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MEDIA in the UK 2011

A Dangerous Method, directed by David Cronenberg, received MEDIA Automatic scheme funding in 2011. Image courtesy of Lionsgate



The Iron Lady,

directed by Wim Wenders, received MEDIA Selective Scheme funding in 2011. Image courtesy of Artificial Eye

directed by Phyllida Lloyd, received MEDIA Automatic and Selective schemes funding in 2011. Image courtesy of 20th Century Fox



MEDIA Desk UK and Antennae activities in 2011 MEDIA’s 20th anniversary Other UK activities in 2011

4 5

Distribution and exhibition Theatrical distribution Exhibition

6 10

Production companies Development Interactive projects TV Broadcasting

12 14 14

Skills development Film students Professional training

16 17

Promotion and festivals Film festivals Access to Markets Promotional events Film Sales Support

18 18 19 21

MEDIA in the UK 2011



2011 was a very special year for MEDIA as it celebrated its 20th birthday. Today it is hard to imagine the European film industry without MEDIA, but it is fair to say that continued support from the European Union makes for a better-connected, more vibrant, more collaborative landscape for audiovisual professionals to work in, and enables more films to cross borders for the enjoyment of audiences Europe-wide.

Agnieszka Moody with director Nanni Moretti and Adrian Wootton, Chief Executive of Film London, at the MEDIA Programme Gala. Photo by Stuart Wilson. © 2011 ImageNet

In 2011 UK companies received €7.4 million of direct funding from MEDIA, and an additional €6.8 million was granted to support the distribution of UK films on the continent. UK producers received the largest share of the UK’s funding, with 27 companies including Scotland-based Sigma Films, London’s Recorded Picture Company and Cardiff’s Machine Productions sharing €3.6 million.

€7.4 million

€6.8 million

MEDIA funding received by UK companies in 2011

MEDIA funding awarded to UK films in 2011

As always, in 2011 MEDIA helped UK films travel across Europe. The Iron Lady led the pack with €1.5 million worth of grants to support its distribution in 20 countries, but a range of less commercial titles from newer talent, including Submarine and Tyrannosaur, also had their audiences boosted in European countries outside the UK. We're very pleased to see Bristol Encounters Festival and the BRITDOC Foundation's Good Pitch Europe winning MEDIA support for the first time, support that will help them realise Europe-wide potential. We're also delighted to see that the UK’s membership of Europa Cinemas increased by five cinemas, including The Lexi Cinema and Riverside Studios in London. 2012 is an important year for the future of MEDIA. The European Commission has proposed a larger, combined successor for the existing MEDIA and Culture programmes: Creative Europe. Over the course of 2012 participating countries will decide the final shape of that proposal including its budget. Here’s to the next generation of EU support for the cultural and creative industries!


MEDIA Desk UK and Antennae activities in 2011

MEDIA’s 20th anniversary 2011 was the 20th anniversary of MEDIA, which has been supporting Europe’s audiovisual industry since 1991. To celebrate this milestone, the three UK MEDIA offices (MEDIA Desk UK, MEDIA Antenna Scotland and MEDIA Antenna Wales) designed and delivered a comprehensive programme of events throughout the year. The centrepiece of the UK festivities was a Gala screening at the 55th BFI London Film Festival. The film was Habemus Papam (We Have a Pope), by Nanni Moretti, who has been supported by MEDIA throughout his career, including this title. MEDIA Desk UK was delighted to welcome the director himself, who introduced his film. The Gala was attended by over 300 guests who were addressed by the European Commission’s Vladimír ˘ Sucha, Director for Culture, Multilingualism and Communication, and Aviva Silver, Head of the MEDIA Programme, at the reception afterwards. In partnership with the Independent Cinema Office, MEDIA Desk UK also organised a special cinema season screening 20 classic MEDIA-funded European films across the UK. Entitled ‘Europe Loves


Cinema’, the season saw screenings taking place in venues from Devon to Dundee, most of them MEDIA-funded Europa Cinemas. Amélie, Land and Freedom, Pan’s Labyrinth, Talk to Her, The Lives of Others - all these MEDIA-funded films returned to the big screen to be seen by new audiences. To accompany and promote the season, MEDIA Desk UK launched a microsite, www.europelovescinema.eu, where film fans could watch trailers of the season’s films, find out where and when screenings were taking place and write reviews.

MEDIA Desk UK also filmed interviews with ten key UK industry figures including Mike Leigh, Ken Loach, Rebecca O’Brien, Alison Owen and Jeremy Thomas. All interviewees were recipients of MEDIA funding, and they generously gave their time to share their gratitude and thoughts about the programme. The interviews can be viewed on MEDIA Desk UK’s YouTube channel, www.youtube.com/user/MEDIADeskUK, alongside a 13-minute compilation film, Happy Birthday MEDIA! Habemus Papam (We have a Pope), directed by Nanni Moretti, received MEDIA Selective Scheme funding in 2011. Image courtesy of Soda Pictures

Other MEDIA Desk UK and Antennae activities in 2011 In addition to the celebrations for MEDIA’s 20th anniversary, the UK’s MEDIA offices were busy with the day-to-day administration and promotion of the 17 funding schemes that were open at various times throughout the year. MEDIA Desk UK alone answered more than 2,700 funding enquiries and conducted 145 advice meetings with UK audiovisual professionals. The UK offices publish various printed publications, issue monthly e-bulletins about MEDIA news in the UK and beyond and manage a website, www.mediadeskuk.eu, which was redesigned and relaunched as a more interactive, user-friendly resource in 2011. Importantly, the UK’s MEDIA Desk and Antennae are part of the network of 44 MEDIA offices across Europe, and offer support on finding partners and connections in other European countries.

The UK offices also organise, support and attend information and promotional events across the UK, and in 2011 locations included Aberdeen, Cardiff and Sheffield.

Aberdeen • MEDIA Roadshow Beaconsfield • ‘What is the MEDIA Desk?’ - a seminar for students from the National Film and Television School Birmingham • Europe Loves Cinema at mac Bristol • Europe Loves Cinema at Watershed Builth Wells • MEDIA presentation at Powys Creative Industries Event Bury St Edmunds • European Connects event on European funding opportunities for culture Canterbury • Europe Loves Cinema at The Gulbenkian Cardiff • MEDIA Antenna Wales information stand at the PlayArk Games Festival • Europe Loves Cinema at Chapter

Inverness • MEDIA Roadshow • Europe Loves Cinema at Eden Court Leicester • Europe Loves Cinema at Phoenix Square London • MEDIA Development and Interactive funding seminars • Panel event about co-production, hosted by Women in Film and Television • MEDIA funding presentation at the Institute for International Film Financing • MEDIA Programme Gala at the 55th BFI London Film Festival, and an industry reception to mark the 20th anniversary of MEDIA • ‘Bring Your Banker With You’ seminar on the MEDIA Production Guarantee Fund - part of the 55th BFI London Film Festival industry events programme • MEDIA funding presentation at Enterprise Europe Network event • Europe Loves Cinema at Barbican Film, BFI Southbank, Ciné Lumière and Watermans Arts Centre

Dartington • Europe Loves Cinema at The Barn Cinema

Ludlow • Europe Loves Cinema at Ludlow Assembly Rooms

Derby • Europe Loves Cinema at Quad

Nottingham • Europe Loves Cinema at Broadway

Dundee • MEDIA Roadshow • MEDIA Antenna Scotland-sponsored networking event at the Scottish Games Industry Recruitment Fair • Europe Loves Cinema at Dundee Contemporary Arts

Saffron Walden • Europe Loves Cinema at Saffron Screen

Edinburgh • MEDIA Roadshow • ‘MEDIA Support for Producers’ event at the Edinburgh International Film Festival

Sheffield • MEDIA co-production lunch at Sheffield Doc/Fest in collaboration with the MEDIA offices in Denmark, Germany, the Netherlands and Norway • Sheffield Doc/Fest MeetMarket industry reception • Europe Loves Cinema at Showroom Stoke-on-Trent • Europe Loves Cinema at Stoke Film Theatre.

Glasgow • MEDIA Roadshow


Distribution and exhibition

Theatrical distribution MEDIA allocates more than half of its annual €100 million budget to help European films to be released internationally. This is achieved through three funding schemes: Selective, Automatic and Sales Agents. UK films funded through the Selective Scheme In 2011, seven UK films had their European releases enhanced by the MEDIA Selective Scheme. This resulted in a greater number of prints, more generous marketing campaigns and ultimately larger audiences. Phyllida Lloyd’s The Iron Lady, whose leading actor, Meryl Streep, won numerous awards for her portrayal of Margaret Thatcher including Best Performance by an Actress in a Leading Role at the 84th Academy Awards® and Best Leading Actress at the 65th British Academy Film Awards®, was awarded €868,000 by MEDIA to be released in 19 European countries. Tanya Wexler’s Hysteria, Steve McQueen’s Shame and Cary Fukunaga’s adaptation of Jane Eyre also secured large MEDIA awards: €531,700, €460,900 and €403,500 respectively.



No. of countries

Award (€)






Jane Eyre









The Iron Lady





Another Year

Le Havre, directed by Aki Kaurismäki, received MEDIA Selective Scheme funding in 2011. Image courtesy of Artificial Eye

141,900 2,557,750

€2,557,750 Total MEDIA Selective Scheme funding awarded to UK films in 2011

La délicatesse (Delicacy), directed by David and Stéphane Foenkinos, received MEDIA Selective Scheme funding in 2011. © 2011 Studiocanal SA

Le gamin au vélo (The Kid with a Bike), directed by Jean-Pierre and Luc Dardenne, received MEDIA Selective Scheme funding in 2011. Image courtesy of Artificial Eye

UK distributors funded through the Selective Scheme In 2011, UK distributors released a range of European films on UK screens with MEDIA funding that totalled €783,500. MEDIA-supported films included the Dardenne brothers’ Le gamin au vélo (The Kid with a Bike), which was awarded the 2011 Cannes Film Festival Grand Prix. Lars von Trier’s Melancholia and Wim Wenders’ Pina were distributed with MEDIA support in the UK by Artificial Eye, and enjoyed considerable success at the box office. Since 2002 Soda Pictures has built up a catalogue of world cinema and independent films, working with upcoming directors as well as established talent across an eclectic mix of titles. Support from MEDIA has allowed us to acquire and release those European independent titles that are often considered too challenging by distributors. In 2011 we were awarded MEDIA grants for five new titles, including Nanni Moretti’s We Have a Pope, which was screened at the MEDIA Programme Gala at the 55th BFI London Film Festival, and was released in cinemas UK-wide. MEDIA aims to bring a greater choice of European films to the viewing public, and we share this objective wholeheartedly. Edward Fletcher, Managing Director, Soda Pictures

Distribution company


Award (€)

UK box office revenue to 12/06/2012 (£)

Arrow Film Distributors

Kongen av Bastøy (King of Devil's Island)


Film not released at time of publication

Artificial Eye

A Torinói ló (The Turin Horse)




Film not released at time of publication

Alpeis (Alps) Elles



Gianni e le donne (The Salt of Life)



Le gamin au vélo (The Kid with a Bike)



Le Havre














Film not released at time of publication

The Woman in the Fifth




También la lluvia (Even the Rain)



Miracle Communications

Chrzest (The Christening)


Film not released at time of publication

Network Distributing

2 Days in New York



Peccadillo Pictures

Apflickorna (She Monkeys)






7 días en La Habana (7 Days in Havana)


Film not released at time of publication

Habemus Papam (We Have a Pope)



Oslo, 31. august (Oslo, August 31st)



The Black Power Mixtape 1967-1975



Soda Pictures

Wer wenn nicht wir? (If Not Us, Who?)




La délicatesse (Delicacy)



Trinity Filmed Entertainment

De vrais mensonges (Beautiful Lies)



Verve Pictures

La fée (The Fairy)


Film not released at time of publication


€783,500 Total MEDIA Selective Scheme funding awarded to UK distributors in 2011


Distribution and exhibition

UK films funded through the Automatic Scheme The MEDIA Automatic Scheme rewards distributors for the box office success of films from European countries other than their own (non-national films). Recipients can use funding from this scheme to invest in minimum guarantees or to subsidise the distribution costs of new non-national European acquisitions. 47 UK films shared a total of €4,248,276 from the 2011 MEDIA Automatic Scheme. The highest awards were granted to Phyllida Lloyd’s The Iron Lady, with €594,752 worth of support, followed by Tom Hooper’s The King’s Speech with €500,086 and Mike Leigh’s Another Year with €367,025.

€4,248,276 Total MEDIA Automatic Scheme funding awarded to UK films in 2011

Shame, directed by Steve McQueen, received MEDIA Automatic and Selective schemes funding in 2011. Image courtesy of Momentum Pictures

It is incredibly important for us producers that MEDIA helps us maximise the international market potential of our films by offering grants to distributors. This results in removing some of the risk and allowing them to be more adventurous in their acquisition choices. The King's Speech was phenomenally successful across Europe, but not initially an obvious commercial proposition and Shame was the type of film where that extra reassurance for the project allowed distributors to be bold with their campaigns, and less vulnerable to volatile market forces. Iain Canning, Producer, See-Saw Films

Film 360


A Dangerous Method


Africa United


Another Year


Bel Ami


Brighton Rock


Burke and Hare


Centurion Creation

4,832 6,821

Exit Through the Gift Shop


Four Lions


Great Expectations


Killing Bono


I, Anna




Jane Eyre


Made in Dagenham






Mr. Nice


Mugabe and the White African




Nowhere Boy


Pelican Blood


Perfect Sense


Route Irish Salmon Fishing in the Yemen Shame

20,057 9,466 308,322





Tamara Drewe


The Decoy Bride The Disappearance of Alice Creed The Infidel The Iron Lady


Award (€)

944 7,874 6,672 594,752

The King's Speech


The Three Musketeers


The Trip


This is England Tinker Tailor Soldier Spy Toast Tyrannosaur

15,666 205,090 28,174 1,162

We Need to Talk About Kevin


West is West


Wuthering Heights


You Instead You Will Meet a Tall Dark Stranger

7,250 29,351 4,248,276

UK distributors funded through the Automatic Scheme Every year distributors across Europe report to MEDIA on the cinema admissions for the non-national European films they released in the previous year. These admissions are the basis for the calculation of MEDIA Automatic Scheme grants. The funding can be used to pay minimum guarantees and distribution costs on new non-national European films. In 2011, UK distributors reported nearly two million admissions to non-national European films in 2010.

Tinker Tailor Soldier Spy, directed by Tomas Alfredson, received MEDIA Automatic Scheme funding in 2011. © 2010 Studiocanal SA

€617,784 Total MEDIA Automatic Scheme funding awarded to UK distributors in 2011

Another Year, directed by Mike Leigh, received MEDIA Automatic and Selective schemes funding in 2011. Image courtesy of Momentum Pictures

€89,222 Total MEDIA Sales Agents funding awarded to UK sales agents in 2011

On the basis of these admissions they were allocated the following awards in 2011: Distributor

Award (€)

Artificial Eye


Metrodome Distribution


New Wave Films


Pathé Productions


Peccadillo Pictures Picturehouse Entertainment

6,001 15,939

Revolver Entertainment


Soda Pictures


Studiocanal Trinity Filmed Entertainment

166,424 17,976 617,784

Funding for UK sales agents The Sales Agents scheme allocates €1.5 million a year and is linked to an agent’s performance in selling European films. The funding awarded depends on the amount of cinema admissions generated by the films sold in the previous calendar year, and can be used for acquisitions (sales guarantees) as well as the promotion and marketing costs of non-national European films. Two UK sales companies took advantage of this scheme in 2011. Sales agent Content Media Corporation HanWay Films

Award (€) 25,637 63,585 89,222


Distribution and exhibition

Exhibition Europa Cinemas is a MEDIA-funded network of cinemas which screen significantly more European films, and in particular non-national European films, than most cinemas. The average percentage of European programming in Europa Cinemas during 2011 was 59.8%. The network has become a trusted brand that clearly signposts access to European cinema for filmgoers. There are 50 member cinemas in the UK and five of these joined the network in 2011: Aldeburgh Cinema, Chelsea Cinema, Riverside Studios, Shortwave and The Lexi Cinema. The 50 cinemas shared €883,500 between them in 2011, including more than €100,000 for digital screenings. Recipient 50 cinemas in the UK

Award (€) 883,500 883,500


For small independent exhibitors like Picturehouse Cinemas, being part of the Europa Cinemas network not only provides much-needed financial incentives to screen a wide range of European films, but also provides a basis for discussion and meeting with colleagues around Europe, knowledgeswapping and sharing best practice examples. The subsidy that we receive from Europa Cinemas has allowed us to be braver in our European releases – it’s an extra cushion of financial security on the riskier films that allows us to have bigger releases and ultimately encourage bigger audiences. Clare Binns, Director of Programming and Acquisitions at Picturehouse Cinemas

€883,500 Total MEDIA funding awarded to Europa Cinemas UK members in 2011

The King’s Speech, directed by Tom Hooper, was the best performing film in the Europa Cinemas network in the UK and across Europe in 2011. Image courtesy of Momentum Pictures

UK cinemas in the Europa Cinemas network Aldeburgh Cinema, Aldeburgh • Barbican Cinema, London • BFI Southbank, London • Broadway Nottingham Media Centre, Nottingham • Cambridge Arts Picturehouse, Cambridge • Cameo, Edinburgh • Chapter, Cardiff • Chelsea Cinema, London • Ciné Lumière, London • Cinema at New Park, Chichester • Cinema City, Norwich • Cornerhouse, Manchester DCA Cinema, Dundee

Tricycle Cinema, London

• Curzon Mayfair, London • Curzon Soho, London • DCA Cinema, Dundee • Derby Quad Cinema, Derby • Duke of York’s, Brighton • Eden Court Theatre, Inverness • Filmhouse, Edinburgh • Forum Cinema, Northampton • Glasgow Film Theatre, Glasgow • Hyde Park Picturehouse, Leeds • ICA Cinema, London • Ipswich Film Theatre, Ipswich • Light House, Wolverhampton • Ludlow Assembly Rooms, Ludlow • mac birmingham, Birmingham • Phoenix Cinema, London • Phoenix Picturehouse, Oxford • Phoenix Square, Leicester • Picturehouse at FACT, Liverpool • Pictureville, Bradford • Queens Film Theatre, Belfast • Renoir, London • Richmond

Aldeburgh Cinema, Aldeburgh © Aldeburgh Cinema and Herringbone Design

Shortwave Cinema, London

Filmhouse, Richmond • Rio Cinema, London • Riverside Studios, London • Saffron Screen, Saffron Walden • Shortwave, London • Showroom, Sheffield • Stoke Film Theatre, Stoke-on-Trent • Strode Film Theatre, Street • The Barn Cinema, Dartington • The Gate, London • The Gulbenkian Theatre, Canterbury • The Lexi Cinema, London • Tricycle Cinema, London • Tyneside Cinema, Newcastle upon Tyne • Watermans Arts Centre, Brentford • Watershed Media Centre, Bristol

Derby Quad Cinema, Derby © Graham Lucas Commons

Showroom Cinema, Sheffield


Production companies



In 2011, UK production companies secured €1,923,899 worth of MEDIA Development funding.

Total MEDIA Development funding awarded to UK production companies in 2011

Slate Funding Seven UK production companies shared over €1 million of MEDIA funding to support slates of projects, including Number 9 Films, Recorded Picture Company and Sixteen Films. Production company

Projects genre

Machine Productions


Award (€)

Number 9 Films



Potboiler Films



Recorded Picture Company



Sigma Films



Sixteen Films



The Illuminated Film Company






Under-developed material leads to problematic productions and in hindsight one always wishes that more time had been spent working on the script. We at Sigma are truly grateful to MEDIA to be given the opportunity to develop our material to its full potential in the dynamic and ambitious way that this kind of funding allows. It’s already given our team an adrenalin shot and we look forward to reporting a fruitful and successful development phase and ultimately taking our MEDIA-funded projects into production. Gillian Berrie, Producer and Co-founder, Sigma Films

Having been successfully supported by MEDIA in recent years to develop the projects of the core team, Sixteen Films was keen to use our strengths to forge relationships with new writers and directors and to expand the brand by finding bold and unique voices and stories with integrity. MEDIA has afforded us this exciting and invaluable opportunity and coupled with our track record of European co-productions we look forward to unveiling our next chapter. Rebecca O’Brien, Producer, Sixteen Films Wuthering Heights, directed by Andrea Arnold, received MEDIA Development funding in 2005 as part of a Slate Funding award granted to Ecosse Films. The film was released in the UK in 2011. Image courtesy of Artificial Eye

Single Project The 2011 Single Project funding scheme awarded support to 20 UK production companies for the development of animation, documentary and drama projects, including Blue-Zoo Productions’ animation Digby Dragon, Leopardrama’s fiction project Mother of Sorrows and Sequoia Films’ documentary Indian Spacemen.

The development monies received from MEDIA have enabled us to devote the time and energy necessary to move a project forward in collaboration with some of the top creative talent in the UK animation industry. We’ve been able to assemble a team of vastly experienced scriptwriters, animators, voice artists and creative directors to work together to produce a strong brand which will work across all platforms. We now look forward to attending the various European markets in order to present our project to potential broadcasters and financiers, thanks to MEDIAs support. Ruth Fielding, Joint Managing Director, Lupus Films

Production company



A-Z Films

Chopping Off Heads (is Wrong)


Beat Films

The Pier



Blue-Zoo Productions

Digby Dragon



Braidmade Films

Baltoro Passage



Dot to Dot Productions

Hoppy Burrows



Eyeline Films

Trenton 275



Iron Box Films

The First Cypriot Astronaut




Mother of Sorrows



Little Lamb Media




London Fields Pictures

The Lovers and the Despot



Lupus Films

Toot the Tiny Tug Boat



Momac Films

Old Boys



Mosaic Films

Brick Lane - The Musical



Old Street Films

Award (€) 60,000

Suspicious Minds



I Was a Soldier



Rainmark Films Two




Sequoia Films

Indian Spacemen




The Diary of Peter Ginz



The Electric Shadow Company




Two Step Films

Challenging Behaviour



Vita Nova Films

The Airman


23,899 740,499

The Story of Film: An Odyssey, directed by Mark Cousins and produced by Hopscotch Films, received MEDIA Single Project funding in 2005. The film was released in the UK in 2011. © Hopscotch Films


Production companies

Interactive Projects


MEDIA provides funding for the development of interactive projects that complement an existing traditional audiovisual project (or one in development). In 2011, the Interactive Projects scheme invested €450,000 in three UK interactive media companies: Attractive Entertainment, Rondo Media and We R Interactive. Developer


Attractive Entertainment

Bad Guy Bodyguard

Award (€) 150,000

Rondo Media

Lost on Infinity (Rockford)


We R Interactive

I am Star

150,000 450,000

€450,000 Total MEDIA Interactive Projects funding awarded to UK companies in 2011


developed by Filmtrip, received MEDIA Interactive Projects funding in 2008 and completed phase 1 release in 2011. © Filmtrip

Arty’s Make & Do Combat, developed by Dave Edwards Entertainment Media, received MEDIA Interactive Projects funding in 2009 and was completed to demo in 2011. © DEEM

Romeo & Juliet, developed by Shimmer Films, received MEDIA Interactive Projects funding in 2008 and was completed in 2011. © Shimmer Films

TV Broadcasting MEDIA also helps to produce television programmes for international distribution. In 2011, UK television producers received over €1.2 million to co-finance international animation, documentary and drama programmes. These included Brook Lapping Productions’ documentary The Iraq War and How it Went Wrong and the children’s animation programmes Cloudbabies, by Hoho Entertainment and My Phone Genie, by Talent Television. Production company


Award (€)

Brook Lapping Productions The Iraq War and How it Went Wrong


Hoho Entertainment



Orange Eyes

Room on the Broom


Talent Television

My Phone Genie


Tigerlily Films

Chinese Whispers

69,309 1,255,118

€1,255,118 Total MEDIA TV Broadcasting funding awarded to UK producers in 2011

Cloudbabies, produced by Hoho Entertainment, received MEDIA TV Broadcasting funding in 2011. Cloudbabies ® 2012 Hoho Entertainment Ltd/Bridget Appleby. All rights reserved

My Phone Genie, produced by Talent Television, received MEDIA TV Broadcasting funding in 2011. Image courtesy of Talent Television

My Phone Genie was an ambitious international live action comedy co-production between the UK, France and Ireland for British broadcaster ITV/CITV and German broadcaster ZDF. In order to make the economics work efficiently we had to produce a series of twenty-six episodes. Receiving a meaningful contribution to the production budget from MEDIA greatly reduced the financial risk to the co-production partners and recognised our creative aspirations to make a series with high production values that would work in multiple territories. MEDIA’s endorsement had a very positive impact on the production both financially and spiritually! Tony Humphreys, MD Talent, Television/ Executive Producer, My Phone Genie


Skills development

Film students MEDIA recognises the fundamental role that training plays in the film industry, and annually invests around €1.7 million in encouraging networking and shared projects among students of various European film schools. In 2011, the Initial Training scheme was keenly utilised by three UK film schools, including the London Film School (LFS) which received funding for two courses: the fifth edition of the European Low Budget Film Forum and a new marketing and distribution skills course, Making Waves. Organisation

Training scheme

Edinburgh Napier University

Engage V

London Film School

European Low Budget Film Forum V


Making Waves


University of Wales, Newport Transform@Lab

Award (€) 150,000

70,000 340,000


Launched in Berlin 2012, Making Waves is a brand new international training course in marketing and distribution conceived by the London Film School in close collaboration with industry professionals and teachers from partner film schools for graduates from Romania (UNATC), Spain (ESCAC), France (La Fémis), Germany (dffb) and the UK (LFS). Entirely possible only through funding from MEDIA’s Initial Training scheme, Making Waves strengthens the training and networking of graduating students from key film schools from across Europe, pioneering a hub of film creatives who have already started to prove their worth. Ben Gibson, Director, London Film School

€340,000 Total MEDIA Initial Training funding invested in UK-led projects in 2011

Ben Gibson, Director of LFS, Suzy Gillett, Making Waves producer, Mike Leigh, Chair of LFS, Jan Schütte director of dffb. Image courtesy of LFS

Professional training Each year MEDIA supports more than 60 international professional training programmes which teach industry skills ranging from marketing to script development and new technologies to finance. 2011 saw six UK training providers successfully secure MEDIA money for their initiatives, including a new course, Marketing Movies Online Labs, run by Diversity in Visual Arts. Organisation

Training scheme

Diversity in Visual Arts

Marketing Movies Online Labs


Independent Cinema Office

Developing Your Film Festival


National Film and Television School Inside Pictures 2012 Peaceful Fish Productions

Seize the Media


The Pixel Lab: The Cross-Media Workshop Transmedia Next

Developing Your Film Festival received MEDIA Continuous Training funiding in 2011. Image courtesy of ICO


Closing the Gap: Investment for 360° Content

Power to the Pixel

Award (€)

The Independent Cinema Office works to strengthen and support independent cinemas and film festivals, and MEDIA support has been invaluable for enabling us to expand our reach internationally. Developing Your Film Festival brings together 40 film festival professionals with their peers from across Europe to share best practice, inspire new ideas, foster a culture of collaboration and initiate long-term working partnerships for the future. MEDIA funding is an essential element which allows this to happen. Tilly Walnes, Head of Exhibitor Development, Independent Cinema Office (ICO)

Power to the Pixel’s Pixel Lab received MEDIA Continuous Training funding in 2011. © Peter Himsel

210,000 49,294 631,297

€631,297 Total MEDIA professional training funding invested in UK courses in 2011


Promotion and festivals

Film festivals MEDIA helps to expand audiences for European films by supporting festivals devoted to showcasing European audiovisual content. The funded festivals take place all over Europe, and two UK festivals were awarded MEDIA grants in 2011: Bristol Encounters International Film Festival and Leeds International Film Festival. Organisation

Festival Bristol Encounters International Film Festival


Leeds City Council

Leeds International Film Festival

32,152 60,652

Total MEDIA funding invested in UK festivals in 2011


Access to Markets

Award (€)

Encounters Festivals


Leeds International Film Festival was supported by the MEDIA Audiovisual Festivals scheme in 2011. Image courtesy of Leeds International Film Festival

MEDIA offers support to a wide variety of networking events, festivals and markets to promote European audiovisual works and facilitate the mobility of professionals. The support can take various forms, for example the MEDIA Stand, which offers reduced accreditation and hosting to European independent producers at major film markets in Berlin and Cannes. MEDIA also offers funding to organisations providing promotional opportunities through its Access to Markets scheme.

In 2011, four UK organisations were awarded MEDIA Access to Markets funding for their events. These were: Film London’s Production Finance Market and Power to the Pixel’s Pixel Market, both held during the BFI London Film Festival; Sheffield Doc/Fest’s MeetMarket, and for the first time, the British Documentary Film Foundation’s Good Pitch Europe. Organisation


Film London

Production Finance Market 2012

Award (€) 88,733

Power to the Pixel

The Pixel Market


Sheffield Doc/Fest

MeetMarket 2012


The British Documentary Film Foundation

Good Pitch Europe 2012

73,951 370,719

The MEDIA Stand at the European Film Market, Berlin. © Cecoforma

€370,719 Total MEDIA Access to Markets funding invested in UK events in 2011

Good Pitch is a unique live forum that brings together documentary filmmakers with NGOs, foundations, philanthropists, brands and media. Our goal: To forge coalitions and campaigns that are good for all these partners, good for the films and good for society. Since 2008, over 120 independent documentaries have presented at Good Pitch, connecting with over 1,500 different organisations from every sector of society, business and government. They all bring something unique to the table - expert knowledge, research and archives, membership networks and mailing lists, campaigning and lobbying expertise and access to policymakers as well as production and outreach funding for filmmakers.

Promotional events MEDIA’s Access to Markets scheme also funds European Film Promotion (EFP), an umbrella organisation that facilitates working relationships between Europe’s national film promotion organisations. EFP organises many events, including Shooting Stars (a showcase of Europe’s acting talent at the Berlin International Film Festival) and Producers on the Move, held at the Cannes Film Festival. The UK’s Shooting Star in 2011 was Andrea Riseborough, who has starred in Rowan Joffe’s Brighton Rock and Nigel Cole’s Made in Dagenham. The UK producer selected to take part in Producers on the Move in 2011 was Samm Haillay from Third Films.

We are very grateful to MEDIA for helping us to grow the event and to continue supporting filmmakers, the sector and society at large. Beadie Finzi, Foundation Director, BRITDOC


Promotion and festivals

The UK’s Andrea Riseborough amongst recipients of the Shooting Stars Awards 2011. © Markus Nass

The King's Speech at the European Film Awards: Tariq Anwar and Tom Hooper with the statuettes for the People’s Choice Award 2011 and for Colin Firth (European Actor 2011). © Franziska Krug/Action Press MEDIA-supported Melancholia, directed by Lars von Trier, won the EFA award for Best Film in 2011. Image courtesy of Artificial Eye


EFP Producers on the Move 2011. © EFP / Kurt Krieger

After graduating from the EAVE training programme in 2002, participating in other MEDIA-funded initiatives including the Media Business School, Cinemart, Sources 2 and ACE Producers and also securing MEDIA New Talent, i2i Audiovisual and Slate Funding, being selected for EFP’s Producers on the Move in 2011 was yet another way that MEDIA has helped my career. These experiences have been very rewarding because they have enabled me not only to produce award-winning films, such as Better Things, that have played on the biggest stages, such as Cannes, but also helped to establish my reputation amongst my peers in the UK and across the world and allowed me to put together a really exciting slate of future projects. Bypass by Duane Hopkins will be the next MEDIA-backed feature film from Third Films to go into production...watch this space! Samm Haillay, the UK’s Producer on the Move 2011

Film Sales Support Through EFP’s Film Sales Support scheme, MEDIA also helps to promote films. The scheme enables producers and sales agents to promote their films at key festivals and markets around the world, including the American Film Market and the Toronto Film Festival. Project Nim, directed by James Marsh, was supported by Film Sales Support in 2011. Image courtesy of Icon Film Distribution

Sales company



AV Pictures




The Holding



Bankside Films


Toronto Film Festival


Beak Street Films

The Flaw

Sundance Film Festival


Genesis Entertainment


Shanghai Film Festival


HanWay Films


Toronto Film Festival


Wuthering Heights

Toronto Film Festival


Icon Entertainment

Project Nim

Sundance Film Festival



Exit Through the Gift Shop



Hunky Dory

American Film Market





Latido Films (Spain)

How Much Does Your Building Weigh, Mr Foster?



Media Luna New Films (Germany)

Behold the Lamb

Toronto Film Festival


Metropolis International Sales

The Guard

Sundance Film Festival

5,000 3,210

Protagonist Pictures

Award (€)

Horrid Henry: The Movie

American Film Market

The Deep Blue Sea

Toronto Film Festival



Sundance Film Festival


The Match Factory (Germany)

Cirkus Columbia



TrustNordisk (Denmark)

Perfect Sense

Sundance Film Festival


Wide House (France)

In My Mother's Arms

Toronto Film Festival

4,243 68,489

Trishna, directed by Michael Winterbottom, was supported by Film Sales Support in 2011. Image courtesy of Artificial Eye. © Marcel Zyskind

€68,489 Total EFP Film Sales Support funding invested in UK companies and films in 2011


MEDIA in the UK 2011


MEDIA in the UK 2011 is a MEDIA Desk UK publication.

MEDIA is an initiative of the European Union and has three main aims:

MEDIA Desk UK is an information and promotion office of the MEDIA Programme. It is hosted and co-funded by the British Film Institute (BFI). Together with the MEDIA Antennae in Cardiff and Glasgow, it provides information and advice about MEDIA to the UK’s audiovisual industry.

• To strengthen the competitiveness of the European film, TV and new media industries • To increase the international circulation and audience of European audiovisual content • To preserve and enhance European cultural diversity.

For more information, please contact: MEDIA Desk UK Agnieszka Moody c/o BFI 21 Stephen Street London W1T 1LN Tel: 020 7173 3221 Email: uk@mediadeskuk.eu


MEDIA Antenna Scotland Emma Valentine c/o Creative Scotland 249 West George Street Glasgow G2 4QE Tel: 0141 302 1776/7 Email: scotland@mediadeskuk.eu

MEDIA Antenna Wales Judy Wasdell c/o Creative Industries, Welsh Government QED Centre, Main Avenue, Treforest Estate Pontypridd CF37 5YR Tel: 0300 061 5637 Email: wales@mediadeskuk.eu

The MEDIA Stand at the European Film Market, Berlin 2012. Š Cecoforma


Profile for Creative Europe Desk UK

MEDIA in the UK 2011  

The MEDIA programme celebrated its 20-year anniversary, the Europa cinemas network grew by five, BRITDOC's Good Pitch and Bristol Encounters...

MEDIA in the UK 2011  

The MEDIA programme celebrated its 20-year anniversary, the Europa cinemas network grew by five, BRITDOC's Good Pitch and Bristol Encounters...


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