How to Make Look Good at Exhibitions Industry Experts Weigh-in by Diana Uy-Chua Furnish Now writer
“A good booth should be a
simple but aesthetic one. It should not be too complex and the layout should be an easy one so that it may facilitate the perception of the customer. The balance that you asked for should be achieved with the help of using a good concept, a good design with the harmony of several factors like colours, lighting, accessories, among others.” - Mr. Zeki Yucel, Chief Judge, MIFF BPA 2016
t takes about three seconds to catch a client’s attention in almost all trade shows.
That’s according to 2016 Malaysian International Furniture Fair (MIFF) Best Presentation Award (BPA) Chief Judge Zeki Yucel. Exhibitors then must make the most of it. “You will be perceived and noticed only in that period. If they see even one thing of interest within these three seconds then you just bought yourself more time with the client to make potential sales and to gather some contracts,” he said. Easier said than done. How exactly do you make those precious three seconds count when there are several hundreds of other exhibitors competing for the same client?
Furnish Now is the official magazine of the Malaysian International Furniture Fair (MIFF)