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Empower Your Style

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Mission Cover Girl’s goal is to empower women to feel beautiful and tackle challenges through fashion-forward products.

Our Story There is no common definition of women’s empowerment. In truth, the word “empowerment” doesn’t exist in most countries. In today’s culture we see many women in the fight for equality and a better world to live in. Cover Girl is a brand that encourages and supports every girl to stand up for what she believes in. How does Cover Girl do this? The right image for EVERYONE. Clothing that allows every girl to feel confident. Accessories that give the edge they are looking for. Home goods that inspire to get up, get out and tackle the challenges ahead. Every woman wants to feel beautiful, so empower your style with Cover Girl.

Contents 5 Story 6 Apparel 46 Outfits

52 Accessories 56 Portable Electronics 60 Home

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Sportswear

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Make A Statement

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Sportswear

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Sportswear

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Outerwear

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Outerwear

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The Most Important Thing A Girl Wears Is Her Confidence

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Denim

Denim

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Denim

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Denim

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Denim

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Dresses

Dresses

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Embrace What Makes You Unique

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Dresses

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Swimwear

Swim Wear

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Swimwear

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And Though She Be But Little She Is Fierce

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Intimates

Intimates

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Intimates

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Intimates

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She Is Powerful

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Athleisure

Athleisure

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Athleisure

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Activewear

ActiveWear

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Activewear

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She is

Clothed With Strength and Dignity Brand Book

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Footwear

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Footwear

Footwear

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Footwear

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No One Can Slow Her Down

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Empower Your Style

Outfits

Classic

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Empower Your Style

Edgy

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Empower Your Style

Casual

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Empower Your Style

Boho 46

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Empower Your Style

Preppy Brand Book

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Bags & Accessories

Bags & Accessories

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Bags & Accessories

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Bags & Accessories

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Portable Electronics

Portable Electronics

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Portable Electronics

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Portable Electronics

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e m o c l e W Home

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Home

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Home

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Home

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Home

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Home

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Tags

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Tags

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Packaging

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Packaging

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Store Plan

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Store Plan

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End Cap Displays

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End Cap Displays

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Empower Your Style 70

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Cover Girl Retail book Final  
Cover Girl Retail book Final  
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