Davila leads the Rattlers with

class, skill, and an unflagging dedication to the sport. “I always like seeing someone who is passionate about what they do,” Davila says. “Whether that’s a teacher, or a coach, or a football player, it’s great to see someone really, really passionate. And that’s me – I’m passionate about the game of football. “When we’re out here [at practice], it’s going to be 120 degrees,” Davila continues. “It’s funny, because in any other case, I’ll step outside, and then go right back inside to the air conditioning. But everyday I’m out here practicing, and if it wasn’t for practice, I wouldn’t be out here. If I didn’t care for my teammates, and for what I do, I wouldn’t be out here.”

to one of those spots that are on the Food Network,” Davila says with a laugh. “I do try to eat little stuff throughout the day even when I’m on the road. If I get too hungry before a game, I eat too much and then I get sluggish, so I try to eat small snacks through­ out the day so I’m not completely starving before a game.” Davila’s focus on health even extends to his family. “My son Moses does obstacles and stuff in the yard, my wife does tae bo and zumba; everyone has their thing. My advice is to find something you like doing where you’re also working out – that’s something I have to do as well.” THE ARIZONA RATTLERS BEAT THE PHILADELPHIA SOUL IN BOTH REGULAR SEASON MATCHUPS AS WELL AS THE CHAMPIONSHIP GAME.

Wide Receiver Tyson Poots also embodies Davila’s love for arena football in particular. “In my position you get the ball 90% of the game, and in the NFL, you get the ball once or twice, maybe three times a game,” Poots explains. “Not only that, but the fans are right next to you, you’re slapping hands right after you score a touchdown. You can celebrate, and let the fans enjoy more than just the game; you have them out there laughing and having a good time.”

Keeping Healthy Both Davila and Poots recommend eating several small meals throughout the day, a

Bringing Home Consecutive Championships method that can be used both to keep fit and to lose weight. “I really believe in keeping your metabolism up high,” Poots says. “When you’re eating three meals a day, it’s just up and down like a roller coaster - when it’s down, your body is fasting, and the first thing your body goes for is muscle. I think most people don’t know that – that when they starve themselves, the muscle is getting attacked instead of fat. I eat a lot of meals, but smaller meals, more frequently through the day.” Davila echoes this strategy, and says he even tries to do this on the road – despite a love for all things Food Network. “Eating healthy on the road – that’s kinda hard, because every time I’m on the road, I try to go

The Rattlers certainly did not lose momentum as they won the Western Division Championship and sizzled through two playoff games at home. As the Arizona sun became ever hotter, the team’s final outdoor practice was August 13 th , a day that saw a high of 107 degrees. At the ArenaBowl in Orlando, Florida, the Rattlers might have noticed a little déjà vu as they faced off against the Philadelphia Soul – the same team they beat in 2012 to bring home the ArenaBowl. Playing with the same spark and versatility as the rest of the season, the Rattlers pulled out their second consecutive championship with a final score of 48-39. Longtime and new fans alike were given a spectacular season full of excite­ ment, thrills, and great football. cont. on page 22

fall 2013  |  thrive



You Don’t Know What You’re Missing Arena football is unlike any other professional sport. Played on a 50 yard field instead of the traditional 100 yard field of the NFL, arena football brings a level of intimacy and crowd involvement no other sport can come close to offering. Each home game draws a respectable crowd of loyal fans, yet there are many in the Phoenix area that have never heard of the Rattlers and don’t realize the kind of adrenaline-packed football that is going down at Ak-Chin Field inside the U.S. Airways Center. “It’s the perfect thing for families – it isn’t too expensive, and it’s a lot of fun to go to a game, there is a lot to see,” Davila says. “It’s really exciting. It doesn’t do it justice to watch it on TV,

because you’re not up close, you don’t see how fast it really is. Guys are right up on you, guys go over into the stands probably six, seven times a game. It’s just exciting football.” Poots echoes Davila’s emphasis on the speed of the game. “It’s such a fast game because it incorporates a smaller field. It’s like football players almost playing basketball or soccer, especially in my position, but even the big guys are running people into the walls and stuff like that.” As for where to sit? “Try to get down closer to the game,” Poots advises. “There’s nothing like sitting and watching the game a couple rows from the field – you see and hear every­ thing and you can almost feel some of the hits. That would be my advice – try to get close.”


thrive | fall 2013


Inspiring Philosophies It can be exhausting to keep up the schedule of a Rattler with practice three or four days a week in the scorching Arizona sun, travel, and a game nearly every week March through August. “I always go to a quote that I like, ‘What hurts worse? The pain of hard work, or the pain of regret?’” Poots says. “Hard work is only temporary: pain in the weight room, out there running, you’re breathing hard and stuff, and you’re thinking, ‘man, I can’t do this,’ but once it’s done an hour later, you feel amazing. “But if you didn’t work hard at the time, you took a break and took it easy and then a game comes around and you didn’t make the play or didn’t make the play to win the game or something, you have regret. When you look back at which one was harder, was the hard work harder, or what you couldn’t do harder? So that’s the quote I like to look at and go for.”

Davila takes more of a lifeview approach with his mantra, “cherish every moment you have, because time doesn’t wait for anyone.” “Sometimes in life, you have your highs and lows, but I try to kiss kids and my wife every day and call my family often, because one day they’ll be gone, and one day I’ll be gone,” Davila elaborates. “We’re all shadows and dust – one

moment we’re here, the next we’re not, you never know. I just try to live my life cherishing every moment I have.” Working hard and appreciating every moment certainly has worked for the Rattlers, and their 2014 season promises to be rich with world-class players, hard hits, and the greatest show in sports.

fall 2013  |  thrive


pets 61% of women tell their dogs about their problems


thrive | fall 2013

We would love to see great photos of you and your pets! Send them to and be sure to include your name and the


name of your pet!

eeping your pets healthy can be difficult, to remember that cats are agile and can jump. Some because they can’t exactly tell you what’s houseplants are extremely poisonous to pets, and wrong. Maintaining a preventative schedule electrical cords can be chewed and cause your pet injury. and knowing specific signs to watch for can go Be sure cleaning products and other poisonous substances a long way in making sure that your pet is healthy, happy, are in a place where your pet cannot access them. and by your side for many years to come. Exercise and diet are just as important for your pet as A preventative exam schedule is extremely important they are for you. Speak to your veterinarian regarding for your pet, and most veterinarians recommend a the proper food for your pet at each stage of life, and twice-yearly exam. This will give your veterinarian the make sure you provide exercise opportunities for your pet. chance to give your pet a Most dogs enjoy walks and thorough once-over and a game of fetch, and even determine if your dog or cat the laziest cats can often be has early indicators for any enticed to play with toys problems. Your veterinarian designed for cats. Also make may obtain a blood and sure that your pet always fecal sample to check for has access to fresh, clean liver, kidney, and digestive water, especially in the summer issues. Your veterinarian can and if your dog is outdoors also keep your pet up to for any length of time. date on any vaccinations and Grooming is important medications they may need. for long-haired pets, as The dental health of pets mats can develop in their fur is also often overlooked; and become bigger over according to the American time. These mats can begin Veterinary Dental College, to cause your pet pain and periodontal disease is the will be more difficult to most common clinical remove the larger they condition seen in adult cats become. Dogs also require and dogs and if left that their nails be regularly untreated, can turn into clipped, which is best if larger systematic problems. done by a professional Periodontal disease is One of the easiest ways to keep your pet groomer or your veterinarian. preventable, and should healthy is to make sure your home and Your pet also requires be discussed with your yard are safe environments. your love and attention! veterinarian at your twiceEven if you get busy, make yearly visits. Professional cleaning can be done at your sure to take some time for your pet. Dogs crave the veterinarian’s office, but there are steps that can be attention of their families, and even the most aloof cat taken between cleanings to help maintain your pet’s still requires petting and love. Be sure that your pet does dental health. Another way to keep your pet healthy is to not fall to the bottom of your priority list. make sure your home and yard are safe environments Caring for your pet properly can ensure that they are for them. Cats and dogs will explore, and it’s important a member of your family for many, many years to come.

The average number of dogs owned per American household is 1.6, while average number of cats owned is 2.1. fall 2013  |  thrive


154.7 million Americans age 20 and older are overweight or obese; 79.9 million men and 74.8 million women.

t i F s s o r C e r o C d e f i n e Yo u r L i f e Re


thrive | fall 2013

c hel [ By : Ra



r rod raph s: Je

S ab a &

Ja son S

ilva ]

CoreCrossFit in Phoenix looks like any other CrossFit gym when you come through the door, but upon further inspection, this facility offers so much more to the community surrounding it. Owner and CrossFit coach Kim Flores opened the doors five years ago with a vision to provide much more than just a gym – and this vision has been realized. Including a program that gives neighborhood kids an education in health and fitness, a six-week lifestyle reset that can change a diabetes or high blood pressure diagnosis, and addictive fitness classes, CoreCrossFit offers programs that are literally for anyone at any stage of their life. ProjectMe While CrossFit is certainly available, it is only one component of what CoreCrossFit offers to the Phoenix community. One of the most valuable programs is ProjectMe, a sixweek program that integrates much more than fitness. “One of the things we teach our clients is that wellness is not just eating healthy and exercising,” Flores explains. “As a matter of fact, one of the reasons for creating this total wellness program is because we had so many people who were telling us ‘I’m eating really well and I’m in the gym all the time, but I still have this belly fat, I’m not sleeping well,’ and they would list all these issues. We discovered we had a lot of people who were struggling with other life balance problems that were effecting their health and getting in the way of achieving their goals.” ProjectMe is a full investment in yourself, and is a way to completely re-evaluate the way you look at health and wellness. The program is

appropriate for anyone, from those who suffer from diabetes or high blood pressure, to those who just feel unhealthy and would like to have a new perspective on life. ProjectMe is much more than a weight loss program or even a temporary detox. What ProjectMe offers is an opportunity to understand how everything in life works together to either to achieve goals or fail to reach them. ProjectMe has several

to. While there are no caloric restrictions in this detox, participants are limited in what they can eat – only clean, nutritious foods are allowed! The detox is intended as a nutritional “reset,” where many people see some weight loss, clearer skin, loss of puffiness under the eyes, and elimination of water weight and bloating. Nutrition – Once the detox is complete, it is time to begin building a foundation of healthy,

“ ” One of the things we teach our clients is that wellness is not just eating healthy and exercising. components that all work in harmony to achieve the best results possible. Detox – The program kicks off with a detox to cleanse the body of all of the toxins we are exposed to daily through our environment and the foods we eat. In addition to processed food, many of us consume foods that we unknowingly have sensitivity

clean eating that implements health for life. ProjectMe includes a meeting with a health coach to establish nutritional needs, and then a personalized Food and Lifestyle Plan will be created to assist in making great nutritional choices. Life Coaching – For those who feel that they already live a fairly healthy lifestyle but struggle to cont. on page 28

lose weight, this portion of the program may be the most valuable. ProjectMe is focused on whole body health – from physical health to mental health. If there is disruption from other parts of life, then weight loss and physical health will be nearly impossible to achieve. Working

approach to life to his time in the ProjectMe program. “I liked the life coach portion,” Challoner says. “I think it simplified a lot of things for me. We did a lot of breathing techniques; closing your eyes, and clearing your head. Those are still things I do before I go to

“ ” In the weight loss program, we offer them a community of their peers from which they gain support and share their experiences. with the Life Coach through ProjectMe offers participants the ability to understand how life balance, relationships, stress, work, and family all play into their overall wellness. One-onone sessions and group sessions combine to teach each participant to eliminate the things in their life that are not working, and focus on becoming a healthy person in all aspects of their life. Program graduate Rick Challoner attributes his entire

sleep at night. I focus on deep breaths, keep my eyes closed, just really focus on my breathing and my chest expanding rather than think about ‘what do I have to do tomorrow, what did I do today, who did I upset, what’s bothering me,’ so it got me into habits that I’ve kept up. I don’t think that I stress too much about the little things anymore, I’m more relaxed in general.” Fitness – Enrollment in the ProjectMe program includes a six-week membership at

CoreCrossFit to incorporate the fitness portion of the program. Supplements – Each ProjectMe participant receives nutritional supplements to support their goal, whether it is weight loss or better health and performance.

Shedding the Extra Weight Losing weight is difficult, and isolation makes it even more so. CoreCrossFit offers an eightweek weight loss program that provides the fitness and nutritional support of other programs, but includes a component that many have found to be the ultimate key to their success. “In the weight loss program, we offer them a community of their peers from which they gain support and share their experiences,” Vice President of Operations, Pete Deeley explains, “The real power comes through the fact that these people are in it together, and we create a context for them to support each other, and through that is where the best results are.” Participants in the Weight Loss Challenge receive weekly fitness classes at CoreCrossFit,

23.9 million American children ages 2 to 19 are overweight or obese; 33.0% of boys and 30.4% of girls


thrive | fall 2013

Every single day, these kids make a choice about who they’re going to be, and what they’re going to do, and how they’re going to spend their time, and the choices that are available to them are extreme. weekly weigh-ins, group support, and weekly educational seminars. These seminars cover everything from healthy cooking classes, to understanding food labels, to understanding active recovery workouts. Participants can also take part in hiking excursions and running clinics with their group.

CrossFit at Core At the center of all of the programs is, of course, CrossFit. Members participate in classes where they focus on one specific weight lifting skill, and then move onto a workout-ofthe-day, where they get their heart rate elevated and improve their stamina. “The workout programming at CoreCrossFit is centered around taking anyone, at any stage in their life, and teaching them how to safely become faster and stronger,” head coach Adrian Hernandez says. “The

clients at CoreCrossFit range from a 60 year old retired teacher to doctors, surgeons, nurses, waitresses, students, architects, city workers, first responders, even our military, and everything in between. Everyone works to their own abilities and we support and cheer everyone through the workouts. Everything we do is scalable to all levels of abilities, from clients who are touching a barbell for the first time to our competition veterans.”

Beyond CrossFit To support the overall health, wellness, and mobility of their members, a Core Performance and Mobility program is offered in addition to CrossFit classes. Core Camp Class is like a bootcamp, offering high intensity interval training (HIIT) to allow for the burning of fat and calories both during and after class. Mobility is essentially achiev­

ing greater range of motion, and the work there is focused on the muscles and joints to not only increase mobility, but reduce the risk of injury. Core Stabilization is another class offering, providing members with 30 minutes of core work and 30 minutes of stretch recovery that works in conjunct­ ion with CrossFit as well. “We know we’re a good fit for any athlete,” Deeley emphasizes. “We offer so many different things that you can be an Olympic level athlete or you can be a 60-70 year old grandmother looking to improve your fitness levels and be okay here.”

A Need in the Community is Met One of the standout programs at the facility is the Kids@Core program, offered three times a week. A program that achieved nonprofit status in 2011, Kids@ Core offers the neighborhood cont. on page 30

Adults who engage in strength training are less likely to experience loss of muscle mass, functional decline, and fall-related injuries than those who do not.


thrive | fall 2013

youth something remarkable that they can’t get anywhere else. “We would run up and down this street right outside [the gym], and the neighborhood kids would show up and run with us,” Deeley explains. “It was kind of a ‘nose up against the glass kind of situation;’ they’d see us in the gym and come watch. Over time it became abundantly clear that there was a need in the neighborhood, and Kim decided to create a program that would give these kids access to a special fitness program just for them. She created a home for them a couple days a week.” Flores initially charged for the kids program, but decided to pursue nonprofit status so that the program could be offered to any child, regardless of economic situation. The program includes a youth oriented CrossFit workout, a healthy post-workout snack, and exposure to a positive environment. “Every single day, these kids make a choice about who they’re going to be, and what they’re going to do, and how they’re going to spend their time, and the choices that are available to them are extreme,” Flores says. “Our goal is to provide them with good examples and role models that influence their decision-making in a positive way.” It’s easy to see the enthusiasm of the kids during the workout, and they seem well aware that they are being given an opportunity to do something special. Many of them have been inspired to give back in the future. “I’ve been coming here four years,” says Aaron, age 15. “My favorite part is meeting everyone, and seeing the kids’ class get bigger. When I grow up, I want to be a surgeon; I have hemophilia so I want to help kids and find a cure for hemophilia. I’m here three times a week, and I would miss it if I couldn’t come.” Some of the other Kids@Core participants are working toward futures in the Army and Marines, while others are focused on improving for their school sports programs. “I’ve been coming to CrossFit here for two years,” says Daniel, age 14. “It’s fun here, I like working out here. I want to be in the Army and I think this will help me. The rope climb is my favorite – when I started, I could only get half way up, and now I can go up and down at least seven times. I play football, soccer, and baseball, and coming here helps me run faster, and helps me be stronger.” On the surface, these are all bright, ambitious children, but Kids@Core volunteer Justin Baumgartner knows all too well the challenges the kids face, as he grew up in the same area. “These kids are in a situation where they don’t have a lot of control over anything in their lives,

and the one thing they can have control over is their bodies – what they eat and being fit,” Baumgartner says. “When I was younger, that was how I felt. Couldn’t control my parents, couldn’t control a lot of other things, but I could control what I did to my body. What you put in your mouth and how you take care of yourself are really the only two things that you can have control over and the kids are even limited on that – they don’t buy their own food, and so really it comes down to coming here for a workout. “Being good at it is a variable that is relative to them. It’s not like you have to win or like at school where there is a standard you’re up against. Weight lifting

is something they can take ownership of. To help them take ownership of that as they grow and become young adults is very empowering for them.” It is undeniable that Flores and her team have offered a service to the community, whether it is helping people achieve the highest level of health and wellness, or giving neighbor­ hood kids access to a truly special program.

Want to try CoreCrossFit for yourself? Call (602) 254-5301, click corecrossfit. com or pay them a visit at Garfield Street & 7th Street in Phoenix.



fall 2013  |  thrive


innovations [ the latest and greatest in healthcare technology ]

One Million

Americans benefit from remote cardiac monitoring for implantable devices or for checking on a suspected cardiac arrhythmia.






On June 13, 2013, the Supreme Court ruled that human genes cannot be patented. The lengthy trial called in plaintiff testimonials and medical evidence. On one side of the case, scientists argued that patents encourage medical innovation that could potentially save lives. On the other side, patent holders would be withholding diagnostic care and access of information for high-risk patients. The Supreme Court only grants access to patents on isolated genes or for the creation of a new process. This rule cannot be applied to natural genes in humans or any other natural organism. The Obama Administration states that DNA itself is not patentable and the Supreme Court justices took a unanimous decision to not allow permission to patent human genes.

Almost forty years ago, telemedicine was introduced to the medical world to better serve and care for patients in remote areas. Today, this innovation has taken off and hospitals worldwide are utilizing electronic communication daily. Telemedicine is designed to save money and time while accurately and efficiently examining, treating, and improving a patient’s health status. It allows physicians to refer and send health records to other clinics faster. Telemedicine allows patients to access their health records and monitor their health status within the comfort of their homes. Because telemedicine has become so popular, hospitals and other programs are working to implement the services into a smartphone application. Keep your eyes peeled for the latest news on telemedicine!

thrive | fall 2013

road trip [ on the road to wellness ]

Driving Toward Your Treatment Destination [ By Dr. Petra Peper. PhD., Freedom Pain Hosipital ]

Our Approach to Treatment At Freedom Pain Hospital we are committed to making medical care more patient-friendly and less confus­ing. We understand that the experience of chronic pain is different for each patient. Rather than using a “one size fits all” approach to treatment, we take time to listen to each patient’s goals and use this information to create a treatment plan that is designed to meet those goals. Our treatment team is compris­ ed of specialists from different disciplines all working together under one roof. We view the treatment process as taking an individualized Road Trip™ to wellness with each patient. The Road Trip™ has three phases: Planning the Trip (development of a treatment plan), Driving Toward the Destination (implementation of the treatment plan) and Arrival (achieving the greatest degree of improvement). On this Road Trip™, the patient is in the driver’s seat and our medical specialists are the co-pilots. Moving Forward Once your personalized treatment plan has been developed, the next step is to begin driving toward your treatment destination. The implementation of your treatment plan is the most challenging phase of the Road Trip™. For starters, the treatment of chronic pain does not take a straight path. As we start

the Road Trip™ together we know our destination, but it is less clear what the best route will be or how long it will take to arrive at the destination. The treatment course often changes and it can be difficult to predict how you will respond to treatment interventions. Bumps in the Road The uncertainty and lack of control that comes with the treatment of chronic pain can be difficult to cope with emotionally. Expectations about treatment outcomes aren’t always met. There may be a gap between the progress anticipated and the progress made. Chronic pain is much more than just a physical sensation; it also has psychological and emotional components that are often overlooked. Treating chronic pain without addressing the psychological and social impact it has on patients is incomplete. In fact, leaving psychosocial factors unaddressed can have a negative effect on treatment outcomes. Fortunately, treatment at Freedom Pain Hospital is provided using a biopsychosocial approach. Rather than assessing patients only on the basis of physical symptoms that need to be treated, a biopsycho­ social approach views the patient as a whole. It incorporates the Bio (physical), Psycho (psychological thoughts/feelings) and Social

(individual social/life context) factors that have an impact on response to medical treatment. Ensuring a Smooth Ride At Freedom Pain Hospital, treatment is not limited to only addressing your physical pain symptoms. The treatment team conducts ongoing assessment and monitoring of potential risk factors that could interfere with progress toward your goals. We will routinely check in with you to assess your reduction in pain symptoms and your psychosocial status and satisfaction level. Your navigation team will use the information collected to guide the treatment process. We encourage our patients to be actively involved in their treatment. Only with your input will the full potential of your treatment outcomes be realized. We look forward to the opportunity to accompany you on your pain management Road Trip™ to wellness.

Dr. Petra Peper, PhD, is a behavioral therapy psychologist practicing in the Valley.

fall 2013  |  thrive


nutrition [ the skinny on healthy eating ]


thrive | fall 2013

Easy Chicken and Bean Bake This "casserole" couldn't be easier. Simply layer beans, herbs and veggies in the bottom of a baking dish, top with chicken and cook until brown and crispy. Prep ahead to make dinnertime a breeze.


□□ 2 cans of beans of your choice, like navy

beans and garbanzo beans, or use 3 cups of cooked beans

□□ 1 cup green beans, frozen or fresh □□ 2 tsp chopped fresh herbs, like oregano and basil □□ 1 tsp fresh garlic, minced

□□ Red pepper flakes to taste □□ 1/2 tsp each of kosher salt and black pepper □□ 6 chicken thighs, bone in or bone out, skinless or skin on

□□ 1–2 tbsp olive oil


1. Start by prepping ingredients – drain and rinse beans, chop herbs, mince garlic 2. Mix beans, herbs, garlic, red pepper flakes, salt and pepper on the bottom of a casserole dish 3. Add thighs on top 4. Drizzle thighs with olive oil and season with additional salt and pepper

5. Bake in 425° oven for 45 minutes for skinless/boneless and 1 hour for bone-in/skin on chicken.

Kath Younger, Kath Eats Real Food Kath Younger, RD writes a healthy food and lifestyle blog read by over 15,000 visitors a day from around the world. Kath Eats Real Food, which you'll find at, is a celebration of life through the lens of food. Kath writes about everything from recipes to organization tips to encouraging readers to try new "real" foods, including wheatberries, kale chips, chia seeds, and her famous whipped banana oatmeal. Having lost over 30 pounds after graduating from college, Kath is a Registered Dietitian and owns a Great Harvest Bread Company with her husband in Charlottesville, VA. She has been writing KERF since 2007. She also writes at Baby KERF documenting her journey to motherhood. Follow @Katheats on Instagram and Twitter. fall 2013  |  thrive



[ fitness, fundraising, and fun family events ]

9/11 HEROES RUN September 7th, 8am Tempe Beach Park Gather your friends and brave a 5k run in honor of the heroes from 9/11. ELECTRIC RUN September 13th, 7pm Phoenix, Hohokam Stadium Teams of 4 or more compete in a 5k nighttime run/walk through a neon-illuminated course. At the end of the run, stay and dance as DJs mix the latest hits. Register via Facebook or Twitter using the keyword “electric run.” CHANDLER FALL ART WALK September 20th, 6–10pm Stroll around historic downtown Chandler for a family fun experience and enjoy a variety of food, music, and art from local vendors.


thrive | fall 2013

CELEBRITY CHEFS COLLABORATION September 28th, 6–10pm Sub Zero/Wolf Showroom, Scottsdale Experience an evening of entertainment, an assortment of culinary delights, and a silent auction with some of Arizona’s top celebrity chefs to benefit the American Medical College of Homeopathy.

MAKING STRIDES AGAINST BREAST CANCER Saturday October 26th, 7am, Tempe Beach Park Celebrate the journey of cancer survivors by walking in their honor. Meet people from across Arizona who express hope and a shared goal to end the disease that threatens so many lives of people we love.

OKTOBERFEST October 11th–13th, Tempe Town Lake (Free admission) What better way to embrace the fall season than a giant German festival? There’s an event for everyone during this three-day extravaganza hosting live bands, famous German food, a giant carnival, plenty of beer, and lots more!

ARIZONA HEALTH AND FITNESS EXPO November 9th–10th Salt River Fields at Talking Stick in Scottsdale Receive advice, support, and assistance from a number of health and wellness experts. Featuring a family fun 5K run, outdoor adventure zone, Healthy Cooking and Nutritional demonstrations, Check-Your Health Pavilion, De-Stress your life advice and much more!

ARIZONA TACO FESTIVAL October 19th–20th, Salt River Field at Talking Stick Join the 4th Annual Arizona Taco Festival for a chance to win $10,000. Enjoy tacos from vendors all over Arizona. Nearly 10 acres of taco crazy will be served at this twoday event.

numbers [ thrive magazine by the numbers ]

GET ONLINE. STAT. Why you need to up your practice’s web game.

500 MILLION people will be using healthcare mobile applications by 2015

Source: Global Mobile Health Market Report by research2guidance



of people have visited a health or medical website to research health issues

of U.S. adults say they have used the internet to try to figure out what medical condition they or another may have.

Source: Survey by The Atlantic and GlaxoSmithKline


Source: Pew Research Center/CHCF Health Survey

90% of adults


of online health inquiries start at a

Search Engine


of prospective patients said reputation of facility is important in hospital selection

Source: Pew Research Center

1 3 of patients

used tablets or mobile devices on a daily basis for research and/or to book appointments.

ages 18-24 trust medical information shared by others in their social media networks

58 of healthcare marketers use



fall 2013  |  thrive


8 unique spec ialt ie s to pr ovide an ef f ic ient jour ne y to r ec over y.

Designed for

YO U 1 7 50 0 N P e r im e t e r D r.


Scottsdale, AZ 85255


4 8 0 .5 8 6 .2 3 0 0


fr e e d omh os p ital . c o m

Thrive Magazine Fall 2013  

LIVE:: Healthy/Strong/Well