South of the city of Pittsburgh is Washington County. Their tourism bureau needed help to tout the attractions that would make a dayand-night trip attractive to potential visitors. A PR firm in Pittsburgh tapped me to create the branding for a 3-4 year campaign. The PR, concept, and writing were already set. I was soley responsible for art direction. After a new logo & consistent branding, redesigned visitor guides, a new visitor center, a tourism image bank, new website, a suite of ads, videos, social media and events, the work paid off. The county saw an increase of hundreds of thousands of new visitors, drawing tour busses in from as far away as Canada, and broke attendance records at festivals that had been running for over 20 years.
Please enjoy the highlights of my 12 years of design expertise and art direction. If something catches your eye, then let's work together.