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EDM613 - Media Asset Creation


First Things First: First Wimba Session 1st Tuesday @ 8:30pm ET join us at Make sure to review the material in FSO before our session

First Discussion Posts 1st Post on 1st Tuesday, 2nd post on 1st Thursday, Make sure to do all db posts in FSO

Course Milestones AR Status Report 2nd Tuesday, AR Summary Page end WK3 Publish/Leadership Project end WK4

Joe Bustillos MAC EMD613

Email: Phone: 800.226.7625 ext. 8871 iChat: Skype: jbbustillos

Online Hours Mon. - Thurs. 11am-3pm & 8-10pm Friday 11am-3pm Saturday 11am-1pm Sunday 6pm-8pm Consult class iCal at:

Course Objectives

Course Description

Course Director Contact Info:

Creative Commons image by chunyang

Today's learners live in a media-rich world. From the moment they wake up they are listening to their digital audio devices, leaving text messages for their friends on their mobile devices, chatting with their friends via their social network, and playing games on handhelds, consoles and computers. When they step into our educational institutions or corporate training centers this part of their world is treated as contraband. All of the color of their world, the very language they speak is denied them because this thing, media, is thought to be the enemy of learning. In this course learners will begin to transform this former enemy, Media, into a powerful ally Also during this course students will put together their EMDT AR Status Report, which will be an assignment verifying that all AR pages & AR blog entries from the previous 10 months have been successfully completed. Students will also complete an AR Summary web page specifically assigned to be completed during month 11. And finally students will begin a two-month Publish/ Leadership project which is designed to take the student’s AR work and convert it into a publishable article and/or create a pathway to leadership roles in Ed/Tech organizations.

• • • • • •

Make Media an Ally in the Classroom instead of an Enemy Put Finishing Content and Design touches to All AR Pages and Blog Entries Create over the past 10 Months (AR Status Report) Create AR Summary web page Design and Develop the EMDT Publish/Leadership Program Support Media Asset Creation for all month 11 projects and assignments through tutorials and tech tips Address current Media Issues such as Copyright, Fair Use, Re-Mix Culture and Creative Commons. Content Management Integration and Evaluation

EDM613 - Media Asset Creation

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Course At A Glance Activities DUE: Sundays by 11:59 p.m ET

Wimba/ Sync Sessions

Discussion Board


DUE: Sundays by DUE: initial post, Tues., 11:59 p.m.

Project DUE: Sundays by 11:59 p.m.

Final post, Sun. 11:59 p.m. ET


1. Comms & Links = 2% (FSO) 2. 5 blog entries/ comments = 6%

Wk1 Wimba: course intro info (Wimba) = 1%

Discussion Quickies (FSO) = 2%

The Art of Possibility * AR Status Report Chapters 1-3 (blog) = 30% Due Wk2 = (part of weekly Tuesday blog) * AR Summary Page = 9% Due End of Wk3/Sunday


5 blog entries/ comments = 6%

Wk2 Wimba: Status check-in (Wimba) = 1%

1. Discussion Quickies (FSO) = 2% 2. Discussion Deeper (FSO) = 2%

The Art of Possibility Publish/Leadership Chapters 4-6 (blog) Project = 9% Due = (part of weekly End of Wk4/Sunday blog)

1. Discussion Quickies (FSO) = 2% 2. Discussion Deeper (FSO) = 2%

The Art of Possibility Chapters 7-9 (blog) = (part of weekly blog)

Part 1 of Optional 3 part “Media Issues” Wimba (wk2 - wk4)


5 blog entries/ comments = 6%

Part 2 of Optional 3 part “Media Issues” Wimba (wk2 - wk4)


5 blog entries/ comments = 6%

Wk4 Wimba: Media Discussion Quickies Project sharing = 2% (FSO) = 2% Part 3 of Optional 3 part “Media Issues” Wimba (wk2 - wk4)

The Art of Possibility Chapters 10-12 (blog) = (part of weekly blog)

EDM613 - Media Asset Creation

MAC EDM613 Creative Commons image by chunyang

General Overview


Take time to carefully review each of the assignments and project requirements found on the FSO course page before you begin your work. Rubrics are found at the end of each assignment and in the reference tab.

Course Milestones: AR Status Report, AR Summary Page, EMDT Publish/Leadership Project As mentioned in the Course Description, during this month you will have three major projects: an AR Status Report, AR Summary Page and EMDT Publish/Leadership Project. The AR Status Report will be a comprehensive assignment verifying that all AR pages & AR blog entries from the previous 10 months have been successfully completed. As with all previous month you will have a month specific AR assignment, in this case you will create an AR Summary web page. And finally the EMDT Publish/Leadership Project is an opportunity for you to take your AR work and convert it into a publishable article and/ or create a pathway to leadership roles in Ed/Tech organizations. Detailed information on these projects can be found in FSO.

Your Blog Your blog forms the backbone of how you will turn in most of your course work. Your blog will be where you reflect, think "out loud," vent and problem-solve difficulties encountered along the way. That is, your blog is where you will write about your learning from the weekly reading and where you will post your thoughts on and progress with all your projects, particularly your EMDT Publsih/Leadership Project. You will post five times a week, with two of your five blog entries being copies of comments you’ve made on another classmate’s blog. Format-wise your blog entries can be text (with an image), an audio podcast or a video podcast. The idea is to enrich and extend your learning by "doing" and then reflecting on what worked, didn't work and how this new learning might improve your teaching or presentation skills. See FSO for detailed instructions.

Discussion Boards The Discussion Board is a place to share what you've been learning and gain from the experiences of others. Please note, because these discussion boards are meant to be analogues to a conversation, please limit your individual comments to a couple sentences that provoke or further the "conversation." You may comment as many

times as you wish, but please leave "room" in the discussion for the comments of others. If you have a lot to share, just like in a "real" conversation, seed the conversation with your insights, a comment here, a comment there, leaving room for others to contribute. Each week there will be two to three discussion boards to contribute to. Your frequent participation is appreciated, even if just for a couple minutes. Join the conversation, there's room for everyone.

Wimba/Sync Sessions One of the greatest overlooked strengths of online education is being able to meet together with other learners from all over the world without having to leave ones own house. Unlike previous generations of distance learning where the learner was expected to get everything via static text or a VHS tape, this program and this course recognizes how much more powerful learning is when it's done as a group. Recognizing the importance of "meeting" together, participation in Wimba sessions will be graded like "Activities." So, show up, contribute and get an "A."

Reading The course text, The Art of Possibility, is not an instructional text. It is offered as a source of aide, contemplation and renewal as you work through the last two months of this degree program. You are required to write about your reading in your blog at least once a week, but the book may also pop up in the discussion boards and during our Wimba sessions. Enjoy.

Tutorials, Tech Tips and Media Issues In FSO, after the long list of activities for weeks 1 through 4 is a list of tutorials, tech tips and articles on various media issues. None of these items are required readings and there are no point values assigned to these activities. But they are offered to assist you, the learner. The tutorials are a starting place to begin to explore various media applications. The tech tips are offered mostly to assist with the blogging activity. And the Media Issues articles are offered as a

EDM613 - Media Asset Creation

MAC EDM613 Creative Commons image by chunyang


General Overview, continued “what’s in the news” link between our course and what’s happening in the real world. The tutorials, tech tips and Media Issues are the “recommended” or additional reading/viewing part of the course. You are welcomed to quote or refer to this section in your blogs and discussion board assignments.

Policies You are responsible for all content, assignments, deadlines, and policies found in the Full Sail Student Handbook, the syllabus, and the MAC course page posted on FSO. It is your responsibility to complete all assignments and submitted them on time, regardless of technical challenges that may occur. If you do experience technical difficulties please contact FSO directly at either or 1-877-437-6349. The support department is available 8AM -10PM M-F, 11AM - 6PM Sat. and 6PM - midnight Sun. Allow extra time for any unforeseen circumstances. Retain a backup copy of all your work. Store your media on an external drive if you have one. Again, keep these hours in mind and plan accordingly. As far as course content, please contact me directly if you need clarification or need to discuss extenuating circumstances. It is always a good measure to communicate with me if you need clarification or need to discuss special circumstances affecting meeting your deadlines. Make sure your Full Sail email accounts are set up and working. All email communication from the instructors will be done through your Full Sail email accounts. Also utilize iChat, Skype and any other options available to afford yourself a broad experience with a variety of communication vehicles. If you have a question about this course, please consult the documentation in the References Tab in FSO first before attempting to contact your course director. After consulting the documentation, please use iChat or Skype for quick immediate answers to questions. For more in-depth questions or questions after-hours please use email and your course director will get back to you by the next day. Another excellent source for information are classmates. While respecting each other’s need for privacy, make sure to have up to date iChat and other contact information. Finally, please direct all tech questions to FSO Support at 1-877-437-6349 or

Course Practices and Good Netiquette Creative Commons image by Rudolf Schuba

One shortcoming of blogs, discussion boards and email is that the tone or emotion of messages are often not obvious to the recipients of the messages. Please take great care how you word your messages. Blogs, discussion boards and email are to varying degrees public forms of communication and should be treated with the expectation that anyone could possibly read the message. One good way to think about this is that if you would not say it face-to-face to the person or in the presence of others then it’s probably best NOT to post the message. The Golden Rule still applies in this class. Do not post something that you would not want someone else to post to or about you. Even though this course is entirely online and there are no direct group assignments, please do not miss the value of working, consulting and supporting each other. Take advantage of the technology to have a better learning experience than you would normally have if you were taking courses at a different venue where ”interaction” means staring at the back of the heads of your fellow students for three hours a week. Listen. Share. Do.

EDM613 - Media Asset Creation

MAC EDM613 Creative Commons image by chunyang

Copyright and Attribution Guidelines


• • •

Copyright is serious business. Netiquette is dependent on sharing and linking. Use your APA Style book when attributing any information or media taken from another source, especially information from the Internet.

If you use a still image found on the Internet: o o o

For audio media follow the same guidelines listed above plus the following. o o o

o o o o

Do not host and publish any MP3 files or audio media that you do not have permission to share from the copyright owner. As with still images, attributed public domain and Creative Commons images are permitted. There are commercial applications such as SonicFire that are designed specifically to create freely distributable soundtracks for videos, presentations and projects. Something you create in GarageBand is permitted.

Use of video clips is more of a grey area than still images or audio media. Please consider the following: o

Do Not “Deep-link,” (to embed an image onto your site - where the image is still hosted at the original site). Determine if the image is open to being shared (public domain or creative commons) or get permission from the copyright owner. When in doubt - do not use. If you have permission to use the image: host the image on your site, include a written attribution caption for the image, and link the caption/image back to the original website.

Short video clips used to illustrate a point or as commentary MAY be permitted. Current good netiquette is to either link to the video or embed the video to your website. Videos released as Public Domain or with Creative Commons license are permitted. Some copyright holders recognize that short clips do not hurt the value of their media and generally promote sales of the work. Viacom and Disney do not share in this understanding of user promotion. Let the blogger beware.

10% of your grade comes from the Global Professionalism Standard (GPS). In accordance to the GPS guidelines each student will begin with 100 points. Deductions are made based upon the rubric, which is outlined in the Reference tab of the MAC EDM613 course page.

Full Sail Grading Scale: A+ = 95 – 100% A = 90 - 94% B+ = 85 – 89% B = 80 - 84% C = 73 – 84% D = 70 – 72% F = 0 – 69% Full Sail’s accreditation requires that master’s degree students earn a C or better in their courses. Students

EDM613 - Media Asset Creation

MAC EDM613 Creative Commons image by chunyang


Synchronized Sessions (Wimba) Schedule & Topics Synchronized sessions deepen our educational experience. I use the pronoun “our” because I believe when education is done well both the students and the instructor stretch the limits of their understanding. Of course, these sessions include instruction from your Course Director. However, these sessions will primarily be a dynamic, interactive, and supportive exchange of ideas. Your attendance is vital to the integrity of your educational experience as well as that of your classmates. At the Masters level, I prefer a Q&A discussion of the course materials, it is therefore imperative that students go over the pre-session Wimba activities listed in FSO before we get

Week One

Week Three

Week 1 Wimba Session: Intro to Media Asset Creation, AR Status, AR Summary Page & Publish/Leadership Project • Pre-Session Video(s): • Video Syllabus • Doctor Don - PowerPoint Therapist • Course Intro • Q&A on the course

No Required Wimba Session Optional Media Issues Wimba, part 2 of 3: Fair Use • Pre-Session Video: Fair Use Fairy Tale • Discuss Fair Use, Value of Music Sharing, Attribution, and Cultural Implications

Week Two

Week Four

Week 2 Wimba Session: AR Status Report Check-In • Pre-Session Video(s): o none • Share Q&A on Status Report Optional Media Issue Wimba, part 1 of 3: Intro to Copyright • Pre-Session Video(s): What is Copyright? • Read 10 Myths About Copyright Explained by Brad Templeton

Week 4 Wimba Session: Publish/Leadership Project Share * Pre-Session Videos/websites: * sign up for session w/ small group * visit classmates’ websites/view classmates videos * Present & Critique classmates’ projects Optional Media Issues Wimba, part 3 of 3: Creative Commons • Pre-Session Video(s): o Creative Commons Video • Course Q&A/Open Discussion


Creative Commons image by Beth Kanter

EDM613 - Media Asset Creation

Creative Commons image by chunyang

Course Texts and Resources


Action Research Corner

You should already be aware of the Action Research resources created by Dr. Bedard. If not please check it out:

Course Text

Zander, B. & Zander, R. (2000). The art of possibility: Transforming professional and personal life. Boston: Harvard Business School Press.

Recommended Texts Carliner, S. & Shank, P. (2008). The e-learning handbook: A comprehensive guide to online learning. San Francisco: John Wiley & Sons, Inc. Compton, S. (Ed.) (2004). Gamers: Writers, artists, and programmers on the pleasures of pixels. Brooklyn, NY: Soft Skull Press. Covey, S. (1989) Creating The 7 habits of highly effective people, New York: Free Press. Doyle, G. (2002). Media ownership: Concentration, convergence and public policy. London: SAGE Publications, Inc. Harrington, R (2008). Apple training series: A teacher’s guide to digital media in the classroom. Berkeley, CA :Peachpit Press. (available 9/21/2008). Jenkins, H. (2006). Fans, Bloggers, and Gamers: Exploring Participatory Culture. New York: New York University Press. Pogue, D. & Story, D. (2008). How iPhoto 08: The Missing Manual. Sebastopol, CA: Pogue Press. Shelly, G., Cashman, T., Gunter, G., & Gunter, R. (2008). How Teachers Discovering Computers: Integrating Technology and Digital Media in the Classroom, 5th Edition (Shelly Cashman Series). Boston: Thomson Course Technology.


EDM613 - Media Asset Creation


Course Texts and Resources, continued Recommended “Starter” Internet Resources Blogging Basics and Tips • WebStie 101: • Blogger: What’s a blog? • TIME’s blogging Tutorial: notes_from_times_blogging_tuto.html • RSS in Plain English: • (NOTE: The CommonCraft Show is a great place to learn about other web 2 things) • YouTube RSS Tutorial:

iPhoto Basics • YouTube Video - Mac Computer Basics - iPhoto Demo • • YouTube Video on iPhoto Basics:

Podcasting Basics • Podcasting in Plain English: • YouTube Video: • Integrating podcasting into your classroom:

Educational Uses of Digital Storytelling • •

Visual Literacy • •

DIY Education Tech • Edupunk:

Media Asset Creation Syllabus  

This is the syllabus for Media Asset Creation - edm613 - Full Sail University - emdtms program (2010-04)

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