The Mission of the Arizona Small Business Association is to foster and empower a thriving Arizona small business community by offering relevant, dynamic, and innovative resources and the highest level of advocacy as THE VOICE of small business in Arizona. ASBA fosters and empowers a thriving small business community by: • bringing relevant and dynamic education and mentoring opportunities • providing innovative and relevant tools business owners can utilize to grow and sustain their business • creating a variety of relevant and dynamic opportunities for members to meet potential clients • working diligently to advocate for legislation and regulation supporting a pro-business environment. Join ASBA. Be amAZed®
In This Issue
How ASBA Has Mastered the Art of Alliances to Help Small Businesses Win Benefits of ASBA Relationship Development for Supply Chain
The Power of Successful Business Collaboration by Angelia Hill, Vice President Marketing & Business Solutions, Arizona Small Business Association
Collaboration and working in partnership with other businesses can be one way to help your
business grow. Communication and knowledge transfer represent the power behind today’s
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small and midsize businesses (SMBs). Whether it’s responding to customer inquiries or
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planning the next big product, small businesses can transform beyond corporate borders and capture immediate value with a strong partnership. Just about every aspect of a business is in some way dependent on a strategic partnership. Long before selling products and services, we engage with a range of partners, including manufacturers, suppliers, payroll companies, builders, technology companies, lenders and investors. The value of these relationships is well understood by executives. The groundbreaking Grow From the Right Intro study by the Chief Marketing Officer (CMO) Council reveals that 85 percent of companies view finding strategic partners as essential or important to their business and around 60 percent are focused on developing a strategy for finding strategic partners. Some companies have tried collaboration with only limited success. If most companies start again and rethink the nature of their strategic relationships, they can get more from their collaborations. This article discusses, the importance of these agreements.