way, it involves a rethinking of the development and production processes with a strong influence on timetables, schedules, strategies and implementation. These issues will be analyzed further in coming reports in this series. Lessons learned from The Mill Sessions: 1. Find the right partners at an early stage, listen to them and let them contribute to your project. This will let them integrate themselves into the project and the results of the project into their own output in a logical and engaging way. 2. Treat all the platforms as equally important- don´t let e.g. the production of the tv-show swallow all your personnel resources. In the case of the first season of TMS, too few resources were allocated to community management and social media output. 3. Knowing your audience IS important – give time for research and feedback. It is sometimes difficult for creative development to go hand in hand with audience research, as schedules and deadlines seldom match. 4. Make sure that every team member sees the project in the same way. Communicate, communicate, communicate.
Developing and producing multiplatform content in Finland - what, why and how?
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