AIRWAVES
WRS
THE FIRST SIX MONTHS
W
ell here we are, 6 months down the line with the new WRS. For those of you who’ve been following our story – and there are plenty of you – we have lots of good news.
the highest it’s ever been (this includes the “old” WRS figures) – and more than 15,000 new users have registered on the website since September – this again is a significant increase. And thousands more of you have downloaded the app so you can listen on the Since going to an all-digital radio station – move. on-line and DAB+ – we have been hearing from many of you about how you’ve made Your support tells us that there is a strong the transition to digital. You’ve bought demand for English language radio in the DAB+ radios for the kitchen, bathroom and region – not that we doubted that. Nor did bedroom, as well as the car. Our analysis of we doubt that our decision to be a locally our web traffic shows that more and more of focused radio station is the way to win a loyal you are streaming – in fact, half of you are audience. streaming the radio station one way or the As our audience grows, so do we, and so other and using the website. does what we can give you. At the beginning We know that you’re also listening to WRS of the year we moved into bigger studios and on your phones, your tablets and Internet we continue to grow the team. Over the next radios. Our figures show that towards the few months, we’ll be launching new shows, end of last year, traffic to worldradio.ch was including a new dance music show that will
include interviews with local DJs, musicians and club owners. It will be the best way to stay right up to date with the local dance scene (which is much livelier than many people think). In April we’ll be re-launching the website, giving you more local information and ideas on what to do around the Lake Geneva area -- on both sides of the border. Keep tuning in and we’ll tell you all about it. The classifieds will always be with us, of course – we do have the biggest English language classified advertising website in the region, by a significant margin – there’s no question it’s the best place to buy and sell. So of course we remain very excited by the future, and we’re delighted you’ve joined us. We can’t do it without you.
AIRWAVES BY MARK BUTCHER Mark Butcher, co-founder of today’s WRS, and a director at Frontier, is an award-winning broadcaster. As member of the management start-up team for World Radio Geneva in 1996 he quickly became “the voice of the region” for the international community in Switzerland. He was WRG Programme Controller when it won the prestigious “Radio Station of the Year Award” in 2005. He’s worked in broadcasting and journalism all his professional life with management and presenting roles in mainstream commercial radio stations and at the BBC.
FRONTIER MAGAZINE ISSUE 06 - SPRING 2014
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