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A new b2b online resource which allows advertisers, planners and marketers to easily connect with traditional and digital media opportunities in niche, BTL and independent platforms

Advertising Buyers Agency Planners Agency Buyers Marketers Direct Buyers Small Business

Advertising buyers search Free and Paid listings in the MediaScope directory by their key buying criteria

*Media Sellers WOM Sponsorship Specialist Magazine Ethnic Postcards/posters Product Placement Guerrilla/Ambient Transit Exhibitions/Events Performance/Search Classifieds Online - Major Portals TV Radio Press Magazine Cinema Pay TV Billboards/OOH Direct Mail Affiliate Digital Radio Directories Long tail digital Experiential Samples/vouchers Mobile Branded Content Charity/Community

*Media Seller categories will be further developed as the directory populates


The current media trading landscape...... Media Agency or Direct Planner/Buyer

Difficulty reaching media, agency or direct buyers – and small business

Not enough time and resources to access (and assess) progressively fragmenting advertising opportunities.

Client (Buyer)

Media Sellers – particularly niche independents – (traditional & digital)

Looking for cost effective, highly targeted & response driven opportunities

Increasingly needs more advertising channels and niche opportunities to build brand and achieve their objectives Small Business


Disconnect between most media buyers & sellers.....

Advertising Buyers Agency Planners Agency Buyers Marketers Direct Buyers Small Business

Media Sellers WOM Sponsorship Specialist Magazine Ethnic Postcards/posters Product Placement Guerrilla/Ambient Transit Exhibitions/Events Performance/Search Classifieds Online - Major Portals TV Radio Press Magazine Cinema Pay TV Billboards/OOH Direct Mail Affiliate Digital Radio Directories ‘Long tail ‘digital Experiential Samples/vouchers Mobile Branded Content Charity/Community


“There are a growing myriad of environments relevant to specific messaging. A tool which simplifies and streamlines the process of identifying areas of opportunity, is a real asset for media planners, buyers and advertisers“ Ann Morrison – currently consulting to major agencies and publishers Media Director - Euro RSCG from 1994-2004

“MediaScope promises to be a useful tool for marketers (and their agencies) looking for new ways to connect with consumers and build their brands. The hard to find ideas can often be the very boost a brand needs to stand out and get the attention required to take the next step or further evolve its positioning or build consumer awareness full stop. I always hated seeing a competitor or similar property engaging in a clever, media first idea. Most of us are willing to jump through a few hoops to be first and clever – MediaScope looks set to remove the hoops!” Katie May - Founder and CEO of Kidspot/SheSpot Former Marketing Director at SEEK - initial brand launch and first 6 years


Advertisers ‘reach beyond’ major media....... Media Section .....................Free and Paid Directory Listings...................... Digital Performance /Affiliate

Outdoor

Print

Electronic

Aerial

Magazines/Press

Radio

Misc WOM/Experiential /Samples

Search/Directories

Transit

Classifieds on/offline

Classifieds on/offline

Trade Magazines

Sponsorship Advertorials/ Branded content

Display

Billboards Outdoor /Out of Home

TV Community Radio

Specialist Magazines

Subscription TV

Ethnic/Indigenous

Social Media

Postcards/Poster

Suburban/Comm Press

Cinema

Product Placement

Mobile/Apps

Digital Billboards/POS

Directories

Guerrilla/Ambient

Video

Exhibitions/Events

Podcasts

Free/Vouchers

DM/E-newsletters

Direct Mail

Digital TV/Radio

Community

Gaming

Charity

......through easy access to independent digital and traditional platforms - often within valuable niche markets


MediaScope ‘levels the buying field’.......... Search MEDIA Options By.......

Free and Paid Listings appear in *categories

Media Type/Channel

Trade Mag, Directory, Digital Radio, Aerial, Transit, WOM, Mag, Direct Mail, Outdoor, Digital Display, Directories

Market Vertical

IT, sport, parenting, lifestyle entertainment, business

Target

All people, Women, Men, Teens. Kids

Venue/Context

International, National, State Shopping centre, entertainment school, transport/transit. Motor Vehicle, Business, IT, Pets, Lifestyle

Budget

Free, PPC, Affiliate, Less than $1000, $1,000 - $10,000, $10,000+

Geo

RESULT

*Media can list in all appropriate categories. Categories will be further developed as the directory populates

Advertiser finds media matching exact needs

......by allowing advertisers to search media according to their key buying criteria


Site Development & Launch Phases Phase 1 – August 09 -Launch splash page announcing site –with Video Introduction and ability to capture segmented data base of media buyers, sellers, services and associations -Present to Industry Associations, Groups and key industry contacts Phase 2 - October 09 - Directory opens for businesses to add Free and Paid listings – automated submission & manual payment • - manual updates and amendments to listings Phase 3 – November 09 - Launch to advertising/media market Phase 4 – February/March 2010 - Add remaining functionality and automation such as email alerts, export function, auto submit, auto payment etc (based on market feedback and support)

The first 12 months will be dedicated to populating the directory with listings.......and raise awareness and traffic for the MediaScope resource


How media can reach advertisers....... MediaScope Directory: Free Listings – Business Name, Address, Phone, Email, - Website redirect link + 10 word description Paid Listings – Launch offer - *$195 for 12 months (+ gst) Free Listing Features + - Logo, direct weblinks 30 words of intro text, 1 image, 300 words of text (in a std format meeting buyers needs), Contact Us form -Facebook Group and Twitter links -Promo on MediaScope home page, newsletter, photo gallery and through twitter -Highlight your membership of industry assoc, sales representation agent, audit bureau, parent company etc - Opportunity to add google maps and video stream -Social network functionality including ‘send to a colleague’ - Link to your articles, media mentions and show testimonials Also available: - Home Page Advertorials - Display – leaderboard/banner & mrec -Monthly Media Overview Features - sponsorship Coming: - Segmented Newsletter Advertising *Add $15 to change copy per category - Surveys to segmented data base


Who is behind MediaScope?

Denise Shrivell – has been in the advertising and publishing industry, in Australia and overseas, for almost 25 years. Currently: -MediaScope – launching in Nov 2009

“Our aim is to provide the Australian media market with a useful, up to date and value for money resource - and we’re going to work hard to achieve this”

-Consultant – advertising sales, training/mentoring and revenue strategy – specialising in digital media -Produces articles – for various B2B titles and Digitalministry.com Previously: -Essential Baby - Sales and Marketing Director – 2000-2007 (sold to Fairfax Digital in 2007) -CEO@home – launched in 1999 – portal for the ‘household manager’ -Fairfax Business Magazines and BRW Online - Strategist & BDM -News Ltd - Senior Manager – Daily and Sunday Telegraph -My Business Magazine (David Koch) - National Advertising Manager -Senior media planner/buyer – major ad agencies in Sydney and London (such as Connaghan and May, DDB Needham, Halmarick MediaServices)


By using MediaScope...... Media Agency or Direct Buyer

Media has central resource to highlight their products and services to buyers – and generate leads and sales

Media Sellers – particularly Niche independents – (traditional & digital)

Easy direct access to a resource which allows them to increase the ‘scope’ of their media recommendations – and look good to their clients! (Also somewhere to direct their many media enquiries.)

Finds targeted, cost effective advertising opportunities

Client (Buyer) Client receives recommendations (and has easy access) for media to help build reach and brand

Small Business


MediaScope will also offer directory categories for Services and Industry Sectors....

Services Section

Free and Paid Directory Listings

Industry Assoc/Groups & Clubs ‘No Charge’ Paid Listings

Training & Education

Digital

Employment

Outdoor

PR Agencies

Newspapers

Technical

Magazines

Ad Agencies

Radio

Marketing Agencies

TV

Consultants

Outdoor

Merchandise/Signage

Advertising

Graphic Designers

Audit Bureaus

Sales Representation

Creative Groups

Measurement/Stats

PR/Marketing


We are currently presenting MediaScope to major industry associations, groups, clubs and key market contacts - discussing ways we can add value to our industry - more news soon! Subscribe to the MediaScope email update NOW for latest news and announcements - http://www.mediascope.com.au/subscribe

Media Buyers Link MediaScope from your intranet, desktop, browser or i-page, for easy, fast, reach!

Please contact Denise to discuss how MediaScope can help your business - and with suggestions, comments and feedback:Denise Shrivell denise@mediascope.com.au Phone: 0424 100325 twitter.com/deniseshrivell MediaScope – Open for directory listings in Sept - Launch to market in Nov Launch Offer - Paid Directory Listing – $195 for 12 months (+ gst)


MediaScope Introduction - Aug 09