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what’s new

AD OF THE MONTH Big’s Starship donation envelope cleverly uses the cute factor to achieve great impact. No parent could fail to be moved. May be just too simple for the Art of the Envelope Awards – but it’s our Ad of the Month.


When is an ad art? Artist Jon Chapman-Smith transformed his installation from Tiger Translate earlier this year into a print ad for Threaded Magazine and the Semi-Permanent Programme to show Tiger Beer’s support of the arts, and promote the specially curated After-Party. Agency: Running with Scissors     Client company: DB Breweries    Brand/product: Tiger Beer     Client contacts: Mike Stribrny, Brand Manager; Russell Browne, Marketing Manager    Media: Magazine, Sponsorship of Semi-Permanent – Tiger Translate After Party Strategy and delivery team: Eddy Helm, Matiu Sadd       Artist/Illustration: Jon Chapman Smith –     Event curator: Reece Jensen, RJX   


what’s new Yukfoo Animation helps ‘Destroy Your Limits’ for Canon and the Singapore Youth Olympic Games team. Producer: Lottie Hope Directors: Alan J. Dickson, Bernie Roux Lead CGI: Andy van Straten Animator: Paul Tempelman Lighting render TD: Liana van Rensburg Water TD: Yoshi CGI ceneral & compositing: Craig Murray Background & concept art: Warwick Urquhart Modelling: Mark Allen Character design: Alex Dron Editing & compositing: Thelonious Veltman Agency: Denstu Singapore CD: Tony Pereira Producer: Adele Huang Client service: Perlina Chan

Paseo Doves: Yukfoo flirts with avian “tug-of-love”. Client: Asia Pulp Paper Agency: BlackPencilPSI, Jakarta, Indonesia Product: Paseo Facial Tissues Creative: Geoffrey Fry Animation: Yukfoo Animation Studios, Auckland, NZ Producer: Samantha Yong Director: Alan J. Dickson Head of CG: Andy Van Straten

Ad Media September 2010


what’s new Vogel’s outdoor campaign for Fashion Week. Agency: Publicis Mojo Client company: Goodman Fielder Brand/product: Vogel’s Client contact: Nicola Ellish, Marketing Manager Media: Outdoor Account director: Ruth Blair Account manager: Jen Hird Writer: Anthony Wilson Art director: Iain MacMillan Photography: Vanessa Wu Retouching: The Lounge

This mailing invites Mercury Energy customers to contribute a monthly donation to help Starship save tiny premature babies with life-threatening complications. The envelope shows just how tiny they really are. Agency: Big Client company: Mercury Energy Brand/product: Star Supporters Club Client contacts: Samantha Hay, Catherine Kemp Media: Direct mail    Account team: Ant Salmon, Diane Burnett Creative team: Joe Holden, Isaac Thackray, Guy Johnson, Tom Etuata Photography:


what’s new

This campaign takes the exact, dry and very carefully constructed format of traditional comparative advertising and applies it to a comparison between the new Monteith’s Crushed Pear Cider and Monteith’s Crushed Apple Cider, as if they are competitors.      Agency: Running with Scissors     Client company: DB Breweries    Brand/product: Monteith’s     Client contact: Russell Browne, Marketing Manager     Media: Magazine, Web, Radio     Strategy and delivery team: Friday O’Flaherty, Eddy Helm, Victoria Spicer     Media: Spark PHD     Creative team: Bob Moore, Simon Pound, Olly Harris     Art director: Jane Ahern, Mo Design     Finished art: Sheridan Hampton  Web banner production: Terabyte

Agency: ColensoBBDO Client company: Frucor Brand/product: V Isokinetic Media used: TV  Creative director: Nick Worhtington. Account team: Tim Ellis, Stefanie Robertson, Jessica Blake, Elizabeth Southall Writers/Art directors: Rebecca Johnson-Pond, Kimberley Ragan Agency producer: Jen Storey Production/film co: Capital City Films Producer: Julie Elstone Director: Nathan Price Editor: Postboy Soundtrack: Lonesome Traveller Music: Licensing and Song Search Franklin Rd Audio post: Shane Taipari – Franklin Rd

Ad Media September 2010


what’s new AIM Proximity and new animation shop National Park create four online videos for using stop-frame animation. Shelby and Gregg, the crash-test eggs, charm your socks off, whilst doing a cracking job of educating you about vehicle safety technology. Agency: AIM Proximity, Clemenger BBDO Client company: NZTA Brand/product: Client contact: Rachel Prince Media: Web      Creative director: Brett Hoskin Creative/account team: Ben Pujji, Linda Major, Linda Reuvecamp Media strategist: Ben Puji Writers: Mike Gwyther, Tony Stevens Art director: Mark Dalton Agency producers: Donal Devlin, Marty Gray Interactive designer: Stephen Horner Technical lead: Ronan Quirke Animation: National Park Lead developer: Mirko May   

Congratulations to our August winner of the NAB Newspaper ad of the Month competition, Ogilvy New Zealand.

 Client: Auckland Zoo, Paula Corcoran Agency: Ogilvy New Zealand Executive creative directors: Damon O’Leary, Basil Christensen Writers/Art directors: Darran Wong-Kam, Ben Pegler Account director: Ben Partington Retouching: Adrian Fitzgerald, Nic Hall


what’s new Agency: Colenso BBDO Client company: State Insurance Brand/product: Insurance Media: TV, Web   Creative director: Nick Worthington Account team: David Bowles, Rachel Turner, Angela Vance Writer: Will Bingham Art director: Victoria Daltery Agency producer: Nigel Sutton Production/film co: Capital City Films Producer: Julie Elstone Director: Nathan Price Post production: Perceptual Engineering Editor: Dave Coulson Soundtrack: Favourite Things Licensed by Franklin Rd Music arrangement & production: Franklin Rd Sound design: Shane Taipari – Franklin Rd Franklin Rd producers: Jonathan Hughes, Stacey Thomas

Now you can achieve your health and fitness goals quickly and efficiently. BodyTech’s fitness efficiency focus gets you to the ‘good bit’ faster – whether it’s having a glass of wine with dinner and not feeling guilty, panting less than your dog after a walk, or seeing your toes again. Agency: Rohrbel Client company: BodyTech Brand/product: Fitness efficiency gym Client contacts: Peter and Monique Rana Media: Outdoor Creative team: Jeneal Rohrback, Drew Ayers, David Bell Design & artwork: Asone Media strategist: Graham Small Planner: Margaret Whitten Photography: Leon Rose Retouching: Lloyd Williams

Ad Media September 2010


What's New September 2010  

advertising, agencies, tvcs

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