22 22 MediciGlobal MediciGlobal2013 2013
CASE STUDIES: 2012/13
CHRONIC IDIOPATHIC CONSTIPATION
project scope: Central online recruitment campaign in US and Canada to deliver quality patient referrals for two chronic idiopathic constipation studies over 26 weeks, with the addition of a customized site kit to support all countries.
challenge
solution
result
• A high rate of referrals were disqualified at the site. A tighter pre-screener was recommended. • Rapid recruitment in a study with delayed site activations, less than engaged study sites and a competitive market place.
• Collaboration between MediciGlobal and PRA focused on site performance, targeted advertising to performing study sites and reinforcing the message that sites were receiving high quality referrals.
• With momentum and marketing increasing, large number of quality referrals are now being sent to sites, with a positive trend in screening and randomization numbers.
Up to 184 Study Sites in 14 Countries
As site confidence increased, so did site performance, with pull-through of referrals increasing as weeks went on.