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You’ve done the O. Now make it about YOU.

This vibrant headline should grab the attention of every U of O alumnus. “In the heart of Eugene” not only refers to the geographical location of the university, but is also meant to convey that the university is part of the beating “heart” of Eugene, or is “in the hearts of Eugenians” based on similarities and vision the two entities share.

You’ve done the O. Now make it about YOU. Explore our Masters programs in Social Work and Education at a University with you in mind.

One typically associates the color red with the word “heart” and therefore we create a subliminal “feel good” association by using this treatment near the logo. This tagline could be used universally in all advertising no matter the demographic.

In the heart of Eugene. | | 40 E. Broadway, Suite 250

Pacific University Ad Pitch