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By: Chiara Pinna Mia Mestrovic Jayden O’Neil

Globalisation: The concept of globalisation is one of the most debated issues around the world, many considering it to be an uneven process. Its effects and consequences are not uniformly experienced everywhere in the world. There is a ‘power geometry’ of globalisation in which ‘some people are more in charge of than others; some initiate flows and movement, other’s don’t; some are more on the receiving-end of it than others; some are effectively imprisoned by it and there is going to be an imbalance of power when dealing with two nations.

Our rapid advancement in technology across the entire international market is the reason behind this acceleration of globalisation.   


However, globalisation has created a social divide. On the one hand, there is a tendency towards homogeneity, synchronisation, integration, unity and universalism. On the other hand, there is this push for localisation, heterogeneity, differentiation and diversity. These processes are linked and represent two faces of the same coin. Globalisation is not an everpresent uniform process, but involves various terrains, manifests differently in various contexts and has different effects for people in different contexts.    


Impact on Environment

The concept of urbanisation is also a major factor in this lack of distinction.

As we continue to congregate to the major cities of our country and expand them, we tend to disregard and completely alienate the idea of nature and our significant relationship with the land.

As a society, we are slowly losing touch of its importance and focusing our attention on destroying it to make room for the civilised world we currently live in.        

You can even say that the world has become smaller. With the internet and the scope for digital connectivity and exchange it grants, everyone can have everything.



Impact on Culture: The impact of globalisation on Australia is largely significant, as we follow almost every aspect of the American lifestyle and are prone to their cultural values.

Many transnational corporations (TNC’s) from around the world, in particular the United States, are relentlessly growing in Australia, such as McDonalds, Steve Jobs’ Apple, and Starbucks. These are not only products of our country, but they have become a significant part of our culture.


"Your car is German. Your vodka is

Russian. Your pizza is Italian. Your kebab is Turkish. Your democracy is Greek. Your coffee is

Brazilian. Your movies are American. Your tea is Tamil.

Your shirt is Indian. Your oil is Saudi Arabian. Your electronics are Chinese. Your numbers are Arabic, and your letters Latin."

One of the most common arguments against globalization is that it forces American culture onto the world, Westernising other nations. Will everyone one day wear blue jeans and eat at McDonald's?


It doesn’t only have to work from perspective of America. A lot of countries have control over certain aspects that we use in our every day lives. The more fixated we get with these products and our materialistic desires, the more we lose our natural humanity.

Icons/Symbols: The use of symbols has ultimately changed our perspective of life. Philosopher and cultural theorist, Jean Baudrillard, believes that today’s society has replaced reality with icons and symbols, and



that human experience is actually a simulation of reality.

The lack of distinction between reality and simulation increases as we become a more globalised and technologically thrived society.      

For example, media including television, film and the internet are responsible for blurring the lines between the products that we  

as humans need to survive, and products that are created by commercial images. Ultimetly reinventing reality as we know it, or once


knew it.


100 Word Statement This Magazine, article styled format has used Photography, drawing and creative writing to convey the potential problems of globilisation and media ownership on our environment and culture. How our authenticity is being jeopardized by multi national organisations, and how money and profit is deemed more important than our natural habitat. The Photos and drawings have been carefully constructed and shot to embody semiotics to denote the aforementioned. For example the photo of the McDonalds packaging that is overflowing out of the bin and the sketch of the tug a war between capitalism and production versus environmentalism and conservatism. These denote the problematic consequences of mass production in terms of monumental waste and how capitalism and greed are in opposition to the environment, and prioritizing money over the environment can be potentially harmful. The black and white shots of the derelict and mundane city are juxtaposed with colorful shots of nature. This conveys how nature is authentic and brings colour to our world, and media ownership, globilisation and mass production causes a mundane and glum world. These shots have also been ironically shot within 5 kilometers of each other dramatising the contrast between the different worlds, showing what the land would have been like before mass consumption and production was implemented.

Media Artefact 20%  

CO231 Media Analysis

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