Pittsburgh Pride 2014 drew 100,000 people according to City of Pittsburgh official estimates. I decided to incorporate the use of unapologetic bold brush strokes of vivid color to emphasize the â€œBe Braveâ€? ethos. The branding of Pride has evolved from being centered on advocacy, towards becoming more of a celebratory event with wider acceptance of the LGBT community. This branding echoes a lighter and less serious tone, appealing to youth as the average age of coming out continues to decrease.
Published on Apr 24, 2015
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