Stunning new X-PERT range in NZ
T
he X-pert team started research and development in 2007 on a new X-PERT formulation washing powder, and other household
cleaners. “Our aim was to produce high quality products delivering the very best possible results bearing in mind the very competitive nature of this market category,” said a spokesperson. A year later, X-PERT Advanced Formula Concentrate Washing Powder was established. The brand was registered for Trademark and marketing started. X-PERT advanced formula is a NonBio washing powder which is also suitable for those with sensitive skin.
X-PERT
®
The product can be used in front and top loading machines, cold and hot water and hand washes. All X-PERT products have been tested by SGS and Pony International Testing Groups for consumer satisfaction. The X-PERT brand is now sold in over 18 countries worldwide. X-PERT Advanced Formula is now the second best selling brand laundry powder by ranking in South Africa where it has recently been ranged by the Walmart Group. The company is 100% New Zealand owned and operated with a distribution centre in Auckland and plans for centres in Christchurch and Wellington. Each area will be serviced by sales and
merchandising reps. The X-PERT range includes laundry powder, fabric detergent, fabric softener., toilet cleaner, dishwashing liquid and kitchen and glass cleaner. The full range will be available soon. The company has been selling X-PERT laundry powder to a selected number of supermarket outlets with excellent results. Sales through the Auckland route trade are also proving to be very successful. X-PERT Advanced Formula is available in seven sizes.The 1kg packs have been retailing from $2.79 to $2.99. • For more information visit: www.xpertnz.com, office@xpertnz.com Phone: 09 2812060, Fax: 09 2824468.
ED 7dm '&,&(%! 7diVcn ?jcXi^dc! 6jX`aVcY '&+)! CZl OZVaVcY
%. '-& '%+% d[[^XZ5meZgico#Xdb lll#meZgico#Xdb MaY 2012 FMCG
45