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BRAND GUIDE


Primary / Vertical Logo

Logo

Spacing

Inversion

Sizing

Minimum print size .75 inches wide

Minimum screen size 65 pixels wide


Secondary / Horizontal Logo

Logo

Spacing

Inversion

Sizing

Minimum print size 1 inch wide

Minimum screen size 75 pixels wide


Icon

Icon

Spacing

Inversion

Sizing

Minimum print size .25 inches wide

Minimum screen size 15 pixels wide


Colour Palette

80%

80%

60%

60%

40%

40%

20%

20%

Pantones and Color Breaks

Pantone 376 C CMYK 55 / 3 / 100 / 0 RGB 130 / 188 / 0 HEX# 82BC00

Pantone Cool Gray 10 CMYK 61 / 53 / 48 / 19 RGB 100 / 101 / 105 HEX# 646569


Image Overlays and Typography

Image Swatch

Typography

Display Face Gotham Bold

Aa

ABCDEFGHIJKLMNOPQ RSTUVWXYZabcdefghij klmnopqrstuvwxyz0123 456789@#$%&?

THE QUICK BROWN FOX JUMPED OVER... Body Face Gotham Book

Aa

ABCDEFGHIJKLMNOP QRSTUVWXYZabcdef ghijklmnopqrstuvwxy z0123456789@#$%&?

The quick brown fox jumped over...

Profile for Media Lab One

TerraSmart Brand Guide + Logo Development  

TerraSmart Brand Guide + Logo Development