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Boosting New

Wave Of

Japanese Food Business in Asia

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iding on Asia’s growth potential and the success of preview show ‘Ganbarou Nippon: Taste of Japan 2011’, Oishii Japan is staged as an answer to the insatiable appetite for authentic Japanese food and beverages. To be held from 1 to 3 November at Sands Expo and Convention Centre, Marina Bay Sands Singapore,

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Oishii Japan is an all-encompassing F&B show that provides a one-stop sourcing platform for F&B professionals,chefs, restaurateurs, hoteliers, importers and distributors, retailers as well as new business owners and investors in the food business. Occupying approximately 4,000 square metres, Oishii Japan will feature some 200 exhibitors from more than 20

AgriBusiness & Food Industry w October 2012

prefectures in Japan to showcase a bevy of specialty food items and new-tomarket products – some of which are not commercially available in stores. The trade show runs the gamut from popular Japanese soba, ramen and udon noodles, fresh and processed meat and poultry, seafood, sauces and condiments, confectionary and snacks, alcoholic beverages such as sake, sochu and beer to exquisite cutlery and tableware, and includes innovative food machinery. Exhibitors who will be promoting their products in Singapore and Asia for the first time including Sakai City Food and Kitchenware, highly recognised for its history of outstanding knife-forging skills dating back to the 5th century; and Naomoto Corporation, manufacturer of state-of-art steam oven that takes a mere 20 seconds to defrost and cook frozen foods to perfection. During the three-day show, visitors cansample an extensive range of awardwinning products including fruit juices from Marukai Corporation, recipient of the prestigious 2012 Monde Selection Gold and Silvers Awards; and sake brewed by Ikekame Shuzo, one of Japan’s oldest brewery to win the gold prize in 2012 Annual Japan Sake Awards. Oishii Japan will also feature a myriad of well-known food specialities from various parts of Japan including Okinawa Prefecture’s awamori, indigenous distilled rice liquor that is gradually gaining popularity with connoisseurs; Gifu Prefecture’s Hida beef; Kagoshima Prefecture’s black cattle beef and Kurobuta black pork; Hokkaido Prefecture’s scallops and confectionaries; Niigata Prefecture’s sakeas well as Chiba Prefecture’s rice, vegetables and fruits. A series of highlights will also be organised to sharpen the business networking and educational experiences of participants. These include interactive food demonstrations, tastings, business matching and workshops. n www.oishii-world.com

AGRI BUSINESS & FOOD INDUSTRY  

India's only monthly magazine having maximum presence in National & International Exhibitions. Regular topics cover the food processing sect...

AGRI BUSINESS & FOOD INDUSTRY  

India's only monthly magazine having maximum presence in National & International Exhibitions. Regular topics cover the food processing sect...

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