Page 18

BRANDING

Pittsburgh Pride 2014 drew 100,000 people according to City of Pittsburgh official estimates. I decided to incorporate the use of unapologetic bold brush strokes of vivid color to emphasize the “Be Brave� ethos. The branding of Pride has evolved from being centered on advocacy, towards becoming more of a celebratory event with wider acceptance of the LGBT community. This branding echoes a lighter and less serious tone, appealing to youth as the average age of coming out continues to decrease.

18

Jonathan Fobear Portfolio April 23 2015  

Please enjoy the highlights of my 12 years of design expertise and art direction. If something catches your eye, then let's work together.

Read more
Read more
Similar to
Popular now
Just for you