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MEDIA TRENDS: SOCIAL MEDIA

DOES MY BUTT LOOK BIG IN THIS? USING SOCIAL UTILITY TO TURN SOCIAL MEDIA INTO SOCIAL SALES DR PAUL MARSDEN SYZYGY


SOCIAL MEDIA REVOLUTION a i d e m t s u j s t i t i r e v o t e G


TELEPHONE DID NOT KILL THE MOVIE STAR


“IF I HAD TO GUESS SOCIAL COMMERCE IS THE NEXT AREA TO REALLY BLOW UP” MARK ZUCKERBERG


MIND THE PERCEPTION GAP


WHAT FANS WANT (in order of priority) DEALS SHOPPING

WHAT BRANDS THINK FANS WANT (in order of priority) NEW PRODUCT INFO GENERAL INFO

READ USER REVIEWS

SHARE OPINION

GENERAL INFO

EXCLUSIVE INFO

EXCLUSIVE INFO

READ USER REVIEWS

MIND THE PERCEPTION GAP NEW PRODUCT INFO

SHARE OPINION

CUSTOMER SERVICE PARTICIPATE IN EVENTS FEEL CONNECTED SUBMIT PRODUCT IDEAS BE PART OF A COMMUNITY

FEEL CONNECTED

CUSTOMER SERVICE

SUBMIT PRODUCT IDEAS BE PART OF A COMMUNITY PARTICIPATE IN EVENTS SHOPPING DEALS


C SO

L IA

Y T I L I T U Social utility (noun) 1. Helping people solve problems socially 2. Helping people solve social problems


SOCIAL UTILITY: Solving problems socially...

“DOES MY BUTT LOOK BIG IN THIS?”


SOCIAL UTILITY: Solving problems socially...

SOCIAL INTELLIGENCE A wise man learns from the experience of others, a fool by his own


SOCIAL UTILITY: Solving problems socially...


SOCIAL UTILITY: Solving social problems...

SOCIAL STATUS


SOCIAL UTILITY: Solving social problems...

SOCIAL STATUS


SOCIAL UTILITY: Solving social problems...

SOCIAL BONDING


SOCIAL UTILITY: Solving social problems...

SOCIAL BONDING


SOCIAL UTILITY: Solving social problems...

SOCIAL BONDING


SOCIAL UTILITY: Solving social problems...

SOCIAL BONDING


SOCIAL UTILITY: Solving social problems...

SOCIAL BONDING


SUMMARY

SOCIAL UTILITY using social media to help people solve problems socially and solve social problems

social intelligence

$$$$$$

social status

SOCIAL SALES

social bonding

$$$$$$


The future of social media is social utility

Paul Marsden - Social commerce. Turning social media into social sales  

Discover why the future of social media is not about interactions but about transactions, and get an exclusive preview of insights from dr....

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