Sustainability
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Sugar Confectionery
64 CATEGORY FOCUS Sugar Confectionery
Sweet taste of success With bright colours and joyful, novelty designs, sugar confectionery is naturally one of the most eye-catching categories in-store, and producers are capitalising on this with enticing RRPs and impactful display units. Don’t miss out on potential sales during the current times when many shoppers are looking for a little treat to brighten their own and their little ones’ day, by checking out the latest brand developments
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hen it comes to products that consumers impulse buy, sugar confectionery is particularly tempting, especially amongst children. Even as we become more health
conscious as a nation, the odd bit of confectionery remains an important part of the Irish diet. Euromonitor put the total value of sugar confectionery sales in Ireland at circa €180 million in 2020. It also highlighted more
Smiles all round! The word Sonas comes from the Irish word meaning happiness, and this confectionery range is sure to create smiles! Sonas Sweets have been developed and distributed by Ampersand which has been working within the confectionery area for the last few years. After seeing the demand in Ireland, Ampersand decided to create its own brand of sweets and launched Sonas Sweets, a quality range that is fully compliant, with vibrant packaging and gives a nod to its Irish heritage. The Sonas Sweets range includes a €2 mix-up bag and €1 hanging bag which has now been extended to 23 different varieties since its launch. The range has all the favourites including jellies, sour sweets, bonbons, and liquorice pencils.
Sonas Sweets 100g hanging bags offer an ideal treat-sized portion priced at €1
ShelfLife April 2021 | www.shelflife.ie
Sonas Sweets 230g mix-up bags are great for sharing and on-the-go convenience
The 100g hanging bags offer a perfect treat-sized portion priced at €1. The 230g mix-up bags are great for sharing and on-the-go convenience, ideal for school bags or car journeys and as the bags can be resealed it means they don’t have to be eaten in one sitting. Retailers and consumers can also be assured in these challenging times where hygiene, health and food safety are at the fore of people’s minds that Sonas Sweets are a premium quality offering and the highest standards of food safety and compliance with legislation have been ensured for the wellbeing of consumers. Sonas Sweets mix-ups are all hand-packed in a factory in double laminate bags with a re-sealable tab which are fully compliant with traceability and best-before-date along with
natural confections as a prevailing trend, as consumers look to reduce their sugar intake while still wanting to enjoy a treat. Price-marked packs reassure shoppers that they’re getting value-for-money and can also be
a deciding factor in driving those all-important impulse purchases. Likewise, eye-catching point of sale stands create fantastic in-store theatre and can help a shop to stand out from nearby competitors.
strict controls and conditions carried out by staff throughout the production and packing processes. Each sweet in the Sonas Sweets mix-ups has also been carefully selected in a tasting panel to ensure quality and to provide the consumer with the best selection of sweets in the offering and a bag of treats that will have something for everyone! If you are interested in stocking Sonas Sweets, get in touch with Ampersand on 01 4130150 or email info@ampersandsales.ie or you can make contact via the website at www.ampersandsales.ie.
business and is now the number one sugar confectionery hanging bag brand in the UK. Drumstick Squashies original flavour has the highest rate of sale out of all £1 price-marked sugar confectionery packs, which according to the brand, makes it a must-stock hanging bag. The price-marked packs represent a key opportunity for convenience retailers as consumers look for price reassurance to ensure they are getting value for money. Price-marked packs account for 90% of Squashies that are sold in symbols and independents. For those customers seeking a single portion sweet treat for on-the-go consumption, the range is also available in 45g bags of the Original Raspberry & Milk, Sour Apple & Cherry and Bubblegum flavours.
Number one hanging bag brand Squashies continues to be a huge success story for the Swizzels
Price-marked packs account for 90% of Squashies that are sold in symbols and independents
