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MAY 15, 2026
AIKEN-AUGUSTA’S MOST SALUBRIOUS NEWSPAPER • OUR 20th YEAR
WHAT’S THAT SMELL?
Here at the palatial world headquarters of the Medical Examiner in Augusta, we are not unaware of the digital trend sweeping the planet. Even so, reports of the death of print, as Mark Twain might have put it, have been greatly exaggerated. Well, maybe not greatly. In Augusta alone, there are plenty of publications in the print graveyard. We have no plans to join them, even though we predict that before this article ends you will be encouraged to read our online version. Why do we keep printing? Honestly, we love the love. The feedback from readers is constant and is truly gratifying. But why do people love this paper? Well, it’s hard to ignore the scintillating content. It ranges from medical and scientific stuff (presented in layman’s terms; we know we’re not JAMA) to psychological/mental health topics, driving safety, fiscal health, sound nutrition (with recipes), parenting advice, medical history, mentally challenging puzzles, even a comic strip and a page full of bad jokes. All of this in every issue — and there’s still room for the vital ads that make this newspaper possible. But there is something else, and we hear about it all time: the smell. People love the smell of print! There are offices we deliver to where the first person who gets a copy puts it up to her face and inhales the sweet perfume of print deeply. Seriously, if we had a dollar for every time that has happened... What exactly is the perfume of print? That depends upon the publication.
For the Medical Examiner, the scent is a combination of the paper itself (milled in Canada) and the inks and solvents (applied in Charleston) that put our words and pictures on that paper. When it comes to bound matter, book lovers well know the pleasure of opening a book and being met with the distinctive aroma of print. It’s all the things a Medical Examiner might present, with the addition of the various bindery adhesives that hold the book together. A brand new book has its own crisp, almost synthetic scent, while old books are a mixture of all the elements that brought them to life, along with the musty dusty smells of longevity: paper starting to decay, the dust the book has collected over the years, the invisible molecules that previous readers left behind. One writer said when we breathe in the aroma of those pages “we are simultaneously smelling the life—and the death—of a book.” If there is any part of the trend toward more digital and less paper that represents a loss, it might be among the generation of people who have no foundational memories connected to paper. Opening up an old book and inhaling its scent doesn’t transport them back to bedtime stories or to rainy afternoons spent in bookstores or libraries. Kindles, tablets and laptops just don’t offer amenities of that sort.
AUGUSTARX.COM
Why stick with paper? For reasons that have nothing to do with our noses, print is not going away anytime soon (or at least it shouldn’t). The benefits of print have more to do with our brains than our noses. Extensive research (like a meta-analysis conducted in 2018 of 54 major studies) found a significant advantage for paper over screens in terms of reading comprehension. A 2024 meta-analysis of 20 years of research confirmed that paper reading outperforms digital reading, especially when the content is Please see SMELL page 16
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