68 MARKET MOVERS
Vuse BEFORE
Vype is evolving into Vuse
AFTER
At PJ Carroll (BAT Ireland), consumer safety is at the heart of the company’s approach to vaping. PJ Carroll doesn’t just outsource production – it oversees the full supply chain, from manufacturing to market, for its Vype, Ten M and Cirro vaping products, which undergo thousands of hours of testing before they reach adult consumers. • PJ Carroll has over 50 scientists who conduct a toxicological risk assessment of all e-liquid ingredients and device emissions to test their suitability for vaping. • E-liquids use pharma grade nicotine and food grade flavourings. • The company notifies the HSE six months in advance of new products being launched. • PJ Carroll complies with all Irish and EU legislation for battery and electronics safety and its devices are CE certified. As Vype, the brand seeks to inspire consumers with high quality products. This has led Vype to gain recognition and trust from both you and your customers. It is now evolving into Vuse, a global brand that will be connected and aligned with the ever-evolving needs of consumers. Through a revamped brand look and feel, product upgrades and more choices for your customers, the brand will continue to inspire and be at the forefront of innovation. Rest assured that Vype and Vuse will be fully compatible with each other. Your PJ Carroll representatives will guide you through the transition in the coming months and show you how you can help consumers navigate the exciting changes ahead.
Tayto
Tayto Cheesatees are available in 120g sharing bags (RRP €2.59) and six-pack multipacks (RRP €1.89)
Feed your cheesiosity with new Tayto Cheesatees Tayto, Ireland’s number one crisp and snacks brand*, has launched new Tayto Cheesatees. Mr Tayto has been busy in the kitchen creating the new Tayto Cheesatees which “deliver a big cheese flavour and guarantee a big cheesy smile!” These light, puffy snacks are flavoursome with a ‘melt in your mouth’ texture. The snack legend is advising shoppers to “cheese the day and feed your cheesiosity” by getting their hands on the new snack, available in stores nationwide. Tayto Cheesatees contain no added MSG, no artificial colours or flavours, are baked not fried, and have only 79 calories per serving. They are available in 120g sharing bags (RRP €2.59)** and six-pack multipacks (RRP €1.89). For more information, visit www.taytocrisps.ie, www.facebook.com/MrTayto, Twitter.com/MrTaytoIreland, Instagram.com/mrtaytoireland #TaytoCheesatees #FeedYourCheesiosity *(Source: Nielsen Value Sales Jan 2021) **(Packs can be subject to special offer in different retail outlets)
ShelfLife April 2021 | www.shelflife.ie
Ferrero
Nutella Biscuits are available in a tube (166g) with a RRP of €2.50 and a pouch (276g) with a RRP of €3.50
New Nutella Biscuits already a hit with Irish shoppers Following an exceptional performance in mainland Europe last year, Ferrero has brought its popular Nutella Biscuits range to Ireland for the first time. Already available on-shelf in Dunnes Stores, Nutella Biscuits are the first biscuit to contain the popular chocolate hazelnut spread. The new range has already proven to be a hit with consumers, with early research indicating 86% of shoppers enjoyed the product. “After an extraordinarily successful launch in Europe, where many shops in Italy and France completely sold out, we’re thrilled to bring our latest Nutella innovation to Ireland,” said Levi Boorer, customer development director at Ferrero UK & Ireland. “The range caters to a range of shopper trends, with the tube format ideal for on-the-go consumption,” he added. “Our Nutella Biscuits pouch is a larger pack perfect for sharing with families, and has a seal to maintain freshness for longer. The Nutella name is loved and recognised by shoppers across the country. This excitement, coupled with the versatility of the range, will support retailers with increasing sales and footfall as the products hit shelves.” ■
