Page 1

SATURDAY PAPER THE

No. 47

The premium players: Global CEO Tim Davie & Aust/NZ MD Jon Penn

DEBRIEF DAILY Mamamia’s new site: same verticals, different audience

Nauru Salvos neglect PTSD staff

THESATURDAYPAPER.COM.AU

SINGLE OREGON

20

Helen Razer on Portlandia’s comic critique of hipsterdom

Young and untrained, they were sent to work in detention centres. They saw atrocity and were harassed, returning disturbed and uncared for. Chris Shearer reports.

Bishop’s long play moves to old mate

The first thing Nicole she arrived on Nauru Judge noticed when the wall. It described was the poster on the procedure for using a specialist Hoffman knife, with hook-like blade designed a to quickly cut down someone trying to hang “I will always rememberthemselves. that,” Nicole says, “because started to dawn on that’s when it first me that it wasn’t like a fun holiday.” A few days earlier Nicole was a psychology student and JB Hi-Fi. It was throughsalesperson at a Facebook ad shared by one of her university friends that she became aware the Salvation Army was looking for young people to work on Nauru. Malcolm Turnbull Bishop played “It looked really and Julie Bishop charade preceding a starring role in the of the Salvation Army cool,” she says editor Peter Hartcher. the vote. Not for her in parliament, advertisement. the second billing “They said on the problem. You’re your “I’m not your of Monday. ad, ‘Come to Nauru, own worst enemy.” actress. This time the best supporting work with asylum If it is shocking that she wrote her own seekers, meals paid such a carefully worded for, accommodation conversation occurred, script, treading a paid for, bring your it is equally fine line between doing friends’, pretty much.” fascinating that it her duty to the leader, was while also acknowledging journalist. Particularlyrelayed to a Nicole called the number provided at a time when the concerns and manoeuvringbackbench and spoke to an enthusiastic prime minister was publicly insisting to preserve Salvation her position, whatever Army representative. were united against they the outcome. a leadership spill, Bishop took the the process as being She remembers what was only the in third ever challenge very informal; with her ballot when same precaution she felt like she was a sitting Liberal PM, to Abbott became the one doing the opposition leader interviewing. The declared challenger. albeit one without a in December 2009. person on the phone Following that didn’t ask about her After defeating When Julie Bishop experience. They cast her vote in the the whip dig out her vote, she requested asked if she could votes to 39, with one the spill motion 61 secret ballot on the ballot leave the next day informal vote and Liberal to an aggrieved Malcolm paper to prove and whether she had one MP absent, a spill, she took a precaution leadership any other friends Turnbull that “chastened” Abbott she had stuck by him who to protect could come. conceded he had herself against any until the end of his survived challenge leadership. experience” and would a “near-death She called Chris The party’s perennial to her loyalty. deputy leader Her caution is friend and told them Iacono and another made a note raised by his colleagues.heed the concerns of the number inscribed He urged MPs to SOPHIE given that her loyaltyunderstandable, paid adventure. Both about the two-week let him get back to on her ballot paper, so fighting Labor, rather she MORRIS the days leading up was questioned in were readily accepted.applied. All three than Liberals. if necessary, to prove could retrieve it, to Monday’s vote. Nicole received she had voted as is The Saturday found this deeply She Bishop seemed buoyed promised. In the insulting. climate of distrust Paper’s chief “I shouldn’t have experience, not diminished. by the that surrounded the spill CONTINUED ON PAGE motion on Monday political reportedly told Abbott to do this,” she 10 morning, it was a when he probed her smart move. correspondent. loyalty in a private conversation, revealed CONTINUED ON PAGE by The Sydney Morning 4 Herald’s political

Julie Bishop finds herself in a unique position: pointedly wedged between two rivals and ready to decide the future of both. By Sophie Morris.

MAX OPRAY 8 PAUL BONGIORNO 15 GILLIAN TERZIS 26 MAXINE BENEBA CLARKE

$3.50

CIVIL UNION

31

David Pocock talks rugby, protest and privilege

GETTY IMAGES

BBC SHOWCASE

7

STEFAN POSTLES /

FEBRUARY 14 – 20, 2015

MILKED SPILL

Chris Wallace on what drives leadership reporting

THE SATURDAY PAPER One year on, national ambitions and good readership figures for Morry Schwartz’s weekly title

30

PLUS: EMOTIVE, NEWS CUSTOM CONTENT, DISCOVERY

‹‹ your media industry bible ››

Issue 1196 2 March 2015

www.mediaweek.com.au ISSN 1036-7292 Published Fridays


Mediaweek TV Every Thursday at 2.30pm with Ingrid Willinge and Mediaweek’s James Manning. Channel 602 on Foxtel

iPad

EXTRA

Which drama shook off its disappointing overnight ratings to put on a catchup audience of 238,000 this week?

Contents 4 5 6 8 10 11 12 14 16 19

Media Buzz Spectator/Media People Person of the Week Inside Newspapers Inside Magazines Inside Radio Inside Television OzTam TV Ratings Inside Subscription Television Entertainment Charts

10

16

Scott Williams on News Custom Content

Mandy Pattinson on Discovery

Number ones this week TV CHANNEL Seven: 24.0% all people five caps REGIONAL TV Prime/7: 25.4% four-market average TV SHOW My Kitchen Rules; Seven; Tue; 1,717,000 M-F 6PM NEWS Nine 1,033,000 v Seven 980,000 SUB TV ICC World Cup: Ind v Pak; Fox Sports 3; 220,000 SINGLE “Love Me Like You Do”; Ellie Goulding (UMA) ALBUM Fifty Shades Of Grey; Soundtrack (UMA) MOVIE Fifty Shades Of Grey (Universal) TV EPISODES The Walking Dead: The Distance (AMC)

Subscribe

$13.50 per week gets this magazine PLUS five Mediaweek Morning Reports. Sign up at mediaweek.com.au Established 1990 Editor and Publisher

James Manning

Deputy Editor

Sally Rawsthorne

Editorial Assistant

Kruti Joshi

Art Director

Justine Scott

Sub-editor

Brian Watson

Office Suite 503, 24-30 Springfield Ave, Potts Point NSW 2011 Mail PO Box 992, Double Bay NSW 1360 Phone

02 8355 3750

Fax

02 8355 3758

Email editor@mediaweek.com.au Website www.mediaweek.com.au Advertising Mulready Media: 02 9818 8263 © GMG Information P/L 2015. ABN 47054775870 Printed by Megacolour, Camperdown NSW

2 ⎜ mediaweek.com.au

First women 40+, then the world Mamamia Women’s Network launches Debrief Daily for women 40+

W

e fought for the name, and we won the name,” laughed Mamamia Women’s Network co-founder Mia Freedman at the launch of the website conglomerate’s latest offering, Debrief Daily. Like Mamamia before it, Debrief Daily was developed in response to a gap Freedman spotted in the market – in this case, for women in their 40s, 50s, 60s and 70s. “It’s the demographic that’s targeted by the Women’s Weekly, but I don’t feel ready for the Weekly, ” she said. High levels of advertiser interest means the site will launch ahead of schedule, on March 21.


Kylie Rogers introducing the website to Sydney advertising partners and media with Freedman and research and insights director Tegan Gilchrist.

Former Yahoo7 head of editorial Annie Markey, who falls into the demographic herself as well as being a digital native, will edit the site. Contributors to Debrief Daily include Freedman, Julie Bishop, Tanya Plibersek, Tracey Cox and Sarah Macdonald. “It’s the same type of content that women are talking about at any age, be that politics, career, relationships, but it’s very much done through a different lens. Mia felt that there was a gap, and

we embarked on research to test that intuition to see if other women felt the same way. The results were staggering – overwhelmingly, they all said ‘there is nothing out there facilitating or helping me to have a genuine conversation about my life now’,” explained Mamamia’s national sales director Kylie Rogers. Rogers said the network was unworried about the target demographic not being digital natives. “It’s a bit of a stereotype, because those women are the fastestgrowing demographic on Facebook. We were surprised by how many women in their 50s and 60s are really comfortable on their smartphones and tablets. It’s an area of real growth, because they’re not getting what they want from traditional media platforms,” Rogers added. Rogers told Mediaweek that other changes were taking place at the network, with the management team looking forward to the April launch of Mamamia TV with host Shelly Horton. She also noted that the online publisher was looking to expand into other territories throughout the world. “We’re looking to expand into New Zealand.

It’s a really robust market with lots of opportunities there with a number of advertisers who have previously spoken to me about working with us. We’re looking at the US too. It’s very exciting!” mediaweek.com.au ⎜ 3


Media Buzz

Nine loves Love Child Playmaker Media’s 60s series Love Child’s success seems to know no bounds – the show was last year’s most-watched drama on Australian television, and has been picked up in a number of overseas territories including Canada, Croatia and Brazil. Before the hit show’s second series

has even screened, Nine has commissioned a third series of the drama which will commence midyear. Of the show’s success, Playmaker’s David Taylor said, “Returning series are what we want, so we’re really pleased about that. Drama is meant to be seen by as many people as possible at a time and responding to ratings in that way is really exciting as a producer.”

Surviving for 30 seasons Reality juggernaut Survivor has announced a new series of the award-winning show, its 30th series in 15 years. Original host and EP Jeff Probst remains the Survivors guide to the series, which is set in Nicaragua this time around. This series of the CBS format pits white collar workers against their blue collar counterparts as well as the ‘no collars’, people whose jobs defy the usual binary categorisation. The winner of the series will be awarded a cheque for $1 million – the same prize given to season one winner Richard Hatch. Survivor will be fast-tracked to GO! following the American broadcast.

Snapping up news The launch of Snapchat Discover, which allows news organisations to reach younger audiences with mobile-specific stories developed for the app, answered the question of monetisation that had many wondering following Snapchat’s rejection of Facebook’s $3 billion offer. Now news.com.au has joined other media outlets including CNN, Daily Mail and Vice on the platform. For its Snapchat Discover launch, news.com.au had a range of entertainment-oriented stories about Oscars fashion, season five of Game of Thrones, and the arrest of porn star Tory Lane. 4 ⎜ mediaweek.com.au

Bauer relaunches AIM Magazine

Founded to speak to men There are plenty of formats catering to what are considered typical male interests like sports. But nominee for the 2015 ASTRA Award for Best New Talent, Phyllis Foundis, crowd-funded the pilot season of her show Foundis to delve deeper into the male mind. “Foundis is like beauty and the beast in reverse – we’ve got a female host with four very sexy, articulate male guests. It’s what’s going on inside the heart and the brain in terms of love, sex, marriage, relationships and health.” Foundis is broadcast on Foxtel’s Aurora channel, and has been renewed for a second season.

Following the content partnership formed late last year between magazine giant Bauer’s custom publishing division and the Australian Institution of Management, Bauer is set to launch what is expected to be Australia’s premier management magazine, AIM: For Management Excellence. The masthead will replace the institute’s previous title, Management Today. The bimonthly title will join Bauer Custom Media’s existing stable of custom magazines, including Qantas’ Q, Weight Watchers, Westfield and Myer Emporium.


Media People

SMG MEDIA FUTURES

SCA has announced the appointment of Vijay Solanki as director of digital and innovation. He will relocate to Sydney from Amsterdam, where he is currently global digital innovation senior director for Philips. He replaces his former colleague Clive Dickens, who he worked with at Capital Radio, Absolute Radio and Shazam. Industry recruitment specialists EP has promoted Leanne Bushby to the newly created role of GM. She will continue to report to founder and managing director Patricia Powell-Hughes. Dan Cassin has joined Nova Entertainment as operations manager and announcer for Nova 96.9 in Sydney. He joins from 2Day FM, and brings over 16 years of radio experience.

SMG announced its predictions for 2015 ad spend with a presentation at Facebook HQ in Sydney. Moderated by SMV’s Chris Nolan, the panel consisted of Optus’ Karen Phipson, Facebook’s William Easton, Kellogg’s John Broome and SMG’s John Sintras

Spectator Our cameras on duty in Sydney

Former Bauer exec Peter Holder has joined Daily Mail Australia as managing director of the company’s Australian operations.

Sydney’s Town Hall decorated for the occasion

MTV SUMMER PARTY

Stu Stevens has joined Yahoo7 as head of commercial partnerships, where he will be responsible for overseeing the business’ strategic partnerships. He joins from Cirrus Media, and will report to Jonathan Steel. The AANA has appointed Simone Brandon as its new director of policy and regulatory affairs, who joins the association from Vodafone. Former Telstra marketing manager Lucy McKee is also joining the association as general manager, marketing. Former marketing and comms manager at the Magazine Publishers of Australia Katrina Harrison has also joined the AANA as member relations manager. Brightcove’s Mark Blair has been promoted to the role of VP of Asia Pacific. He replaces Dennis Rose, who has moved to a global SVP role based in Brightcove’s US headquarters.

The boys from Justice Crew

MTV’s Kate Peck and Krit Schmidt hosted the party, despite Krit’s leg injury

Mary-Ellen Mullane has joined SBS’ NITV as its senior commissioning editor. She replaces Pauline Clague. Nine Entertainment Co. has announced Kate McMahon as sales director for Perth for the Nine Network and Mi9. She replaces Reece Hogan, who has been in the role for 12 years. Val Morgan’s Sydney Brandfit team has expanded, with Clare Whiteman joining the team as strategy manager. She joins from Seven Affiliate Sales. Sammy Dalglish has been appointed marketing manager and joins from from Anytime Fitness, where she was the head of marketing.

2DayFM brekkie hosts Dan and Maz

triple j unearthed discovery Tkay Maidza on the red carpet before her performance

Mediaweek needs to get your photos from all over Australia. If you have a client night, staff excursion (!), product launch or any special event, send your photos with captions and event details to editor@mediaweek.com.au mediaweek.com.au ⎜ 5


Person of the Week

U  S GIRLIE MAG Maxim is taking a new, more grown-up direction. The title is seeking to leave behind its college-boy image and appeal to an older, more affluent audience.

JAYNE FERGUSON Weekly Portfolio Publisher, Bauer Media BY SALLY RAWSTHORNE

M

agazine giant Bauer’s 2015 is looking increasingly digital, with the launch of the Bauer Women’s Digital Network To Love on Tuesday 31st March. The company has also announced a repositioning of its digital business assets under one global umbrella, Bauer Xcel Media, whose Australian focus for the year will be expanding the company’s digital footprint. Ahead of these changes, Mediaweek spoke to weekly portfolio publisher Jayne Ferguson, who said her brand-focused role would stay largely the same in an increasingly digitised environment. “My role as publisher for the weekly mags won’t really change at all. Day to day, all of our business operations will continue pretty much the same. The other publishers and I will remain responsible for our brands across all platforms – print, social, digital, mobile, events and other brand extensions. Bauer Xcel Media network signals Bauer’s commitment to digital, and the role of the publisher remains very much focused on the brand. The launch of the Women’s Network is really strategically important to us too. It shows that we’re serious about digital and allows us to attract the best talent in that space. It’s very exciting.” Ferguson was heavily involved in the development of To Love, which she said was developed through focus on the customer experience over everything else. “I worked with our editorial teams and our digital team and our marketing team and consultants in order to help them develop this new product over a period of about eight months. It is very much a consumer-first approach that we took, in primarily focusing on consumers and how consumers consume content. “We also looked at the competitive landscape and what other digital products have been successful. We then married up those insights and what expertise we have as a business that specialises in creating content. It was quite a lengthy process, in that we’ve really put research at the centre of what we do. We looked at consumer insights as the first point of call, and did a number of workshops involving lots of different stakeholders from across the business. We developed those core products that will launch in March, in a real display of digital best practice. It’s all about looking at consumer behaviour and what we’re about to launch, along with the revamped versions of Women’s Weekly and Woman’s Day, will be really well received by consumers.” 6 ⎜ mediaweek.com.au

numbers. “I feel quite optimistic. There is still a huge audience out there, which is engaged in print. It just keeps on going, and I feel like our advertisers get the responses that they want from their campaigns. People are always going to want to read stories and engage with great storytelling. That’s at the core of what we do, and we’ll continue to do that for a very long time.” She also noted that Bauer’s position was indicative of the overall market, in which many publishers were experiencing the same drops. “What we’re experiencing isn’t unusual or an outlier in the uCV: JAYNE FERGUSON market. Some “I’ve worked in media in the products will be UK and Australia for about 30 around in 15 or years now. I’ve had a variety 20 years, and of roles. I started in sales some will fall off. and worked as a commercial As a publisher, director for many years. I’ve what I have been a marketing director and to do is focus a digital brand director, I’ve on the brands worked more or less across and make all facets of the business. I’ve been a publisher for about 15 sure that we years now, and I’ve worked have multiple on some of Australia’s biggest touch points brands. Currently, I’m on the that can be weekly portfolio at Bauer, interacted with where I’ve been for two years. on a variety of I really love the pace of the platforms. We weeklies, and the brands are amazing, iconic are basically Ferguson denied that Australian ones like TV Week. It’s been a real here to ensure the changes were made privilege to work here.” that the brands in response to declining Ferguson said she has used all of her are around for as circulation and readership experience across various aspects of the business long as possible. across print products and in her current role. “That’s proved really helpful for “Bauer has the corresponding decline me, having worked on all different areas. Of course been around in ad spend. “Not at all, now, It’s not just about producing great content, for 140 years. and I would reiterate that it’s about producing for all different platforms. The plan is to as a business we are Having that background that’s heavily marketing futureproof for not turning our focus focused has really helped me in that context.” another 140. All to digital, we are just we can do is make sure that we’re in the best acknowledging that digital is an important possible position, and good products are at opportunity for us. Print will remain at the core of that. Good products beget good the core of our business, though. We don’t sales. That’s all we really want, to reach the actually sit around and worry too much about biggest possible audience,” she added. circulation day-to-day. All that we can do and Reaching a large audience is a shared all that anybody can do in a market that’s goal between Jayne and her husband, Seven going through as much turbulence as it is, is Sydney newsreader Mark Ferguson. When just focus on creating the best content that we asked how the dynamic between the two we can. media execs in one house was, she laughed. “Some businesses will continue to decline “That’s an interesting question… we have and some will grow. Bauer has had three three boys as well, so there’s not just the successful launches in the past 12 months battle between Mark and me. We have the with TV Week Soap, Yours and homes+. Our kids as well. We watch a lot of television, focus is on our readers, to make sure that we we read a lot of magazines and newspapers, produce really great content and keep them we’re definitely mass consumers. We entertained. That is really what we do best.” definitely fall into that huge growing category Of the recently released circulation and of people who are doing multiple things at readership data, Ferguson said she remained multiple times.” positive despite the considerable drops in


GfK Radio Ratings: Svy 8 2014: Metro. Svy 3 2014: Gold Coast, Canberra & Newcastle. Svy 1 2012: Gosford. XTRA Research: Svy 1 2014: Albury & Hobart. M-S ROS. Cume. mediaweek.com.au ⎜ 7


N  EW RESEARCH by Fairfax and ANZ has found that mobile advertising campaigns on tablets can add up to 22% incremental audience to a desktop advertising campaign.

Inside News Brands

NEWSPAPERS AREN’T DEAD: THE SATURDAY PAPER STORY Editor Erik Jensen on the paper’s successful first year

8 ⎜ mediaweek.com.au

SATURDAY PAPER FEBRUARY 14 – 20, 2015

THESATURDAYPAPER.COM.AU

No. 47

$3.50

7

SINGLE OREGON 20

Chris Wallace on what drives leadership reporting

Helen Razer on Portlandia’s comic critique of hipsterdom

MILKED SPILL

31

CIVIL UNION

David Pocock talks rugby, protest and privilege

Nauru Salvos neglect PTSD staff Young and untrained, they were sent to work in detention centres. They saw atrocity and were harassed, returning disturbed and uncared for. Chris Shearer reports. The first thing Nicole Judge noticed when she arrived on Nauru was the poster on the wall. It described the procedure for using a specialist Hoffman knife, with a hook-like blade designed to quickly cut down someone trying to hang themselves. “I will always remember that,” Nicole says, “because that’s when it first started to dawn on me that it wasn’t like a fun holiday.” A few days earlier Nicole was a psychology student and salesperson at JB Hi-Fi. It was through a Facebook ad shared by one of her university friends that she became aware the Salvation Army was looking for young people to work on Nauru. “It looked really cool,” she says of the Salvation Army advertisement. “They said on the ad, ‘Come to Nauru, work with asylum seekers, meals paid for, accommodation paid for, bring your friends’, pretty much.” Nicole called the number provided and spoke to an enthusiastic Salvation Army representative. She remembers the process as being very informal; she felt like she was the one doing the interviewing. The person on the phone didn’t ask about her experience. They asked if she could leave the next day and whether she had any other friends who could come. She called Chris Iacono and another friend and told them about the two-week paid adventure. Both applied. All three were readily accepted. Nicole received CONTINUED ON PAGE 10

Bishop’s long play moves to old mate Julie Bishop finds herself in a unique position: pointedly wedged between two rivals and ready to decide the future of both. By Sophie Morris.

When Julie Bishop cast her vote in the secret ballot on the Liberal leadership spill, she took a precaution to protect herself against any challenge to her loyalty. The party’s perennial deputy leader made a note of the number inscribed on her ballot paper, so she could retrieve it, if necessary, to prove she had voted as promised. In the climate of distrust that surrounded the spill motion on Monday morning, it was a smart move.

Malcolm Turnbull and Julie Bishop in parliament, Monday.

SOPHIE MORRIS

is The Saturday Paper’s chief political correspondent.

Bishop played a starring role in the charade preceding the vote. Not for her the second billing of the best supporting actress. This time she wrote her own carefully worded script, treading a fine line between doing her duty to the leader, while also acknowledging backbench concerns and manoeuvring to preserve her position, whatever the outcome. Bishop took the same precaution with her ballot when Abbott became opposition leader in December 2009. Following that vote, she requested the whip dig out her ballot paper to prove to an aggrieved Malcolm Turnbull that she had stuck by him until the end of his leadership. Her caution is understandable, given that her loyalty was questioned in the days leading up to Monday’s vote. She found this deeply insulting. “I shouldn’t have to do this,” she reportedly told Abbott when he probed her loyalty in a private conversation, revealed by The Sydney Morning Herald’s political

editor Peter Hartcher. “I’m not your problem. You’re your own worst enemy.” If it is shocking that such a conversation occurred, it is equally fascinating that it was relayed to a journalist. Particularly at a time when the prime minister was publicly insisting they were united against a leadership spill, in what was only the third ever challenge to a sitting Liberal PM, albeit one without a declared challenger. After defeating the spill motion 61 votes to 39, with one informal vote and one MP absent, a “chastened” Abbott conceded he had survived a “near-death experience” and would heed the concerns raised by his colleagues. He urged MPs to let him get back to fighting Labor, rather than Liberals. Bishop seemed buoyed by the experience, not diminished. CONTINUED ON PAGE 4

MAX OPRAY 8 PAUL BONGIORNO 15 GILLIAN TERZIS 26 MAXINE BENEBA CLARKE 30

journalists, that might offer a unique perspective on a particular event to write for us,” he added. One such unique perspective is that of Australian of the Year Rosie Batty, who spoke initially to The Saturday Paper’s Martin McKenzie-Murray. “It’s really about giving people like Rosie an opportunity to speak in a thoughtful, engaging way. Because we have quite long lead times, she had the time to write and time to think and time to really make her point in the way that she wanted to. That’s the type of journalism that our readers want.” Throughout the past year, Jensen said that publishing what he deemed “important” pieces was his highlight. “I have been extraordinarily proud of some of the stories that we’ve written and brought into the public consciousness. It’s been a real privilege to publish Paul Bongiorno every

“We’ve certainly demonstrated that there is a big audience for good quality, long-form journalism”

SATURDAY PAPER THE

JANUARY 31 – FEBRUARY 6, 2015

THESATURDAYPAPER.COM.AU

No. 45

DEATH PENALTY

3

ICAC HANDED

Inside Kerobokan prison with Chan and Sukumaran

$3.50

7

Richard Ackland on the attempts to gut ICAC

AFTER MINE OWN 18 On set with the Gina Rinehart TV miniseries

Exclusive On-water claims accepted by UN Asylum seekers sent back to Sri Lanka after Scott Morrison’s ‘on-water’ interviewing have been confirmed as refugees by the UNHCR. David Corlett reports. Manoj sits cross-legged on the concrete floor. Apart from the sheet of plastic on which he rests, and a piece of paper beside him, the room is bare. In the kitchen, there are no table and chairs, just the absolute necessities for cooking and eating. There is no heating, despite the cruel temperatures of Nepal. Manoj – not his real name – lives in this apartment with his wife and two children, aged 7 and 9. “I feel free now,” he says. “I feel free now because I have to�…” He breaks down before he finishes the sentence, breathing his sadness away, his head in his hands, tears in his eyes. Manoj’s family, among the 16.7 million refugees living in varying degrees of poverty and desperation around the world, are the collateral damage of Australia’s turn-back-the-boats policy. More than that, they are proof that, despite government claims to the contrary, Australia, in its haste to stop the boats, has breached the fundamental principle of refugee protection: that refugees shouldn’t be returned to the places from which they fled if they face persecution or other serious human rights violations. It was July last year when Manoj, his wife and their children were picked up by Australian authorities as they made their way, with 37 others, on a boat from Sri Lanka. Four of the 41 were Tamils. The others, like Manoj and his family, were Sinhalese. Having heard that Australia had effectively shut its borders, the group was CONTINUED ON PAGE 4

What’s happening in Abbott’s office?

Leadership tension has spilled into the Nationals, as the Coalition tries to understand the chaos in the Prime Minister’s Office. By Sophie Morris. Leadership speculation is like a disease. Left unchecked it eats away at a party and damages its ability to govern. It can also be contagious. Amid the extraordinary clamour this week at Tony Abbott’s follies and monarchist fripperies, what went largely unnoticed is that the leadership chatter was spreading beyond just the Liberals. Its tentacles reached into the Nationals, where

Besieged prime minister Tony Abbott.

SOPHIE MORRIS

is The Saturday Paper’s chief political correspondent.

some MPs were privately discussing who could be the next deputy prime minister and how the instability at the top of the government could affect their leadership. Stalwart leader Warren Truss is not expected to be ousted, but the 66-yearold is expected to retire some time this year. Already, some are tallying support in the 21-member party room for possible contenders. This question hangs over the Nationals as they gather for their annual pre-parliamentary strategy session next week, and it has significant implications for Abbott’s leadership. Will high-profile deputy leader Barnaby Joyce get the chance to fulfil his ambition to lead the party? The ruddyfaced conjurer of unique sound bites remains the frontrunner, but only just. He is not a shoo-in and is viewed by some Liberals and Nationals as too

MIKE SECCOMBE 9 PETER CRAVEN 20 HELEN RAZER 26 MAXINE BENEBA CLARKE 30

risky to be partnered with a PM whose judgement is erratic. The two men were close in the past but an Abbott–Joyce Coalition now seems out of the question. Joyce’s prospects could improve, however, with a change in the Liberal leadership. Party sources say that Michael McCormack, parliamentary secretary to the minister for finance, is a contender, and the fact he is relatively unknown could be an advantage in a government in need of stability. Dubbed the “anybody-butBarnaby” option, the second-term MP from New South Wales is being backed by Liberals who fear that Joyce’s outspoken style and feisty advocacy for regional Australia could strain the Coalition. CONTINUED ON PAGE 10

AAP IMAGE

I

n February 2014, Schwartz Media’s The Saturday Paper launched, founded on publisher Morry Schwartz and editor Erik Jensen’s heartfelt belief that newspapers aren’t dead but have just stopped doing their job well. They launched The Saturday Paper to counter that trend, and make print journalism viable again. A year after Mediaweek first spoke to Jensen about the ambitious vision, we caught up again for a progress report. He suggested that the paper had found an audience for its unique approach to news publishing. “We’ve certainly demonstrated that there is a big audience for good quality, long-form journalism. The loyalty that out paper has generated in one year has been fantastic – our subscription return rate is extremely high. We’ve also found a really big audience in a demographic that doesn’t traditionally read newspapers, being 25-30 year olds, many of whom are avid readers of The Saturday Paper. We’ve substantially increased our readership over the past year.” Erik Jensen Jensen suggested that the paper’s in-depth approach to news differentiates it from its competition. “We have a really different approach to the news cycle to other publishers. Instead of adding more to the news that people have been reading and hearing about all week, that they have been saturated in, we like to do things a bit differently. We might really discuss one of the news stories of the week, but we put a focus on one story. We do it in a comprehensive and thorough way, and devote one or two whole pages to it. There are no quick recaps, and we don’t add to all that noise. Rather, we explore an issue in its context and its entirety. “We only do long-form journalism, and we’ve been validated for our approach [The Saturday Paper was nominated for two Walkley awards in 2014, with Jensen himself receiving a nomination for ‘all media headline journalism’ and contributor Luke Williams for ‘feature writing short’ for his piece ‘Life as a crystal meth addict’]. We also don’t tend to do straight news – rather we put things in context. We get people with something to say, who are not necessarily

THE

STEFAN POSTLES / GETTY IMAGES

BY SALLY RAWSTHORNE

week. He’s one of the most influential voices in Australia.” Jensen also mentioned the paper’s considerable reach as a high point from the past 12 months. Within the first year of its publication, the paper has established a readership of 99,000 in its initial three territories – New South Wales, Victoria and the Australian Capital Territory. The Saturday Paper has also since developed a presence in both Queensland and South Australia, which wasn’t measured in the initial survey. “Ninetynine thousand is a very good result in just those three states. We’ve since opened up South Australia and Queensland, so we actually have a larger readership than


SATURDAY PAPER THE

DECEMBER 13 – 19, 2014

THESATURDAYPAPER.COM.AU

No. 42

PETA PANNED

15

Paul Bongiorno on the fairytale of Abbott’s united government

SPIRITED RETURN 18 Artist Tracey Moffatt talks to Rebecca Harkins-Cross

Brand funded content vs news content How Fairfax will stay true to principles of independence

$3.50

SUMMER READ 28 Exclusive short fiction from Ceridwen Dovey

Abbott’s fresh history wars

Tony Abbott has not had a lot to smile about lately. But on Monday night in the Great Hall of the National Gallery of Victoria, as he prepared to announce the Prime Minister’s Literary Award for history, he wore a big old grin. He went through the motions of envelope opening, but he knew already what the judges’ decision was. The government factotum placed in charge of the judging process had told him weeks ago. The $80,000 prize was to be split between two authors. One who had produced a fine work of academically acceptable history and one who had produced a politically acceptable polemic. The joint winners were Joan Beaumont for Broken Nation: Australians in the Great War, and Hal G.�P. Colebatch for Australia’s Secret War: How Unionists Sabotaged Our Troops in World War II. Then the two authors came to the podium to speak. Beaumont gave a brief speech of thanks, veering just a little political when she described her book as being about “contests about core values and issues which I think remain germane to our society”. She posed one question: “To what degree should individual liberties be compromised in the interests of national security and what is the legitimate exercise of power by national governments in time of war, and how is the social fabric harmed when some groups in our society are demonised as the enemy within?” Abbott and his arts minister and attorney-general, George Brandis, who also was in attendance, might well have detected some criticism there, but only implicitly. Then Colebatch stepped forward to give the longest speech of any of the night’s award recipients. There was nothing subtle about this one. CONTINUED ON PAGE 4

Family murdered as Morrison stalls As Scott Morrison enlarges his powers, he becomes directly responsible for cases like Shaima’s. By Martin McKenzie-Murray. She speaks to her mother most weeks. The line isn’t great, but her mother rarely says much anyway. She can only cry. They haven’t seen each other for more than three years, separated by 10,000 kilometres and the obscure firewalls of our federal bureaucracy. The daughter – I will call her Shaima – is an Afghan teenager and permanent Australian resident. Her mother now lives in a secret location in Pakistan, but rotates between friends’ homes for additional security. She fears

Afghan refugee ‘Shaima’, separated from her family.

MARTIN McKENZIEMURRAY

is The Saturday Paper’s chief correspondent.

being alone at night. She knows the Taliban will look for her, as they once had for her husband, son and daughter. “There are what I call tribal whispers,” Shaima’s advocate tells me. “I’ve seen it in PNG, heard about it with Iranian refugees. It’s the same in Afghanistan. Word travels far and quickly, and people live in fear that whereabouts or allegiances will be revealed.” When Shaima was 16, a Taliban chief wanted her as a bride. He had other wives, established within a concubine of rape. It was easy enough. Families tend to acquiesce to the Taliban, where fealty can mean the sexualised surrender of a child. But not with Shaima. She was appalled by the idea, and her father supported her rejection of it. So Shaima was raped, and the family attracted the wrath of the radicals. Fearing further retribution and Shaima’s eventual abduction, their daughter was encouraged to flee in 2011 and seek asylum overseas. Their

TAMMY LAW

Awarding a PM’s literary prize to a poorly sourced anti-union tome is an unsubtle attempt to rewrite history. Mike Seccombe reports.

rejection of the Taliban would never be forgotten. “These people don’t forget,” Shaima’s advocate says. The family would follow her once she was established – wherever, whenever. But she had to get out. Unable to acquire a visa, her father found a handler for a people smuggler, exchanged money, and Shaima began her long journey from home. First, across land. Then by boat to Malaysia, and again to Indonesia. Finally, a decrepit fishing trawler to Christmas Island. She still wakes up seasick after nightmares about the voyage. Shaima was granted residency in Australia in 2011, and immediately began the application process for a “split family visa” – the provision under the Special Humanitarian Program permitting relocated people to sponsor family members. This was first lodged CONTINUED ON PAGE 10

JAMES BROWN 7 MAX OPRAY 9 PETER CRAVEN 20 GRETCHEN SHIRM 26 LUCY LEHMANN 30

what is reported, so I’m very pleased.” The Saturday Paper is further extending its reach to Tasmania, a move that Jensen said was a natural progression from its current readership footprint. “We had been hearing all throughout last year that there was an appetite for The Saturday Paper in Tasmania, and we really felt that the people there were ready for it. Logistics were really what stopped us for a while, obviously with Tasmania not being part of the mainland. But we managed to get around that, and we’re really looking forward to doing that.” With this in mind, we asked Jensen if the publication could ever go national. “I don’t see why not! The question of logistics is again foremost in my mind, but there is definitely the appetite for The Saturday Paper around Australia,” he said. With the paper’s increased reach and

“Advertisers like the fact that our readers will be spending seven or eight minutes on a single article” its impressive readership footprint, Jensen noted that the ad spend has correspondingly increased. “We have had significant growth in ad spend. Advertisers like the fact that our readers will be spending seven or eight minutes on a single article that they can place their ad next to for maximum impact. It’s not often that sort of engagement and time spent is available to brands. We’ve had great support since the launch issue, and that’s just expanded since then. We have a very loyal contingent of advertisers who like the impactful environment that The Saturday Paper provides,” he noted. Following the success of 2014, we asked Jensen where he thought the paper would be in a year’s time. He said: “I hope that The Saturday Paper continues on its successful trajectory, and that we continue to reach a large audience of loyal readers who want to subscribe and read our journalism.”

Last week, we spoke to Fairfax’s commercial director Tom Armstrong about the company’s newest division, Made by Fairfax Media. Headed by Simon Smith and developed to deliver content marketing for brands, the new division has taken the best of global media brands’ approach to native and made it Fairfax’s own. “We’ve been looking at what’s going on globally, towards publishers like The New York Times, Financial Times, The Guardian and Forbes, who are all heavily playing in this space. We’re creating this division to create content in this space, because creating content is what gets us up out of bed every day. Engaging audience through good quality content is our craft, and we’re now in a position where we can offer that as a fully fledged strategy innovation amplification service to the market,” Smith told Mediaweek. The service will create content for both print and online editions of Simon Smith Fairfax’s properties, Smith said. “It will really depend on who the client is and what audience they are trying to reach. We’re kind of platform agnostic when it comes to producing content. Firstly, we look at what the strategy is and what the audience we’re creating for is, and what the story that we need to tell is. Once they’ve defined that, it’s a question of where they are. Maybe they’re online, or it could be in print, a video play or a social play.” Smith said he anticipates Made to be a significant revenue stream for the company. “We’re seeing huge growth around the world in content marketing. It’s booming globally. We saw significant growth in our business last year around the work that we’ve done in this space, and we expect that to grow significantly in the future. We expect that people are realising this is not a fad. Brands, marketers, agencies and publishers realise that this is a good way to engage audiences and tell stories. 2015 is going to be big in the local market for content. “It’s about where the audience is. We have to think customer first – where they are consuming, on what devices and in what format. That’s where they will be, to be relevant to their lives. Sharing is also important. We want the content to play in the share

economy. We’ve building content that has SEO as its core – we’re all about discovery. That begets organic growth and organic audience through discovery.” As such, content generated by Made won’t sit behind a paywall. “It’s already been funded. When we think about the content we’re making on behalf of brands, if it appears on our network it won’t be behind a paywall.” Smith said that Fairfax would ensure absolute clarity in informing readers about content marketing. “The biggest rule for us when it comes to any brand funded content is full disclosure. We don’t want to trick the audience, and we certainly don’t want to piss them off. It’s crucial that it’s disclosed up front that the content is paid for. “But we’re confident that disclosure makes no difference to the audience, because the quality of the content is the same as what you’d read across a purely editorial piece. We are ensuring that there is the same level of rigour and governance as any other piece of content that Fairfax would publish. That’s a really important distinction between what we do and what other content producers might.” When we questioned whether the new brand-funded division would clash with Fairfax’s long-held and much-advertised value of independence, Smith said he anticipated no problems. “As long as we’re upfront about it and we’re not trying to pull wool over the consumers’ eyes, I don’t anticipate a problem.” He reiterated that Fairfax’s news and investigative journalists wouldn’t be involved in creating content funded by brands. “It’s about tapping into a contributor network of freelance journos. A lot of them have worked for Fairfax before, which is good for us because they understand the tone and audience. When it comes to our newsrooms, we put a fence around it, shut the gate and throw away the key. We’re not going to use any of our guys there to do investigative journalism for anything brand funded. But we’re using expert writers in certain verticals – parenting, food and wine, travel, personal finance and business – that specialise in those areas. It’s not generalist copywriters. We’re talking about real journos with expertise.” mediaweek.com.au ⎜ 9


Inside Magazines

 T HE AUSTRALIAN WOMEN’S WEEKLY returns to TV in 2015, with two one-hour specials featuring the team behind the magazine scheduled for Easter and Christmas this year.

BUILDING FRESH MAGAZINE’S HEALTHY AUDIENCE Creating and developing solutions to make life easier for readers BY SALLY RAWSTHORNE

I

f the latest readership figures are anything to go by, custom content is here to stay. According to December 2014’s emma figures, the nation’s top 20 most-read magazines included custom content developed by some of Australia’s biggest brands. Woolworths Fresh Magazine was the #1 mostread title, with over 3.5 million readers, while Coles was hot on its heels with 2,976,000 readers. The NRMA’s Open Road, RACV’s Royal Auto, RACQ’s Road Ahead and Foxtel are also among Australia’s most-read mastheads. Mediaweek spoke to News Corp’s general manager of custom content Scott Williams about the increasingly important role of custom content in the marketing mix, and how brands can use it to maintain their relationships with customers. “Branded content is a great way to engage with customers over the long term, and start to influence customer behaviour over both the short and long term. Brands like Woolworths have understood the value of that for a long time – Fresh magazine has been around for about nine years now. It’s certainly not a new phenomenon, but as new opportunities through digital and technological advances open up the entry point for many brands is much more accessible than it was all those years ago,” he explained. Williams noted that creating custom content provides brands with a unique opportunity to talk to customers and potential customers. “It allows them to build a relationship with the brand and engage in ways that they perhaps haven’t done in the past. It’s a good way of adding value to the customer’s life – it creates and delivers solutions for them to make life easier. That becomes a very authentic, deep relationship because you’re working together all the time.” He noted that while branded content might not work for all brands, custom content is an important part of the media mix for a range of companies. “It’s dependent on each individual brand’s own unique objectives and needs, and it’s safe to say that the need for custom content certainly isn’t there in all brands. But content can play a very valuable role in nurturing the relationship over time and it can play a crucial part of the marketing mix,” he added. While FMCG brands and supermarkets playing in that space were natural fits for the custom content model offered by NewsLifeMedia and other big publishing 10 ⎜ mediaweek.com.au

Christmas. We’ve grown that organically over time based on demand that we hear about from stores – some of them struggle to keep up with people wanting the magazine at times. But it’s a fantastic result for Woolworths and the Fresh team. “It’s been quite a natural evolution when you look at something like Fresh magazine, to provide that weeknight meal inspiration and those ideas to a customer. We’ve recently launched Fresh for tablet and for android, which provides another entry point for a customer. It’s quite a natural and complementary extension for a brand like Woolworths, whose key pillars are around fresh food and groceries. It makes sense to also provide that key food inspiration,” Williams said. As one of Australia’s pre-eminent food publishers, Williams noted that NewsLifeMedia was able to bring a deep level of experience to the Fresh magazine publishing experience. “NewsLifeMedia is the leader in terms of food publishing in this country, and we bring that houses, Williams said that there knowledge to Woolworths Fresh Magazine, was no reason to limit branded whether that’s in the recipes that we’re content to those industries. developing or the photography or pagination “I certainly think that some of the magazine. We shoot in the same studio of the big retail players have as Superfood Ideas, the Taste.com.au Magazine been very active in this space, and delicious, so we bring a certain level like Woolworths and other of expertise. Ultimately, consumers will big supermarkets. But equally, there are decide what food magazines and what automotive clients that have for many years food media they want to consume based used content as a great way to really foster on the different offerings that each of that customer loyalty and ensure a position them provides. That’s a in the customer’s life and really healthy, competitive maintain that relationship over uCV: SCOTT WILLIAMS offering for a broad range the lifecycle of that customer. “I’ve been at News for about 15 years of consumer who want to It’s very effective for a wide all up, and I’ve been managing the engage with food media.” range of categories.” custom content area of the business for about two As to the future, Williams When we asked what was and a half was confident about the News Custom Content’s secret years now. That ongoing importance of to getting Woolworths Fresh to role includes branded content. “Custom considerably outstrip its paid managing our content for a magazine and unpaid competition to be major custom like Fresh is very much read by 3,523,000 Australians, content clients, the engine room for food Williams said the company of which content marketing. What looked at both Woolworths’ Woolworths this opportunity has done needs and the customers: is one. I also manage content is allow a brand to engage “It’s a fantastic result. It’s syndication and our production customers in a much been around for years, but we studio. My background has been in broader range of ways. remain focused on making marketing and media roles over the Content is available on the sure that we deliver what years. For clients wanting to get the app, on the website and inWoolworths is looking for and most out of their custom marketing store through the physical what consumers need. The mag strategy, that’s a complementary skill copy. What I see happening is constantly evolving. We’ve set for me to have.” in the future is the value grown it from a fairly small His role also involves pursuing new that brands derive will only distribution and pagination opportunities for branded content, increase as the channels up to what it is now. It’s although Williams didn’t reveal any they can use for distribution anywhere up to 124 pages, and new agreements. “It’s definitely a allow them to reach more 750,000 copies with up to one case of watch this space, but we’re always looking for new opportunities.” people.” million being distributed at


 T HE JOB AHEAD for Emotive for iHeartRadio as outlined by Ciaran Davis: “We want iHeartRadio to be the default content marketing platform in Australia.” Shareholders in Emotive are APN News & Media, Simon Joyce, Ben Keep and Brett Dawson from Bohemia.

Inside Radio

Founder Simon Joyce “The insight started with brands now need content and what sort of content emotionally connects. How do you inject emotion into content and the simple insight that if you can Simon Joyce emotionally connect you are probably more likely to move someone to act whatever that action is – a purchase, a social like or to perhaps watch a video. “Brands are recognising the fact that they are now publishers whether they like it or not. The Emotive team [L-R]: Ben Keep, They are going to need compelling content Alison Mitchell, and that needs to entertain and Emotive is Charlie Leahy, Simon Joyce, there to help with that. Aimee Stewart and Jamie Crick “If you look at the emergence of content marketing from production companies to creative agencies, most of them wouldn’t how we will be using iHeartRadio and Emotive. assist with the audience development side. “Radio is not the answer to all media We are trying to close the loop by fusing in solutions, although ARN is the #1 radio our amplification offering which is what business in Australia. With Adshel we have the largest street furniture business in Australia and Jamie brings to the table.” Crick was the founder of social video in publishing we have the #1 regional business. advertising business Boom. He left the It is a very firm offering when you bundle it all company and, like Joyce, had some gardening together.” leave recently. “Two gardeners got together,” Davis noted that for the agency to grow in its joked Joyce. own right, it needs to be seen as independent. Crucial to the Emotive offering is The ARN chief executive has recently set a identifying cracking pace at ARN and he seems audiences and focused on getting Emotive away to a uNEW COMMERCIAL DIRECTOR understanding what successful launch. “We have a business The only gap in the senior team at present is a commercial director. audiences want and and content plan and Simon is out in Joyce said they will soon announce a what content they market rolling that out already.” “prominent hire”. will engage with. With iHeartRadio, Davis talked When relevant, about the great content available that will be then from the US plus the importance of uTHE ART OF YOUTUBE HYGIENE linked with an generating its own. YouTube is underused when it comes advertising offering After abandoning its iHeartRadio to getting the best out of it, said to accelerate the Live plans last year, ARN looks likely Joyce. “People bang stuff on YouTube content distribution. to pursue that again in 2015. “The and then hope it finds an audience. “The alignment beauty of radio is emotion. There is Jamie Crick calls it the art of YouTube with an audience hygiene and getting your channel no better way to connect that than structured in the right way. It is a company was really with experiences. Radio is brilliantly really important part of what we do.” important. APN positioned to be able to connect the News & Media’s emotion of entertainment through Michael Miller and Ciaran Davis are very music and artists with live events. It is progressive with their thinking about where absolutely critical for us.” this market is heading.” Davis sits on the board on the new business Emotive launched with what looked and he said APN News & Media was sold on like a very complete product offering with the vision that Joyce had for Emotive and the a polished website which didn’t happen quality of the team he was bringing with him. overnight. “We had a busy couple of weeks “Not only was it content creation, and he has prior to launch,” stressed Joyce. very good creative people, it was amplification. Although the link with APN News & Media He has one colleague [Jamie Crick] who has will be attractive for many brands, Joyce one of the only two YouTube accreditations in explained: “In terms of finding audiences, the country. With APN, Emotive has the mass we must maintain our independence. coverage that often these things need. There We have a clear mandate to find the right are a lot of brands and marketers out there audience wherever they may be. The fact who are producing content and saying that we have unique access to ARN is clearly let’s hope it goes viral. We are taking the a benefit for the right brief and the right hope out of that and putting in strategies opportunity. It is not the be all and end all of and people to make sure that the content finding audiences.” creation is a success.”

WE ARE EMOTIVE. CONTENT THAT MOVES YOU. Ciaran Davis and Simon Joyce on their new content marketing company BY JAMES MANNING

I

t is not strictly a radio business, but the foundation client for Simon Joyce’s new business Emotive is iHeartRadio and it has attracted investment from ARN owner APN News & Media with Ciaran Davis on the board as chairman. Mediaweek spoke to both Davis and Joyce about the new venture. Chairman Ciaran Davis “We launched iHeartRadio about 18 months ago and it has been successful. We are close to half a million downloads and it has been a good add-on for ARN. However the platform Ciaran Davis needs to be repositioned a little in the market. It is not a value add for radio, it is a content marketing platform in its own right that targets brands targeting pop audiences. “Simon Joyce is someone that I have worked with in the past and his experience in this area in terms of the activity and events made him an ideal partner. He talked to us a couple of months ago about his plans to start an agency. “We weighed that up and thought this is where radio is going. With iHeartRadio as a foundation client, [Emotive] leapfrogs the competition in terms of the offering and the team we have behind it. It will also help us get new radio dollars into ARN because we will have access to really strong digital, social content marketers in our team.” APN News & Media is a majority shareholder in Emotive, although no details about the size of investment and the stake have been released. Davis believed that Emotive would also be working with Adshel and APN News & Media’s regional publishing division. “ARN is looking to better show the power of what our radio assets are, what our digital platforms are and what our social footprint is and to generate new radio dollars. That’s

mediaweek.com.au ⎜ 11


Inside Television

It’s not the BBC call centre, but just some of their viewing booths at BBC Showcase

BANISHED STARS AT BBC WORLDWIDE SHOWCASE 2015 BBC Worldwide executives Tim Davie, Paul Dempsey and Jon Penn on Australia and global entertainment markets BY JAMES MANNING

T

V buyers can’t be wrong! And they have picked an Australian production as their Showcase fave. The managing director of BBC Worldwide Australia and New Zealand, Jon Penn, was proclaiming a fact from the sales floor on the first morning of the annual Showcase event Jon Penn in Liverpool, England. He told Mediaweek that by just the second morning of the four-day event, their first co-production for the new BBC First channel, Banished, was the most-watched program in the BBC Worldwide Showcase screening room. The series was co-commissioned by BBC First and BBC Two. BBC Worldwide is the international distributor. Penn is being modest when he calls it a screening room. He is referring to around 600 booths in the basement bunker at the Liverpool Convention Centre where buyers from all around the world trawl through the BBC Worldwide catalogue looking over the 2015 content or even searching for gems they may have overlooked. Banished starts this week on BBC2 in the UK, and Penn said, “It starts a little bit later in Australia. We are just locking it into our 12 ⎜ mediaweek.com.au

schedules now. The story tells about the foundation of the penal settlement at Sydney Cove. It is gripping, it’s tense and Australian audiences will be really drawn to it.” When asked about the new channel, now over six months old, Penn said he continually hears how good viewers feel the channel is. “One of the reasons for BBC First is that we wanted to bring across the returning series of big franchises that had played on FTA television and build something special. If you look at series like Death In Paradise and Call The Midwife they are among the toprating dramas on the platform. The model is absolutely working.” Penn noted that his Australian FTA customers, most of whom represented at Showcase, understand the new window for content. “It was never designed to disturb the FTA window which we always saw as coming second. In a few months’ time, after the channel is 12 months old, programs will start to become available to FTA channels to play in a second window and there will still

be large audiences for those.” BBC Worldwide also had buyers from Australia looking for content for their SVOD services including newcomer Stan and subscription TV service Fetch. About their likely chances of survival, Penn said there was currently room for three major SVOD players as in Stan, Presto and Netflix. “They are all new partners of ours and it will be interesting to see how they develop. Fetch is also rapidly expanding and they now have all four of our Australian channels. We are about increasing our reach and reputation.” Having Australian buyers attend Showcase was a crucial part of the sales process in addition to also seeing some of the same


uBBC WORLDWIDE: THE GLOBAL CHALLENGE Paul Dempsey is the president of BBC Worldwide Global Markets. He must have one of the biggest sales patches in the world. “That means the non-English speaking world,” Dempsey explained to Mediaweek. “That is basically for us everything outside of the UK, North America and Australia. That is about 200 countries and it covers everything the BBC does commercially in those markets.” We asked if he had a separate business plan for each of those 200 markets. “Interesting you should say that! There is some focus required. We have been set up like this for two years and the first thing I did was to plan how prioritise our efforts. We weren’t new to the business in any of those countries, but we set it up like that to better understand how we could make more of the emerging markets because most of our business was still in those English-speaking markets. And has he visited each of the 200 markets yet? “No, but there is a list.” BBC Worldwide has integrated its team in each market. “There is one team in every country in the world which is responsible for everything. They understand the market, the customers and everything we offer. Our single biggest activity in all those markets is selling finished television shows. Where we think that our brand resonates with an audience, we go beyond individual shows. “We do tracking in about 50 individual countries about how well people know the BBC, how much they appreciate what the BBC does, and if we think the conditions are right then we will look to move beyond just selling programs to third parties to create TV channels for those shows.” BBC Worldwide has close to 40 channels that are distributed to 130 different countries. people at MIPTV and MIPCOM at different times of the year. “This is the only market in which you can immerse your clients into the content itself. We show showrunners, producers, talent – buyers get to hear from the people who made the shows and to understand their motivation.” Rowan Atkinson (centre) announces he is to star in new Penn said being ITV Studios series Maigret to be distributed by BBC Worldwide at Showcase was also about relationship building as part of long-term deals with the distributor, although he still expected his sales team would sell an additional title or two to visiting customers. “It’s a long way for our customers to come so we don’t get them all. But we are selling, selling, selling though and for some of the other markets Showcase is mission critical to their financial year.” Penn also reminded us in their digital business, BBC.com is one of the top 10 news sites in Australia. “We are starting to introduce some non-news verticals onto that site. We just launched BBC Earth to help attract new audiences. The end goal is that eventually BBC.com will be where people will

The Hoff with some of the Dancing with the Stars dancers in Liverpool

Paul Dempsey

PAUL DEMPSEY PODCAST Mediaweek is releasing a number of podcasts recorded at Showcase in Liverpool over the next few weeks and the first of these is our interview with Dempsey. Hear more about the global media business and the plans for BBC Earth and BBC Brit. “We are a content business which gives us the freedom to ask what is the best way of finding the biggest audience and best economic value for that content.”

go to access the best of the BBC content.” With the continued arrival in Australia of overseas web properties, The Huffington Post JV with Fairfax Media being the most recent, Penn said BBC Worldwide was further investing in their content in response to that competition. “We have set up the Australian edition of BBC.com and hired Wendy Frew as the editor to put some localisation into the site making it more relevant to Australian audiences. It will be done slowly, carefully and judiciously.” While the big drama and comedy projects tend to get the most publicity, the Natural History Unit does big business globally for BBC Worldwide. Penn said the big series tend to go to their FTA partners in Australia. “We tend to get one tent pole project each year and then a range of other programs to package up with them.” One program to watch out for later this year which was on high rotation at Showcase was The Hunt. One success that Penn was happy to share was the audience growth at BBC Knowledge, now the home of Top Gear and documentary programming that are male skewed. “Top Gear does the big numbers and it remains very popular in Australia. The hosts are coming out in April to do the Top Gear Festival and we have all three for the first time in a couple of years.” Mediaweek travelled with BBC Worldwide to Liverpool and daily reports on Showcase also featured in the daily Mediaweek Morning Report. See also interviews with both Tim Davie and Jon Penn on Mediaweek TV on the Sky News Business Channel.

uBBC WORLDWIDE: THE BUSINESS “We are a £1m pound business in turnover and in profit we made £157m last year which is a 15% margin,” global chief executive Tim Davie told Mediaweek. “Last year we returned nearly £175m to Tim Davie the BBC.” After divesting itself of the Lonely Planet division and many of its magazines, Davie said the core of the business these days is premium content. “In Liverpool we are telling our customers how absolutely focused we are on high-end drama, the best in natural history and factual programming. We sell that content around the world and run licensing and merchandising businesses.” The investment in that high-end content lifted close to £30m this year. “I am continuing to push money into content as that is our core business and where we are getting the return. The market gets more competitive with digital players so there is nothing like premium content.” People watching content in different ways on different devices is good news for the distributor. “The more customers, the better for us. We are now seeing emerging big businesses in global players like Netflix and Amazon Prime who are customers, although we are competing with them for the talent to make our programs. If you are a content maker this is a great time to be in high-end television.” After the success of BBC First in Australia, Davie confirmed it will be rolled out in other markets. “I am really proud of that launch and the teams there have done a fantastic job. We are happy with the success, but we are not quite ready to reveal which markets will be next with BBC First.” Davie noted the importance of joint ventures when it comes to big projects in both natural history and drama. “Most of the projects we are marketing and selling around the world involve more than one party. This is a big game now and people look for financing and editorial partnerships. We have just done a deal with AMC, the makers of things like Breaking Bad, The Walking Dead.” The BBCW boss identified three things he is focusing on for the future. “I say again because it’s important, we will keep investing in content. The second priority is building the channels like BBC First. Third is more digital innovation. We are looking at transactional business trading directly with people which is a big move for broadcasters.” mediaweek.com.au ⎜ 13


Inside Television

Week 8, February 15-February 21 2015 PRIMARY CHANNEL DEMOS

PRIMARY CHANNEL SHARES METROPOLITAN Sydney Melbourne Brisbane Adelaide Perth Five cities

ABC 13.6% 14.4% 13.8% 14.8% 14.0% 14.1%

SEVEN 23.7% 21.4% 26.2% 23.3% 28.6% 24.0%

NINE 20.4% 19.7% 17.7% 16.5% 14.9% 18.6%

TEN 13.2% 12.8% 10.9% 12.9% 11.6% 12.4%

SBS1 4.1% 4.3% 4.1% 3.0% 4.1% 4.0%

REGIONAL Queensland Northern NSW Southern NSW Victoria 4 market average

ABC 9.6% 15.1% 15.2% 12.3% 13.0%

SEVEN 30.0% 21.8% 24.7% 25.2% 25.4%

NINE 16.2% 18.4% 16.8% 18.1% 17.4%

TEN 10.2% 10.1% 10.6% 9.2% 10.0%

SBS1 2.2% 3.5% 3.9% 3.8% 3.3%

All people 18:00-24:00. Capital city data from OzTAM; regional data from Regional TAM

AGE

#19 New Tricks The ABC has been winning some Saturday nights off the back of these unseen episodes in Australia. It was announced this week the next season will be the last.

Stn 7 7 7 7 9 7 7 9 ABC 9 9 9 ABC 9 7 7 9 7 ABC 9 7 ABC ABC 7 7 ABC 9 7 ABC 7 9 ABC TEN 9 ABC 9 ABC ABC ABC ABC TEN ABC 9 ABC TEN 7 TEN TEN ABC TEN

Day Tue Wed Mon Sun Sun Thu Sun Sun Mon M-F M-F Sun Sat Sun M-F Sat Tue Var Sat Sat Fri Fri Sun Var Sun Sat Var Wed M-F Tue Tue Mon Sun Mon Mon Wed Wed Sun Var Mon Sun Tue Thu Sun Tue Fri Sat Sun Var Wed

Netw 1,717 1,708 1,688 1,515 1,424 1,383 1,277 1,134 1,044 1,033 1,016 1,013 997 981 980 970 946 935 920 908 892 891 886 880 879 873 845 817 813 789 784 762 756 755 746 739 735 730 694 677 674 671 664 663 660 643 630 627 614 614

# 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100

Program I’m A Celebrity...Get Me-Thu Millionaire Hot Seat I’m A Celebrity...Get Me-Mon QI (R) Hot Seat State Of Affairs Forever-Wed QI Outback ER M: Identity Thief The Big Bang Theory (R) TEN Eyewitness News Judith Lucy Is All Woman Gallipoli The Living Room Family Feud Fortitude Inside Story NCIS The Big Bang Theory (R) Ep2 The Project 7pm TEN Eyewitness News-Sun Air Crash Investigations TEN Eyewitness News-Sat Clarke And Dawe Million Dollar Minute Family Feud-Sun Fake Or Fortune? Gogglebox M: Cars 2 Hiding NCIS: Los Angeles Law & Order: SVU Silent Witness (R) The Project 6.30pm Attenborough’s…Curiosities Ep2 (R) M: 50 First Dates Customs Criminal Minds (R) M: The Shawshank Redemption Adam Hills: The Last Leg The Bold And The Beautiful Sunrise The Graham Norton Show Death In Paradise (R) Wonderland M: Puss In Boots Louis Theroux’s LA Stories Weekend Sunrise-Sat NCIS: New Orleans

Stn TEN 9 TEN ABC 9 7 9 ABC ABC 7 9 TEN ABC 9 TEN TEN ABC 9 TEN 9 TEN TEN 7 TEN ABC 7 TEN ABC TEN 7 ABC TEN TEN ABC TEN TEN 7 9 7 9 ABC TEN 7 TEN ABC TEN 9 ABC 7 TEN

Day Netw Thu 610 Var 606 Mon 603 Var 595 Var 595 Thu 585 Wed 577 Wed 575 Thu 573 Mon 571 Var 570 M-F 552 Wed 549 Sun 545 Fri 538 Var 534 Sun 516 Thu 513 Tue 509 Var 502 Var 500 Sun 487 Sun 473 Sat 466 Thu 458 Var 456 Sun 451 Tue 440 Thu 439 Sat 437 Thu 434 Tue 423 Mon 421 Fri 409 Var 394 Sat 393 Sat 385 Sun 385 Wed 385 Fri 384 Wed 382 Var 375 M-F 373 Fri 372 Sat 368 Wed 360 Fri 356 Thu 341 Sat 337 Sun 333

BREAKFAST TV RATINGS

MULTICHANNEL SHARES METROPOLITAN Sydney Melbourne Brisbane Adelaide Perth Five cities

BIGGEST MOVERS:

NETW 337 303 351 284 Today

SYD MEL BRIS ADE PER 89 74 113 26 35 81 85 64 38 36 61 71 168 24 26 93 69 67 28 27

+78k Weekend Sat

14 ⎜ mediaweek.com.au

TEN

SBS

18-49 7.1% 25.9% 19.7% 15.1% 3.1%

METRO M-F STN NETW SYD MEL BRIS ADE PER Sunrise 7 373 97 98 100 33 44 Today 9 328 99 95 91 20 23 ABC News B'fast ABC 88 20 23 25 8 13 ABC News B'fast News 24 57 11 18 19 6 3 STN 7 7 9 9

NINE

25-54 8.1% 25.6% 20.1% 14.8% 3.4%

HOW THE WEEK WAS WON

Program My Kitchen Rules-Tue My Kitchen Rules-Wed My Kitchen Rules-Mon My Kitchen Rules-Sun House Of Hancock Part 2 My Kitchen Rules-Thu Seven News-Sun Nine News-Sun Australian Story Nine News Nine News 6:30 60 Minutes ABC News-Sat The Block: Triple Threat-Sun Seven News Seven News-Sat The Big Bang Theory-Tue Seven News/Today Tonight New Tricks Nine News-Sat Better Homes And Gardens The Doctor Blake Mysteries ABC News-Sun Home And Away Australia: The Story Of Us Foyle’s War A Current Affair Winter ABC News How To Get Away With Murder The Block: Triple Threat-Tue Media Watch I’m A Celebrity...Get Me-Eviction The Block: Triple Threat-Mon Q&A The Block: Triple Threat-Wed Shaun Micallef’s Mad As Hell Broadchurch 7.30 Four Corners Shark Tank Catalyst Open House Attenborough’s Conquest…Skies I’m A Celebrity...Get Me-Tue M: The Sapphires The Best Exotic Marigold Hotel (R) I’m A Celebrity...Get Me-Sun ABC News Update I’m A Celebrity...Get Me-Wed

METRO W/E WE Sunrise-Sat WE Sunrise-Sun WE Today-Sat WE Today-Sun

SEVEN

16-39 6.0% 25.7% 19.5% 14.9% 2.8%

OzTAM TOP 100 # 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50

ABC

-42k

Sunrise Weekend Sun

METRO DAY Sunday Monday Tuesday Wednesday Thursday Friday Saturday Wk average

ABC SEVEN NINE TEN 15.7% 32.1% 31.5% 15.5% 21.3% 33.7% 24.0% 16.6% 15.4% 32.7% 27.8% 18.5% 17.2% 35.9% 25.3% 16.3% 17.5% 35.0% 25.5% 17.1% 21.2% 32.4% 24.6% 17.1% 25.3% 26.6% 23.2% 18.7% 18.9% 32.7% 26.1% 17.1%

SBS 5.3% 4.3% 5.6% 5.3% 4.9% 4.7% 6.2% 5.2%

#22 Doctor Blake The audience likes The Doctor Blake Mysteries in its regular Friday night slot.

#25 Australia: The Story Of Us The series from Essential Media had a great launch with 879,000 up against part two of House Of Hancock.

Metro shares and Top 100 ranking ©OzTAM – must not be reproduced without permission. Audience numbers in thousands. Overnight numbers.

ABC2 2.3% 2.5% 2.7% 3.1% 2.4% 2.5%

ABC3 0.7% 0.5% 1.1% 0.9% 0.8% 0.7%

ABC24 7TWO 7MATE 1.4% 4.1% 3.7% 1.5% 4.6% 4.8% 2.1% 4.3% 4.4% 1.7% 4.8% 4.5% 1.3% 4.3% 4.0% 1.6% 4.4% 4.3%

GO! 4.9% 4.6% 4.0% 4.6% 4.0% 4.5%

GEM 2.8% 3.1% 3.1% 3.7% 3.1% 3.1%

ONE ELEVEN SBS2 1.8% 2.4% 0.9% 2.1% 2.8% 0.8% 2.0% 2.3% 1.0% 1.7% 3.1% 1.0% 2.3% 3.0% 1.5% 2.0% 2.7% 1.0%

NITV 0.1% 0.2% 0.2% 0.2% 0.2% 0.2%

REGIONAL ABC2 Queensland 2.2% Northern NSW 2.8% Southern NSW 3.3% Victoria 3.1% 4 market average 2.8%

ABC3 1.1% 1.3% 0.8% 1.2% 1.1%

ABC24 7TWO 7MATE 2.0% 4.4% 6.2% 1.4% 5.3% 5.2% 3.0% 4.4% 4.4% 1.0% 6.9% 4.4% 1.9% 5.2% 5.1%

GO! 5.5% 5.9% 3.7% 4.7% 5.0%

GEM 3.4% 3.5% 3.7% 4.4% 3.7%

ONE ELEVEN SBS2 3.5% 2.4% 0.9% 2.0% 2.6% 0.8% 2.3% 2.3% 0.7% 2.1% 2.5% 0.6% 2.5% 2.5% 0.8%

NITV 0.2% 0.3% 0.3% 0.3% 0.3%

All people 18:00-24:00. Capital city data from OzTAM; regional data from Regional TAM


Inside Television REGIONAL TV PRIMARY CHANNEL SHARES

Week 8, February 15-February 21, 2015

EAST COAST METROPOLITAN ABC1 SEVEN NINE TEN SEVEN 12.4% 2.8% STATION 1.0% 1.0% TOTAL 22.1%QLD NNSW SNSW #Sydney PROGRAM 1 My Kitchen Rules-Mon 150 163 Melbourne 11.9% 2.6% Prime7/7QLD 0.7% 1.3% 650 24.8%188 2 My Kitchen Rules-Wed 151 150 Brisbane 11.4% 4.1% Prime7/7QLD 1.7% 1.5% 616 20.2%181 3 My Kitchen Rules-Tue 149 173 Adelaide 12.1% 2.9% Prime7/7QLD 1.4% 1.3% 614 23.1%163 4 My Kitchen Rules-Sun 147 159 Perth 14.2% 3.4% Prime7/7QLD 0.8% 0.7% 590 22.5%177 5 My Kitchen Rules-Thu 135 151 Five cities 12.2% 3.0% Prime7/7QLD 1.0% 1.2% 581 22.8%167 6 Seven News-Sun ABC1 SEVEN Prime7/7QLD 503 110 98 REGIONAL NINE TEN SEVEN178 7 House Of Hancock8.1% Part 2 3.9% WIN/NBN 160 119 Queensland 0.7% 1.0% 491 21.9%110 8 BetterNSW Homes And12.4% Gardens 2.9% Prime7/7QLD 111 96 Northern 1.6% 1.0% 456 18.1%144 9 SevenNSW News-Sat 13.6% 111 72 Southern 3.3% Prime7/7QLD 1.2% 1.7% 456 18.1%178 10 Australia: The Story Of Us 2.9% Prime7/7QLD 114 119 Victoria 11.4% 0.9% 1.1% 451 22.4%137 11 ABC News-Sat 147 121 4 market average 11.3% 3.3% ABC 1.1% 1.2% 448 20.1%105 12 Australian Story18:00-24:00. Capital city data fromABC 426 TAM89 138 119 All people OzTAM; regional data from Regional 13 National News WIN/NBN 418 105 121 95 14 New Tricks ABC 416 97 132 99 15 Home And Away Prime7/7QLD 413 133 86 88 16 M: The Sapphires Prime7/7QLD 404 90 110 96 17 Winter Prime7/7QLD 396 79 117 102 18 The Doctor Blake Mysteries ABC 388 73 122 101 19 National News-Sun WIN/NBN 384 90 138 73 20 The Big Bang Theory-Tue WIN/NBN 362 97 87 86

VIC 149 135 129 107 128 117 102 106 96 81 75 80 97 89 106 108 98 92 82 92

All people, audience in 000s. Source: OzTAM/Regional TAM

#37 METRO Shaun Micallef’s Mad As Hell The 2015 season of the show has moved to the Wednesday 8.30pm slot with a noticeable lift in audience numbers.

TASMANIA # PROGRAM 1 SCTV News-Sun 2 New Tricks 3 ABC News-Sat 4 Better Homes And Gardens 5 My Kitchen Rules-Tue 6 My Kitchen Rules-Mon 7 SCTV News Weekdays 8 Foyle’s War 9 My Kitchen Rules-Wed 10 My Kitchen Rules-Sun 11 Home And Away 12 ABC News-Sun 13 My Kitchen Rules-Thu 14 Winter 15 The Doctor Blake Mysteries 16 The Block: Triple Threat-Mon 17 ABC News 18 SCTV News-Sat 19 House Of Hancock Part 2 20 M: The Sapphires

STATION SC Tas ABC ABC SC Tas SC Tas SC Tas SC Tas ABC SC Tas SC Tas SC Tas ABC SC Tas SC Tas ABC WIN/NBN ABC SC Tas WIN/NBN SC Tas

TAS 71 66 62 61 60 59 59 58 58 55 53 50 50 48 45 45 45 44 44 41

#79 METRO

#93 & 99 METRO

Gogglebox

Sunrise & Weekend Sunrise

The new reality show about watching TV has so far had a bigger impact for The LifeStyle Channel than it has had for TEN which gets it a day later.

Both the weekday edition of Seven’s breakfast show and the Saturday episode sneaked into the bottom of the chart with audiences well over 300,000. Co-host Sam Armytage was on the red carpet at the Oscars this week.

INTERNATIONAL TV UK W/E February 15, 2015. Viewers in millions. Source: BARB

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

Call The Midwife BBC1 The Voice UK BBC1 EastEnders BBC1 Death In Paradise BBC1 The Casual Vacancy BBC1 Great Comic Relief Bake Off BBC1 Countryfile BBC1 Coronation Street ITV Broadchurch ITV Emmerdale ITV Top Gear BBC2 BBC News BBC1 Casualty BBC1 Six O’Clock News BBC1 Eat Well For Less? BBC1 The National Lottery: Win Your… BBC1 Holby City BBC1 Indian Summers C4 Six Nations Rugby: Ireland v Fra BBC1 Midsomer Murders ITV

Sun Sat Tue Thu Sun Wed Sun Mon Mon Mon Sun Sat Sat Mon Thu Sat Tue Sun Sat Wed

USA W/E February 15, 2015. Viewers in millions. Source: Nielsen

10.7 10.1 8.5 8.4 8.3 7.8 7.7 7.5 6.5 6.3 6.2 5.9 5.8 5.6 5.3 4.9 4.9 4.8 4.7 4.7

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

SNL: 40th Anniversary NCIS NCIS: New Orleans Empire Scorpion Blue Bloods The Big Bang Theory (R) SNL: 40th Red Carpet American Idol-Wed 60 Minutes NCIS: Los Angeles Mom Criminal Minds Hawaii Five-0 Modern Family American Idol-Thu Person Of Interest Two And A Half Men Scandal Mike & Molly

NBC CBS CBS FOX CBS CBS CBS NBC FOX CBS CBS CBS CBS CBS ABC FOX CBS CBS ABC CBS

Sun Tue Tue Wed Mon Fri Thu Sun Wed Sun Mon Thu Wed Fri Wed Thu Tue Thu Thu Mon

NZ W/E February 21, 2015. Viewers in 000s. Source: Nielsen

23.1 18.8 16.2 12.0 11.9 11.5 11.4 11.3 10.7 10.5 10.4 10.2 9.9 9.8 9.8 9.6 9.5 9.3 9.3 9.3

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

One News Sunday (PM) Along for the Ride Seven Sharp MasterChef Australia Broadchurch Shortland Street Our First Home The X Factor (NZ) Motorway Patrol Police Ten 7 Random Breath Testing Highway Patrol Road Cops NCIS Gold Coast Cops M: Taken 2 Forever Offspring The Middle

TV1 TV1 TV1 TV1 TV1

TV1 TV2 TV1 TV3 TV2 TV2 TV2 TV2 TV3 TV3

TV3 TV3 TV1 TV1 TV2

Var Sun Sat Var Var Sun Var Var Var Tue Thu Tue Thu Mon Tue Wed Sun Mon Thu Mon

576.1 508.8 426.6 397.9 363.7 358.0 354.0 330.5 330.2 328.1 307.9 305.2 302.9 298.2 268.0 257.7 248.9 243.6 236.1 233.8

Don’t miss your daily Mediaweek Morning Report

INVESTMENT NEWS

TELEVISION RATINGS

NEWSPAPER HIGHLIGHTS

RADIO NEWS

MAGAZINES ON SALE

DIGITAL DEBRIEFS mediaweek.com.au ⎜ 15


Inside Subscription TV

DISCOVERY IGNITES LOCAL PRODUCTION COMPANIES Mandy Pattinson on the importance of local programming BY SALLY RAWSTHORNE

N

ow in its ninth year, Foxtel’s Discovery Network has opened entries to its prestigious Discovery Ignite program. The initiative provides local Australian and New Zealand filmmakers with the opportunity to pitch documentaries for local commission by Discovery. Original programming with a distinctly Australian flavour is Mandy Pattinson favoured by the network across its three categories: Core Discovery, Turbo Charged and Innovation. Entrants in the Core Discovery category should develop ideas for one-off shows to complement Discovery’s existing core content and showcase Australia through unique personalities, landscapes, action adventures or culture. As the name suggests, Turbo Charged entrants should look to developing a uniquely Australian perspective on all things petrolbased, while Innovation looks at changes to our environment, lifestyle and technology. 16 ⎜ mediaweek.com.au

Discovery executive vice president and general manager Australia and New Zealand Mandy Pattinson told Mediaweek that the initiative was born of her belief in the importance of local programming on an international channel such as Discovery. “I started it back in 2007. I’ve been at the network for that long – I’m a bit of a dinosaur! But I thought that it [Australian programming] was important when I took the role, and we wanted to produce an original story specifically for the Australian market. There are so many talented production companies here in Australia, who have great ideas for making fascinating television. It’s an opportunity to engage with the audience in a new way every year, which is ideal! “We wanted to hear ideas for original programs for Discovery to fit within our remit, as well as produce local content to engage with our audiences here. It’s very important, I

think, to further engage Australian audiences with programs that speak to their culture and geography and heritage. We’ve had great success with it over the years and it’s resulted in many fantastic programs. We’ve picked winners from larger production companies down to small one-man band documentary makers. It’s been fantastic, and many of the productions that have been born of Discovery Ignite have then been shown in overseas territories like the Discovery Channel in the USA. That really speaks to the quality of shows that we’ve been able to develop through the initiative,” she enthused. Pattinson noted that Discovery Ignite was one of the numerous means used by Discovery to screen Australian content. “It’s certainly one of the best ways to increase the share of Australian content on the channel. We also buy Australian productions that are developed outside of Ignite, and we commission formats. We also encourage the United States and other international networks within the Discovery Group of channels to film in Australia as well.


with a phenomenal amount of original stories to be told. For instance, we commissioned Abalone Wars which we’ve since done three seasons of, which was pitched to us by a local guy. We engaged a production company, and we unearthed some amazing stories of Australia’s abalone diving and the brave men and women who dive into Arctic cold waters off Port Lincoln in South Australia to dive for abalone alongside great white sharks. It’s best watched from the loungeroom!” Such was the success of Abalone Wars that Discovery is further exploring the world of commercial fishing in its latest format, Saltwater Heroes, which is currently in production and will hit our screens late this year. “It looks at the lives of commercial fishermen all around Australia. It’s really fascinating – 85% of Australians live within 50 kilometres of the coastline, but it’s an industry that we don’t really know very much about as a whole and it’s very varied. The series will be great, it’s full of fantastic shots of a beautiful coastline and also very informative and interesting. It’s got some funny moments too,” she continued. Pattinson noted that the initiative had resulted in a huge variety of programs, spanning the full extent of genres programmed by Discovery. “As well as Abalone Wars, we’ve done Storm Surfers. It was one of the early ones that we produced, and that was so successful that we ultimately went on to make Storm Surfers New Zealand to complement the original series. We went down to Tasmania with Tom Carroll and Ross Clarke-Jones, who were both surfing champions, and saw some big wave riding in an extremely dangerous environment. “We also launched the Ultimate Fish franchise, which was a detailed look into various fish and estuaries. The John Eales Reveals franchise was a great success too. It looked at both leadership and sport through John’s eyes, and really made the most of his expertise in those areas,” she added. “Rocket Compulsion was Most Outstanding Reality Program nominee Real Housewives also great fun. We did that of Melbourne stars Chyka Keebaugh and Lydia Schiavello with the La Biosthetique team at the nomination announcement with David Mayman – he was thrown across Sydney Harbour. uNEW ASTRA SPONSORS ANNOUNCE THEIR SUPPORT It was great. He even landed it! A number of first-time sponsors have joined Mediaweek in A few bumps along the way, but supporting this year’s annual ASTRA awards, a landmark 20 years that’s OK. What we do with after subscription television first launched in Australia. Discovery Ignite is look at fun, Destination NSW has joined the ASTRAs as a partner, while The curious people or events that Star Sydney – the venue for this year’s prestigious event – has come are really on-brand for us. We on board as a major sponsor. Twitter joins as a media partner. La Biosthetique and Belavance are the awards’ hair and beauty like programs that showcase sponsors for 2015. Australian stories that are also original ideas that fit within Speaking to that, we’ve got a number of the brand that Discovery has established formats in production and pre-production internationally. We want more unique scheduled for this year, which is very programming, and more interesting stuff. exciting!” There’s a lot of variety that comes through.” Pattinson noted that Australia naturally Pattinson said the channel was interested lends itself to Discovery formats. “It’s a in bringing little-known stories into the stunning and extremely varied landscape public consciousness. “We’re very keen Storm Surfers

Abalone Wars

on originality and original stories, and unearthing new Australian talent. The abalone story was not a well-known one, but we were able to document it and bring it to people’s attention. Originality is key, whether that’s brave abalone divers, mad big wave surfers or other deep and interesting stories about what goes on, even if that’s the Rugby World Cup finals. At Discovery, we love our Ignite program and are extremely proud of its heritage and want to ensure that we keep it going year after year.” Beyond the Ignite initiative, she said that 2015 will be an exciting year for the Discovery Channel. “We’ve recently launched Discovery Kids, and on that we’ve just started with Wild But True, a series that stars Robert Irwin. There will be more productions with Animal Planet, which is very exciting. We’ve got a production from the US network here in the Australian market which is always fun. We’re screening more local productions than ever before and more exclusive programming than ever before. We’re also in the process of importing Eurosport into our portfolio, so it’s going to be a big year!”

John Eales Reveals

mediaweek.com.au ⎜ 17


Inside Subscription TV TOP 50 PROGRAMS

CHANNEL SHARES

Live and Plus 2 (timeshifted viewing)

#

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50

PROGRAM ICC World Cup: Ind v Pak Selling Houses Australia Super Rugby: Rebels v W’tahs ICC World Cup: SA v Zim ICC CWC Innings Break Gogglebox Australia Super Rugby: Waratahs v Force Cricket Legends Family Guy The Flash Super Rugby: Reds v Force Modern Family ICC World Cup: WI v Ire ICC World Cup: Pak v WI ICC World Cup: Eng v NZ ICC World Cup Post-Game Doc Martin ICC World Cup Pre-Game The Simpsons The Walking Dead Death In Paradise New Tricks Foyle’s War Super Rugby: H’land v Cru EastEnders A-League Adel v WSW Super Rugby: Chiefs v Brum M: The Wolf Of Wall Street Would I Lie To You? The Great British Bake Off Ninjago: Masters Of Spinjitzu Dance Moms Play Along With Sam Paw Patrol Dora And Friends Call The Midwife Football: Matchday Saturday The Great British Sewing Bee The Big Bang Theory ICC World Cup: Ban v Afg A-League Syd v C Coast Adventure Time QI Black Caviar Lightning Transformers: Robots In… Judge Judy Rugby Central Pawn Stars M: Chef Squeak And Boo

Week 8, February 15-February 21, 2015

Viewing within subscription TV homes. Total people 06.00-24.00 Source: OzTam

CHANNEL Fox Sports 3 LifeStyle Fox Sports 2 Fox Sports 1 Fox Sports 3 LifeStyle Fox Sports 2 Fox Sports 2 FOX8 FOX8 Fox Sports 2 FOX8 Fox Sports 3 Fox Sports 2 Fox Sports 3 Fox Sports 3 UKTV Fox Sports 3 FOX8 FX BBC First UKTV UKTV Fox Sports 2 UKTV Fox Sports 4 Fox Sports 2 Movies UKTV L’Style FOOD Cartoon Net. L’Style YOU Nick Jr. Nick Jr. Nick Jr. BBC First Fox Sports 4 LifeStyle Comedy Fox Sports 3 Fox Sports 4 Cartoon Net. UKTV Sky Racing Cartoon Net. Arena Fox Sports 2 A&E Movies Disney Jr

000s 220 209 122 118 116 126 103 96 111 105 90 97 86 82 79 78 87 75 84 81 68 78 79 64 73 61 61 61 69 72 61 72 60 60 59 59 58 61 79 57 57 55 58 55 54 61 54 53 56 52

CHANNEL 111 Greats 13th Street Animal Planet Arena A&E BBC First BBC Knowledge BBC World News Bio. Boomerang BoxSets Cartoon Network CBeebies Channel [V] [V] Hits Comedy Channel Crime & Investigation Discovery Channel Discovery Kids Discovery Science Discovery Turbo MAX Disney Channel Disney Junior Disney XD E! ESPN ESPN2 FOX8 Fox Classics Fox Footy Fox Sports 1 Fox Sports 2 Fox Sports 3 Fox Sports 4 Fox Sports 5 Fox Sports News Foxtel Movies Action Foxtel Movies Comedy Foxtel Movies Disney Foxtel Movies Family Foxtel Movies Masterpiece Foxtel Movies Premiere Foxtel Movies Romance Foxtel Movies Thriller FX History Channel Lifestyle LifeStyle HOME Lifestyle FOOD Lifestyle YOU MAX

VIEW SHR WKLY RCH 1.2 1,234 0.7 732 0.4 554 1.2 1,351 1.1 1,134 0.5 788 0.5 864 0.1 161 0.2 592 0.9 562 0.2 268 1.5 832 0.3 319 0.3 614 0.5 674 1.0 1,431 0.9 746 1.0 1,376 0.1 125 0.3 594 0.5 722 1.0 726 1.4 607 0.3 431 0.3 753 0.5 717 0.3 532 2.5 2,508 0.9 1,121 0.1 356 0.9 1,297 1.2 1,256 3.0 1,960 0.6 781 0.5 671 0.5 942 0.9 1,093 0.5 886 0.5 756 0.7 967 0.5 850 1.2 1,351 0.4 709 0.5 711 0.7 1,124 0.9 1,057 2.2 2,056 0.6 643 0.9 1,206 0.8 1,188 0.4 613

CHANNEL MTV MTV Dance MTV Music National Geographic Nat Geo People Nat Geo Wild Nick Jr. Nickelodeon Showcase Sky News Sky News Business Sky News Weather Sky Racing Smooth SoHo Studio The Style Network Syfy TLC TVH!TS TVN UKTV UNIVERSAL World Movies Channel ABC Five City ABC2 Five City ABC3 Five City ABC News 24 Five City Seven+Affils (Ex 7TWO, 7mate) 7TWO 7mate Nine+Affiliates (Ex GO!, GEM) GO! GEM TEN+Affils (Ex ONE, ELEVEN) ONE ELEVEN SBS ONE SBS 2

VIEW SHR WKLY RCH 0.4 923 0.1 324 0.1 487 0.7 1,056 0.2 558 0.4 709 1.4 591 0.8 764 0.3 715 1.4 1,173 0.1 209 0.4 1,183 0.4 370 0.2 424 0.6 943 0.2 708 0.1 439 0.8 804 0.7 1,200 1.9 1,436 0.3 241 1.8 1,519 1.1 1,195 0.3 610 4.5 2,663 1.9 1,348 0.3 533 0.8 950 12.3 4,102 0.6 1,041 0.6 840 12.6 4,482 1.0 1,399 0.5 715 5.9 3,673 0.4 912 0.9 1,465 1.0 1,703 0.2 685

TV SHARES STV homes only, met & reg markets. All people 06:00-24:00 Source: OzTAM

CHANNEL ABC Seven/Affiliates Nine/Affiliates TEN/Affiliates SBS Total Subscription

(6.00-24.00) 7.4% 13.6% 14.2% 7.2% 1.2% 55.4%

SHORT CUTS UK MasterChef judge John Torode returns home

Fifth annual CMC Music Awards

Each of the 10 episodes of the new LifeStyle FOOD series John Torode’s Australia retraces the flavours of his childhood, the people that inspired his passion for food, and the places that shaped his early memories. From catching up with his family and friends to meeting the immigrant communities who opened his eyes to a world of new flavours – the series promises to be more than just great food. Torode is an Aussie who left for the UK two decades ago where he made his name in the food industry and where he is now a judge on the UK edition of MasterChef. The series was commissioned

Who knew there were CMC Music Awards? We should have – and they on the Country Music Channel in the form of a one-hour special on Thursday March 19 at 8pm. Morgan Evans hosts the annual CMC Music Awards, which will be recorded at the Queensland Performing Arts Centre in Brisbane on March 12. Nominated artists include Catherine Britt, Adam Brand, Kacey Musgraves, Maddie & Tae, Troy Cassar-Daley, Lee Brice and US superstars Lady Antebellum.

18 ⎜ mediaweek.com.au

by UKTV’s Good Food channel in the UK and was partly ad funded with UK production house Mentorn Media working with Tourism Australia and Emirates. The series covers the restaurateurs who led the haute cuisine revolution down under and the producers and growers who have been defining how Australians have eaten for decades. Torode visits the birthplaces of some of the most delicious food available. High on his list of priorities is top homegrown produce including coffee, world-renowned wines, award-winning seafood and exceptional cuts of meat.

u A new season of Phil Spencer Secret Agent screens on LifeStyle HOME on March 19 with the British real estate agent working with both buyers and sellers on property transactions.

John Torode

u The spinoff from The Great British Bake Off is coming back to LifeStyle FOOD, also on March 19, with the fifth series already of Masterclasses.


Entertainment Charts MOVIE BOX OFFICE TW 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

LW 1 2 NEW 3 4 6 7 9 5 8 11 13 NEW NEW 10 16 14 NEW 15 NEW

TITLE Fifty Shades Of Grey Kingsman: The Secret Service Jupiter Ascending American Sniper The Theory Of Everything Paper Planes The Imitation Game What We Did On Our Holiday The Interview Selma Still Alice Birdman Ode To My Father Triumph In The Skies The Wedding Ringer Big Hero 6 Wild Penguins Of Madagascar The Water Diviner Met Opera: Die Meistersinger…

Weekend February 19-February 22, 2015 DISTRIBUTOR Universal Fox Roadshow Roadshow Universal Roadshow Roadshow Para/Trans Sony Pictures StudioCanal Icon Fox Dreamwest Magnum Films Sony Pictures Walt Disney Fox Fox/D’works eOne/Uni Sharmill

WKS W/E GROSS $ CHANGE 2 3,984,359 -62% 3 2,201,815 -26% 1 2,018,462 N/A 5 926,237 -25% 4 480,154 -27% 6 344,830 -7% 8 292,279 -21% 2 286,065 6% 2 281,310 -49% 2 281,296 -14% 4 193,337 17% 6 188,643 29% 1 132,520 N/A 1 127,116 N/A 5 97,214 -45% 9 87,809 -15% 5 87,664 -29% 8 60,479 -8% 9 57,232 -52% 1 54,704 N/A 12,183,525 -34%

Jupiter Ascending reportedly had a disappointing opening in the US but Roadshow can’t be too disappointed with a $2m first weekend here. The star power of Channing Tatum, Mila Kunis and Oscarwinner Eddie Redmayne worked a treat but it also probably benefited from higher ticket prices for 3D screenings – in the US they accounted for 52% of the take.

ARIA MUSIC CHARTS TI 4 4 8 14 11 6 5 6 7 6 5 6 2 22 8 1 6 1 16 19

W/C February 23, 2015

TI 2 1 17 1 39 35 6 10 29 36 20 5 19 14 28 13 2 60 15 2

Breaking Bad spinoff Better Call Saul was first made available here on the streaming service Stan but episodes can be bought on iTunes. In this week’s iTunes TV episodes downloads chart its first three episodes are all charting within the top eight. Perennial favourite The Walking Dead also has three episodes in the chart including this week’s #1.

TV EPISODE DOWNLOADS

COMPANY INDEX

At 4pm 24/2/15 HP 1 1 1 1 2 5 7 8 4 9 9 7 13 1 6 16 10 18 1 4

TITLE Love Me Like You Do FourFiveSeconds Cheerleader (Felix Jaehn Remix) Uptown Funk Take Me To Church Elastic Heart Sugar Style Hold Back The River Dear Future Husband The Nights Sun Goes Down Earned It Thinking Out Loud Talk Is Cheap What Kind Of Man Pray To God Masterpiece Blank Space Cosby Sweater

ARTIST Ellie Goulding Rihanna, McCartney & Kanye Omi Mark Ronson f. Bruno Mars Hozier Sia Maroon 5 Taylor Swift James Bay Meghan Trainor Avicii Robin Schulz f. Jasmine Thompson The Weeknd Ed Sheeran Chet Faker Florence + The Machine Calvin Harris f. Haim Jessie J Taylor Swift Hilltop Hoods

HP 1 2 1 4 2 1 1 5 4 1 1 2 1 1 1 2 17 1 1 8

TITLE Fifty Shades Of Grey If You’re Reading This It’s Too Late 1989 Smoke + Mirrors In The Lonely Hour X Title Hozier Wanted On Voyage Built On Glass 1000 Forms Of Fear Uptown Special Angus & Julia Stone Four Walking Under Stars The Veronicas The Roxbox: Roxette’s Greatest… Frozen: The Songs Sonic Highways Shadows In The Night

LABEL UMA UMA SME SME SME Inertia UMA UMA UMA SME UMA Warner UMA Warner FCL/IND UMA SME UMA UMA UMA

ALBUMS TW LW 1 1 2 NEW 3 2 4 NEW 5 3 6 4 7 5 8 9 9 14 10 10 11 11 12 6 13 39 14 12 15 13 16 19 17 20 18 17 19 26 20 8

TOTAL $ 17,264,087 11,859,531 2,046,574 17,618,723 4,836,138 8,607,293 17,592,824 749,685 1,042,533 884,531 1,346,751 5,394,200 132,520 127,116 3,088,756 21,642,598 2,851,425 15,569,835 15,662,788 54,704

Birdman, winner of this year’s best picture Oscar, peaked at #6 on 156 screens in the third week of January but it’s still around at #12 on 103 screens and could benefit from the award. It was also pleasing to see Big Hero 6 romp home with an Oscar for best animated feature. After nine weeks it’s sitting at #16 on 97 screens.

SINGLES TW LW 1 4 2 1 3 3 4 2 5 5 6 6 7 13 8 8 9 7 10 9 11 12 12 10 13 29 14 14 15 11 16 NEW 17 18 18 NEW 19 16 20 15

Source: MPDAA

SCREENS 545 349 415 305 225 208 168 68 189 110 97 103 9 9 57 91 95 82 71 30 3,226

ARTIST Soundtrack Drake Taylor Swift Imagine Dragons Sam Smith Ed Sheeran Meghan Trainor Hozier George Ezra Chet Faker Sia Mark Ronson Angus & Julia Stone One Direction Hilltop Hoods The Veronicas Roxette Soundtrack Foo Fighters Bob Dylan

LABEL UMA UMA UMA UMA EMI WAR SME SME SME Warner Inertia SME EMI SME UMA SME Warner UMA SME SME

Source: ARIA ©1988-2014 Australian Recording Industry Association Ltd. To request permission to reprint, publish or otherwise utilise any ARIA Chart, please contact ARIA on (02) 8569 1144

# 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

TITLE The Walking Dead: The Distance The Vampire Diaries: Let Her Go The Walking Dead: Them Downton Abbey: Episode 1 Better Call Saul: Nacho Better Call Saul: Uno Pretty Little Liars: Pretty isn't the point Better Call Saul: Mijo The Walking Dead: What Happened… The 100: Long Into An Abyss Revenge: Renaissance Broadchurch: Season 2, Episode 2 How To Get…Murder: It's all her fault Broadchurch: Season 2, Episode 1 Forever: The Fountain of Youth The Flash: The Sound and the Fury Real Housewives BH: SURPRISE! How To Get Away With Murder: Pilot Forever: Pilot White Collar: Pilot

DISTRIBUTOR AMC Warner Bros AMC Carnival Sony Sony Warner Bros Sony AMC Warner Bros ABC Disney Kudos ABC Disney Kudos Warner Bros Warner Bros Bravo ABC Disney Warner Bros Fox Source: iTunes

WEBSITES MUSIC BRANDS/CHANNELS # 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

PUBLISHER VEVO VEVO on YouTube Spotify Jango Music Network AZLyrics.com MTV Music Group SoundCloud CBS Interactive Music Group Metrolyrics AOL Music Websites Billboard Yahoo!7 Music Pandora.com MTV Websites Sony Music Entertainment Take40 Ultimate-Guitar.com Sanity Bandcamp Spin Music

AUDIENCE 000s 1,968 1,950 875 763 643 416 402 307 292 238 233 212 203 201 200 177 172 162 150 144

Source: Nielsen Online Ratings December 2014

AANA 6 ABC 6 Absolute Radio 6 Adshel 11 Amazon 12 AMC 12 APN News & Media 11 ARN 11 Bauer 2, 6, 7, 10 BBC 12 Biglari Holdings 6 Bohemia 11 Boom 11 Brightcove 6 Capital Radio 6 Cirrus Media 6 Coles 10 Daily Mail Australia 6 Discovery 16 Emotive 11 EP 6 Facebook 6 Fairfax 9, 12 Fetch 12 Forbes 9 Foxtel 10, 16 The Guardian 9 Huffington Post 12 Kellogg’s 6 Mamamia 2 MPA 16 Netflix 12 New York Times Co. 9 News Corp 10 NewsLifeMedia 10 Nine Entertainment Co. 6 Nova Entertainment 6 NRMA 10 Optus 6 Pearson PLC 9 Philips 6 SBS 6 SCA 6 Schwartz Media 8 Shazam 6 SMG 6 Telstra 6, 16 Twitter 16 Val Morgan 6 Village Roadshow 19 Vodafone 6 Woolworths 10 Yahoo 2, 6

mediaweek.com.au ⎜ 19


 T HE CONSOLIDATED figures represent live + as live + time shift viewing of the top 100 free-to-air programs ranked by audience numbers in the five metro cities of Sydney, Melbourne, Brisbane, Adelaide and Perth in the viewing week.

Inside Television

OzTAM TOP 100 CONSOLIDATED CONS. O’NIGHT RANK RANK 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50

1 3 2 4 5 6 7 10 11 14 8 9 17 12 23 13 15 24 16 30 34 22 18 19 20 25 21 27 28 26 29 35 31 38 39 32 33 52 37 36 45 40 41 69 44 46 48 42 50 62

CHANGE PROGRAM IN RANK 0 1 -1 0 0 0 0 2 2 4 -3 -3 4 -2 8 -3 -2 6 -3 10 13 0 -5 -5 -5 -1 -6 -1 -1 -4 -2 3 -2 4 4 -4 -4 14 -2 -4 4 -2 -2 25 -1 0 1 -6 1 12

CITIES NETWORK 5(000 s)

My Kitchen Rules-Tue My Kitchen Rules-Mon My Kitchen Rules-Sun My Kitchen Rules-Wed My Kitchen Rules-Thu House Of Hancock Part 1 60 Minutes Gallipoli-Launch The Big Bang Theory-Tue How To Get Away With Murder Nine News-Sat Inside The Siege, The Untold Story The Doctor Blake Mysteries Nine News-Sun Winter Seven News-Sun ICC World Cup Cricket Session 2 New Tricks ICC World Cup Cricket Session 1 Foyle’s War Gallipoli Ep2 The Block: Triple Threat-Mon Nine News Nine News 6:30 Seven News Home And Away Seven News/Today Tonight Better Homes And Gardens Australian Story Seven News/Today Tonight Seven News-Sat Shaun Micallef’s Mad As Hell A Current Affair The Block: Triple Threat-Tue The Block: Triple Threat-Wed ABC News ABC News-Sat Forever-Wed I’m A Celebrity...Get Me-Eviction ABC News-Sun M: Pitch Perfect 7.30 Q&A Forever-Wed Ep2 I’m A Celebrity...Get Me-Mon I’m A Celebrity...Get Me-Intruders I’m A Celebrity...Get Me-Thu Catalyst Open House Sherlock

7 7 7 7 7 9 9 9 9 7 9 7 ABC 9 7 7 9 ABC 9 ABC 9 9 9 9 7 7 7 7 ABC 7 7 ABC 9 9 9 ABC ABC 9 TEN ABC 7 ABC ABC 9 TEN TEN TEN ABC 9 ABC

1,879 1,798 1,781 1,776 1,647 1,563 1,361 1,342 1,267 1,237 1,201 1,174 1,174 1,099 1,097 1,087 1,074 1,060 1,021 1,002 995 984 971 963 957 956 948 900 890 888 854 846 842 819 815 809 808 785 773 761 737 713 702 687 686 678 677 677 674 670

Week 7, February 8-February 14, 2015 CHANGE (000s)

CONS. O’NIGHT RANK RANK

149 142 91 144 157 178 78 238 168 168 1 56 169 2 179 8 10 157 5 170 200 65 2 2 6 72 6 32 40 6 5 81 12 77 95 1 8 166 24 3 95 2 21 165 35 38 53 25 54 88

51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100

43 73 47 59 49 54 55 57 58 51 56 53 61 63 68 60 67 64 76 81 66 65 70 77 74 83 75 71 72 88 78 79 96 80 99 82 84 86 85 87 101 90 89 113 120 102 110 91 95 92

Some good news from Gallipoli After what were some disappointing overnight figures from the Nine drama by producer John Edwards screening on Sunday nights, the first consolidated ratings show the launch reaching a significantly bigger audience. From the first Sunday night when two episodes formed a special movie-length event, the first Gallipoli episode added another 238,000 viewers, making it the most-watched catch20 ⎜ mediaweek.com.au

up program of the week. That increase takes the total audience for that debut episode to 1.34m, a much better result for Nine. The second episode screened that night did much better too, increasing by 200,000 taking its total audience to 995,000. Catchup audiences flocked back to TV in week seven, with 22 shows posting audience increases over 100,000 – with some others just short of that mark.

Nine’s Gallipoli

CHANGE PROGRAM IN RANK -8 21 -6 5 -6 -2 -2 -1 -1 -9 -5 -9 -2 -1 3 -6 0 -4 7 11 -5 -7 -3 3 -1 7 -2 -7 -7 8 -3 -3 13 -4 14 -4 -3 -2 -4 -3 10 -2 -4 19 25 6 13 -7 -4 -8

Media Watch NCIS QI (R) Outback ER QI Shark Tank-Launch I’m A Celebrity...Get Me-Wed The Big Bang Theory (R) I’m A Celebrity...Get Me-Tue Attenborough’s Conquest…Skies ABC News Update I’m A Celebrity...Get Me-Sun M: The Proposal Judith Lucy Is All Woman Hiding TEN Eyewitness News M: Oblivion Family Feud Gogglebox NCIS: Los Angeles Inside Story Four Corners The Big Bang Theory (R) Ep2 Silent Witness (R) The Living Room Criminal Minds (R) M: Safe House The Project 7pm Hot Seat Wonderland Fake Or Fortune? Clarke And Dawe Grey’s Anatomy TEN Eyewitness News-Sun Law & Order: SVU The Project 6.30pm Harvey Norman All Stars Million Dollar Minute ICC World Cup Cricket Pre-Match Family Feud-Sun CSI: Crime Scene Investigation M: Oz The Great & Powerful The Bold And The Beautiful Gallipoli-Launch (R) The Good Wife M: Charlie…Chocolate Factory NCIS: New Orleans Adam Hills: The Last Leg Louis Theroux’s LA Stories Nine News: First At Five

CITIES NETWORK 5(000 s) ABC TEN ABC ABC ABC TEN TEN 9 TEN ABC ABC TEN 7 ABC ABC TEN 7 TEN TEN TEN 9 ABC 9 ABC TEN 7 7 TEN 9 TEN ABC ABC 7 TEN TEN TEN 9 7 9 TEN 9 7 TEN 9 TEN GO! TEN ABC ABC 9

669 663 663 659 656 654 649 647 643 642 639 638 618 613 607 586 577 576 575 560 559 557 546 529 527 526 523 522 518 502 484 454 453 441 440 434 428 426 426 421 417 415 409 385 383 373 372 371 367 360

CHANGE (000s) 18 147 35 64 34 43 39 39 44 23 30 22 35 49 80 2 46 15 96 119 21 9 25 69 32 95 43 1 2 107 25 3 117 0 111 3 1 2 0 13 93 27 19 108 122 49 85 11 22 0


Inside Television CHANNEL SHARES METROPOLITAN Sydney Melbourne Brisbane Adelaide Perth Five cities REGIONAL Queensland Northern NSW Southern NSW Victoria 4 market average

ABC 13.6% 14.4% 13.8% 14.8% 14.0% 14.1% ABC 9.6% 15.1% 15.2% 12.3% 13.0%

ABC2 2.3% 2.5% 2.7% 3.1% 2.4% 2.5%

Week 8, February 15-February 21, 2015

ABC3 ABC NEWS 24 0.7% 1.4% 0.5% 1.5% 1.1% 2.1% 0.9% 1.7% 0.8% 1.3% 0.7% 1.6%

ABC2 2.2% 2.8% 3.3% 3.1% 2.8%

SEVEN 23.7% 21.4% 26.2% 23.3% 28.6% 24.0%

ABC3 ABC NEWS 24 PRIME7 1.1% 2.0% 30.0% 1.3% 1.4% 21.8% 0.8% 3.0% 24.7% 1.2% 1.0% 25.2% 1.1% 1.9% 25.4%

7TWO 4.1% 4.6% 4.3% 4.8% 4.3% 4.4%

7MATE 3.7% 4.8% 4.4% 4.5% 4.0% 4.3%

7TWO 4.4% 5.3% 4.4% 6.9% 5.2%

7MATE 6.2% 5.2% 4.4% 4.4% 5.1%

NINE 20.4% 19.7% 17.7% 16.5% 14.9% 18.6% WIN/NBN 16.2% 18.4% 16.8% 18.1% 17.4%

GO! 4.9% 4.6% 4.0% 4.6% 4.0% 4.5% GO! 5.5% 5.9% 3.7% 4.7% 5.0%

GEM 2.8% 3.1% 3.1% 3.7% 3.1% 3.1% GEM 3.4% 3.5% 3.7% 4.4% 3.7%

TEN 13.2% 12.8% 10.9% 12.9% 11.6% 12.4% SC TEN 10.2% 10.1% 10.6% 9.2% 10.0%

ONE 1.8% 2.1% 2.0% 1.7% 2.3% 2.0%

ELEVEN 2.4% 2.8% 2.3% 3.1% 3.0% 2.7%

ONE 3.5% 2.0% 2.3% 2.1% 2.5%

ELEVEN 2.4% 2.6% 2.3% 2.5% 2.5%

SBS1 4.1% 4.3% 4.1% 3.0% 4.1% 4.0% SBS1 2.2% 3.5% 3.9% 3.8% 3.3%

SBS2 0.9% 0.8% 1.0% 1.0% 1.5% 1.0%

NITV 0.1% 0.2% 0.2% 0.2% 0.2% 0.2%

SBS2 0.9% 0.8% 0.7% 0.6% 0.8%

NITV 0.2% 0.3% 0.3% 0.3% 0.3%

All people 18:00-24:00. Capital city data from OzTAM; regional data from Regional TAM

OzTAM TOP 100 # 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50

Program My Kitchen Rules-Tue My Kitchen Rules-Wed My Kitchen Rules-Mon My Kitchen Rules-Sun House Of Hancock Part 2 My Kitchen Rules-Thu Seven News-Sun Nine News-Sun Australian Story Nine News Nine News 6:30 60 Minutes ABC News-Sat The Block: Triple Threat-Sun Seven News Seven News-Sat The Big Bang Theory-Tue Seven News/Today Tonight New Tricks Nine News-Sat Better Homes And Gardens The Doctor Blake Mysteries ABC News-Sun Home And Away Australia: The Story Of Us Foyle’s War A Current Affair Winter ABC News How To Get Away With Murder The Block: Triple Threat-Tue Media Watch I’m A Celebrity...Get Me-Eviction The Block: Triple Threat-Mon Q&A The Block: Triple Threat-Wed Shaun Micallef’s Mad As Hell Broadchurch 7.30 Four Corners Shark Tank Catalyst Open House Attenborough’s Conquest…Skies I’m A Celebrity...Get Me-Tue M: The Sapphires The Best Exotic Marigold Hotel (R) I’m A Celebrity...Get Me-Sun ABC News Update I’m A Celebrity...Get Me-Wed

Stn 7 7 7 7 9 7 7 9 ABC 9 9 9 ABC 9 7 7 9 7 ABC 9 7 ABC ABC 7 7 ABC 9 7 ABC 7 9 ABC TEN 9 ABC 9 ABC ABC ABC ABC TEN ABC 9 ABC TEN 7 TEN TEN ABC TEN

Day Tue Wed Mon Sun Sun Thu Sun Sun Mon M-F M-F Sun Sat Sun M-F Sat Tue Var Sat Sat Fri Fri Sun Var Sun Sat Var Wed M-F Tue Tue Mon Sun Mon Mon Wed Wed Sun Var Mon Sun Tue Thu Sun Tue Fri Sat Sun Var Wed

Netw 1,717 1,708 1,688 1,515 1,424 1,383 1,277 1,134 1,044 1,033 1,016 1,013 997 981 980 970 946 935 920 908 892 891 886 880 879 873 845 817 813 789 784 762 756 755 746 739 735 730 694 677 674 671 664 663 660 643 630 627 614 614

Syd Mel 497 468 449 507 501 457 440 415 411 459 392 391 281 312 318 387 259 356 303 362 290 354 314 325 273 282 292 349 211 248 196 249 283 295 214 250 239 261 248 300 243 263 231 253 214 274 223 225 234 241 251 251 253 267 219 240 211 251 213 214 235 256 219 285 247 208 215 253 187 320 225 255 197 250 192 222 176 214 188 199 212 192 175 201 195 219 144 222 201 215 193 207 143 216 201 177 166 190 189 198

Bris 310 311 310 256 194 242 271 215 216 208 210 166 185 159 234 229 141 226 190 214 219 176 146 204 151 163 165 155 144 164 124 119 126 122 108 122 119 129 141 155 107 120 138 116 102 123 111 95 107 87

Ade 167 161 176 177 163 152 174 100 114 73 77 95 112 88 112 123 102 96 118 84 63 121 107 93 108 99 75 86 87 82 71 80 88 73 77 65 71 89 76 78 81 80 51 78 63 51 60 76 71 69

Per 276 281 244 228 197 205 239 114 99 87 85 113 145 93 175 173 124 149 111 63 105 111 146 135 144 108 86 116 119 117 99 59 88 92 54 72 97 97 86 58 81 95 61 103 79 69 99 78 80 71

BREAKFAST TV STN DAY NETW SYD MEL BRIS ADE PER Sunrise 7 M-F 373 97 98 100 33 44 Today 9 M-F 328 99 95 91 20 23 ABC News Breakfast ABC M-F 88 20 23 25 8 13 ABC News Breakfast ABC News 24 M-F 57 11 18 19 6 3 Weekend Sunrise-Sat 7 Sat 337 89 74 113 26 35 Weekend Sunrise-Sun 7 Sun 303 81 85 64 38 36 Weekend Today-Sat 9 Sat 351 61 71 168 24 26 Weekend Today-Sun 9 Sun 284 93 69 67 28 27

# Program 51 I’m A Celebrity...Get Me-Thu 52 Millionaire Hot Seat 53 I’m A Celebrity...Get Me-Mon 54 QI (R) 55 Hot Seat 56 State Of Affairs 57 Forever-Wed 58 QI 59 Outback ER 60 M: Identity Thief 61 The Big Bang Theory (R) 62 TEN Eyewitness News 63 Judith Lucy Is All Woman 64 Gallipoli 65 The Living Room 66 Family Feud 67 Fortitude 68 Inside Story 69 NCIS 70 The Big Bang Theory (R) Ep2 71 The Project 7pm 72 TEN Eyewitness News-Sun 73 Air Crash Investigations 74 TEN Eyewitness News-Sat 75 Clarke And Dawe 76 Million Dollar Minute 77 Family Feud-Sun 78 Fake Or Fortune? 79 Gogglebox 80 M: Cars 2 81 Hiding 82 NCIS: Los Angeles 83 Law & Order: SVU 84 Silent Witness (R) 85 The Project 6.30pm 86 Attenborough’s…Curiosities Ep2 (R) 87 M: 50 First Dates 88 Customs 89 Criminal Minds (R) 90 M: The Shawshank Redemption 91 Adam Hills: The Last Leg 92 The Bold And The Beautiful 93 Sunrise 94 The Graham Norton Show 95 Death In Paradise (R) 96 Wonderland 97 M: Puss In Boots 98 Louis Theroux’s LA Stories 99 Weekend Sunrise-Sat 100 NCIS: New Orleans

Stn TEN 9 TEN ABC 9 7 9 ABC ABC 7 9 TEN ABC 9 TEN TEN ABC 9 TEN 9 TEN TEN 7 TEN ABC 7 TEN ABC TEN 7 ABC TEN TEN ABC TEN TEN 7 9 7 9 ABC TEN 7 TEN ABC TEN 9 ABC 7 TEN

Day Netw Thu 610 Var 606 Mon 603 Var 595 Var 595 Thu 585 Wed 577 Wed 575 Thu 573 Mon 571 Var 570 M-F 552 Wed 549 Sun 545 Fri 538 Var 534 Sun 516 Thu 513 Tue 509 Var 502 Var 500 Sun 487 Sun 473 Sat 466 Thu 458 Var 456 Sun 451 Tue 440 Thu 439 Sat 437 Thu 434 Tue 423 Mon 421 Fri 409 Var 394 Sat 393 Sat 385 Sun 385 Wed 385 Fri 384 Wed 382 Var 375 M-F 373 Fri 372 Sat 368 Wed 360 Fri 356 Thu 341 Sat 337 Sun 333

Syd Mel 182 192 146 195 193 202 148 191 150 212 158 161 135 219 168 186 147 157 179 132 160 159 146 151 138 178 180 192 180 139 132 160 138 149 162 160 148 167 138 143 128 171 145 105 124 126 132 129 106 130 124 126 115 106 105 148 117 148 74 153 133 110 108 159 133 132 110 121 97 130 77 121 90 116 102 128 92 145 110 138 89 120 107 102 97 98 121 99 94 107 118 119 121 109 79 125 89 74 75 119

Bris Ade Per 92 63 80 188 33 43 95 50 64 113 72 71 151 37 44 120 70 76 104 59 61 91 62 69 101 73 95 100 71 89 101 67 82 101 69 84 90 63 79 47 71 55 112 58 49 111 71 60 101 66 62 98 51 43 90 48 57 85 61 75 100 49 52 88 63 86 87 56 80 90 52 63 83 57 82 93 55 57 113 57 61 75 43 69 65 47 62 95 41 75 86 49 55 59 45 52 55 60 40 75 50 52 79 44 45 105 42 48 84 40 54 92 30 34 61 48 39 60 47 29 60 49 65 77 43 46 100 33 44 65 35 52 93 41 33 35 52 35 89 36 N/A 52 32 52 113 26 35 50 42 46

Metro shares and Top 100 ranking ©OzTAM – must not be reproduced without permission. Audience numbers in thousands. Overnight numbers.

mediaweek.com.au ⎜ 21


22 ⎜ mediaweek.com.au

Mediaweek 2 March 2015  
Read more
Read more
Similar to
Popular now
Just for you