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MEDINA = CITI is a 360 degree visual and multi-media design haus, based in the Greater New York Area, We specialize in branding campaigns, website development, video production and social media management. Our mission is to create innovative visual solutions and superior communications for passionate companies with unique visions. Dedication to maintaining strong relationships with our clientele is essential to our success.

Clean Creative Sophisticated


HAND-CRAFTED

SINCE

8


T able o f C o ntents Who We Are What We Do Web Print Branding Photography Social Media Articles

of

A Gentleman

Calling Card


What We Do Creative

Rich Media

Web

Social Media

Print is thought of as one o f the strongest elements in visual Communication. Creation of strong design pieces through the use of Typography, color theory, and layout are essential.

we have skilled team members to bring your visual needs to fruition from concept to completion we can craft a beautiful media experience.

Development of a successful web identity requires a strong plan. At medinaciti, we create a site that is solid from all perspectives.

The effective use of social media outlets has demonstrated its ability to increase the awareness of a brand, product, or event.

Medina=Citi uses those elements along with our understanding of your product and company identity to create strong print work.

The design, development, information architecture, and optimization of your website is researched and beta tested to assure a quality product.

Photography

Marketing

P h o t o g r a p h y i n i t s e l f c a n b e commercial or artistic, and can make personal or public statements. P h o t o g r a p h y i s a l w a y s t h e c a p t u r i n g o f a n i n s t a n c e , o f a su bj ec t fo r a pu rpo se. A ll a ven u e s and angles for photography are possible for our clients.

Managing your social media through various platforms allows you to reach out to and engage your audience.

Crafting innovative digital marketing strategies in today’s market requires honed communication techniques and the creation of stellar visuals. Most important to a successful campaign is to have an indepth knowledge of the demographics’ touch points.

D esign / I n f o rmati o n A rc h itect u re / B randing de v el o pment / T yp o grap h y / P h o t o grap h y / M u ltimedia pr o d u cti o n / A nimati o n / interacti v e / Vide o / l o o k b o o k s / C o rp o rate identities / M ar k eting c o llateral / P resentati o ns / P u blicati o n spread / e v ent design / E - c o mmerce / displays / E tc . E tc . E tc .


Web

Development of a successful web identity requires a strong plan. At medinaciti, we create a site that is solid from all perspectives. The design, development, information architecture, and optimization of your website is researched and beta tested to assure a quality product. We

work with you to determine your needs and your target

de mo g rap hic,

Webs i tes / Wordpress B l ogs / T wi tte r P a ge s / Flash Sites / Mini-Sites / Action Script / Rich Media / Facebook Pages / Landi n g P a ge s / E -c om m e rc e

thus

be ing

able

to

de ve lo p

interactive solution that truly sets you apart.

a

p o w e rf ul


Mailing Address

P.O. Box 10183 Newark, NJ 07101 United States of America Planet Earth

Contact

info@unitedinitiatives.org mobile office 973.220.5630

www.unitedinitiatives.org

Client: United Initiative for Peace Project: Branding, Web Development, Quarterly Brochure


C l i e n t : Ron Rice P r o j e c t : Branding, Web Development, Image Correction (Opposite Page)

C l i e n t : WhitPR P r o j e c t : Online Branding, Web Development, Photography


C l i e n t : DCH Consulting P r o j e c t : Branding, Identity System, Web Design, Brochure Design

C l i e n t : Freida Rothman presents Belargo Jewelry P r o j e c t : Digital Branding, Web Development, Multimedia Implementation


Print

Prin t is th ough t of a s on e of th e st ronge st elemen ts in visua l Commun ic a tion . Creation of strong design pieces through the use of Typography, color theory, and layout are essential. Medina=Citi uses those elements along with our understanding of your product and company identity to create strong print work. The core elements to design must

Si gnage / Bu si n e ss C a rd s / P oste rs / Marketi ng Col l ate ra l / B i l l b oa rd s / B u s W ra p s / Proposals / Identity Systems / Logo Development / Apparel / Book Cover / M a ga z i n e E d i tori a l

always be observed to

create an end result that will

interest your demographic.


INTIMACY

& COLOUR 速

PJL

In Fab we trust

P R O D U C T I O N S

Your Identity is Everything.

C l i e n t : Intimacy & Colour, AM Productions BMK & El Puente, Izatrend Learn, Know, Understand, Enjoi Sweets, PJL Productions, ViVe, The Reading Experience, Vizalytics, Ann Thomas, Lincoln Park

P r o j e c t : Branding Development


M SA E

PL

244 5th Avenue Suite 2047 New York , NY 1000

Life. Love. Happiness.

L i f e . L o ve . H a p p i n e s s . E V E N T S I N T E R I O R S

Life Love Happiness

C l i e n t : ViVe P r o j e c t : Branding, Identity System, Media Kit

I M A G E P R O P E R T Y

Life. Love. Happiness. Life


Consistency, solidity, and viability are all cornerstones to the birth o f a strong brand.

Branding

The identity of your company should stand the test of time in an ever aggressive market. By stressing the importance of branding guidelines and

assisting

branding

in

book

identity with

the or

development

manual

We

of

can

a

strong

create

an

maximum impact and proper flexibility.

Times change but a company image done right, will create change in the market.

M a r k e t R e s e a r c h / L o g o D e ve lo p m e n t / C o lo r E n g in e e r in g / D e s ig n G u id e lin e s / C a m p a ig n s / S u r ve y s / R e b r a n d in g /


charter school est. 2000

Client: The Schomburg Charter School Project: Marketing Strategies, Signage, Marketing Collateral, Email Newsletter Website, Video Production, Social Media Integration, Community Outreach, Public Relations, Website Development


Tu

.

C l i e n t : B r o o k l y n A i d s T a s k F o r c e , BMK , E l P u e n t e , LCOA , J u s t o C o n s t r u y e n d o Project: I am More Campaign Marketing Strategies, Copy Writing, Signage, Marketing Collateral. Web Development, Apparel, Social Media, Multimedia Integration, QR C o d e G e n e r a t i o n , V i d e o P r o d u c t i o n

s a s Pien


Made from Scratch

SENSIB LY

F

Client: Enjoi Sweets & Company Project: Creative Direction, Photography, Signage, Web Development, Signage, Vehicle Wrap, Apparel Line

B


Client: Tiffany “The Budgetnista” Aliche Project: Creative Direction, Photography, Signage, Web Development, E Book


Photography in itself can be commercial or artistic, and can make personal or public statements.

Photography

Photography is always the capturing of an instance, of a subject for a purpose. All avenues and angles for photography are possible for our clients. What is the need? all can be accomplished. From Ai rbru s h in g t o c o l or c o r rec ti on , th e f u l l spec tru m c an b e yours. On-site or off-site photography sessions are op ti on s , a s w el l a s i nd oor or ou t door setti n gs.

P h o t o g r a p h y / P h o t o R e t o u c h in g / C o lo r Cor r ecti on/ P h o t o R e s t o r a t io n / C o m m e r c ia l P h o t o g r a p hy / C u is in e P h o t o g r a p h y / A r t D ir e c t io n /


Client: HelenBeck Gallery Project: On Site Photography International Graffiti Show


Client: Councilman Ras Baraka Project: Campaign Photography


Footaction

Client: Newark Now Project: Photography, Color Correction

Client: Narrative for Footaction “Best in Class” Campaign Project: Color Correction Digital Manipulation


Social Media

Facebook / Tw i tte r / L i n k e d i n / Y ou tu b e Googl e+ / Bl og D e si gn / A p p D e v e l op m e n t So ci al Medi a Camp a i gn s / E m a i l N e wsl e tte r /

The effective use of social media outlets has demonstrated its ability to increase the awareness of a brand, product, or event. Managing your social media through various platforms allows you to reach out to and engage your audience. Need to inform your clients of an upcoming event? Experiencing

trouble

connecting

to

or

reaching

your target audience? Do you need to attract more users to your site? Medina=Citi is able to effectively measure and optimize your social media influence.


Gender Makeup of Audience 63% Male 35% Female Reach The amount of people and where EMSA Solar’s posts reach experienced a huge jump, when they began their reach was 40 to 45 people,with MEDINA = CITI’s team work in just a month you now reach as of their first week a total of 800 People. It breaks down into you reached 671 virally and then organically we reached 174. This is a massive improvement with just observing one(1) platform mainly Facebook, and building up our visibility on Linkedin. Who is talking about their page ? 0 when began 11 organically 671 virally.

Client: Zeasorb for Major Sponsorship of Ironman Triathlon Project: App Design, Branding, Photo Manipulation, Color Correction, Illustration

C l i e n t : EMSA Solar P r o j e c t : Social Media Management, Social Media Design



Look Book 2014